What San Siro Stadium does

San Siro Stadium (officially Stadio Giuseppe Meazza) is a 75,817-seat UEFA Category 4 venue in Milan, operated by M-I Stadio S.r.l., a private Italian company jointly owned by F.C. Internazionale Milano and A.C. Milan. Inaugurated in 1926 and nicknamed 'La Scala del Calcio', the stadium hosts Serie A football for both anchor clubs, major international concerts, corporate events, and tourist experiences. The venue features four corner towers, a three-tier covered structure, 40 event halls totaling 3,160 m², 28 exclusive Sky Boxes, and a 55-meter Skywalk rooftop experience launched in 2026.

The business operates five distinct revenue streams: (1) corporate and private event venue rental through a dedicated Events Office covering Executive Rooms, the Orange Room, Sky Lounges, Sky Boxes, and a Press Conference Room; (2) Museum&Tour ticketing sold via the Fever platform, granting access to dressing rooms, the mixed zone, and the champions tunnel; (3) the premium Skywalk rooftop experience; (4) football match hosting and concert hosting for which ticket revenue is largely retained by clubs and external promoters (e.g., Live Nation); and (5) an educational school program. Pricing is quote-based and not publicly disclosed.

Beyond sport, San Siro is positioning itself as a cultural landmark through the Milano MuseoCity 2026 partnership and a Milano Cortina 2026 Olympic ceremony role. Governance is provided by a board chaired by Francesco Perrini with CEO Massimiliano Catanese, audited by KPMG S.p.A. The stadium is accessible via Metro M5, dedicated bus, and tram, with paid parking during tour hours.

Name

San Siro Stadium

Legal name

M-I Stadio S.r.l.

Website

https://sansirostadium.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

San Siro Stadium is a 75,817-seat UEFA Category 4 venue in Milan, operated by M-I Stadio S.r.l. (jointly owned by Inter and AC Milan) that hosts Serie A football, major concerts, corporate events, museum tours, and a Skywalk rooftop experience for tourists and fans.

Ownership category

akta.pro rank

Product category

Sports & Event Venue Services

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Operations, Management & Facility Services (MPAKAEAN), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Event venue rental
• Stadium tours
• Corporate event hosting
• Concert venue
• Football stadium

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Event Venue Rental: Rental of executive rooms (Sala Executive 1-3), Orange Room, Sky Lounges, Sky Boxes, and Press Conference Room for corporate events, conferences, gala dinners, private celebrations, and meetings. Minimum rental of half a day for Executive Room 1.
2. Museum&Tour Tickets: Ticket sales for stadium museum tours including access to player zones, dressing rooms, mixed zone, champions tunnel, and stands. Sold through Fever platform.
3. Skywalk Experience: Premium rooftop walking experience along stadium's iconic beams at 55 meters height. Available March to October, with combo packages including Museum&Tour.
4. Concert Hosting: Hosting of major international concerts (The Weeknd, Bruno Mars, Sfera Ebbasta, Max Pezzali) generating ticket revenue through external organizers.
5. Football Match Hosting: Hosting Serie A matches for home teams Inter and Milan. Sky Box management during matches handled directly by football clubs.
6. School Educational Program: Educational school visits combining stadium tours with interactive activities in Media Center, quiz games, and lessons on sport values and citizenship.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

San Siro Stadium operates as a multi-purpose event venue offering corporate event space rentals across 40 halls totaling 3,160 m², Museum&Tour stadium tours, the rooftop Skywalk experience at 55 meters, and hosting of Serie A football matches and major international concerts. Managed by M-I Stadio S.r.l. (jointly owned by F.C. Internazionale Milano and A.C. Milan), the venue provides turnkey event execution with dedicated Events Office support, premium hospitality spaces, and exclusive pitch-side access through floor-to-ceiling windows.

Differentiator

Problem solved

Functional benefit

Products and services

• Sala Executive 1 Executive event room within San Siro Stadium available for corporate meetings, conferences, and private events, featuring pitch views and professional event support. Minimum rental of half a day.
• Sala Executive 2 Executive event room within San Siro Stadium for corporate events, conferences, and private celebrations, equipped with AV systems and panoramic pitch views.
• Sala Executive 3 Executive event room inside San Siro Stadium for corporate functions, conferences, and private events with full AV and event services.
• Sala Arancio (Orange Room) Large modular event space comprising two open-space halls connected by escalators, concrete staircase, and elevators, usable independently or combined for large-scale corporate events and celebrations.
• Sky Lounge Premium hospitality space within San Siro Stadium for corporate events, private celebrations, and exclusive gatherings with panoramic pitch views.
• Sky Box Exclusive 10-person premium hospitality box available for corporate events and private gatherings, with 28 Sky Boxes distributed equally across the Red and Orange grandstands.
• Sala Interviste (Press Conference Room) Press conference room inside San Siro Stadium for media events, press conferences, and corporate functions with professional AV equipment.
• Museum&Tour Stadium tour experience providing access to player zones, dressing rooms, mixed zone, champions tunnel, and stands, sold through the Fever ticketing platform for tourists and football fans.
• San Siro Skywalk Rooftop walking experience along technical walkways suspended 55 meters above ground, offering panoramic views of the pitch and 360-degree city-to-Alps panorama. Access via Tower 4, with guided tours available from March to October.
• Concert Hosting Hosting of major international concerts and live entertainment events at San Siro Stadium, with ticket sales managed by external promoters such as Live Nation.
• Football Match Hosting Hosting of Serie A football matches for home teams F.C. Internazionale Milano and A.C. Milan, with Sky Box management during matches handled directly by the football clubs.
• School Educational Program Educational school visits combining stadium tours with interactive activities in the Media Center, quiz games, and lessons on sport values and citizenship, for primary and secondary school students.

