Imageseven

What Imageseven does

Imageseven (legal entity: Image 7 Group) is a privately held Australian marketing communications firm founded circa 1987 and headquartered in Subiaco, Western Australia, with team members operating across all Australian states and territories and select international programs. The firm exclusively serves the independent school sector — currently 185 school, university, and education group clients with 8,300+ cumulative projects — operating under a performance partnership model in which strategists and specialists are embedded into client institutions alongside school Heads and their teams. Its service portfolio is organized into three pillars: Guide with Strategic Insight (enrollment growth, marketing strategy, performance audits, staff attraction); Craft Your School Brand (social strategy, websites, visual identity, video production); and Deliver Consistent Performance (communication support, brand protection, alignment/transformation). A subscription-based video product, imaginate, provides 48-hour-turnaround edited video on a credit system, representing a productized recurring-revenue line alongside the predominantly retainer-based professional services core. Underlying technology is standard professional-services tooling (Canva, WordPress, Adobe Creative Suite, multimedia design platforms); there are no proprietary platforms, APIs, or AI products. Revenue mechanics rely on multi-year custom contracts scoped to each school, with no publicly disclosed pricing; the firm has raised no external funding and is founder-partner led by Brad Entwistle and Andrew Sculthorpe.

Name

Imageseven

Legal name

Image 7 Group

Website

https://imageseven.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Imageseven is an Australian marketing communications firm that exclusively serves independent schools through an embedded performance partnership model spanning strategic insight, brand development, communications execution, and subscription video production.

Ownership category

akta.pro rank

Product category

Education Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Marketing & Branded Content Agencies (MPAAAAAF)

akta.pro secondary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• School marketing services
• Education communications consulting
• Enrollment strategy services
• School brand strategy
• Independent school marketing

Headquarters

HQ city

Bellevue Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consulting and Program Services: Ongoing retainer arrangements and project-based strategic consulting for school marketing, communications, and enrollment functions.
2. Imaginate Video Subscription Service: Subscription-based video content service with credit system for schools. Provides weekly video content with 48-hour turnaround.
3. Embedded Team Services: Provides embedded marketing coordinators and Directors of Advancement within schools as part of their team.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Imageseven is a marketing communications firm that serves independent schools in Australia and globally with strategic consulting, brand development, communications, and enrollment growth services delivered through long-term performance partnerships. Offerings are organized into three service pillars—Guide with Strategic Insight, Craft Your School Brand, and Deliver Consistent Performance—supplemented by the imaginate subscription video production service with 48-hour turnaround. The firm embeds team members within client schools and supports school Heads with proprietary frameworks, content resources (School Marketing Journal), and operational execution.

Product overview

Imageseven is a performance-focused professional services firm serving the independent school sector in Australia and globally. The company operates as a 'performance partner' combining strategic insight with operational support. Their core offerings span three service pillars: (1) Guide with Strategic Insight covering enrolment growth, marketing strategy, performance audits, and staff attraction programs; (2) Craft Your School Brand encompassing social strategy, website development, visual identity, and video production; (3) Deliver Consistent Performance including communication support, brand protection, and alignment programs. Additionally, they offer imaginate, a subscription-based video production service with 48-hour turnaround. Their content ecosystem includes the School Marketing Journal (SMJ) print and podcast, SMC podcast, and the Bold School Brand book. The company embeds team members within client schools and operates nationally from a Perth service hub.

Differentiator

Problem solved

Functional benefit

Brands

• School Marketing Journal (SMJ): Quarterly journal providing practical marketing content for school Heads, along with podcast and blog resources.
• imaginate
• Bold School Brand

