What TH Resorts does

TH Resorts, operating under the legal entity HOTELTURIST S.p.A., is an Italian hospitality company founded in 1977 and headquartered in Padua. It manages over 30 hotel and resort properties across 14+ Italian regions plus Switzerland and Egypt, organized under six branded experience concepts: TH Club (family villages), TH Move (dynamic beach holidays), TH Alpine (mountain resorts), Oasi TH (nature immersion), TH Easy (uncomplicated stays), and TH Hotel (urban accommodations). The portfolio spans sea, mountain, nature, and city destinations and targets three primary persona segments — families with children (primary), active holidaymakers, and senior travelers — via all-inclusive packages that bundle accommodation, dining, entertainment, and activities. A co-branded "Paradisi Touring" sub-brand operates three villages (La Maddalena, Marina di Camerota, Isole Tremiti) in partnership with Touring Club Italiano.

The company generates revenue primarily through direct-to-consumer package bookings via its consumer website (booking.th-resorts.com) and the TH World mobile app, supplemented by a B2B distribution channel serving Italian travel agencies through a dedicated portal (b2b.th-resorts.com) and phone support. Pricing is structured around packaged stays with flexible payment options including Scalapay interest-free installments (3 or 4 payments) and a calendar of targeted promotional campaigns (Over 65, Piccoli Ospiti family reductions, Last Call, Summer Fresh, group bookings). Insurance is bundled through partnerships with Europ Assistance (to 31 March 2026) and Nobis Assicurazioni / Gruppo AXA (from 1 April 2026), with Vittoria Assicurazioni covering TCI-branded villages.

The underlying technology stack is non-proprietary: a WordPress-based consumer website managed by WMR Group subsidiary Adviva, SEO/social media handled by Studio Cappello, standard Google Analytics, Scalapay payment integration, and social sharing widgets. The company has invested in workforce development through TH Academy and co-founded the Fondazione della Scuola Italiana di Ospitalità with Cassa Depositi e Prestiti, while partnering with Università Ca' Foscari Venezia on an English-taught hospitality degree. TH Resorts is privately held, has not raised capital publicly since a ~$24 million CDP Equity round in August 2017, and discloses no AI/ML capabilities, patents, or proprietary technology platforms.

Name

TH Resorts

Legal name

HOTELTURIST S.P.A.

Website

https://th-resorts.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

TH Resorts (HOTELTURIST S.p.A.) is an Italian hospitality company founded in 1977 that operates 30+ hotels and resort villages across Italy, Switzerland, and Egypt under six branded experience concepts, serving families, active travelers, and seniors with all-inclusive holiday packages.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel management
• Resort hospitality
• Vacation packages
• Holiday accommodations
• Family resort services

Headquarters

HQ city

Padua

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Holiday Accommodation: TH Resorts generates revenue primarily through the sale of hotel and resort accommodation packages across its portfolio of over 30 properties in Italy and internationally (Egypt). Packages include stays in sea-side, mountain, and urban destinations, with various meal plans and ancillary services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

TH Resorts (legal entity HOTELTURIST S.p.A.) operates and manages a portfolio of over 30 hotel and resort properties across Italy and Egypt, organized into six branded vacation experience concepts (TH Club, TH Move, TH Alpine, Oasi TH, TH Easy, TH Hotel). It sells inclusive holiday packages combining accommodation, meals, entertainment, activities, and add-on insurance, distributed both direct-to-consumer via its website and mobile app, and indirectly through a network of travel agencies using a dedicated B2B portal.

Product overview

TH Resorts operates a multi-brand vacation hospitality platform comprising six core experience concepts (TH Club, TH Move, TH Alpine, Oasi TH, TH Easy, TH Hotel) that structure over 30 resort properties across Italy, Switzerland, and Egypt. The portfolio includes beach/coastal resorts in Sardinia, Calabria, Sicily, Basilicata, Puglia, Tuscany, Campania, and Egypt; mountain resorts in Piedmont, Aosta Valley, Trentino, South Tyrol, and Veneto; and urban hotels in Umbria, Lazio, and Veneto. Additional offerings include the Touring Club Italiano branded 'Paradisi' sub-brand, a mobile app (TH World), and insurance products (TH Full Plus, Ski Insurance) through partners Europ Assistance, Nobis/AXA, and Vittoria Assicurazioni. Payment flexibility is provided via Scalapay integration.

Differentiator

Problem solved

Functional benefit

Brands

• TH Club: Vacation villages for families at the sea or in the mountains, offering entertainment, relaxation, and services for the whole family.
• TH Move
• TH Alpine
• Oasi TH
• TH Easy
• TH Hotel
• TH World
• TH Academy
• TH Events

