What Eleven Eleven does

Eleven Eleven (legal entity Eleven | Eleven PR, LLC) is a privately held, boutique publicity and marketing firm founded in 2013 by Sara Morgan and headquartered in Washington, D.C. with a secondary office in Los Angeles. The firm delivers professional services across five core offerings: PR strategy and execution, branding, content editing and development (web copy, boilerplate, marketing materials), social media strategy, and media training. Its positioning—"publicists that think like journalists"—reflects the founder's background as a former broadcast journalist and startup co-founder (Tailored.co, 500 Startups), with the firm intentionally structured to operate like a newsroom rather than a traditional PR agency.

The firm serves enterprise clients in vertical specialties including Restaurants & Culinary (e.g., Moon Rabbit, Centrolina, Seven Restaurant Group), E-commerce, Hospitality/Travel/Design (e.g., The Wildset), Beauty/Health/Wellness, Women's and Men's Lifestyle, and Social Impact. Revenue is generated via customized, quote-based professional services engagements; pricing is not publicly disclosed. The team is small (1–10 employees, ~8–9 named) and is described as sales-led with a community-led overlay (Instagram presence, earned media showcasing client wins). Marketing channels are organic social and earned media rather than paid acquisition.

The business is founder-controlled, with no disclosed institutional investors or parent company. Strategic activity outside core operations includes an angel investment in the Indian FMCG startup Peping (₹2.5 crore round, 2026-03-05). Recognition includes Washington Business Journal's largest DC-area PR agencies list, UGA Alumni Top 100 fastest-growing businesses, and Thrillist's 28 Women-Owned Businesses to Support in DC.

Name

Eleven Eleven

Legal name

Eleven | Eleven PR, LLC

Website

https://elevenelevenpr.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Eleven Eleven is a boutique publicity and marketing firm providing PR strategy, branding, content development, social media strategy, and media training to enterprise clients in hospitality, restaurants, e-commerce, wellness, and lifestyle verticals from offices in Washington, D.C. and Los Angeles.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Public relations services
• Media relations
• Brand strategy
• Hospitality PR
• Earned media coverage

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Marketing Services: Professional services revenue model offering PR strategy and execution, branding, content editing and development (web copy, boilerplate, marketing materials), social media strategy, and media training services. Services are tailored uniquely to each client.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Eleven Eleven is a boutique publicity and marketing firm that delivers professional PR services including public relations strategy and execution, branding, content editing and development (web copy, boilerplate, marketing materials), social media strategy, and media training. The firm represents hospitality, restaurant, e-commerce, beauty/health/wellness, and lifestyle brands, earning media coverage in top-tier publications such as the New York Times, Wall Street Journal, Fortune, Eater, Vogue, Forbes, and Washington Post.

Product overview

Eleven Eleven is a boutique publicity and marketing firm offering a unified suite of PR and marketing services rather than a modular software product. The firm provides PR strategy and execution, branding, content editing and development (including web copy, boilerplate, and marketing materials), social media strategy, and media training—all delivered as professional services tailored to each client. The company specializes in serving the hospitality, restaurant, wellness, lifestyle, and social impact sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Strategy & Execution

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Edelman: Edelman is the world's largest PR firm with a Food & Beverage and Hospitality practice serving major restaurant chains, CPG brands, and hotel groups. It competes with Eleven Eleven for enterprise hospitality accounts but at much larger scale and broader service scope.
• FleishmanHillard: FleishmanHillard is a top-tier global PR network with dedicated Food & Beverage and Hospitality teams. It competes with Eleven Eleven primarily for enterprise hospitality clients seeking integrated global campaigns with broader service scope.
• Weber Shandwick: Weber Shandwick is a global public relations leader with significant Consumer, Travel & Hospitality practice areas. It competes with Eleven Eleven on premium hospitality and consumer brand engagements, particularly when clients seek global reach.

Direct peers

• The Door: The Door is a lifestyle, food, and hospitality PR agency with offices in Los Angeles and New York. It overlaps with Eleven Eleven on restaurant, chef, and lifestyle brand engagements and represents a similar boutique-firm scale competitor.
• Linda Roth Associates: Linda Roth Associates is a boutique lifestyle and hospitality PR firm representing restaurants, chefs, hotels, and food brands. It is comparable to Eleven Eleven in service mix, client vertical, and boutique positioning.
• 5W Public Relations: 5WPR is a mid-sized full-service PR agency with a well-known Consumer Products, Food & Beverage, and Hospitality practice. It directly competes with Eleven Eleven for premium restaurant and lifestyle brand retainers but offers broader service scope.
• Zapwater Communications: Zapwater is a boutique PR agency focused on hospitality, travel, food & beverage, and lifestyle brands. It is a head-to-head competitor for restaurant group and hotel clients similar to Eleven Eleven's Moon Rabbit, JINYA, and The Wildset engagements.
• Bullfrog + Baum: Bullfrog + Baum is a boutique hospitality and lifestyle PR agency specializing in restaurant, hotel, and food-and-beverage clients. It competes with Eleven Eleven for the same premium hospitality accounts with a similar boutique, journalist-rooted positioning.
• Think PR Group: Think PR Group is a boutique public relations firm specializing in hospitality, restaurant, and lifestyle brands. It targets a similar premium clientele to Eleven Eleven and competes for the same media placement opportunities in lifestyle publications.

Emerging players

• Be Social PR: Be Social PR is a boutique communications firm with a hospitality, lifestyle, and social impact focus. It competes with Eleven Eleven on a subset of verticals (social impact, hospitality) and represents a smaller-scale direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/elevenelevenpr
• Instagraminstagram.com/eleven_eleven_pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eleven Eleven