What Wastecap Resource Solutions does

Wastecap Resource Solutions (WasteCap) is a Milwaukee-based 501(c)(3) nonprofit founded in 1996 that provides waste reduction, recycling, and sustainability certification consulting services to Wisconsin businesses, institutions, and community organizations. The organization has approximately 1-10 employees and operates from a single headquarters at 2123 W. Michigan St, Suite 100, Milwaukee, WI. Its service portfolio comprises three types of waste audits (Operational, Waste Characterization, Zero Waste), ongoing facility operations support built around a Plan-Do-Check-Act continuous improvement methodology, and certification consulting across LEED (BD+C, ID+C, O+M), TRUE Zero Waste, STARS, and Living Building Challenge frameworks. WasteCap also co-stewards the Wisconsin Recycling Directory in partnership with RecycleSearch and the Wisconsin Department of Natural Resources, and has published a Milwaukee Food Waste Assessment identifying over 142,000 tons of annual food waste with an estimated $94.5 million economic recovery opportunity.

WasteCap's business model combines fee-based professional services, a tiered annual membership program (Benefactor $500+, Bronze $1,000+, Silver $2,000+, Gold $4,000+, Emerald $8,000+), and tax-deductible donations. Named corporate members include Wisconsin-headquartered enterprises such as Kohler, Alliant Energy, Lands' End, Madison Gas and Electric, Pellitteri Waste Systems, Inpro Corporation, American Family, and Boldt. The organization employs a sales-led and community-led go-to-market motion via direct project inquiry forms, phone outreach, member networking, and community programming including the FEED MKE Coalition (approximately 400 members), reaching a newsletter base of 3,000-4,000+ subscribers.

WasteCap does not operate a unified software platform; its prior in-house TRACE online waste tracking tool was sunset on September 17, 2021 after 16 years of operation, with clients transitioned to the third-party ReTRAC Connect platform. Its Razed & Found architectural salvage warehouse operated from 2015 to 2019 before closing as Milwaukee's deconstruction ordinance for pre-1929 structures took effect. Documented cumulative impact includes diversion of over 1 million tons of material from landfills since 2005, $36 million+ in client savings, and 961,000 metric tons of CO2 equivalent prevented. The organization is led by Executive Director Travis Blomberg and governed by a Board of Directors.

Name

Wastecap Resource Solutions

Legal name

Wastecap Resource Solutions Inc.

Website

https://wastecap.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Wastecap Resource Solutions is a Milwaukee-based 501(c)(3) nonprofit founded in 1996 that provides waste audits, green certification consulting (LEED, TRUE Zero Waste, STARS, Living Building Challenge), construction and demolition diversion, and the Wisconsin Recycling Directory to Wisconsin businesses and institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: WasteCap provides fee-based consulting services for waste audits, green building certifications (LEED, TRUE Zero Waste, STARS, Living Building Challenge), construction & demolition diversion, and facility operations. Services are offered as packages or a-la-carte selections.
2. Membership Program: Annual membership tiers ranging from $500 (Benefactor) to $8,000+ (Emerald), providing members with education, networking, and promotional benefits. Bronze and higher members can select a Member Focus for their donation.
3. Donations: As a 501(c)(3) nonprofit, WasteCap accepts tax-deductible donations from individuals and organizations to support their mission of transforming waste into resources.
4. TRUE Zero Waste Certification Consulting: Guided support through the GBCI TRUE Zero Waste certification process, including minimum program requirements, credit categories, registration, and on-site assessments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WasteCap Resource Solutions is a 501(c)(3) nonprofit that provides waste reduction and recycling consulting to Wisconsin businesses, institutions, and community organizations. Its core offerings include waste audits (operational, waste characterization, and zero waste), facility operations support using a Plan-Do-Check-Act approach, and certification consulting for LEED, TRUE Zero Waste, STARS, and Living Building Challenge programs.

Product overview

WasteCap Resource Solutions is a nonprofit waste reduction consultancy offering a portfolio of consulting services, certification support programs, and resource tools. Core offerings include three types of waste audits (Operational, Waste Characterization, and Zero Waste), ongoing facility operations support using a Plan-Do-Check-Act approach, and certification consulting for LEED, TRUE Zero Waste, STARS, and Living Building Challenge. The organization also provides educational resources including the Waste Reduction 101 guide, Zero Waste Certification comparison guide, and manages the Wisconsin Recycling Directory in partnership with RecycleSearch and WI DNR. Specialized programs address construction & demolition diversion, small business sustainability, and food waste assessment for Milwaukee. WasteCap does not operate a unified software platform but provides professional consulting services focused on helping Wisconsin businesses and institutions achieve waste reduction and sustainability certification goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Waste Reduction 101 A practical starting guide for organizations looking to reduce waste, improve efficiency, and lower costs, introducing foundational steps including evaluating current waste practices, tracking disposal data, and auditing waste streams.
• Zero Waste Certification Guide A quick-reference guide comparing four major zero waste certification programs—TRUE (USGBC/GBCI), NSF International, UL, and SCS Global Services—outlining diversion rates, recognition levels, costs, and requirements.
• Wisconsin Recycling Directory An online search tool hosted in partnership with RecycleSearch and WI DNR that helps users find where to recycle, donate, or safely dispose of specific materials across hundreds of facilities in Wisconsin.
• Operational Waste Diversion Comprehensive waste diversion services including operational support, training, and education to help businesses and institutions reduce landfill waste.
• Waste Audits Three types of waste audits: Operational Waste Audit examines daily waste handling processes; Waste Characterization Audit provides snapshot of waste streams and diversion rates; Zero Waste Audit tracks individual material types from purchase to disposal.
• TRUE Zero Waste Certification Support Consulting services to help facilities achieve TRUE Zero Waste Certification from GBCI, including policy creation, achieving 90%+ diversion rates, documentation, and assessment coordination.
• LEED Certification Consulting Help from LEED-accredited professionals on LEED green building projects, specializing in building design and construction (BD+C), interior design and construction (ID+C), and building operation and maintenance (O&M).
• Living Building Challenge Consulting Expertise in the Living Building Challenge standard, specializing in the Materials Petal and corresponding Imperatives for regenerative design.
• STARS Certification Support Administrative support for colleges and universities pursuing STARS (Sustainability Tracking, Assessment and Rating System), compiling data for Waste Minimization and Diversion, Construction and Demolition Waste Diversion, and Hazardous Waste Management credits.
• Construction & Demolition Diversion Services to divert construction and demolition waste from landfills through deconstruction and material salvage, aligned with Milwaukee's deconstruction ordinance.
• Sustaining Small Business Program Program designed to help small businesses in Wisconsin reduce waste and achieve sustainability goals.
• Milwaukee Food Waste Assessment Comprehensive study on food waste in Milwaukee, revealing that over 142,000 tons of food waste is generated annually with solutions for redirecting edible food and expanding composting.