Products and services

• TH Club Branded vacation villages for families at the seaside or in the mountains, bundling entertainment, kids' clubs, meals, and accommodation into an all-inclusive family holiday package.
• TH Move Active, sport-oriented beach holiday concept that combines local territory exploration with on-property sports, fitness, and relaxation for travelers seeking a dynamic seaside vacation.
• TH Alpine Mountain holiday concept offering comfort accommodation at altitude across Italian ski and alpine destinations, bundling lodging, meals, and access to mountain activities.
• Oasi TH Nature-immersive holiday concept positioned for guests who want to disconnect and spend their vacation in unspoiled natural environments.
• TH Easy Simple, no-frills holiday concept aimed at travelers seeking a low-fuss, carefree vacation experience without additional complications.
• TH Hotel City and art-city hotel accommodation concept offering traditional hotel stays in Italian cultural and urban destinations such as Rome and Assisi.
• Paradisi Touring Club Italiano Premium coastal resort sub-brand operated in partnership with Touring Club Italiano, covering Isole Tremiti, Marina di Camerota, and La Maddalena, marketed as exclusive Italian destinations.
• TH World Mobile App Companion mobile application enabling guests to plan vacations, manage bookings, perform web check-in, and access TH Resorts services.
• TH Full Plus Insurance Add-on travel insurance package including medical expense coverage (€2,000 Italy / €15,000 worldwide), baggage protection (€2,000), TH ALL RISK cancellation coverage, and 24/7 medical assistance via QuickAssistance.
• Ski Insurance (All You Can Ski Package) Specialized insurance coverage for ski and winter sports vacations, bundled into the All You Can Ski package offer.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Nobis (Gruppo AXA)coreOthers · 1 April 2026Nobis Assicurazioni, part of the AXA Group, became TH Resorts' insurance partner from April 1, 2026 onward, providing the TH Full Plus, group insurance, and group cancellation insurance policies.
• Fondazione Allianz UMANA MENTEminorOthers · 1 January 2021Since 2021, TH Resorts partners with the Allianz UMANA MENTE Foundation to host families with children affected by rare medical conditions. The 'Hol4All' project provides inclusive vacation experiences.
• Banco AlimentareminorOthers · 1 January 2019TH Resorts donates surplus food to Banco Alimentare, which distributes to over 8,000 charitable organizations helping 2 million people in Italy. Since 2019, TH Resorts has donated the equivalent of 64,000 meals.
• Cukiernia GiottominorOthers · 1 January 2018Since 2018, TH Resorts sources all confectionery for breakfasts from Cukiernia Giotto, a pastry shop operating within Padua's prison, employing inmates under regular contracts to reduce recidivism risk.
• Europ Assistance Italia S.p.A.coreOthersEurop Assistance provides travel insurance coverage (TH Full Plus, TH All Risk) to TH Resorts guests for bookings confirmed until March 31, 2026. Coverage includes medical expenses, baggage, trip cancellation (ALL RISK), and 24/7 medical assistance via the QuickAssistance digital platform.
• Vittoria AssicurazioniminorOthersVittoria Assicurazioni provides insurance coverage for TH Resorts' Touring Club Italiano branded village properties (La Maddalena, Marina di Camerota, Isole Tremiti), offering coverage through a dedicated TCI insurance policy.
• Touring Club Italiano (TCI)coreStrategic or Co-development PartnerTH Resorts operates 'Paradisi Touring Club Italiano' — exclusive village properties (La Maddalena, Marina di Camerota, Isole Tremiti) — under a partnership with Touring Club Italiano. These are marketed as premium 'Paradisi Touring' destinations with a -€90 per room promotional offer.
• AVSI (Associazione Volontari Servizio Internazionale)minorOthersTH Group co-promotes the annual 'Cena di Santa Lucia' charity dinner in Padua, which raises funds for AVSI's humanitarian projects. The event gathers around 1,000 participants each year.
• Cassa Depositi e PrestiticoreStrategic or Co-development PartnerTH Resorts co-founded the 'Fondazione della Scuola Italiana di Ospitalità' (Italian School of Hospitality Foundation) with Cassa Depositi e Prestiti, aimed at developing hospitality education and professional training.
• Università Ca' Foscari VeneziacoreStrategic or Co-development PartnerTH Resorts collaborates with Ca' Foscari University of Venice to run the 'Hospitality Innovation and e-tourism' degree program, now in its 3rd academic year with 150 students, taught entirely in English, to bridge the skills gap in the hospitality sector.
• WMR GroupminorImplementation/ SI/ Consulting PartnerWMR Group is the parent organization of Studio Cappello (SEO/social media marketing) and Adviva (web development), both engaged in TH Resorts' digital marketing and website operations. Studio Cappello provides search and social media marketing; Adviva provides WordPress-based website development and UX/UI services.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Club Med: Global all-inclusive resort leader with strong Mediterranean footprint and Italian customer base. Competes with TH Resorts for the Italian family's premium all-inclusive allocation; broader scale and loyalty program.
• Alpitour Group: Italy's largest tour operator group, owning multiple brands (Alpitour, Bravo, Francorosso) and operating hotel/village resort inventory. Overlaps with TH Resorts across both distribution and owned resort properties.

Direct peers

• Veratour: Italian tour operator operating its own village/hotel resorts domestically and abroad with all-inclusive packages. Direct competitor to TH Resorts on all-inclusive family village stays.
• Nicolaus Tour: Italian tour operator with proprietary village/hotel operations (Nicolaus Club) and travel agency distribution. Competes head-to-head with TH Resorts for Italian family villages.
• Bluserena: Italian resort operator running all-inclusive beach and village properties across Italy with family-oriented concepts. Direct competitor to TH Resorts' TH Club villages for the Italian family holiday segment.
• Mangia's Resorts: Italian resort operator with beach and Sicily properties running club/village holiday concepts. Compares directly to TH Resorts on multi-property Italian resort portfolio and family holiday positioning.
• Futura Vacanze: Italian tour operator with proprietary club/village network selling all-inclusive packages via agencies and direct channels. Direct competitor on the same distribution and product model.

Others

• Hotelplan Italia (MTS Group): Italian tour operator distributing hotel and resort packages through the same travel agency channel as TH Resorts, plus selected owned/contracted properties. Comparable sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TH-Resorts-108454358120598
• Instagraminstagram.com/thresorts
• YouTubeyoutube.com/channel/UCz6jnbW0gEpTK1CqOvDjuig
• Pinterestpinterest.com/thresorts
• LinkedInlinkedin.com/company/th-resorts

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TH Resorts