What Vignamaggio does

Vignamaggio is a privately held Tuscan wine estate operating from Greve in Chianti, Italy, with a documented winemaking history reaching back to a 1404 parchment of Amidio Gherardini. The entity is owned by the Nunziante family, which acquired the property in 1987 and operates it through Villa Vignamaggio Soc. Agr. SRL (share capital €3.5M, fully paid) with a related Milan-based entity, Petriolo srl. Legal representative and lead architect of the ongoing restoration and expansion is Patrice Taravella. The estate spans more than 400 hectares across the communes of Greve and Panzano in Chianti, comprising 52 hectares of vineyards (approximately 80% Sangiovese), over 7,000 olive trees, vegetable and ornamental gardens, and accommodation, food service, and event infrastructure.

The business is a diversified estate operator with five revenue streams: hospitality (the 19-room La Pensione hotel in Panzano in Chianti and four private farmhouses — Il Prato, L'Orto, Il Casolese); restaurant and food service at La Fattoria plus tours and tastings; wine (11 SKUs spanning Chianti Classico DOCG, Riserva, Gran Selezione, IGT Toscana, Vinsanto, and Vignamante sparkling); events and weddings at Il Borgo di Vignamaggio (capacity up to 160 guests); and olive oil and ancillary farm produce (Prime Gocce extra virgin olive oil, jams, cantucci). Distribution runs through the estate's own e-commerce site (shop.vignamaggio.com), direct on-estate sales, the Casa dell'Olio retail shop in Greve, TheFork for restaurant reservations, annual Vinitaly participation for trade, and a sister-estate referral network linking guests across the UK, Netherlands, and South Africa.

Underlying production is built on organic farming certified since 2018 (conversion began 2014), traditional Chianti Classico winemaking with Sangiovese-dominant blends and French oak and barriques aging, micro-vinification trials for heritage grape varieties, and a proprietary nitrogen-pressurized terracotta jar process for olive oil preservation. The estate is privately held with no evidence of external institutional investment, employs 51-100 staff across hospitality, restaurant, farm operations, and administration, and is currently recruiting across hospitality, restaurant, finance, IT, R&D, and procurement.

Name

Vignamaggio

Legal name

Villa Vignamaggio Soc. Agr. SRL

Website

https://vignamaggio.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Vignamaggio is a privately held Tuscan wine estate in Chianti Classico, founded in 1404 and family-owned since 1987, producing organic wines, extra virgin olive oil, and offering hospitality (hotel and farmhouses), restaurant, and wedding venue services.

Ownership category

akta.pro rank

Product category

Winery and agritourism estate

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Brasseries, Bistros & Trattorias (THAFACAI), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

• Organic wine production
• Agritourism accommodation
• Extra virgin olive oil
• Tuscan winery estate
• Wedding and event venue

Headquarters

HQ city

Greve

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hospitality and accommodation: Revenue from hotel accommodations at La Pensione (Panzano in Chianti, 19 rooms) and private farmhouses: Il Prato, L'Orto, and Il Casolese. Bookings made directly or via the estate website.
2. Restaurant and food service: Revenue from La Fattoria restaurant, wine tastings, and farm experiences. Restaurant table reservations managed via TheFork.
3. Wine sales: Direct wine sales through the estate's online shop (shop.vignamaggio.com), at the estate shop, and Casa dell'Olio retail location in Greve in Chianti. Wine range includes Chianti Classico DOCG, Riserva, Gran Selezione, IGT wines, Vinsanto, spumante, and rosé.
4. Events and weddings: Revenue from hosting weddings and events at Il Borgo di Vignamaggio, a historic venue in Panzano in Chianti.
5. Olive oil and produce: Revenue from extra virgin olive oil (Prime Gocce) and agricultural produce including preserves, jams, and other farm products sold via the online shop and estate retail.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Vignamaggio is a 400-hectare organic Tuscan estate in Chianti Classico that produces and sells wines (Chianti Classico DOCG, IGT Toscana, Vinsanto, sparkling) and extra virgin olive oil under its own brand, while also operating accommodations (La Pensione hotel, three farmhouse rentals), La Fattoria restaurant, Il Borgo wedding venue, and guided tours and tastings. Direct-to-consumer sales are conducted through on-estate points of sale, the shop.vignamaggio.com e-commerce platform, and the Casa dell'Olio retail shop in Greve in Chianti.

