Schelling
Schelling AG is a 149-year-old Swiss family-owned B2B manufacturer of packaging, labels, print products, and POS displays from corrugated cardboard and solid board, serving enterprise customers in beverages, pharma, food, cosmetics, and retail from five Swiss and German production sites.
- Company typePrivate
- Founded1876
- HeadquartersRupperswil, Switzerland
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Schelling does
Schelling AG is a 149-year-old, independent, family-owned Swiss manufacturer of packaging, print products, and point-of-sale displays, headquartered in Rupperswil with five production locations across Switzerland (Rupperswil, Schafisheim, Oensingen, Reinach via subsidiary Birkhäuser+GBC AG) and Germany (Hanau). The core portfolio spans five product categories — packaging (folding cartons, corrugated, flexible, trays, wrap-arounds), print products (offset and digital), POS displays, package inserts, and labels (decorative, information, resealable, multi-layer, booklets, medical, security) — supported by finishing, prepress, serialization, personalization, assembly, and logistics services. Underlying production technology includes the Gallus Labelmaster flexographic press, the VariJET 106 hybrid offset/digital system from Koenig & Bauer Durst, water-based PFAS-free barrier coatings for paper and board, and the Apogee StoreFront web-to-print platform for online ordering.
The company operates a B2B enterprise sales motion targeting industrial customers across beverages, pharmaceuticals, food, cosmetics, toys, industrial goods, e-commerce, and creative agencies in Switzerland, Germany, and globally via international delivery. Revenue is generated almost entirely through custom one-time manufacturing orders (no subscription or licensing model), with quote-based pricing that is not publicly disclosed; named customers include Oettinger Davidoff, Orthomol, Neoperl, Darbo, Underberg, Coop, Kambly, REFCO, and Bündner Minze. Differentiation rests on a stack of regulated-industry certifications (BRCGS, ISO 15378, ISO 9001/14001/45001, FSC, SwissSafetyCenter dangerous goods), proactive PPWR-readiness for the EU Packaging and Packaging Waste Regulation applicable from 12 August 2026, and consecutive Display Superstar Awards (three in 2024, four in 2025 including two Gold). Leadership transitioned in January 2024 with Philippe Schelling succeeding his father Beat M. Schelling as CEO.
Schelling firmographics
Firmographics- Name
- Schelling
- Legal name
- SCHELLING AG
- Website
- https://schelling.ch
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Schelling AG is a 149-year-old Swiss family-owned B2B manufacturer of packaging, labels, print products, and POS displays from corrugated cardboard and solid board, serving enterprise customers in beverages, pharma, food, cosmetics, and retail from five Swiss and German production sites.
- Ownership category
- akta.pro rank
Schelling industry classification
Industry- Product category
- Packaging Manufacturing
- NAICS
- Packaging and Labeling Services (56191)
- akta.pro primary industry
- Ready Meals & Prepared Foods Packaging (IMALAHAL)
Keywords
Where Schelling is headquartered
LocationHeadquarters
- HQ city
- Rupperswil
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
Schelling business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Packaging Manufacturing: Development and manufacturing of custom packaging solutions including folding cartons, corrugated packaging, flexible packaging, trays, and wrap-arounds for various industries
- Print Products: Offset and digital printing services for brochures, business reports, magazines, books, flyers, posters, and business stationery
- Labels: Production of decorative labels, information labels, reseal labels, multi-layer labels, booklets, medical labels, and security labels with Pharma and Food Grade certifications
- POS Displays: Point of sale display solutions including counter displays, product-carrying displays, product-accompanying displays, and standard displays for retailers
- Package Inserts: Small-folded package inserts available in open, glue-sealed, label-sealed, banderoled, or welded formats
- Professional Services: Prepress services, product development, serialization and coding, customization, and logistics services
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Schelling product offering
Product offeringCore offering
SCHELLING AG manufactures custom packaging solutions (folding cartons, corrugated packaging, flexible packaging, trays, wrap-arounds), labels (decorative, information, recloseable, multi-layer, booklets, medical, security), POS displays, package inserts, and commercial print products (brochures, magazines, books, flyers, posters, business stationery). The company serves enterprise customers in beverages, pharmaceuticals, food, cosmetics, toys, industry, e-commerce, and agencies from five production locations in Switzerland and Germany, supported by prepress, serialization, finishing, assembly, and logistics services.
