Viacao Ouro e Prata
Viação Ouro e Prata is a Brazilian intercity and interstate bus transportation company operating across 11+ states and 400+ destinations from its Porto Alegre headquarters, with subsidiaries in cargo delivery (VIOPEX), satellite onboard Wi-Fi (OPConecta), loyalty cashback, and used-bus sales.
- Company typePrivate
- Founded1940
- HeadquartersPôrto Alegre, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Viacao Ouro e Prata does
Viação Ouro e Prata S/A is a privately-held Brazilian intercity and interstate bus transportation company headquartered in Porto Alegre, Rio Grande do Sul, founded in 1939/1940. It operates passenger services across 11+ Brazilian states and 400+ destinations, offering a tiered product mix from Comum (economical) through Semi-Direto, Direto, Executiva, Leito, and Leito-Cama (premium sleeper) classes. The company operates under regulatory concessions from DAER (state) and ANTT (federal interstate), and serves individual consumers, students with UNE cards (up to 30% discount), retirees with FETAPERGS/FETAG cards (40% discount), and other legally-mandated categories.
The company's technology stack includes proprietary digital platforms: OPConecta satellite-based onboard Wi-Fi (up to 220 MB/s), OPMaps real-time bus tracking, Passagem Digital (e-ticketing), Vale+Online prepaid credits, and a Fidelidade cashback loyalty program. Distribution combines direct digital channels (website, mobile app, WhatsApp) with physical rodoviária ticket offices and authorized agencies. Subsidiary VIOPEX provides express cargo service (100,000 volumes/month, 4M+ km/year, 25+ tonnes/day) to over 10,000 logistics customers, while Ouro e Prata Seminovos monetizes end-of-life fleet vehicles through a dedicated used-bus e-commerce portal launched in February 2026. The business model is fundamentally transactional ticket revenue supplemented by cargo logistics, charter (fretamento), fleet remarketing, and ancillary digital services.
Viacao Ouro e Prata firmographics
Firmographics- Name
- Viacao Ouro e Prata
- Legal name
- Viação Ouro e Prata S/A
- Website
- https://viacaoouroeprata.com.br
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Viação Ouro e Prata is a Brazilian intercity and interstate bus transportation company operating across 11+ states and 400+ destinations from its Porto Alegre headquarters, with subsidiaries in cargo delivery (VIOPEX), satellite onboard Wi-Fi (OPConecta), loyalty cashback, and used-bus sales.
- Ownership category
- akta.pro rank
Viacao Ouro e Prata industry classification
Industry- Product category
- Intercity Bus Passenger Transportation
- NAICS
- Charter Bus Industry (4855)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)
- akta.pro primary industry
- Express Coach Services (Limited-Stop/Premium) (THAIADAD)
- akta.pro secondary industry
- Motorcoach (Intercity) Bus Leasing/Rental (TLABADAA)
Keywords
Where Viacao Ouro e Prata is headquartered
LocationHeadquarters
- HQ city
- Pôrto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Viacao Ouro e Prata business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Passagem Interestadual e Intermunicipal: Sale of intercity and interstate bus tickets across multiple Brazilian states (Rio Grande do Sul, Santa Catarina, Paraná, São Paulo, Mato Grosso, Mato Grosso do Sul, Goiás, Tocantins, Pará, Maranhão). Revenue generated from ticket sales across different service classes (Convencional, Semidireto, Direto, Executiva, Leito, Leito Cama).
- Serviço de Encomendas (VIOPEX): Express cargo/package delivery service operated by VIOPEX, a company of the Ouro e Prata Group. The service covers interstate and intermunicipal routes across Brazil, transporting over 25 tons daily and nearly 100,000 volumes per month, traversing more than 4 million km annually.
- Venda de Ônibus Seminovos: Sale of used buses from the company fleet. The seminovos portal offers a variety of models for fretamento companies, autonomous professionals, and individuals seeking to convert buses into motorhomes or special projects.
- Programa Fidelidade/Cashback: Loyalty program where customers earn cashback credits on each ticket purchase, redeemable as discounts on future tickets. Credits are released only after the trip occurs and can be accumulated for use on subsequent purchases.
- Fretamento (Charter Services): Charter bus services for groups, companies, and events. The company offers custom travel solutions for corporate clients and special occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Multiple service classes from economical to premium |
| Subscription | Monthly | Loyalty/Cashback Program |
| Unit Pricing | Pay-as-you-go | Student Discount - Up to 30% off |
| Unit Pricing | Pay-as-you-go | Senior Citizen Discount - 40% off |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Viacao Ouro e Prata product offering
Product offeringCore offering
Viação Ouro e Prata S/A is a Brazilian intercity and interstate bus passenger transportation company operating scheduled services across more than 400 destinations in 11+ Brazilian states. The core business is selling bus tickets in multiple service classes (Convencional, Semidireto, Direto, Executiva, Leito, Leito-Cama), supported by digital booking (website, mobile app, WhatsApp), real-time tracking, and onboard satellite Wi-Fi. Ancillary lines include VIOPEX express package delivery, Fretamento charter services, used-bus sales (Seminovos), and a cashback loyalty program (Fidelidade).
