F.A. Peabody Company

What F.A. Peabody Company does

F.A. Peabody Company is a privately held, family-owned independent insurance agency founded in 1927 by Frank Allen Peabody in Houlton, Maine, and now operating under the DBA F.A. Peabody Insurance. The agency serves individuals, families, and small-to-mid-size businesses throughout the state of Maine through 13 physical office locations supplemented by online quoting tools. As an independent agent, it represents more than 20 national and regional insurance carriers, which allows it to offer competitive pricing across multiple coverage lines rather than being tied to a single carrier's product set.

The agency distributes a comprehensive insurance portfolio spanning personal lines (auto, home, life, specialty, recreational), commercial lines (general liability, workers' compensation, commercial auto, professional liability, cyber), specialty commercial programs (commercial fishing, farms, trucking, logging, churches), health and Medicare products (individual, group, marketplace, Medicare Parts A-D, Medigap), and group benefits, with third-party administration and broadband resale as adjacent services. Its technology stack consists of standard industry agency management software: a Vertafore client portal for policyholder self-service, Canopy/ConsumerRateQuotes.com for online auto and home quoting, and LifeLink/Simplicity Group for instant life insurance enrollment. The agency does not operate proprietary technology platforms or in-house AI capabilities.

F.A. Peabody generates revenue primarily through commissions paid by its 20+ insurance carrier partners for policies placed and renewed, with additional income from override commissions and volume-based bonuses. Its go-to-market is sales-led, combining in-person consultations at local offices with self-service online quoting. Customer segments include individuals across life stages, small to mid-size businesses across industries, and special-risk/high-risk customers requiring SR-22 filings or non-standard coverage. The company has 51-100 employees and is led by Chairman Robert E. Anderson, President/CEO Christopher B. Anderson, and CFO Peter Holmes, with no external private equity ownership disclosed.

Name

F.A. Peabody Company

Legal name

F.A. Peabody Company

Website

https://fapeabody.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

51–100 employees

Short description

F.A. Peabody Company is a family-owned independent insurance agency founded in 1927 in Maine, representing 20+ carriers through 13 offices. It distributes personal, commercial, life, health, and group benefits insurance to individuals, families, and SMBs.

Ownership category

akta.pro rank

Headquarters

HQ city

Houlton

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: F.A. Peabody Insurance generates revenue through commissions paid by insurance carrier partners for policies placed and renewed. As an independent agency representing multiple insurance companies, they earn commission-based compensation on each policy sold, with commission rates varying by carrier and product line. The agency also earns override commissions and volume-based bonuses from carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

F.A. Peabody Company is an independent insurance agency selling personal, business, specialty commercial, life, health, Medicare, and group-benefits coverage on behalf of 20+ carrier partners. Policies are quoted, placed, and serviced through 13 owned offices across Maine and through online quoting tools, with revenue derived from carrier commissions on bound policies.