Product overview
SCHELLING AG is an independent Swiss family-owned company (since 1876) offering packaging, print, and display solutions as a one-stop-shop. The core portfolio consists of five main product categories: Verpackungen (Packaging), Printprodukte (Print Products), Displays (POS Displays), Beipackzettel (Package Inserts), and Etiketten (Labels). Supporting services include finishing, prepress, serialization/coding, personalization, assembly, and logistics. The company also offers specialized barrier packaging solutions (water-based, PFAS-free, PPWR-ready) and an innovative seaweed-based packaging partnership with Noriware. Production is supported by equipment including the Gallus Labelmaster for digital labels and the Apogee StoreFront web-to-print platform. With five locations in Switzerland and Germany, the company serves diverse industries including beverages, pharmaceuticals, food, cosmetics, toys, and e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Verpackungen (Packaging) Comprehensive custom packaging solutions for B2B customers including protective, transport, and shipping packaging; dangerous goods packaging; sales and presentation packaging; wrap-around packaging; flexible packaging and pouches; trays; shelf-ready packaging; paper wrappers; and advent calendars. Made from corrugated cardboard and solid board, with SCHELLING positioned as one of the leading packaging companies in Switzerland.
- Printprodukte (Print Products) Offset and digital commercial print products including brochures and annual reports, magazines and books, flyers, folders/booklets, mailings, business stationery, posters (up to F12 formats), and maps. Produced to high ecological and qualitative standards for sustainable impressions.
- Displays (POS Displays) Point-of-sale display solutions for retail including counter displays (Thekensteller), product-supporting displays, accompanying displays, and standard displays. Recognized with four awards (including two Gold) at the Display Superstar Awards 2025 and three awards in 2024.
- Beipackzettel (Package Inserts) Pharmaceutical and consumer package insert solutions available in multiple formats: open inserts, glue-sealed inserts, label-sealed inserts, banderoled inserts, and welded inserts. Includes combination products with sandwich labels and patient alert cards for pharmaceutical applications.
- Etiketten (Labels) Label solutions across seven categories: decorative labels, information labels, recloseable labels, multi-layer/sandwich labels, booklets, medical labels, and security labels (including RFID/NFC and tamper-evident). Produced with Pharma and Food Grade certifications using the Gallus Labelmaster digital flexographic press, positioning SCHELLING as one of the leading label producers.
Quantifiable outcome
- 85% plastic reduction in blister packaging for Neoperl
- +1 more outcomes
Companies that use Schelling
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles3 records
Schelling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Schelling partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and strategic.
- Koenig & Bauer DurstcoreAs early adopter of the VariJET 106 hybrid printing system, SCHELLING AG presents field reports on integrating inkjet printing into industrial folding carton production. Technology combines offset and digital capabilities for complex fast-turn jobs.
- AmcorcoreJoint presentation at Koenig & Bauer executive summit on VariJET 106 adoption for folding carton applications. Amcor's adoption marks platform milestone; SCHELLING and Amcor both among first users presenting field reports.
- NoriwarestrategicPartnership to introduce seaweed-based windows, liners, and coatings for paper and cardboard packaging. Part of Noriware's participation in the €3 million Horizon Europe bi0SpaCE research project led by Aarhus University. Pilot phase launching Q3 2025 targeting sustainable bio-based packaging solutions.
