Noriware
Noriware AG is a Swiss materials science company that develops seaweed-based, plastic-free packaging films for EU fresh produce packers, converters, and brand owners. Its norifresh™ film runs on existing packaging machinery, reduces carbon footprint by up to 89% versus PET, and is exempt from the EU's plastic definition under PPWR.
- Company typePrivate
- Founded2022
- HeadquartersBrugg, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Noriware does
Noriware AG is a Swiss materials science company founded in 2022 that develops seaweed-based packaging films as plastic-free alternatives for fresh produce packaging. Its core product, norifresh™, is a transparent top seal film developed without chemical modifications, adhesives, or coatings that bonds directly to paper and cardboard trays and runs on existing European packaging production and converting infrastructure. The technology reduces carbon footprint by up to 89% compared to conventional PET, is fully home-compostable, and is explicitly exempt from the EU's plastic definition under the Packaging and Packaging Waste Regulation (PPWR), positioning the company ahead of the 2030 ban on single-use plastic packaging for fresh produce. Both the material properties and the manufacturing process are protected by registered patents, and the company holds the norifresh™ trademark.
The company operates from its headquarters and NORILAB R&D facility at Industriestrasse 19, Lupfig, Switzerland, with a team of approximately seven named specialists covering operations, R&D, scale-up engineering, and industrial chemistry. Its go-to-market is sales-led enterprise engagement with fruit and vegetable packers, converters, and brand owners across the EU, supported by participation in trade shows (FACHPACK, Fruit Attraction, Fakuma) and direct technical engagement through sample roll validation, pilot trials, and a dedicated Scale-Up Engineer role. The business model is B2B sale of proprietary film material on a quote-based unit pricing basis, with sample roll validation preceding volume orders. Noriware is pre-revenue with commercial launch planned for 2026, has secured six-figure pre-orders with advance payments, and has demonstrated compatibility with existing production lines through pilot trials with Herbert Widmann GmbH, a leading German berry packer. Strategic partnerships include a co-development agreement with SCHELLING AG for seaweed-based windows, liners, and coatings, and participation in the Horizon Europe bi0SpaCE research consortium led by Aarhus University.
Noriware firmographics
Firmographics- Name
- Noriware
- Legal name
- Noriware AG
- Website
- https://www.noriware.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Noriware AG is a Swiss materials science company that develops seaweed-based, plastic-free packaging films for EU fresh produce packers, converters, and brand owners. Its norifresh™ film runs on existing packaging machinery, reduces carbon footprint by up to 89% versus PET, and is exempt from the EU's plastic definition under PPWR.
- Ownership category
- akta.pro rank
Noriware industry classification
Industry- Product category
- Sustainable Packaging Materials
- NAICS
- Plastics Product Manufacturing (3261), All Other Plastics Product Manufacturing (326199)
- SIC
- Unsupported Plastics Film & Sheet (3081), Plastics Products, Nec (3089)
- akta.pro primary industry
- Compostable & Bio-based Flexible Films and Sheet (extrusion/cast/blown) (IMANANAC)
- akta.pro secondary industries
- Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Bio-based Packaging Materials (molded fiber, bio-barrier coatings, compostables) (IMAMALAI), Fresh Produce Packaging (IMALAHAE)
Keywords
Where Noriware is headquartered
LocationHeadquarters
- HQ city
- Brugg
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Noriware business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- Seaweed-based packaging film sales: Sale of proprietary norifresh™ seaweed-based packaging film to fruit and vegetable packers, converters, and brand owners. Company provides sample rolls with technical specifications for validation testing, with volume orders following successful trials. Six-figure pre-orders secured with advance payments for initial deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sample rolls with technical data sheets for customer validation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Noriware product offering
Product offeringCore offering
Noriware manufactures and sells norifresh™, a seaweed-based packaging film for top seal applications on fresh produce packaging. The material is 100% natural, home-compostable, and designed to run on existing film production and converting infrastructure without requiring modifications, enabling manufacturers and brands to replace fossil-based plastics. The company also co-develops seaweed-based windows, liners, and coatings for paper and cardboard packaging with SCHELLING AG.
Product overview
Noriware is a material science company offering a portfolio of seaweed-based plastic-free packaging solutions. The core product is norifresh™, a seaweed-based top seal film for fresh produce packaging, which is complemented by seaweed-based windows, liners, and coatings for paper and cardboard packaging developed in partnership with SCHELLING AG. All products are designed to run on existing production infrastructure without requiring modifications, offering manufacturers and brands a transition away from fossil-based plastics without changing their core processes.
Differentiator
Problem solved
Functional benefit
Brands
- norifresh™: Seaweed-based packaging film for fresh produce. A high-performance top seal film enabling fully plastic-free fruit and vegetable packaging. Designed to run on existing film production and converting infrastructure without requiring changes to core processes. The transparent film is 100% natural, renewable, and fully biodegradable in soil, reducing carbon footprint by up to 89% compared to conventional PET.
Products and services
- norifresh™ seaweed-based packaging film High-performance, seaweed-based top seal film enabling fully plastic-free fruit and vegetable packaging. The transparent film is designed to run on existing packaging machinery and bonds directly to paper and cardboard trays without additional treatments, adhesives, or coating layers. Made from 100% natural, renewable raw materials without chemical modifications, it is fully biodegradable in soil and reduces carbon footprint by up to 89% compared to conventional PET.