Product overview
Viação Ouro e Prata operates as a comprehensive intercity bus transportation company offering a unified service portfolio centered on passenger transport across interstate and intermunicipal routes in Brazil. The core product is the bus transportation service connecting over 400 destinations in 10+ states. This core is enhanced by a suite of digital and service add-ons: OP Maps for real-time tracking, OPConecta for satellite internet on board, Vale+Online for prepaid credits, the Fidelidade/Cashback loyalty program, a Portal de Benefícios for discounted tickets (students, retirees, elderly), Passagem Digital for e-ticketing, Passagem Carbono Neutro for eco-friendly travel, and VIOPEX for package delivery. The company also operates Ouro e Prata Seminovos for selling pre-owned fleet vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Viação Ouro e Prata - Interstate and Intermunicipal Bus Passenger Transportation Scheduled intercity and interstate bus passenger transportation service connecting more than 400 destinations across 11+ Brazilian states, with multiple service classes (Convencional, Semidireto, Direto, Executiva, Leito, Leito-Cama) sold via website, mobile app, WhatsApp, and physical rodoviária offices.
- OPConecta Satellite Internet Service Onboard satellite-based Wi-Fi service for bus passengers providing connectivity throughout the entire journey, including in cellular dead zones; supports streaming and general internet use.
- VIOPEX Encomendas Expressas - Express Package and Cargo Delivery Express package and cargo delivery service operating on the same interstate and intermunicipal network as Ouro e Prata buses; transports over 25 tonnes daily and approximately 100,000 volumes per month across more than 4 million km per year, serving over 10,000 customers.
- Ouro e Prata Seminovos - Pre-owned Bus Sales Online portal and sales channel for pre-owned buses retired from the Ouro e Prata fleet, marketed to charter companies, autonomous drivers, and individuals (e.g., for motorhome conversion), with documented maintenance history.
- Fretamento (Charter Bus Services) Charter bus service for groups, companies, and events, offering custom travel solutions for corporate clients, school trips, sports teams, tourism, and special occasions.
- Fidelidade Ouro e Prata - Cashback Loyalty Program Standalone loyalty and cashback program allowing enrolled passengers to earn credits (calculated as a percentage of fare) on ticket purchases that are released after the trip and applied as discounts on subsequent purchases; free enrollment.
- Vale+Online Prepaid Credit System Prepaid credit platform allowing customers to purchase credits in advance, prepay tickets, and access exclusive discounts on Ouro e Prata travel.
- Vale Saúde Health Benefits Service
Quantifiable outcome
- 86 years of operational experience with continuous service
- +3 more outcomes
Companies that use Viacao Ouro e Prata
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Viacao Ouro e Prata technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Viacao Ouro e Prata partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- VIOPEX (Encomendas Expressas)coreVIOPEX is a company of the Ouro e Prata Group specializing in express package delivery services. With over 80 years of trajectory in the transport sector, VIOPEX operates across interstate and intermunicipal routes throughout Brazil, traveling over 4 million km annually and transporting over 25 tonnes daily with nearly 100,000 volumes per month. The service serves over 10,000 customers with high standards of excellence and quality.
- DAER (Departamento Autônomo de Estradas de Rodagem)coreRegulatory body for Rio Grande do Sul state transportation. DAER grants concessions for intermunicipal passenger transport and authorized Viação Ouro e Prata to perform emergency operational adjustments to maintain transportation services in Norte and Noroeste regions of RS during line paralysis situations.
- ANTT (Agência Nacional de Transportes Terrestres)coreNational Agency for Land Transport that regulates interstate passenger transport services in Brazil. ANTT establishes rules for gratuities, discounts, ticket validity, passenger rights, and service standards. Viação Ouro e Prata operates under ANTT regulations.
- UNE (União Nacional dos Estudantes)minorNational Students Union whose official student cards (carteirinha) are accepted by Viação Ouro e Prata for student discount programs (up to 30% off on intermunicipal and interstate travel). Only official UNE cards from une.org.br are accepted.
