Chicken Coops Direct

What Chicken Coops Direct does

Chicken Coops Direct is a UK-based, family-run direct-to-consumer e-commerce retailer that sells wooden chicken coops, runs, and related poultry-keeping accessories to individual consumers and hobbyist chicken keepers. Founded in 2009 and operated by Thirty Four Stores Ltd, a private limited company registered in England and Wales, the business is headquartered in West Moors, Dorset, with dispatch operations based in Dorset serving customers across England, Wales, and lowland Scotland. It does not sell through wholesale, retail, or marketplace channels and operates exclusively through its own website, chickencoopsdirect.com.

The company's product portfolio centres on four core coop models — Devon (up to 7 hens), Dorset (up to 6 hens), Kent (4–5 hens), and Sussex (2–5 hens) — each available as a standalone unit, with a single add-on run, or with a double/extended run. Supporting products include walk-in chicken runs (2.5m, 3.7m, and 5m galvanized steel enclosures), a large folding run, model-specific add-on runs, rain covers, the ChickenGuard automatic door opener, roosting ladders, and a Chicken Coop Starter Kit bundling feed and care consumables. All coops are constructed from pre-treated timber with 1.5mm fox-proof wire mesh marketed as 50% thicker than competitor products, modular run systems that can be extended over time, and easy-assembly flat-pack design. Prices range from £99 for add-on runs to £489.99 for the largest double-run packages.

The business runs a one-time-purchase revenue model with no subscription or recurring component. Customers pay unit prices per coop or run package, with optional delivery fees (£5.95 for small items, £14.95 standard, £17.95 express) and a "Pay in 3" interest-free instalment option supported via standard card, PayPal, Apple Pay, and Google Pay. Go-to-market is entirely digital and self-serve, driven by content marketing through a free 59-page Keeping Chickens Guide (over 25,000 downloads), SEO-optimized product pages, customer reviews (over 1,000 five-star ratings), and organic social. The company reports having sold more than 85,000 coops and runs since 2009 and currently holds over 500 units in stock at its Dorset dispatch facility for daily UK-wide shipping.

Name

Chicken Coops Direct

Legal name

Thirty Four Stores Ltd

Website

https://chickencoopsdirect.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Chicken Coops Direct is a UK-based, family-run e-commerce retailer founded in 2009 that sells wooden chicken coops, runs, and poultry accessories directly to backyard chicken keepers across England, Wales, and lowland Scotland via its own website.

Ownership category

akta.pro rank

Headquarters

HQ city

West Parley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time sale of chicken coops, runs, and accessories. Products are sold at fixed retail prices with occasional special pricing. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Chicken Coops Direct designs, brands, and sells wooden chicken coops, chicken runs, and related poultry-housing accessories direct-to-consumer via its own UK e-commerce website. The product range centers on four core coop models (Devon, Dorset, Kent, Sussex) available as standalone units, with single-run packages, and with double-run packages, alongside walk-in runs, add-on runs, automatic door openers, covers, and starter kits.

Product overview

Chicken Coops Direct is a U.K.-based family-run e-commerce business selling wooden chicken coops and runs. Their product portfolio centers on four core coop models (Devon, Dorset, Kent, and Sussex) available in standalone, single-run, and double-run configurations. The company also offers walk-in runs (2.5m, 3.7m, 5.0m), a large folding run, add-on runs for each coop model, rain covers, automatic door openers (ChickenGuard), chicken roosting ladders, and a chicken keeping starter kit. All products are manufactured with heavy-duty pre-treated timber, 1.5mm fox-proof wire (50% thicker than competitors), and robust fixtures. The company sells direct-to-consumer from Dorset, UK, with over 85,000 customers served since 2009. Founded in 2009, the company also provides a free 59-page Keeping Chickens Guide with over 25,000 downloads.

Differentiator

Problem solved

Functional benefit

Products and services

• Devon Hen House A versatile, traditional wooden chicken house with large nesting and bedding space, suitable for up to 7 hens; the company's top-selling coop (97% rating, 116 reviews).
• Dorset Chicken Coop Mid-capacity wooden chicken coop housing up to 6 hens, designed for easy cleaning with a fully opening roof and easy-open front panel; suitable for children or users with lower mobility.
• Kent Chicken Coop Most affordable chicken coop providing enough room for 4 to 5 medium-sized hens; entry-level option (96% rating, 34 reviews).
• Sussex Chicken House All-in-one wooden coop and run solution for 2-5 hens featuring a long sloping roof to keep hens and food dry in all weather (97% rating, 94 reviews).
• Devon Hen House & Run Devon Hen House bundled with a fitted add-on run giving hens 11 square feet of secure outdoor space; the run can be extended with a 2nd or 3rd run at a later stage.
• Dorset Chicken Coop & Run Dorset Coop bundled with an add-on run offering nearly 30 square feet of combined space; the run can be extended with additional sections.
• Kent Chicken Coop & Run Kent Coop bundled with an add-on run providing over 6 square feet of internal space and run area, suitable for up to 4 medium-sized hens.
• Sussex Coop & Run

Quantifiable outcome

• 85,000+ coops sold to happy customers
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• B&Q: UK's largest DIY and garden retailer with a significant garden and outdoor product range. Sells chicken coops within its broader garden offering and competes for the same garden-conscious homeowner customer segment.
• Waltons: UK retailer of garden buildings, summerhouses, and outdoor structures with overlapping customer base among garden and outdoor lifestyle buyers. Comparable as a broader outdoor structures retailer, though chicken coops are a smaller part of its range.
• Pets at Home: UK's largest pet retailer offering a broad product portfolio across pet food, accessories, and small animal housing. Sells some chicken-related products but treats chicken coops as a small line within a much wider pet care offering.

Direct peers

• Flyte so Fancy: Long-established UK retailer of wooden chicken coops, runs, and poultry housing. Closely comparable in product type, target customer segment, and direct-to-consumer model, with similar emphasis on quality wooden construction.
• Omlet: UK-based direct competitor selling premium plastic chicken coops (the Eglu range) and runs to backyard chicken keepers. Targets the same customer segment with higher-priced, designer products and is CCD's main premium-tier rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chickencoopsdirect

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chicken Coops Direct