- Seaweed-based windows, liners, and coatings Seaweed-based windows, liners, and coatings for paper and cardboard packaging, developed in partnership with SCHELLING AG. These solutions provide scalable and sustainable alternatives to plastic for the packaging industry.
Quantifiable outcome
- 89% carbon footprint reduction compared to conventional PET packaging
- +2 more outcomes
Companies that use Noriware
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Noriware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Noriware partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Herbert Widmann GmbHcorePackaging trials collaboration with one of Germany's leading berry packers. Successfully conducted plastic-free sealing trials with blueberries and physalis using seaweed-based film on uncoated cardboard trays with standard sealing machines. Demonstrated compatibility with existing packaging processes and real-world application viability.
- SCHELLING AGcorePartnership with SCHELLING AG, a leading innovator in paper and cardboard packaging, to introduce seaweed-based windows, liners, and coatings to the industry. Collaboration aims to provide scalable and sustainable alternatives to plastic, combining noriware's bio-based materials expertise with SCHELLING's packaging innovation experience. Pilot phase launching Q3 2025.
- bi0SpaCE (Horizon Europe project)flagshipParticipation in €3 million Horizon Europe research project led by Aarhus University. Project focuses on optimizing circular production and digital transparency for bio-based industries across Europe. Noriware's seaweed-based packaging alternatives will be utilized as part of an open-access digital product passport platform validating sustainability and circularity information for bio-based materials.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Noriware competitors and assessment
Company assessmentDirect peers
- Notpla: UK-based materials company developing seaweed-based packaging films and coatings. Closest direct competitor to Noriware with similar seaweed-derived bioplastic technology and a focus on food service and packaging applications in Europe.
- Loliware: US-based company producing seaweed-based single-use packaging and straws. Comparable to Noriware in using seaweed as a feedstock for plastic-free packaging, though Loliware focuses more on foodservice disposables rather than fresh-produce top seal films.
- Sway (Sway Innovations): California-based startup developing flexible seaweed-based packaging films as a plastic alternative for fashion and consumer goods. Direct technology peer with seaweed-derived flexible films, though targeting different end-markets.
- Algopack (AlgoPlante): French company manufacturing biodegradable plastic substitutes from brown seaweed. Direct seaweed-to-pellet and film competitor targeting packaging applications in Europe.
- Tipa: Israel-based company producing compostable flexible packaging films for food and apparel. Direct peer in the bio-based flexible packaging film category, with a more mature commercial footprint.
- Sulapac: Finnish company producing bio-based and biodegradable packaging materials as plastic alternatives for cosmetics and food packaging. Direct peer in sustainable flexible packaging with strong European presence.
Emerging players
- Earthodic: UK-based startup developing plant-based bio-barrier coatings for paper and cardboard packaging. Comparable to Noriware's SCHELLING AG partnership add-on products (seaweed-based coatings/layers).
Broad incumbents
- Amcor: Global packaging incumbent with broad sustainable packaging portfolio including recyclable and bio-based films. Relevant comparable for fresh produce top seal applications at scale and as potential future partner or acquirer.
- Mondi: European-headquartered paper and packaging incumbent with growing sustainable packaging portfolio. Comparable as a scale player in fresh produce and paper-based packaging where Noriware's seaweed film would integrate.
- Huhtamaki: Finnish global packaging company with food and fresh produce packaging offerings including sustainable alternatives. Comparable incumbent serving the same European fresh-produce packer and converter customer base that Noriware targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Noriware social profiles
Digital presenceNoriware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noriware leadership team
Management profileNumber of profiles
Profiles8 records
Noriware funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noriware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noriware
What does Noriware do?
Noriware manufactures and sells norifresh™, a seaweed-based packaging film for top seal applications on fresh produce packaging. The material is 100% natural, home-compostable, and designed to run on existing film production and converting infrastructure without requiring modifications, enabling manufacturers and brands to replace fossil-based plastics. The company also co-develops seaweed-based windows, liners, and coatings for paper and cardboard packaging with SCHELLING AG.
Is Noriware a public or private company?
Noriware is a private company. It is classified as venture growth investor backed and is currently operating.
When was Noriware founded?
Noriware was founded in 2022. It employs 11 to 50 people.
Where is Noriware based?
Noriware is headquartered in Brugg, Switzerland, in the Europe region.
How does Noriware make money?
One revenue line is on record: seaweed-based packaging film sales.
Who are Noriware's main competitors?
Direct peers on record are Notpla, Loliware, Sway (Sway Innovations), Algopack (AlgoPlante), Tipa and Sulapac. Earthodic is listed as an emerging player. Broad incumbents are Amcor, Mondi and Huhtamaki.
Does Noriware have an API?
No public API is recorded for Noriware.
What industry is Noriware in?
Noriware's product category is Sustainable Packaging Materials. Its primary akta.pro industry code is IMANANAC, Compostable & Bio-based Flexible Films and Sheet (extrusion/cast/blown), with a secondary code of IMALAMAB, Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films). Its NAICS code is 3261 and its SIC code is 3081.