Products and services

• Enrolment Growth Program Comprehensive program that strengthens a school's enrolment pipeline through stakeholder analysis, data-driven insights, and targeted strategies to attract families and achieve sustainable enrolment growth. Designed for school Heads and marketing leaders seeking long-term pipeline development.
• Enrolments Health Check / Enrolment Audit Program Thorough evaluation of enrolment processes including stakeholder analysis, data review, and marketing performance audit, with actionable recommendations for improvement. Targeted at independent schools seeking diagnostic clarity on their enrolment funnel.
• Message Architecture Program Program aligning a school's communications with a cohesive message architecture through in-depth discovery, value proposition definition, key messages, and brand story for a unified voice across channels.
• Marketing Strategy Program Development of a marketing strategy aligned with a school's mission through discovery, value proposition development, and an integrated strategic marketing plan. Aimed at school Heads seeking a clear strategic roadmap.
• Marketing Optimisation Program Comprehensive audit of current marketing strategies, budget, and resources to identify inefficiencies and provide targeted recommendations for optimising marketing spend. For schools seeking measurable improvements in marketing ROI.
• Staff Attract & Retain Program Assessment and development program for recruitment and retention practices, analysing staff turnover and developing action plans to help schools become an employer of choice.
• Performance Audit Comprehensive audit of a school's communication, marketing, and enrolment functions providing in-depth review, obstacle identification, and actionable recommendations for performance improvement.
• Social Media and Digital Marketing Audit Detailed audit of social media and digital marketing efforts providing insights into platform performance, website health, and digital advertising effectiveness for schools.
• Social Strategy Jumpstart Program Strategic program to revitalise a school's digital presence including review of social media platforms, website, and digital advertising with tailored recommendations and training.
• Marketing Activated Website Program Website transformation program guiding schools through discovery, strategy, content creation, and launch to create modern, user-friendly platforms that drive engagement and support enrolment goals.
• Visual Identity Program Program to revitalise a school's visual identity through comprehensive discovery, concept development, and design execution to reflect the school's essence.
• Video Brand Program End-to-end video production program for developing high-impact videos that strengthen a school's brand and connect with target audiences.
• Communication Support Program Expert support for a school's communication efforts providing both onsite and remote activation of the marketing communications function for consistent execution.
• Alignment and Transformation Program Comprehensive program to align and modernise a school's marketing and enrolment strategies through stakeholder interviews, performance audits, and resource reviews.
• Brand Protection Program Proactive brand protection through regular media scanning, risk assessment, and strategic advice to maintain and enhance a school's reputation.
• Video Content Program Subscription-based professional video editing service providing a steady stream of high-quality video content for schools without the need for in-house resources.
• imaginate Subscription-based video content service offering 48-hour turnaround for school video production. Schools shoot footage, upload assets through a secure portal, and receive professionally edited, animated videos on a credit-based system.
• Bold School Brand Published book by the Imageseven team providing a framework for school brand strategy, positioning, differentiation, and marketing implementation for independent schools. Available on Amazon Australia, Amazon US, and Booko.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• AHISA (Association of Heads of Independent Schools of Australia)coreStrategic or Co-development PartnerOfficial partner providing visibility and credibility within the independent school leadership community. Supports industry events and thought leadership initiatives.
• IBSC (International Boys' School Coalition)coreStrategic or Co-development PartnerInternational partnership providing global reach and credibility in the boys' school education sector.
• ASBA (Australian School Boards Association)coreStrategic or Co-development PartnerPartnership supporting school governance and board-level visibility.
• ISNZ (Independent Schools of New Zealand)coreStrategic or Co-development PartnerPartnership extending geographic reach to New Zealand independent schools.
• MMG EducationminorStrategic or Co-development PartnerTony Pfeiffer and team specialize in tailored school stakeholder research and performance benchmarking for parent expectations, student wellbeing, and staff welfare.
• Dilate (Mentor Marketing)minorChannel Partner/ Reseller/ DistributorAmanda Reid's firm optimizes media strategy and advertising spend for schools, delivering savings and strategic campaign execution.
• RG175minorStrategic or Co-development PartnerThomas Olverson provides school growth and leadership consulting with 38 years in independent schools including 27 as Head of School.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Finalsite: Finalsite is a US-headquartered platform that powers school websites, communications, and marketing for K-12 independent schools globally. Like imageseven, it focuses exclusively on school marketing/communications, but delivers via SaaS technology rather than bespoke consulting.
• SchoolMint: SchoolMint provides K-12 enrollment management and marketing solutions for schools and districts in the US. It overlaps directly with imageseven's enrolment growth and enrollment pipeline programs, addressing the same school marketing-and-enrolment buyer.
• Edlio: Edlio offers school websites, communication, and mass notification tools to K-12 schools. Comparable to imageseven on the digital communications and website program side, though delivered as a SaaS platform rather than agency services.

Broad incumbents

• PowerSchool: PowerSchool is a leading K-12 education technology platform covering SIS, enrollment, learning, and engagement for schools and districts globally. Comparable to imageseven on the enrollment-management side, but positioned as a broad platform incumbent rather than a specialized marketing agency.
• FACTS (Lumen): FACTS (now part of Lumen) provides K-12 school management, tuition management, and enrollment/admissions solutions for independent and faith-based schools. Overlaps with imageseven's enrollment pipeline and family-facing communications programs at the school operations layer.
• Blackbaud (K-12): Blackbaud is a large education and nonprofit software provider serving K-12 independent schools with admissions, advancement, and marketing/communications functionality. It is a broader incumbent that overlaps with imageseven's enrollment, advancement, and brand strategy offerings, but as part of a much wider product portfolio.
• HubSpot (Education vertical): HubSpot offers marketing automation, CRM, and content tools that schools increasingly use in-house, including education-specific offerings. It is a broader incumbent in the marketing/communications stack that imageseven's services often sit on top of.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/imageseven

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imageseven