Product overview

Vignamaggio is a historic Tuscan wine estate established in 1404, offering a diversified portfolio centered on wine production and hospitality services. The core product line includes 11 distinct wines spanning Chianti Classico DOCG (Terre di Prenzano, Gherardino Riserva, Monna Lisa Gran Selezione), IGT Toscana wines (Cabernet Franc, Merlot di Santa Maria, Sangiovese di Vitigliano, Mezzanotte, Albaluce Rosato, Tramonte Bianco), Vinsanto del Chianti Classico DOC, and Vignamante sparkling wine. Additional products include Prime Gocce extra virgin olive oil, organic blackberry jam, cantucci biscuits, and Zucca Sunrise cocktail. The hospitality portfolio encompasses La Fattoria restaurant, Tour & Tastings experiences, La Pensione boutique hotel (19 rooms), Il Borgo wedding venue (up to 160 guests), farmhouse rentals (Il Prato, L'Orto, Il Casolese), and Casa dell'Olio retail shop. An e-commerce platform enables online wine and product sales.

Differentiator

Problem solved

Functional benefit

Brands

• La Fattoria: Restaurant, direct wine sales, tours and tastings at the farm
• La Pensione
• Il Borgo
• Terre di Prenzano
• Gherardino
• Monna Lisa
• Albaluce
• Tramonte
• Vinsanto del Chianti Classico DOC
• Vignamante
• Prime Gocce

