Wink Bingo

What Wink Bingo does

Wink Bingo is an online bingo and gaming platform launched in 2008, operated by Broadway Gaming Ireland DF Limited (incorporated in the Republic of Ireland) and part of the Broadway Gaming Group network. The platform serves adult UK players with a portfolio of 900+ games including 90-ball and 75-ball bingo, Flash Fives (52-5 ball), progressive jackpot rooms, Slingo hybrid games, and online slots from providers such as NetEnt, IGT, and Eyecon. It operates under a UK Gambling Commission license (account number 58267) and is accessible via web at winkbingo.com and through native mobile applications for iOS and Android. The platform integrates responsible gambling tools including GAMSTOP, GamCare support, and 18+ age verification, along with 128-bit SSL encryption for transaction security.

Wink Bingo monetizes through transaction-fee revenue on bingo ticket sales and slot wagers (house edge), supplemented by bonus wagering requirements on promotional offers. Ticket prices range from 1p to 30p for bingo games, with slot bets ranging from £0.01 to £250 per spin. The platform employs a product-led growth approach, acquiring players through welcome bonuses (£10 minimum deposit for 100% Games Bonus plus 50 free spins on Big Kahuna Epic Eruption), retaining them via the Shop Coins loyalty system (redeemable for bingo bonuses, free spins, and retail vouchers), and engaging them through daily promotions including Daily Dash and 5% daily cashback (up to £100). Community features include chat rooms with dedicated Chat Hosts, and the platform operates within a network of Broadway Gaming Group sister sites enabling shared jackpots.

The company distributes its services through self-serve web registration and mobile app downloads, with marketing channels spanning content marketing (blog), SEO, email retention, and affiliate partnerships with bingo review sites. Payment processing supports Visa, Mastercard, Apple Pay, PayPal, and Wire Transfer. The operation is lean with 1-10 employees, relying on the Dragonfish gaming platform as its underlying technology backbone and leveraging Broadway Gaming Group's shared infrastructure for licensing, compliance, and network effects across sister bingo brands.

Name

Wink Bingo

Legal name

Broadway Gaming Ireland DF Limited

Website

https://winkbingo.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Wink Bingo is a UK-licensed online bingo and slots platform launched in 2008, operated by Broadway Gaming Ireland DF Limited. It serves adult UK players with 900+ bingo variants, slots, and Slingo games via web and mobile apps, monetizing through house-edge wagers and loyalty promotions.

Ownership category

akta.pro rank

Product category

Online Bingo and Gaming

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Online Bingo Operators (MPAEAGAB)

akta.pro secondary industry

Bingo Content & Game Suppliers (Themes, RNG, Chat/Community Features) (MPAEAGAF)

Keywords

• Online bingo games
• Slot machine gaming
• Mobile bingo app
• Online casino gaming
• Bingo gaming platform

Headquarters

HQ city

Gibraltar

HQ country

Gibraltar

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Gaming Transaction Revenue: Revenue generated through house edge on bingo and slot games. Players purchase tickets and make wagers, with the platform retaining a percentage of total wagered amounts across 900+ games including 90-ball, 75-ball, 5-line bingo, progressive jackpot games, and slots.
2. Bonus Wagering Requirements: Revenue generated through wagering requirements on bonuses. Welcome bonuses and promotional offers require players to complete wagering requirements (e.g., 10x games bonus wagering) before withdrawal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wink Bingo operates an online bingo and slots gaming platform targeting UK adult players. The platform offers more than 900 games including traditional UK 90-ball bingo, American-style 75-ball bingo, 52-5 ball Flash Fives, progressive jackpot bingo rooms, an extensive online slots library, and Slingo hybrid games. Players access the platform via the winkbingo.com website or native iOS and Android mobile apps, fund play through Visa, Mastercard, Apple Pay, PayPal, or Wire Transfer, and engage with promotions such as the welcome bonus bundle, daily cashback, Daily Dash, and the Shop Coins loyalty currency.

Product overview

Wink Bingo operates as an online bingo and gaming platform offering a comprehensive portfolio of products. The core offerings include multiple bingo variants (90-Ball, 75-Ball, Flash Fives/52-5 Ball, and Progressive Jackpot Bingo rooms like Mystery Jackpot), an extensive library of online slots, and Slingo hybrid games. The platform is accessible via web and a dedicated mobile app for iOS and Android. Loyalty features include Wink's Shop (coins earned through gameplay), Daily Dash promotions, and Rewarding Wins. Players can participate in interactive bingo chat rooms with Chat Hosts, and new players receive a Welcome Bonus Bundle on first deposit. The platform supports various payment methods including Visa, Mastercard, Apple Pay, PayPal, and Wire Transfer.