- Birkhäuser+GBC AGcoreAffiliated company within SCHELLING Group, sharing locations and operations. Birkhäuser+GBC AG operates in Reinach, Switzerland with ISO 45001:2018 certification and CO2-balanced printing capabilities.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Schelling competitors and assessment
Company assessmentBroad incumbents
- Smurfit Kappa: Global paper-based packaging leader with extensive European footprint including corrugated, folding carton, and display operations. Larger scale and broader portfolio, but overlapping in customer segments and product categories.
- Saica Group: Spanish privately held paper and corrugated packaging group with pan-European operations. Overlaps in corrugated and converting but with broader scale and different geographic center of gravity.
- Stora Enso: Finnish/Swedish renewable packaging materials company with significant European consumer board and packaging operations. Comparable in fiber-based packaging but with much larger upstream pulp integration.
- Mondi: UK/South Africa-headquartered integrated paper and packaging group with European operations in corrugated, kraft paper, and flexible packaging. Overlaps in fiber-based packaging and converting.
- Graphic Packaging Holding Company: US-headquartered global folding carton and paperboard manufacturer serving food, beverage, and consumer goods. Overlapping in fiber-based carton production and sustainability-led substrate transition, but focused on different geographic markets.
Direct peers
- Mayr-Melnhof Karton: Austrian folding carton and recycled containerboard producer with European production network. Comparable in folding carton capability, pharmaceutical/food certifications, and long-standing enterprise customer base.
- Panther Packaging: German family-run corrugated board and display manufacturer with a comparable mix of packaging, POS displays, and finishing services, serving similar FMCG and retail customers in DACH.
- VPK Packaging Group: Belgian-based privately held paper-based packaging manufacturer with corrugated, solid board, and converting operations across Europe. Closest comparable in scale, geographic footprint, and fiber-based packaging/display mix.
- WEIG Karton: German family-owned paperboard and folding carton producer with similar mid-market scale, multi-site German operations, and focus on fiber-based packaging for consumer goods.
Others
- Bobst: Swiss-headquartered global leader in packaging printing and converting equipment. Direct supplier of machinery (e.g., to label/printing converters) and a Swiss neighbor; comparable in industry context rather than direct product competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Schelling social profiles
Digital presenceSchelling compliance and trust
Trust signalCompliance16 records
Schelling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schelling leadership team
Management profileNumber of profiles
Profiles4 records
Schelling subsidiaries and ownership
Company hierarchySubsidiaries5 records
Schelling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schelling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schelling
What does Schelling do?
SCHELLING AG manufactures custom packaging solutions (folding cartons, corrugated packaging, flexible packaging, trays, wrap-arounds), labels (decorative, information, recloseable, multi-layer, booklets, medical, security), POS displays, package inserts, and commercial print products (brochures, magazines, books, flyers, posters, business stationery). The company serves enterprise customers in beverages, pharmaceuticals, food, cosmetics, toys, industry, e-commerce, and agencies from five production locations in Switzerland and Germany, supported by prepress, serialization, finishing, assembly, and logistics services.
Is Schelling a public or private company?
Schelling is a private company. It is classified as family owned and is currently operating.
When was Schelling founded?
Schelling was founded in 1876. It employs 501 to 1,000 people.
Where is Schelling based?
Schelling is headquartered in Rupperswil, Switzerland, in the Europe region.
How does Schelling make money?
Six revenue lines are on record. Packaging Manufacturing is the primary driver. The others are print Products, labels, POS Displays, package Inserts and professional Services.
Who are Schelling's main competitors?
Broad incumbents on record are Smurfit Kappa, Saica Group, Stora Enso, Mondi and Graphic Packaging Holding Company. Direct peers are Mayr-Melnhof Karton, Panther Packaging, VPK Packaging Group and WEIG Karton. Bobst is listed as an others.
Does Schelling have an API?
No public API is recorded for Schelling.
What industry is Schelling in?
Schelling's product category is Packaging Manufacturing. Its primary akta.pro industry code is IMALAHAL, Ready Meals & Prepared Foods Packaging. Its NAICS code is 56191.