What Reindl Printing does

Reindl Printing, Inc. is a privately held commercial printing company headquartered at 1300 Johnson Street, Merrill, Wisconsin, co-founded in the 1970s by Richard and Lynne Reindl. The company has grown from two employees to nearly 100 full-time professionals and operates a full-stack production footprint spanning prepress and graphic design, Kodak-powered digital variable printing, conventional offset printing (web up to 6-color plus varnish and sheetfed up to 28" x 40" with 8-color and HUV perfecting), UV offset printing using instant-curing UV inks, an in-house bindery offering saddle stitching, perfect binding with PUR adhesive, Wire-O, Plasticoil, and custom die cutting, and a 20,000 sq ft warehouse for mailing and fulfillment services. Mailing capabilities are USPS CASS-certified and NCOA-compliant with intelligent mail barcode application, and the company holds FSC Chain of Custody certification (License FSC-C101791) covering its paper sourcing.

The company serves two primary customer segments: K-12 educational institutions via the Reindl Yearbooks sub-brand (offering design software, flexible deadlines, and customization including foil, embossing, and personalized covers), and commercial businesses — ranging from regional Midwest accounts to national and global clients — that need marketing materials, direct mail, catalogs, brochures, and end-to-end fulfillment. A third, secondary segment includes marketing and publishing companies requiring complex mailing and multi-channel fulfillment. Revenue is generated per-job on a quote-based pricing model, reflecting the custom nature of commercial print work, with no subscription or recurring SaaS-style contracts.

The go-to-market motion is sales-led, with dedicated account representatives, sales offices throughout Wisconsin, and direct customer engagement via toll-free phone (800-236-9637) and specialized email addresses for sales, yearbooks, and human resources. The company is family-owned with no external institutional investment, no subsidiaries, no patents or trademarks disclosed, and no M&A activity on record. It markets primarily through its website rather than paid digital channels and relies on its 36+ year operating history, regional and national quality awards, and 25+ year yearbook publishing reputation as primary credibility signals.

Name

Reindl Printing

Legal name

Reindl Printing, Inc.

Website

https://reindlprinting.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Reindl Printing is a family-owned commercial printing company in Merrill, Wisconsin, offering digital, offset, and UV printing plus bindery, mailing, and fulfillment services to commercial businesses, K-12 schools, and marketing clients across the Midwest, US, and globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Merrill

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Printing Services: One-time transaction-based revenue from printing services including layout/design, digital variable printing, conventional offset printing, UV printing, web printing, and bindery services. Revenue generated per job based on specifications, quantity, and finishing requirements.
2. Mailing and Fulfillment Services: Mailing services including merge/purge, NCOA compliance, barcode application, envelope inserting/sealing, and postage options. Fulfillment services including kit assembly, product packaging, and shipping. Revenue based on service complexity and volume.
3. Yearbook Publishing: Yearbook printing services specifically for educational institutions with customization options including variable print personal covers, foil, embossing, and specialty coatings. Revenue per book based on quantity and customization level.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Reindl Printing is a full-service commercial printing company providing layout and graphic design, digital variable printing (Kodak), conventional offset printing (web and sheetfed), UV printing with instant-curing inks, bindery finishing, mailing and fulfillment services, and a specialized yearbook publishing program. Operations are integrated under one roof with a 20,000 sq ft warehouse serving regional, national and global clients.

Product overview

Reindl Printing Inc. is a commercial printing company serving clients regionally, nationally, and globally for over 36 years. The company operates a single unified service portfolio organized by printing technology and finishing capabilities, comprising digital variable printing (powered by Kodak technology), conventional offset printing (web and sheetfed), UV printing, prepress services (design and artwork production), bindery finishing services, and mailing/fulfillment operations. The company also operates a specialized yearbook publishing sub-brand called Reindl Yearbooks, which offers schools yearbook production with design software, competitive pricing, flexible deadlines, and customization options including variable data personalization for student covers.

Differentiator

Problem solved

Functional benefit

Brands

• Reindl Yearbooks: Yearbook publishing division offering competitive pricing, design software, flexible deadlines, and award-winning quality yearbooks for schools. Offers customization options including personalized covers, foil, embossing, and specialty coatings.

Products and services

• Digital Variable Printing

Quantifiable outcome

• Schools saving over $10 per book by switching to Reindl Yearbooks
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Bernard Group: Mid-market commercial printing, signage, and brand activation provider with integrated design and fulfillment capabilities. Comparable to Reindl's full-service bundling approach (design through fulfillment) for retail and brand-driven customers.
• PrintingForLess: Online commercial printing company offering offset and digital printing with short-run and variable-data capabilities. Comparable to Reindl's digital variable printing and short-run commercial service, but sold primarily through e-commerce rather than direct sales.
• Mimeo: Cloud-based digital printing and on-demand document production platform targeting business marketing and training materials. Comparable to Reindl's digital variable and short-run printing but competing via a tech-enabled, lower-touch delivery model.

Direct peers

• Walsworth Publishing: Family-owned commercial printer and one of the largest U.S. yearbook publishers, offering design software, personalization and full-service production. Mirrors Reindl's integrated offset/digital printing and yearbook franchise model.
• Jostens: Leading North American producer of yearbooks, class rings, graduation products and printing for schools. Directly comparable to Reindl Yearbooks in target customers (K-12), personalization capabilities, and award-winning quality positioning.
• Herff Jones: Major yearbook, graduation, and scholastic recognition products provider serving K-12 institutions. Comparable to Reindl Yearbooks in customer segment, customization (foil, embossing) and recurring school-year revenue cycle.
• Smartpress: Online commercial printer specializing in high-quality digital and offset printing for businesses and creatives. Comparable to Reindl's digital variable and short-run printing capabilities but delivered via a self-serve e-commerce model rather than sales-led.

Broad incumbents

• Taylor Corporation: Privately held diversified printing and marketing-services conglomerate serving commercial clients across the U.S. Comparable to Reindl in offering integrated print, mail and fulfillment services, but with substantially greater scale and product breadth.
• Quad/Graphics: Large publicly traded commercial printer offering offset, digital, and integrated marketing services nationwide. Overlaps with Reindl's offset/digital/UV commercial printing offering but at vastly greater scale and broader service portfolio.

Regional players

• Fey Printing: Wisconsin-based commercial printer offering offset, digital and wide-format printing with mailing and fulfillment services. Most directly comparable regional Midwest peer to Reindl in geography, service mix and mid-market commercial customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ReindlPrinting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reindl Printing