Products and services

• Terre di Prenzano Chianti Classico DOCG made with 100% Sangiovese, aged approximately one year in oak barrels of 20–40 hectoliters and a further 3 months in bottle before release. Sold via the estate online shop and direct on-estate channels for consumers seeking an entry-point Chianti Classico.
• Gherardino Chianti Classico DOCG Riserva made with 80–90% Sangiovese and 10–20% Merlot, aged 18–20 months in oak barrels and barriques. Targeted at premium wine consumers seeking a structured Riserva-tier Chianti Classico.
• Monna Lisa Chianti Classico DOCG Gran Selezione produced only in the best vintages from grapes of the Prato, Solatio and Querceto vineyards, blending 95% Sangiovese with 5% Cabernet Sauvignon and aged a minimum of 30 months including 6 months in bottle. A flagship allocation wine aimed at collectors and fine-dining channels.
• Cabernet Franc di Vignamaggio Historic IGT Toscana Rosso from Cabernet Franc vines over 40 years old, discovered in the 1990s and aged 18–20 months in French oak barriques. Targeted at consumers seeking estate-grown single-varietal expression beyond Sangiovese.
• Merlot di Santa Maria IGT Toscana Merlot sourced from the Santa Maria a Petriolo vineyard and aged approximately 20 months in French oak barriques. Sold via the estate online shop and direct channels for premium Merlot consumers.
• Sangiovese di Vitigliano Annual IGT Toscana produced solely from Sangiovese grapes, aged about one year in French oak barriques and one year in large barrel, followed by 8 months in bottle. Targets consumers seeking a pure Sangiovese expression outside the Chianti Classico appellation.
• Mezzanotte Structured red wine offering notes of red and black fruits, underbrush, licorice, nutmeg and leather, with velvety tannins. Served through estate channels for consumers seeking a softer, dark-fruit-forward profile.
• Albaluce IGT Toscana Rosato from Merlot and Syrah grapes, produced via white fermentation without skins in stainless steel at controlled temperature. Sold via the estate online shop and direct channels for consumers seeking a Chianti-area rosé.
• Tramonte IGT Toscana Bianco from Chardonnay grapes, fresh and aromatic with notes of hawthorn recalling the hedgerows surrounding the vineyards. Sold through estate channels for white-wine consumers.
• Vinsanto del Chianti Classico DOC Traditional Tuscan dessert wine made from Malvasia Lunga del Chianti and Trebbiano Toscano, naturally dried 3 months, fermented and aged a minimum of 4 years in 75–100 liter oak barrels (caratelli). Targeted at consumers seeking an authentic Vinsanto pairing with cantucci.
• Vignamante Classic-method sparkling wine (Spumante Metodo Classico) made from Sangiovese vinified as rosé, with 12 months of secondary fermentation in bottle. Targets consumers seeking estate-grown Italian sparkling wine.
• Prime Gocce Extra Virgin Olive Oil Estate-produced extra virgin olive oil made from the first ripe fruits of Vignamaggio's olive groves, distinguished by intense green color, bold aroma of fresh herbs, and a fruity robust flavor rich in polyphenols, tocopherols and oleic acid. Preserved in nitrogen-pressurized terracotta orciaia jars for longevity and sold to consumers seeking premium Tuscan olive oil.
• Organic Blackberry Jam Organic blackberry jam produced from estate-grown organic blackberries and packed for the online shop. Targets consumers seeking organic artisanal Tuscan preserves.
• Cantucci Biscuits Traditional Tuscan almond biscuits (cantucci) typically served with Vinsanto and offered as souvenirs to estate guests. Targets consumers seeking an authentic Tuscan food gift.
• La Fattoria Restaurant Full-service restaurant located in the Chianti Classico vineyards at La Fattoria, offering food and wine from the estate's lands and open daily 10:00–20:00. Table reservations are managed via TheFork and direct booking. Serves on-estate guests, day visitors, and tour & tasting participants.
• Tour and Tastings Experiences Guided tours of the estate and wine tasting experiences hosted at La Fattoria, covering the vineyards, cellars, gardens, and production. Targets leisure travelers, day visitors, and wine enthusiasts seeking an authentic on-site experience.
• La Pensione Hotel 19-room boutique hotel in the heart of Panzano in Chianti, with rooms themed around Boccaccio's Decameron and decorated in soft colors with POP-style furnishings. Targets domestic and international leisure travelers seeking a charming stay in Chianti Classico.
• Il Borgo di Vignamaggio Wedding and Events Venue Historic hamlet and wedding venue in Panzano in Chianti featuring the Palazzo, Terrazza degli Sposi, Tempietto and rose gardens, with custom tent capacity up to 160 guests. Targets engaged couples and event organizers seeking a unique scenic Tuscan venue with covered outdoor options.
• Farmhouse Accommodations (Il Prato, L'Orto, Il Casolese) Three restored historic stone farmhouses available for private rental: Il Prato (renovated farmhouse in Panzano), L'Orto (restored farmhouse on the Montagliari plain with Orto and Erbavoglio units), and Il Casolese (farmhouse in Lamole with rooms decorated with Simone Boni illustrations of Florence). Targets families, groups, and travelers seeking private Tuscan stays.
• Casa dell'Olio Vignamaggio Retail Shop Retail shop in Piazza Matteotti, Greve in Chianti, open daily 10:00–19:00, selling Vignamaggio extra virgin olive oil products along with books and gifts. Targets walk-in visitors, tourists, and local customers.
• Vignamaggio Online Shop E-commerce storefront at shop.vignamaggio.com selling Vignamaggio wines, olive oil and food products directly to consumers internationally. Targets individual wine and food enthusiasts, gift purchasers, and trade buyers.

