What Gruppo Peroni Eventi does

Gruppo Peroni Eventi S.r.l. (GPE) is a privately held Italian event management agency founded in 1997 and headquartered in Rome, with a secondary office in Milan. The company delivers end-to-end live communication and corporate event services to multinational and international clients, spanning fifteen service categories that include product launches, conventions, roadshows, incentive trips, hospitality management, press events, digital/hybrid events, exhibitions and awards ceremonies. GPE's go-to-market is direct enterprise field sales targeting large multinational corporations, with over 50% of turnover generated outside Italy across European markets (and one documented production in Morocco in 2024), and the firm maintains multi-year mandates with clients such as Reply (annual Xchange convention since 2008), Mercedes-Benz Italy, Samsung, Lamborghini, Motorola, Lenovo, Toyota and Meta.

The company's underlying technology stack is built around event design and production, integrated communication, creative concept development and execution management rather than a software platform. Notable proprietary capabilities include a multi-cloud digital event platform used for hybrid productions such as Reply Xchange 2020 (10 TV studios across five cities, 8,000+ daily participants), large-scale set design and staging (LED Mistrip walls up to 4.5 meters, circular arena configurations, holographic displays), and city-scale laser show technology (over 100 beacons, 260 laser stations and 400 mirrors on skyscraper rooftops for Samsung Galaxy S7). GPE holds ISO certifications (DNV-audited since 2008) and the UNI PdR 125:2022 diversity and inclusion certification, and has accumulated a sustained award record across BEA Italia, EVENTEX and HEAVENT Awards.

GPE operates a pure professional services revenue model, monetizing through project-based fees for event planning, creative services, production and execution, with custom pricing tailored to client requirements, event scale and scope. Pricing is not publicly disclosed. The firm is led by CEO Fabian Peroni and President & Managing Director Massimo Mercuri, has no disclosed external investors or parent company, and shows no evidence of funding rounds, M&A activity or leadership turnover.

Name

Gruppo Peroni Eventi

Legal name

Gruppo Peroni Eventi S.r.l.

Website

https://gruppoperonieventi.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Gruppo Peroni Eventi is a privately held Italian event management agency, founded in 1997 and based in Rome and Milan, that delivers end-to-end corporate event, product launch, convention, roadshow and digital/hybrid event services to multinational clients across Europe.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Event Power, Electrical Distribution & Temporary Utilities (Generators, Distro, Cabling) (THAHAEAF)

Keywords

• Corporate event management
• Event production services
• Experiential marketing agency
• Live communication services
• Brand activation events

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Event Services: Full-service event agency providing conception, design, and implementation of corporate events for multinational and international clients. Revenue generated through project-based fees for event planning, creative services, production, and execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gruppo Peroni Eventi is a full-service corporate event management agency that provides integrated communication and live event services for multinational corporations and international clients. The company manages the complete event lifecycle—from strategic conception and creative ideation to design, production, and execution—delivering event formats ranging from product launches, conventions, and incentive trips to roadshows, exhibitions, and large-scale public spectacles. Operations are delivered through offices in Rome and Milan, serving clients across European and select international markets.

Product overview

Gruppo Peroni Eventi (GPE) is an integrated communication and corporate event agency with over 25 years of experience. The company operates as a single unified service offering (not a platform-plus-modules architecture) that provides end-to-end event management from strategy and creative conception to execution. Their core product portfolio encompasses 15 distinct event service categories: Team Building Events, Roadshow Events, Promotional Events, Product Launch Events, Meeting Events, Corporate Events, Celebration Events, Convention Events, Big Show Events, Hospitality Management, Incentive Events, Press Events, Digital Events, Exhibition Events, and Awards Management. These services are delivered to multinational corporations and international clients with a focus on corporate communication, brand experiences, and live events. The company maintains offices in Rome and Milan and generates over 50% of its revenue from European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Building Events

Quantifiable outcome

• 49-48 nationwide experience events per campaign, 39-41 dealers activated, 18-16 regions covered
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GL Events: Major French-listed event services platform combining venue operations, trade shows, and agency services; a much larger broad incumbent that competes for the same large-scale international event mandates in Europe.

Direct peers

• Pico Group: Hong Kong-headquartered experiential marketing and event services group with global delivery; competes with GPE for multinational brands seeking single-agency execution across geographies.
• George P. Johnson Experience Marketing (GPJ): Largest independent brand experience agency globally; competes head-to-head on flagship product launches, customer activations, and large conventions for the same enterprise clients.
• Jack Morton Worldwide: Global brand experience agency (part of IPG) competing for the same enterprise corporate event, product launch, and experiential mandates from multinational clients like Samsung, Mercedes, and Vodafone that GPE serves.
• MKG (MKG Experiences): Independent global experiential agency with strong cultural/art direction capability; serves similar premium brand launch and corporate experience mandates from a comparable client roster.
• Wasserman: Global sports and experiential marketing agency; compete directly with GPE on sports hospitality (Lamborghini Super Trofeo) and large-scale brand activation work.
• Sparks: Global experiential marketing agency competing for automotive and tech product launch events with similar pop-up activations and brand experience offerings.
• MCI Group: Switzerland-based global meetings, events, and association management agency with strong EMEA footprint and similar enterprise client base; competes for B2B conferences and incentive events GPE delivers.
• Octagon: IPG-owned sports and experiential marketing agency, peer for automotive and entertainment sponsorship activation; competes for sponsorship-linked events similar to GPE's Lamborghini and Samsung launch work.

Regional players

• ada (Italian event agency): Italian-headquartered event and experiential agency with international reach; direct domestic comparable in the same Italian market for corporate clients requiring local execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/peronieventi
• Facebookfacebook.com/GruppoPeroniEventi
• LinkedInlinkedin.com/company/gruppoperonieventi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Peroni Eventi