Product overview

F.A. Peabody Company is an independent insurance agency founded in 1927, offering a comprehensive portfolio of insurance products and support services across Maine through 13 physical office locations and online channels. The product portfolio consists of Personal Insurance (auto, homeowners, specialty items like weddings and travel, and umbrella coverage), Business Insurance (commercial auto, workers' compensation, general liability, professional liability, cyber liability, and industry-specific programs for trucking, logging, fishing, and hospitality), Specialty Commercial Insurance (tailored coverage for fishing, farms, taxis, churches, and other niche operations), Life Insurance (term, whole, universal, fixed annuities, and final expense), Health Insurance (individual/family plans, dental, vision, disability, LTC, and marketplace assistance), Medicare (Parts A, B, C, D, and Medigap supplements), and Group Benefits (employer-sponsored dental, disability, health, life, LTC, and vision). The company also provides support services including online billing/payments, claims filing, certificate requests, policy changes, and annual reviews. As an independent agency, F.A. Peabody represents multiple insurance carriers to offer competitive pricing and coverage options.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Personal lines of property and casualty insurance covering individuals and families for auto, homeowners, renters, condo, flood, earthquake, umbrella liability, ATV, boat, motorcycle, snowmobile, RV, pet, travel, wedding, valuable items, and SR-22 driver filings, sourced through multiple carrier partners.
• Business Insurance Comprehensive commercial insurance for Maine businesses covering commercial auto, workers' compensation, general liability, business owners package, commercial property, professional liability (E&O), cyber liability, directors & officers, EPLI, commercial umbrella, builder's risk, business interruption, restaurant & bar, technology, non-profit, driving schools, hotel/motel hospitality, surety bonds, and vineyard & winery coverages.
• Specialty Commercial Insurance Tailored commercial insurance programs for Maine industries with distinctive risk profiles, including commercial fishing, Maine farms (apples, blueberries, dairy, horses, potatoes, trees), commercial trucking with cargo, logging and lumbering, churches, and taxi/livery/rideshare/non-emergency medical transport operations.
• Life Insurance Individual life insurance including term life, whole life, universal life, fixed annuities, mortgage protection, final expense, and retirement planning products providing death benefits, cash value accumulation, and guaranteed retirement income for individuals and families.
• Health Insurance Health insurance solutions for individuals and families including HMO/PPO/EPO/POS plan options, ACA Marketplace enrollment assistance, individual dental, individual vision, individual disability income protection, individual long-term care, accidental, cancer, and critical illness coverage.
• Medicare Medicare program guidance and product selection including Medicare Part A hospital insurance, Part B medical insurance, Medicare Advantage (Part C), Part D prescription drug coverage, and Medigap (Medicare Supplement) plans for individuals 65+ and eligible persons with disabilities.
• Group Benefits Employer-sponsored group insurance benefits for Maine businesses including group dental, group disability, group health, group life, group long-term care (LTC), and group vision coverage sold to companies for their employees and dependents.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Insurance Carrier PartnerscoreOthersF.A. Peabody Insurance represents over 20 national and regional insurance carriers as an independent agency. Carrier partners include: National General, Progressive Commercial, Ohio Mutual Insurance Group, American Reliable Insurance, AmTrust Insurance, Zurich American Insurance Company, Union Mutual of Vermont, The Travelers Indemnity Company, The Hartford Insurance Group, Sentry Insurance, Safety Insurance, Patrons Oxford Insurance, Patriot Insurance Company, One Beacon Insurance, NFIP (National Flood Insurance Program), MMG Insurance (Maine Mutual), MEMIC, Liberty Mutual Insurance, GuideOne Mutual Insurance, Foremost Insurance, Erie Insurance, Concord Group Insurance, Andover Companies. These partnerships enable the agency to offer competitive pricing, diverse coverage options, and access to specialized insurance products for Maine customers.
• Vertafore (Client Portal)supportingTechnology or IntegrationTechnology partnership providing customer portal access through Vertafore's client portal platform, enabling policyholders to access policy documents, billing, and claims information online 24/7.
• Canopy (Consumer Rate Quotes)supportingTechnology or IntegrationOnline quoting integration partnership with Canopy's consumer-rate-quotes.com platform enabling instant auto and home insurance quotes on the F.A. Peabody website.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• The Rowley Agency: Maine-based independent insurance agency serving individuals and small businesses. Directly comparable to F.A. Peabody as a regional independent competitor with similar product breadth and Maine-focused distribution.
• M.S. Hanna Insurance: Maine-headquartered independent insurance agency offering personal, commercial, and life insurance. Closely aligned with F.A. Peabody on independent agency model, geographic focus on Maine, and multi-carrier representation.
• Allen Insurance and Financial: Maine-based independent insurance agency serving individuals and businesses across multiple product lines. Comparable to F.A. Peabody as a regional independent agency competing for the same Maine personal and commercial customers.
• Pike & Chabot Insurance Agency: Independent insurance agency serving Maine and northern New England. Comparable to F.A. Peabody as an independent multi-line agency competing for personal and small commercial customers in the same regional market.
• Cross Insurance: Largest independent insurance agency headquartered in Maine with multiple branches across northern New England. Direct comparable to F.A. Peabody given overlapping Maine footprint, independent agency model, and similar multi-line personal and commercial book.

Broad incumbents

• Progressive Insurance: Direct-to-consumer national auto insurer that also writes commercial lines through independent agents like F.A. Peabody. A hybrid incumbent competitor — direct in personal lines, agency-distributed in commercial.
• GEICO: Direct-to-consumer auto and P&C insurer that bypasses independent agents for personal lines. A broad incumbent competing with F.A. Peabody for the same Maine personal auto and home customer wallet.
• Liberty Mutual Insurance: National P&C carrier that is one of F.A. Peabody's carrier partners. Relevant as a broad incumbent that competes directly with independent agencies through its direct sales channels and also supplies product to agencies like F.A. Peabody.
• The Travelers Companies: National P&C carrier that appoints F.A. Peabody as a producing agent. Comparable as a broad incumbent insurer whose direct channels and appointed-agent model both intersect with F.A. Peabody's go-to-market.

Emerging players

• Lemonade: Digital-first insurtech using AI-driven underwriting and a mobile app to sell personal lines direct. Relevant as an emerging player whose tech-native model targets the same individual customers F.A. Peabody serves through its Canopy-powered online quoting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@f.a.peabodyinsurance9899
• Facebookfacebook.com/fapeabody
• LinkedInlinkedin.com/company/fa-peabody
• Instagraminstagram.com/f.a.peabody

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F.A. Peabody Company