Monrif Hotels

What Monrif Hotels does

Monrif Hotels is a private Italian hotel group operating a curated collection of three 4-star hotels in central Bologna — Royal Hotel Carlton, Hotel Internazionale, and Hotel Brun — under the operating entity E.G.A. Emiliana Grandi Alberghi S.r.l., itself a controlled subsidiary of the diversified Italian conglomerate Monrif S.p.A. The group serves both business travelers (corporate meetings, conferences, and the Bologna fair/exhibition sector including events like Cersaie) and leisure tourists (cultural visits, gastronomy, motorsport events such as the Formula 1 Grand Prix and Davis Cup), and also captures special-occasion demand (weddings, private celebrations) through its banqueting and events offering.

The product surface spans accommodation plus on-site F&B and experiential amenities, including The Spoon restaurant and American Bar at Royal Hotel Carlton, the Secret Garden outdoor space at Hotel Internazionale, and the Superior Sleeping Experience (Memory Foam topper, goose down duvet, Egyptian cotton linens) at Hotel Brun. Supporting infrastructure includes the MyMonrifPeople loyalty program (15% direct-booking discount, early/late check-out, complimentary upgrades), an online pre-check-in and fast check-in system, and the Monrif Green sustainability program (LED lighting, water saving, zero-waste kits, sous-vide cooking, recycling, plastic-free policies). The technology stack is built around the FastBooking reservation and booking management platform with PCI DSS-compliant payment processing and SSL encryption, supplemented by Google Analytics and Google/Facebook/LinkedIn remarketing.

The business model is a multi-channel distribution and pricing architecture: rooms and ancillary services are sold through the group's own direct website (with best-rate guarantee), the FastBooking-powered third-party platform (secure-hotel-booking.com), OTAs such as Booking.com, and phone/email reservations. Revenue streams combine per-night room bookings, F&B and event/banqueting transactions, and loyalty-driven repeat bookings. Marketing is conducted across a multilingual website (Italian, English, French, German, Spanish, Russian), a content blog ("News by Monrif"), email newsletter with personalized profiling, social media plugins, and paid remarketing. The group is GDPR-compliant and headquartered at via E. Mattei n. 106, 40138 Bologna, Italy.

Name

Monrif Hotels

Legal name

E.G.A. Emiliana Grandi Alberghi S.r.l.

Website

https://monrifhotels.it

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Monrif Hotels is a private Italian hotel group operating three 4-star properties (Royal Hotel Carlton, Hotel Internazionale, Hotel Brun) in central Bologna, serving business and leisure travelers through direct booking, OTAs, and F&B and banqueting services under subsidiary E.G.A. Emiliana Grandi Alberghi S.r.l.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation
• Hospitality services
• Event venues
• Restaurant dining
• Loyalty program

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Room Bookings: Core revenue from renting rooms across three 4-star hotels in Bologna. Bookings are processed through the group's own website, FastBooking platform, OTAs, phone, and email.
2. Food & Beverage: Revenue from on-site dining and bar services, including The Spoon restaurant and American Bar at Royal Hotel Carlton, Secret Garden at Hotel Internazionale, and in-room tea service at Hotel Brun. Special event dining includes Easter lunch menus.
3. Events & Banqueting: Revenue from hosting events, meetings, conferences, and banquets. The hotels are positioned as suitable venues for meetings, events, and fair/exhibition sector travelers.
4. Loyalty Program - MyMonrifPeople: The loyalty program drives repeat bookings through benefits including a 15% exclusive discount on published online rates, early check-in, late check-out, and complimentary room upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Monrif Hotels operates a collection of three 4-star hotels in central Bologna, Italy (Royal Hotel Carlton, Hotel Internazionale, and Hotel Brun) under the operating entity E.G.A. Emiliana Grandi Alberghi S.r.l. The group offers accommodation, on-site food and beverage (The Spoon restaurant, American Bar, Secret Garden), event and banqueting facilities, a loyalty program (MyMonrifPeople), online check-in, and a sustainability program (Monrif Green).