Differentiator

Problem solved

Functional benefit

Products and services

• 90-Ball Bingo Traditional UK-style bingo game where players mark off numbers on a ticket with 3 rows and 5 columns, winning prizes by completing one line, two lines, or a full house (three lines). Targeted at UK adult players seeking classic bingo gameplay.
• 75-Ball Bingo American-style bingo variant played on a 5x5 grid under the letters B.I.N.G.O, with winning determined by completing specific patterns rather than fixed line counts. Targeted at UK adult players wanting pattern-based bingo.
• Flash Fives (52-5 Ball Bingo) Fast-paced bingo variant played on a 5x5 grid where players win by marking off one, two, three, or four lines or by achieving a full house, producing five simultaneous winning combinations. Targeted at UK adult players who prefer shorter, faster bingo rounds.
• Progressive Jackpot Bingo Bingo product in which a percentage of each ticket purchase contributes to a growing jackpot prize pool that can be won by a player meeting the qualifying pattern within the required call count. Targeted at UK adult players seeking larger pooled prizes.
• Mystery Jackpot Bingo Room Specific 75-ball bingo room within the platform offering mystery jackpot prizes where the jackpot amount or trigger is hidden until won. Targeted at UK adult players who play in scheduled themed rooms.
• Online Slots Library of online slot games including video slots, classic slots, jackpot slots, and exclusive titles from providers such as Eyecon, NetEnt, and IGT, with bet sizes ranging from £0.01 to £250 per spin. Targeted at UK adult players seeking reel-based casino entertainment alongside bingo.
• Slingo Hybrid game that combines 75-ball bingo mechanics on a 5x5 grid with slot machine reels below, allowing players to mark off numbers by spinning reels. Targeted at UK adult players wanting a crossover between bingo and slots.
• Wink Bingo Mobile App Native mobile application for iOS and Android that provides on-the-go access to Wink Bingo's full bingo, slots, and Slingo catalogue, with a pre-buy function for securing bingo tickets ahead of time. Targeted at UK adult players who prefer playing on smartphones or tablets.
• Shaman's Dream (slot) Eyecon-designed video slot with a Native American theme featuring 5 reels and 25 pay lines, free spins with 3x multipliers, and a maximum payout of up to £32,000 from the gamble round. Targeted at UK adult slot players.
• Starburst (slot) NetEnt-produced classic space-themed video slot with 5 reels, 3 rows, and 10 win lines, featuring exploding wilds and a maximum win potential of up to 50,000 coins. Targeted at UK adult slot players.
• Cleopatra (slot) IGT-created Egyptian-themed video slot with 5 reels and 20 pay lines, offering a free spins bonus with multipliers and wild symbol wins of up to 50,000 credits. Targeted at UK adult slot players.
• Very Merry Christmas (slot) Eyecon-designed Christmas-themed slot with 5 reels and 25 pay lines, featuring three bonus games (Prize Pick, Match & Win, and Substitute) and a maximum win potential of up to £32,000. Targeted at UK adult slot players.
• Love Lines (instant/slot hybrid) Instant game blending scratch card and slot mechanics on a 3x3 grid with romantic-themed symbols, offering prizes of up to £10,000 and a stated 95.64% return-to-player. Targeted at UK adult players seeking quick-play instant-win games.

Quantifiable outcome

• Guaranteed jackpots every day of the week
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

One partnership is on record.

• Broadway Gaming Ireland DF LimitedcoreOthersParent company and licensed operator of Wink Bingo. Broadway Gaming Ireland DF Limited is incorporated in the Republic of Ireland and holds Gambling Commission license number 58267, authorizing the operation of Wink Bingo in Great Britain.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foxy Bingo: Long-standing UK online bingo brand targeting a similar UK player demographic with bingo rooms, slots, and loyalty promotions — the closest one-to-one comparable to Wink in scale and product mix.
• Buzz Bingo: UK bingo operator with both retail clubs and an online platform, offering bingo, slots, and live games; directly comparable offering in the UK bingo space though with larger physical-club infrastructure.
• Mecca Bingo: Iconic UK bingo brand operated by The Rank Group, offering online bingo alongside slots and casino — directly comparable product set, broader omnichannel footprint (retail halls plus online).
• 888 Bingo (888ladies): Long-running UK-targeted online bingo brand from 888 Holdings with bingo rooms, slots, and community chat, comparable product and player demographic to Wink.
• Heart Bingo: Sister Wink Bingo brand within the Broadway Gaming Group, sharing the same Dragonfish platform, UK Gambling Commission license family, and product mechanics — effectively a near-identical twin and best internal benchmark.
• Sun Bingo: UK online bingo brand affiliated with The Sun newspaper (News Corp), offering bingo rooms and slots to a mass-market UK audience with a comparable marketing-driven model.
• Gala Bingo: UK online bingo brand operated by Gala Coral (Entain plc), offering bingo rooms, slots, and casino games to a comparable UK player base, with substantially larger marketing budget.
• Tombola: UK-focused online bingo specialist operating proprietary bingo software with a strong community and chat-led product, competing head-to-head with Wink for the same UK bingo player segment.

Broad incumbents

• Bet365 Bingo: Online bingo product operated as part of Bet365's broader gambling portfolio (sportsbook, casino, poker) — serves the same UK player segment but is cross-subsidized by a much larger sports betting business.
• Paddy Power Bingo: Bingo vertical within Flutter Entertainment's Paddy Power brand, offering UK-targeted bingo alongside sportsbook and casino; comparable product but vastly larger parent group with cross-vertical marketing muscle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/winkbingo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wink Bingo