- FETAPERGS/FETAGminorFederations of Retirees and Pensionists in Rio Grande do Sul whose member cards (FETAPERGS or FETAG) qualify holders for 40% discount on intermunicipal travel within RS.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Viacao Ouro e Prata competitors and assessment
Company assessmentDirect peers
- Viação Garcia: Paraná-based Brazilian interstate and charter bus operator serving southern Brazil corridors. Comparable in route geography (overlap with Viação Ouro e Prata's southern footprint) and scheduled bus service tiers.
- Expresso Guanabara: Large Northeast-based Brazilian interstate bus operator serving long-haul corridors. Comparable in scheduled bus service, multiple service tiers and ANTT-regulated operations, though with regional concentration.
- Viação Cometa: Major São Paulo-based interstate bus operator offering conventional, executive and leito service classes. Directly comparable in business model (scheduled intercity bus), target customer (interstate passengers) and regulatory environment.
- Gontijo: One of Brazil's largest interstate bus operators, headquartered in Minas Gerais. Directly comparable as a long-haul scheduled bus carrier with similar route concessions, service classes and ANTT-regulated operations.
- Águia Branca: Espírito Santo-headquartered Brazilian bus group operating interstate and charter services. Directly comparable scheduled intercity bus model, with adjacent cargo and charter diversification similar to Viação Ouro e Prata.
- Catedral Turismo: Brazilian bus company with strong charter (fretamento) and tourism exposure. Comparable to Viação Ouro e Prata's Fretamento charter business and tourism travel offerings.
- Auto Viação 1001: Rio de Janeiro-based Brazilian interstate bus operator with similar service class structure (convencional, executivo, leito). Directly comparable in scheduled intercity bus operations and ANTT-regulated fare environment.
Broad incumbents
- Localiza: Largest Brazilian car rental and mobility company. A broader mobility incumbent whose fleet and digital channels could increasingly substitute for intercity bus travel on shorter corridors, making it a relevant adjacent competitor.
- Azul Linhas Aéreas: Brazilian low-cost airline with deep regional connectivity. Not a direct bus competitor, but a broader incumbent that competes for the same intercity passenger demand pool on overlapping corridors.
Others
- Marcopolo: Brazil's largest bus body manufacturer and an identified supplier to Viação Ouro e Prata. Relevant as the upstream vehicle supplier for fleet renewal decisions and capex exposure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Viacao Ouro e Prata social profiles
Digital presenceViacao Ouro e Prata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viacao Ouro e Prata leadership team
Management profileNumber of profiles
Viacao Ouro e Prata subsidiaries and ownership
Company hierarchySubsidiaries4 records
Viacao Ouro e Prata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viacao Ouro e Prata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viacao Ouro e Prata
What does Viacao Ouro e Prata do?
Viação Ouro e Prata S/A is a Brazilian intercity and interstate bus passenger transportation company operating scheduled services across more than 400 destinations in 11+ Brazilian states. The core business is selling bus tickets in multiple service classes (Convencional, Semidireto, Direto, Executiva, Leito, Leito-Cama), supported by digital booking (website, mobile app, WhatsApp), real-time tracking, and onboard satellite Wi-Fi. Ancillary lines include VIOPEX express package delivery, Fretamento charter services, used-bus sales (Seminovos), and a cashback loyalty program (Fidelidade).
Is Viacao Ouro e Prata a public or private company?
Viacao Ouro e Prata is a private company. It is classified as family owned and is currently operating.
When was Viacao Ouro e Prata founded?
Viacao Ouro e Prata was founded in 1940. It employs 101 to 250 people.
Where is Viacao Ouro e Prata based?
Viacao Ouro e Prata is headquartered in Pôrto Alegre, Brazil, in the Latin America region.
How does Viacao Ouro e Prata make money?
Five revenue lines are on record. Passagem Interestadual e Intermunicipal is the primary driver. The others are serviço de Encomendas (VIOPEX), venda de Ônibus Seminovos, programa Fidelidade/Cashback and fretamento (Charter Services).
Who are Viacao Ouro e Prata's main competitors?
Direct peers on record are Viação Garcia, Expresso Guanabara, Viação Cometa, Gontijo, Águia Branca, Catedral Turismo and Auto Viação 1001. Broad incumbents are Localiza and Azul Linhas Aéreas. Marcopolo is listed as an others.
Does Viacao Ouro e Prata have an API?
No public API is recorded for Viacao Ouro e Prata.
What industry is Viacao Ouro e Prata in?
Viacao Ouro e Prata's product category is Intercity Bus Passenger Transportation. Its primary akta.pro industry code is THAIADAD, Express Coach Services (Limited-Stop/Premium), with a secondary code of TLABADAA, Motorcoach (Intercity) Bus Leasing/Rental. Its NAICS code is 4855 and its SIC code is 4100.