Name

NU Creative

Legal name

NU Creative Ltd

Website

https://nucreative.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Branding and Creative Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), B2B/ABM Creative Agencies (MPAAAAAI), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Brand strategy services
• Visual identity design
• Digital web development
• Creative campaign design
• Bid document design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based branding and design services: Clients engage on discrete projects (e.g., brand identity, website redesign, campaign) with a tailored quote. Work is scoped, delivered, and invoiced as a single project.
2. Retained agency services: Consistent, dedicated monthly support for one straightforward cost, providing ongoing brand management, design, digital, and marketing services akin to an embedded marketing team.
3. In-housing / embedded talent: Talent team (designers, producers, account managers, art directors) embedded within client businesses for temporary or ongoing periods, billed as a service engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

NU Creative is a London-based purpose-led branding and creative design agency founded in 2004 that delivers brand strategy, visual identity, design, digital (websites and digital products), marketing, campaign, and bid/tender design services to B2B organisations, public sector bodies, property and construction firms, healthcare innovators, and purpose-driven startups and scale-ups. The agency is B Corp certified and pairs strategic brand thinking with hands-on creative execution across both print and digital touchpoints.

Product overview

NU Creative is a full-service branding and creative agency (not a SaaS product company). Its offering is structured as a portfolio of six integrated service lines: Brand Services, Design Services, Digital Services, Marketing Services, Campaign Services, and Bids & Tenders Services. These are supported by a lead-generation Free Brand Audit tool and a content/media Beyond the Brief Podcast. All services are delivered by an in-house team across strategy, creative, and digital disciplines, operating as a retained agency, project-based engagement, or in-housing model.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Services
• Design Services
• Digital Services
• Marketing Services
• Campaign Services
• Bids and Tenders Services

Quantifiable outcome

• 23% revenue increase, 300% trust increase, 2.5X website traffic, 36% lead generation increase, 27% customer retention increase, 45% SEO ranking improvement, 65% social media engagement increase for clients following brand audit recommendations
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EcologicoreOthers · 1 January 2023Environmental partnership through which NU Creative planted a forest of 1,000 trees and offset 55 tonnes of CO2e during 2023 as part of their journey to being carbon positive by 2030. In 2024, efforts were doubled. NU Creative also uses Ecologi Zero to report on and share progress towards carbon positivity.
• MoreverminorStrategic or Co-development PartnerFilm production agency commissioned by NU Creative to produce the campaign film for Noah's Ark Children's Hospice 'From That Moment' fundraising campaign. Morever created a powerful campaign film featuring three families speaking about their experiences with the hospice.
• BlackAdminorStrategic or Co-development PartnerCopywriting partner that worked with NU Creative on the Kokebi brand transformation. BlackAd crafted the playful and approachable tone of voice and copywriting that aligned with Kokebi's brand personality.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentagram: Globally renowned independent design consultancy with London partners delivering brand identity, strategy, and digital at much larger scale. Overlaps with NU Creative's brand strategy and identity services but at enterprise scale across multiple sectors.
• Coley Porter Bell (WPP): WPP-owned brand design agency offering brand strategy, identity, and packaging as part of a wider network. Operates in the same integrated branding space with greater resources and broader geographic reach.

Direct peers

• Supple Studio: London-based brand and digital studio offering brand strategy, identity design, and website development. Comparable integrated branding-to-digital offering and similar target clientele across B2B and consumer.
• Carter Wong Design: London brand and design consultancy offering brand strategy, visual identity, and digital design for UK and international clients. Comparable in size, location, and full-service brand-to-digital offering to NU Creative.
• Brandpie: London-headquartered brand consultancy focused on helping ambitious B2B businesses build distinctive brands for growth. Direct competitor in the B2B purpose-led brand strategy segment where NU Creative operates.
• Koto: London-based independent branding and design studio serving global B2B and consumer brands across strategy, identity, and digital. Operates at a similar boutique scale with comparable integrated brand-to-digital delivery, making it one of the closest like-for-like comparables to NU Creative.
• Dragon Rouge: London-founded independent brand agency specializing in brand strategy, identity, and packaging with a strong regulated-sector client roster. Similar integrated branding proposition and UK-headquartered independent ownership structure.
• Heavenly (formerly Heavenly): London-based B Corp creative agency offering brand, digital, and campaign services for purpose-led B2B, charity, and regulated-sector clients. Highly comparable B Corp positioning, vertical mix, and integrated service model to NU Creative.
• Echo Brand Design: UK-based independent brand and design agency delivering brand strategy, identity, and digital for B2B and consumer clients. Comparable boutique scale and integrated brand-led approach targeting ambitious growth-stage and enterprise clients.
• Studio Output: Independent London creative agency specializing in branding, digital, and campaign work for ambitious brands. Comparable integrated model covering strategy through to digital execution at a similar boutique scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLdZVMuNTxUkTDfKdqioNQeWl3RF7Yopw3
• Facebookfacebook.com/nucreative
• LinkedInlinkedin.com/company/586289
• Instagraminstagram.com/nucreativeagency/?hl=en
• TikToktiktok.com/@nucreativeagency
• Xx.com/nucreative

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NU Creative