Quantifiable outcome

• First organic-certified harvest achieved in 2018 after 3-year conversion process starting in 2014
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Over-AmstelminorStrategic or Co-development PartnerSituated on the Amstel River in the Duivendrechtse Polder near Amsterdam, Over-Amstel is a historic Dutch farm built in 1894, lovingly restored in recent years. It shares Vignamaggio's philosophy of celebrating natural beauty, farm-to-table living, and immersive guest experiences.
• The Newt in SomersetcoreStrategic or Co-development PartnerA country estate in Somerset, UK with extensive gardens, woodland, farmland, and cider orchards. The Newt offers membership programs and accommodation. BLOU cottage bookings at Keurboomstrand are exclusively available to guests who have previously stayed at The Newt.
• BabylonstorencoreStrategic or Co-development PartnerOne of the oldest Cape Dutch farms at the foot of Simonsberg in the Franschhoek wine valley, South Africa. Features a fruit and vegetable garden, fine food, wine, and unique accommodation. BLOU cottage bookings are exclusively available to guests who have previously stayed at Babylonstoren.
• The Story of EmilyminorStrategic or Co-development PartnerA fresh, immersive historical experience in Cornwall, UK, telling the story of Emily Hobhouse, who challenged Victorian social norms and changed the lives of women and children during the Second Anglo-Boer War.
• Blou in KeurboomsminorStrategic or Co-development PartnerEight self-catering cottages on Keurboomstrand beach, South Africa. Available exclusively to guests who have previously stayed at Babylonstoren or The Newt in Somerset.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castello di Volpaia: 12th-century borgo in Radda in Chianti producing Chianti Classico DOCG wines with on-site apartments, restaurant, and wine tours — directly comparable as a medieval estate combining Chianti Classico production with hospitality.
• The Newt in Somerset: English country estate in Somerset with restored Georgian gardens, a hotel, restaurant, farm-to-table experiences, and reciprocal guest referral to Vignamaggio — directly comparable as a sister heritage estate offering immersive hospitality plus food and beverage.
• Castello di Meleto: Castello in Chianti Classico producing wines including Gran Selezione and operating suites, restaurant, and event spaces including weddings — directly comparable as a multi-service Tuscan wine-estate hospitality business.
• Badia a Coltibuono: Long-established Chianti Classico estate in Gaiole producing organic Sangiovese wines and operating farm-stay accommodations and a cooking school — directly comparable as a heritage wine estate with agriturismo hospitality and dining.
• Castello di Ama: Historic Chianti Classico wine estate in Gaiole producing Sangiovese-based DOCG wines (including Gran Selezione) with on-estate accommodation and contemporary art installations — directly comparable as a Tuscan wine estate operating hospitality and tastings.
• Rosewood Castiglion del Bosco: Luxury resort and private estate in Val d'Orcia producing Brunello di Montalcino wines and operating a 5-star hotel and villa rentals — directly comparable as a Tuscan wine estate with ultra-premium hospitality.
• Castello di Monterinaldi: Tuscan castle estate between Siena and Florence specializing as a high-end wedding and private-events venue with on-site dining — directly comparable for the Il Borgo-style wedding and events revenue stream.
• Dievole: Chianti Classico wine estate in Vagliagli producing organic wines and offering boutique accommodation, restaurant, and tasting experiences — directly comparable as a Tuscan wine estate with full hospitality and dining operations.

Broad incumbents

• Marchesi Antinori: One of Italy's largest and oldest wine dynasties with extensive Tuscany estates (Tignanello, Guado al Tasso) producing premium DOCG wines and offering estate tours and hospitality — comparable as a major incumbent Chianti/Tuscan producer at much larger scale.
• Marchesi de' Frescobaldi: Historic Tuscan wine dynasty operating multiple estates across Chianti Rufina, Pomino, and Bolgheri with on-site hospitality and agritourism — comparable as a large incumbent Tuscan wine producer with estate hospitality offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vignamaggio
• Facebookfacebook.com/vignamaggio
• Instagraminstagram.com/vignamaggio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vignamaggio