Product overview

Monrif Hotels is a collection of three 4-star hotels in central Bologna: Royal Hotel Carlton, Hotel Internazionale, and Hotel Brun. Each hotel maintains its own distinct identity while sharing the Monrif brand's commitment to hospitality. The portfolio includes accommodation services with various amenities, dining options (The Spoon restaurant, Secret Garden bar), loyalty program (My Monrif People), digital check-in services, and environmental sustainability initiatives through Monrif Green. The hotels cater to both leisure and business travelers, offering event spaces, meetings facilities, and exclusive experiences like musical aperitifs and the Superior Sleeping Experience.

Differentiator

Problem solved

Functional benefit

Brands

• My Monrif People: Loyalty program offering exclusive benefits including 15% discount, early check-in, late check-out, and complimentary room upgrades
• Monrif Green
• The Spoon Restaurant
• Secret Garden
• Good Mood Vibes
• Superior Sleeping Experience

Products and services

• Royal Hotel Carlton A 4-star hotel in the heart of Bologna offering refined accommodation, The Spoon restaurant, American Bar, musical aperitifs (Good Mood Vibes), and event and meeting facilities for business and leisure guests.
• Hotel Internazionale A 4-star hotel in central Bologna featuring recently renovated rooms and the Secret Garden outdoor space for cocktails and seasonal finger foods.
• Hotel Brun A 4-star hotel in central Bologna offering modern and refined design hospitality with a Superior Sleeping Experience featuring Memory Foam topper, goose down duvet, and Egyptian cotton linens.
• MyMonrifPeople Loyalty Program A free loyalty program providing members with 15% exclusive discount on published online rates, early check-in, late check-out, and complimentary room upgrades upon availability across the three Monrif Hotels.
• The Spoon Restaurant Restaurant located at Royal Hotel Carlton serving traditional Italian dishes and international cuisine, including special event menus such as Easter lunch.
• Secret Garden Exclusive outdoor space at Hotel Internazionale offering cocktails and finger foods prepared with seasonal and locally sourced ingredients, with soft lighting and chill music.
• Good Mood Vibes Musical Aperitifs Weekly musical aperitif event series at Royal Hotel Carlton's American Bar offering live music, chef-prepared finger food, and artisan cocktails priced at 20 euros per person.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• FastBooking (Axel Akay)coreTechnology or IntegrationFastBooking provides the reservation and booking management system for Monrif Hotels. Credit card payments are processed in compliance with PCI DSS security protocol. SSL encryption protects all information transmitted through the booking system.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leonardi Hotels: Family-run Italian hotel group with centrally located urban 4-star properties; comparable on mid-scale independent Italian operation, F&B offerings, and event space.
• VOI Hotels: Italian hotel group with 4-star urban and resort properties; comparable on Italian mid-upscale positioning, F&B integration, and direct-to-consumer booking approach.
• TH Resorts: Italian multi-property hotel operator with urban and resort 4-star hotels; relevant comparable for Monrif's domestic Italian operating model and F&B-driven guest experience.
• Best Western Italia: Italian arm of a major 4-star hotel franchise; many centrally located Bologna-area properties compete directly with Monrif Hotels' Royal Hotel Carlton, Hotel Internazionale, and Hotel Brun.
• Starhotels: Italian-owned upper-upscale / 4-star urban hotel group operating a portfolio of full-service city-center properties; directly comparable in scale, segment, and Italian urban market positioning to Monrif Hotels.
• UNA Hotels: Italian mid-upscale hotel chain with urban and resort properties across Italy; close comparable in star rating, distribution approach, and Italian multi-property operating model.
• Italiana Hotels: Italy-based 4-star and 5-star hotel group with city and resort properties; overlaps with Monrif on Italian urban 4-star positioning and mid-scale independent-style operations.
• Boscolo Hotels: Italian hospitality group operating upscale urban hotels with on-site dining and event venues; comparable to Monrif on Italian 4-star city-center model with F&B and banqueting revenue mix.

Broad incumbents

• NH Hotel Group: Major Spanish-headquartered (Italian-origin roots) urban 4-star hotel operator with broad European footprint; relevant as a larger incumbent benchmarking competitor for Monrif's urban 4-star Bologna offer.

Emerging players

• Combo Hotels: Independent Italian hotel group operating urban and lifestyle properties with strong F&B and event programming; comparable in spirit to Monrif's branded F&B concepts (The Spoon, Secret Garden, Good Mood Vibes).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monrif Hotels