What Dievole does

Dievole is a historic Chianti Classico wine estate operating under Soc. Agr. Dievole S.p.A. from a 600-hectare property in Vagliagli, approximately 12 km north of Siena. The estate runs 158 hectares of vineyards between 270 and 420 metres above sea level across three single-vineyard Cru sites — Casanova (2.5 ha on Macigno del Chianti sandstone), Catignano (11 ha on Monte Morello formation), and Petrignano (7 ha on stony Monte Morello limestone) — producing Sangiovese-based Chianti Classico DOCG wines including the flagship Chianti Classico DOCG, the Novecento Riserva (celebrating 30 vintages since 1990), and the Vigna di Sessina Gran Selezione. Dievole also operates a state-of-the-art low-oxidizing olive mill at Pianella producing DOP Chianti Classico, IGP Toscano, and 100% Italian extra virgin olive oils, plus a Chianti Classico Millesimato wine vinegar. Winemaking uses raw cement Tulipe fermentation vats and untoasted Allier French oak barrels; olive oil processing uses vacuum bottling in UV-protective bottles (97% UV-ray penetration reduction). The estate has been organic-certified since 2017 and is part of the IAG Toscana S.r.l. / ABFV Group umbrella.

The business model blends production, hospitality, and direct-to-consumer membership. A 28-room Wine Resort and the on-site Novecento Restaurant (Chef Monika Filipinska) anchor tourism revenue, complemented by wine tours, tastings, and seasonal events (Cantine Aperte, Christmas Brunch, Olive Oil Day, the Le Trenta Vendemmie vertical tasting). Commercial distribution runs through the proprietary D'Wine Club e-commerce and membership platform (dwineclub.it), an on-site wine shop, a dedicated export office (Export Manager Olalla Lopez Corona), and a domestic Italy sales office (Sales Manager Giulio Bettarini, Area Manager Vincenzo Grimaldi). Customer segments span affluent wine enthusiasts, wine-tourism travelers, and HoReCa / specialty retail trade accounts in Italy and internationally. Recent strategic positioning includes a 2024 two-year co-marketing partnership with Automobili Lamborghini, Equalitas sustainability certification, Model 231 governance adoption, and an annual content ecosystem (Storie blog, Recipes, Wine Guide) supporting DTC engagement. Pricing is not publicly disclosed; hospitality bookings route through SimpleBooking and restaurant reservations via phone/email.

Name

Dievole

Legal name

Soc. Agr. Dievole S.p.A.

Website

https://dievole.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dievole is a historic Chianti Classico wine estate (founded 1090) producing single-vineyard Sangiovese wines, extra virgin olive oils, and operating a 28-room Wine Resort and Novecento Restaurant, serving affluent wine enthusiasts, wine-tourism travelers, and HoReCa trade accounts through its D'Wine Club platform and dedicated export and Italy sales offices.

Ownership category

akta.pro rank

Product category

Premium Chianti Classico Wine Production

NAICS

Wineries (312130), Wineries (31213), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Chianti Classico wine
• Extra virgin olive oil
• Wine resort hospitality
• Wine tourism experiences
• Organic wine estate

Headquarters

HQ city

Siena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Dievole sells its portfolio of Chianti Classico DOCG wines (including Cru wines: Casanova, Catignano, Petrignano, Novecento Riserva, Vigna di Sessina Gran Selezione, Tocca Stelle), white wines (Campinovi Bianco Toscana IGT, Chianti Classico Petrignano), and rosé wines (Le Due Arbie Rosato) through its D'Wine Club e-commerce platform, the on-site wine shop, and trade channels domestically and internationally.
2. Wine Resort & Hospitality: The Dievole Wine Resort offers 28 rooms ranging from family apartments to luxury suites. Revenue is generated from room bookings, spa/wellness, and curated guest experiences. The property hosts wine tours, vineyard walks, and tasting itineraries departing from the cellar.
3. Novecento Restaurant: The on-site gourmet restaurant, led by Chef Monika Filipinska, serves contemporary interpretations of traditional Tuscan cuisine. It is open daily for lunch (12:30–14:30) and dinner (19:00–21:00) and generates revenue through cover charges and à la carte dining. Reservations are taken via phone (+39 0577 322632) or email.
4. Extra Virgin Olive Oil Sales: Dievole produces and sells a range of extra virgin olive oils including DOP Chianti Classico (Nocellara, Tocca Stelle, Due Arbie), IGP Toscano, and 100% Italian (Favolosa, 1090), as well as Chianti Classico Millesimato wine vinegar. Sold via the D'Wine Club and wine shop.
5. D'Wine Club Membership: The D'Wine Club is an exclusive membership program offering privileged access to the 'stars' of Tuscan lifestyle. Members enjoy unique experiences across all Tuscan properties of the ABFV Group (Chianti Classico DOCG, Brunello di Montalcino, Bolgheri DOC), with dedicated offers, exclusive discounts, and early access to events. Membership involves registration and acceptance of terms.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dievole is a historic Chianti Classico wine estate producing and selling Sangiovese-based wines from three single-vineyard Cru sites (Casanova, Catignano, Petrignano) plus flagship Chianti Classico DOCG, Novecento Riserva, and Vigna di Sessina Gran Selezione. The estate also produces and sells extra virgin olive oil (DOP Chianti Classico, IGP Toscano, 100% Italian cultivars) and Chianti Classico wine vinegar. Hospitality offerings include a 28-room Wine Resort, the Novecento gourmet restaurant, and wine tours, complemented by the D'Wine Club membership program providing access to ABFV Group wines across Tuscany.