Quantifiable outcome

• Over $36 million saved by clients through waste reduction and diversion efforts
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Revitalize MilwaukeecoreStrategic or Co-development PartnerPartnership for Block Build MKE initiative to divert waste from demolition projects in Milwaukee. Community event performing repairs for low-income veterans, seniors, and people with disabilities. In one weekend, nearly 1,000 repairs completed in 23 homes.
• FEED MKE CoalitioncoreStrategic or Co-development PartnerLed by City of Milwaukee's Environmental Collaboration Office (ECO), the coalition has grown to nearly 400 members and redistributed $190,000 in mini-grants to food recovery and composting projects. Coalition is launching Mayor Cavalier Johnson's city-wide Food Saver Challenge.
• City of Milwaukee Environmental Collaboration Office (ECO)coreStrategic or Co-development PartnerCity agency leading the FEED MKE Coalition and food waste reduction efforts. Partnered with WasteCap on Milwaukee Food Waste Assessment study.
• Wisconsin Department of Natural Resources (WI DNR)coreStrategic or Co-development PartnerPartnered on Wisconsin Recycling Directory hosted on RecycleSearch platform. Collaborated on Construction & Demolition program upgrades and gypsum wallboard recycling initiatives.
• EarthEcho InternationalminorStrategic or Co-development PartnerEnvironmental organization that partnered with WasteCap for World Water Day event at Glen Hills Middle School, educating students on recycling and composting.
• RecycleSearchcoreTechnology or IntegrationTechnology platform partner for Wisconsin Recycling Directory, enabling map-based searches for recycling, donation, and disposal options across Wisconsin.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SCS Global Services: Provides zero waste facility certification services (SCS Zero Waste Facility Certification, $2K-$4K) competing directly with TRUE Zero Waste certification advisory that WasteCap offers. Comparable pricing structure and target customers.
• Cascadia Consulting Group: Seattle-based sustainability and waste reduction consulting firm serving public agencies and businesses with similar environmental program advisory services. Directly comparable consulting model and customer focus, though geographically distant.
• Resource Recycling Systems: Ann Arbor, Michigan-based sustainability consulting firm advising businesses, governments, and institutions on waste reduction, recycling, and circular economy strategy. Closely comparable consulting model, customer base, and service mix to WasteCap.

Broad incumbents

• NSF International: Provides landfill-free verification services ($5K-$10K) that compete with TRUE Zero Waste in the certification market WasteCap supports. Established global certification organization with much broader testing and certification capabilities.
• UL Solutions: Provides UL ECVP 2799_3 zero waste validation ($10K-$15K) as one of the certification programs WasteCap guides clients through. Larger, global certification incumbent with broader portfolio of sustainability and safety services.
• Antea Group: Global environmental, health, safety, and sustainability consulting firm with overlapping ESG advisory offerings. Significantly larger organization with multi-national reach, serving enterprise clients that may eventually outgrow WasteCap's capacity.
• Closed Loop Partners: Circular economy consulting and investment platform with advisory services spanning waste reduction, recycling infrastructure, and sustainable materials. Broader scope including investment activities, but overlapping sustainability advisory work with WasteCap.

Regional players

• Northeast Recycling Council: Multi-state recycling council nonprofit serving Northeastern US states. Comparable nonprofit consulting model and stakeholder engagement approach, but operating in a different geography from WasteCap's Wisconsin base.

Others

• GBCI (Green Business Certification Inc.): Administers the TRUE Zero Waste and LEED certification programs that WasteCap guides clients through. Ecosystem participant and standards body rather than direct competitor, but central to the certification value chain WasteCap depends on.

Emerging players

• ReTRAC Connect: Waste tracking and reporting platform that WasteCap transitioned to after sunsetting its own TRACE tool in 2021. Technology provider with overlapping customer base of businesses pursuing waste diversion goals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/806675
• Facebookfacebook.com/WasteCap

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wastecap Resource Solutions