Brewsters Brewing Company

What Brewsters Brewing Company does

Brewsters Brewing Company & Restaurant is an Alberta-based, privately held brewery and brewpub group founded in 1989 by Michael Lanigan in Regina, Saskatchewan, now operated as a second-generation family business headquartered in Calgary with its central production facility at the Foothills Industrial Park. The company operates a vertically integrated model spanning 7 full-service brewpubs across Calgary (4), Edmonton (2), and Airdrie (1); in-house brewing of a 15+ SKU craft portfolio including lagers, IPAs, fruit ales, Belgian whites, stouts, and the kettle-sour Jammin series; retail packaged-beer distribution through Alberta liquor stores; the Brevy vodka soda sub-brand; and third-party contract brewing, packaging, lab testing, and ingredient procurement services for other breweries and beverage brands. The 2017 Canadian Brewing Awards gold medal for Wild West Wheat Ale is the most prominent external quality signal on record.

The business generates revenue from five material streams: dine-in restaurant food and beverage sales, on-premise draft beer, off-premise packaged beer retail (6-packs at $13.99-$16.99 and five variety pack SKUs), contract brewing professional services, and Brevy RTD products. Pricing across the restaurant channel follows standard casual-dining levels (burgers $19.99-$22.99, steaks $31.99-$32.99, draft beer $3.05-$10.89) with daily Happy Hour between 2pm-5pm and 9pm-close, recurring wing-night promotions, and weekend "Fill Your Fridge" packaged-beer deals. Distribution combines the 7 owned retail storefronts, Alberta liquor wholesale, direct online ordering at brewsters.ca, and a DoorDash delivery partnership.

The core technology is conventional microbrewery operations, modern brewing and packaging equipment at the Foothills brewery, full in-house lab testing, and proprietary branded product lines. Customer segments are predominantly horizontal, addressing Alberta local and family diners and craft beer consumers, with secondary persona segments for sports/entertainment patrons, RTD drinkers, and B2B beverage-brand clients. The company maintains a strict Alberta geographic footprint and shows no inter-provincial or international distribution.

Name

Brewsters Brewing Company

Legal name

Brewsters Brewing Company & Restaurant

Website

https://brewsters.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brewsters Brewing Company operates a vertically integrated Alberta brewery and brewpub group across 7 Calgary/Edmonton/Airdrie locations, producing its own 15+ SKU craft beer portfolio, the Brevy vodka soda line, and contract brewing services for other beverage brands.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Beer Brewing & Craft Brewing (AFAFAAAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Craft brewery
• Brewpub restaurants
• Contract brewing
• Flavored vodka soda
• Craft beer production

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food Sales: Full-service restaurant operations at 7 Alberta locations serving made-in-house food with options for vegan, gluten-free, dairy-free, and vegetarian diets. Dine-in, takeout, and delivery services.
2. On-Premise Beer Sales: Draft beer sales at restaurant locations with on-tap selections including Original Lager, IPAs, fruit ales, stouts, and seasonal offerings. Happy Hour specials drive foot traffic.
3. Packaged Beer Retail: Canned and bottled beer sold at Alberta liquor retail stores including 6-packs, variety packs (Fruit Pack, Brewer's Dozen, IPA Pack, Lager Box), and individual cans. Keg sales for off-premise.
4. Contract Brewing Services: Brewing, packaging, and production services for other breweries and beverage brands. Services include recipe production, canning, kegging, lab testing, and ingredient procurement. Contact: Don McDonald.
5. Gift Cards: Digital gift cards sold through proprietary platform for restaurant and beer purchases.
6. Brevy Vodka Soda: Ready-to-drink vodka soda products in flavors (Saskatoon Berry Lemon, Blood Orange Blackberry, Lemon Lime, Pink Grapefruit) sold in 6-packs and as part of variety packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Brewsters Brewing Company operates a chain of seven brewpubs and full-service restaurants across Alberta (Calgary, Edmonton, Airdrie) where it brews and serves its own craft beer on-site. It also produces and distributes a portfolio of packaged craft beers (lagers, IPAs, fruit ales, stouts, sours) and a vodka soda line called Brevy through Alberta liquor retail stores. In addition, the company runs a contract brewing business producing, packaging, and lab-testing recipes for other breweries and beverage brands.

Product overview

Brewsters Brewing Company is an Alberta-based brewery and restaurant group founded in 1989, operating as one of the province's longest-standing craft breweries. The company offers a portfolio of craft beers including lagers, IPAs (West Coast and New England styles), fruit wheat ales, Belgian whites, stouts, and kettle sours. Under the Brevy sub-brand, the company produces flavored vodka soda beverages. Beyond its own branded products, Brewsters provides contract brewing and packaging services to other breweries and beverage companies. The company operates seven restaurant and pub locations across Calgary, Edmonton, and Airdrie, Alberta, and sells its packaged products through retail liquor stores.

Differentiator

Problem solved

Functional benefit

Brands

• Brevy: Vodka soda brand featuring flavors including Saskatoon Berry Lemon, Blood Orange Blackberry, Lemon Lime, and Pink Grapefruit. A ready-to-drink cocktail line.
• Contract Brewing

Products and services

• Craft Beer Portfolio

Quantifiable outcome

• 2017 Canadian Brewing Awards Gold Medal for Wild West Wheat Ale
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash delivery partnership allowing customers to order food, beer, Brevys and wine for home delivery. Provides third-party delivery infrastructure to complement Brewsters' own online ordering.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• The Canadian Brewhouse: Alberta-headquartered multi-location sports pub chain — comparable restaurant-pub model across multiple Alberta markets, serving similar social/sports demographic.
• Wild Rose Brewery: Calgary craft brewery operating a brewpub with full-service restaurant — almost identical Brewsters format (in-house brewing + pub food) and competes in the same Alberta retail and on-premise channels.
• Village Brewery: Calgary craft brewery with taproom and retail packaged distribution — comparable craft brewer operating within the same Calgary/Alberta market competing for shelf and tap share.
• Alley Kat Brewing Company: Edmonton-based craft brewery producing a similar portfolio of ales, IPAs, and sours for Alberta retail distribution — same craft segment, same Alberta regulatory environment, overlapping customer base.
• Big Rock Brewery: Calgary-based craft brewery founded in 1985 — same heritage vintage as Brewsters, same Alberta origin, similar craft beer portfolio distributed through Alberta liquor stores with an attached hospitality component.
• Tool Shed Brewing Company: Calgary craft brewery with on-site taproom and packaged retail distribution across Alberta — directly comparable small-scale craft model with brewery + hospitality hybrid.
• Craft Beer Market: Multi-location Canadian brewpub chain combining curated craft beer selection with full-service restaurants — comparable multi-location brewpub/restaurant operating model targeting similar social-dining consumer.
• Born Colorado Brewing: Calgary craft brewery producing ales and IPAs distributed in Alberta liquor stores — direct competitor in packaged retail and on-premise tap selection.

Broad incumbents

• Sleeman Breweries: National Canadian brewer (owned by Sapporo) with broad craft and mainstream beer portfolio — competes in the same retail channels and on-premise accounts at much larger scale.

Emerging players

• Dandy Brewing Company: Small Calgary craft brewery with a more limited distribution footprint — overlaps in style portfolio and Alberta retail channels but at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wearebrewsters
• Facebookfacebook.com/WeAreBrewsters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brewsters Brewing Company