Quantifiable outcome

• Italy's largest stadium capacity at 75,817 seats
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor, core and major.

• Milano MuseoCity ETSminorStrategic or Co-development Partner · 6 February 2026Cultural partnership with Milano MuseoCity 2026 (February 6 – March 15). San Siro hosts exhibition 'San Siro. Place of Art, Culture, and Sport' as part of official program, featuring works from MuseoCity network archives.
• F.C. Internazionale Milano S.p.A.coreStrategic or Co-development PartnerJoint owner of M-I Stadio S.r.l., the company managing San Siro Stadium. Inter uses the stadium as home venue for Serie A matches. During matches, Inter manages Sky Box operations directly.
• A.C. Milan S.p.A.coreStrategic or Co-development PartnerJoint owner of M-I Stadio S.r.l., the company managing San Siro Stadium. Milan uses the stadium as home venue for Serie A matches. During matches, Milan manages Sky Box operations directly.
• Fever (Ticketing Platform)coreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Museum&Tour and Skywalk experiences. Provides online booking platform, ticket sales, and visitor management for stadium tours.
• Live NationmajorChannel Partner/ Reseller/ DistributorConcert promoter organizing major international artist performances at San Siro (e.g., The Weeknd After Hours Til Dawn Tour). Handles ticket sales and event logistics.
• MuseoCity Network ArchivesminorStrategic or Co-development PartnerArtwork lenders including Enrico Prampolini's 'Angeli della terra' (1936), plus works from Pharaildis Van Den Boeck Atelier Archive, Mazot Milano Atelier, Casa Museo Emilio Tadini Archive, Geo Poletti Collection, Dario Mellone Foundation, and Carlo Mo Permanent Exhibition.
• KPMG S.p.A.minorOthersExternal auditing and certification company appointed as the company's auditor per M-I Stadio S.r.l. governance structure.
• ATM (Azienda Trasporti Milanesi)minorStrategic or Co-development PartnerMilan public transport company providing shuttle bus service connecting Lampugnano parking area to stadium on match days. Metro M5 (purple line) terminates at San Siro Stadio.
• Milano Cortina 2026 Olympic CommitteeminorStrategic or Co-development PartnerSan Siro preparing for Olympic ceremony (temporary closure January 24 – February 8, 2026) as part of Milano Cortina 2026 Winter Games program.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stade de France: 81,000-seat national stadium near Paris operated for football, rugby, concerts, and corporate events. Comparable in capacity, UEFA Category, and multi-tenant utilization to San Siro.
• Wembley Stadium: UK's flagship 90,000-seat national stadium operated as a multi-purpose venue hosting football, concerts, and corporate events. Directly comparable to San Siro as a UEFA Category 4 venue with a diversified event-based revenue model and tour-driven concert bookings.
• Santiago Bernabéu Stadium: Real Madrid's ~83,000-seat stadium undergoing major modernization to add year-round event and tourism revenue (retail, restaurants, museum). Shares San Siro's profile as an iconic club-owned stadium adding non-matchday monetization.
• Tottenham Hotspur Stadium: 62,850-seat London venue purpose-built with NFL, concerts, and corporate event infrastructure. Comparable in scope as a modern multi-purpose stadium monetizing beyond football.
• Allianz Arena: 75,000-seat UEFA Category 4 stadium in Munich, home to FC Bayern Munich. Operates a similar multi-event model with matchday, corporate hospitality, museum tours, and high-profile concerts.
• Camp Nou (Spotify Camp Nou): FC Barcelona's ~99,000-seat stadium, currently undergoing major Espai Barça redevelopment. Comparable to San Siro as an iconic European club venue adding museum, tour, and corporate event revenue lines.

Broad incumbents

• MetLife Stadium: 82,500-seat US stadium hosting NFL, soccer, concerts, and major events. Comparable large-capacity, multi-tenant venue model with similar event-driven revenue mix.
• Madison Square Garden: Iconic multi-purpose arena in New York hosting sports, concerts, and corporate hospitality. Comparable as a globally recognized venue brand with diversified event revenue streams beyond a single sport.
• Olympic Stadium London: 60,000-seat London venue hosting West Ham plus concerts, athletics, and events. Comparable as a multi-event stadium asset with similar post-Olympic repositioning trajectory to San Siro.

Regional players

• Stadio Olimpico (Rome): Italy's second-largest stadium (~70,000 seats) hosting AS Roma, Lazio, and Italy national matches. Closest Italian peer, sharing Serie A tenant dynamics, Italian concert touring market, and Mediterranean tourism flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sansirostadium_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Siro Stadium