Product overview

Dievole is a historic Chianti Classico wine estate offering a portfolio of single-vineyard Chianti Classico wines (Casanova, Catignano, Petrignano, Novecento Riserva, Vigna di Sessina Gran Selezione) alongside premium DOP and IGP extra virgin olive oils. The estate operates a 28-room Wine Resort with the Ristorante Novecento gourmet restaurant, wine tours, and the D'Wine Club membership program. The portfolio centers on Sangiovese-based wines from distinct micro-terroirs, complemented by olive oil production and hospitality services, all unified under sustainable practices certified by Equalitas since 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Chianti Classico Casanova (single-vineyard Cru)

Quantifiable outcome

• Organic certification achieved in 2017, extended across all group properties in Tuscany
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Automobili Lamborghini S.p.A.coreGTM or Marketing Partner · 1 January 2024Dievole and Lamborghini signed a 2-year collaboration agreement in 2024 to offer exclusive joint experiences to their respective customers. The first act of the partnership was the placement of a Lamborghini Urus at the Dievole Wine Resort, reserved for a limited number of guests and invitees for tours of Chianti Classico until 28 July 2024. The partnership positions Dievole within the global luxury lifestyle segment and leverages Lamborghini's brand prestige to attract high-net-worth visitors to the Wine Resort and D'Wine Club.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Marchesi de' Frescobaldi: Historic Tuscan wine group with multiple estates across Chianti Classico, Brunello di Montalcino, and Bolgheri. Comparable on heritage, multi-appellation reach, and broad distribution.
• Marchesi Antinori: One of Italy's oldest and largest wine families, with extensive Tuscan estates including Tignanello. Overlaps Dievole on heritage positioning, multi-appellation portfolio, and premium hospitality.
• Ruffino: Large Tuscan wine producer with broad Chianti Classico portfolio and global distribution. Comparable on category overlap but operates at significantly larger scale and broader SKU breadth.

Direct peers

• Castello di Ama: Chianti Classico single-estate producer in Tuscany with a portfolio of terroir-driven Sangiovese wines and a strong hospitality component. Directly comparable to Dievole on appellation, estate-bottling model, and integrated luxury positioning.
• Il Borro Tuscan Bistro: Tuscan estate owned by Ferragamo family with organic wine production, luxury hotel, restaurant, and wine tourism. Direct comparability on integrated wine + hospitality + luxury lifestyle model.
• Felsina Berardenga: Single-estate Chianti Classico producer in Tuscany focused on terroir-expressive Sangiovese. Comparable on premium single-vineyard bottlings and similar estate footprint.
• Badia a Coltibuono: Organic Chianti Classico producer with on-site agriturismo, restaurant, and cooking school. Directly mirrored business model combining organic winemaking, hospitality, and culinary experiences.
• Tenuta di Capezzana: Historic Tuscan estate with centuries of winemaking, organic viticulture, and on-site hospitality. Comparable on heritage-driven branding and integrated estate experience.
• Castello di Volpaia: Organic Chianti Classico estate with medieval village, boutique hospitality, and wine tourism. Comparable on organic certification, estate-scale viticulture, and experiential hospitality.
• Barone Ricasoli: Largest Chianti Classico estate, with extensive single-vineyard production, hospitality, and a museum-quality visitor experience. Closest comparability on full-stack wine + tourism + heritage brand model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dievole
• Instagraminstagram.com/dievole
• Xx.com/dievole
• LinkedInlinkedin.com/company/dievole-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dievole