RINO amsterdam

What RINO amsterdam does

RINO Amsterdam is a Dutch private educational institution founded in 1987 that delivers post-academic training and continuing professional education for mental health (ggz), youth care (jeugd), and healthcare professionals in the Netherlands. Its core offering consists of 232 courses spanning major treatment modalities (cognitive behavioral therapy, EMDR, schema therapy, systemic therapy, ACT, psychodynamic therapy, body-oriented approaches, and others) plus full multi-year BIG-registered specializations (GZ-psycholoog, Klinisch Psycholoog, Psychotherapeut, Orthopedagoog-Generalist) that are prerequisites for Dutch clinical registration. The organization is CRKBO-registered (making courses VAT-exempt) and holds accreditations from over 20 Dutch professional associations, including NIP, NVO, NVvP, VGCT, VSt, and NVRG, which is the structural foundation of its business model.

The business operates three revenue streams: per-course fees for individual professionals (typically €320-€1,575 depending on duration and accreditation points), customized incompany training delivered at client organizations (13 courses are offered exclusively in this format), and ancillary venue rental at its Amsterdam training facilities. Distribution is primarily direct via the rino.nl website with self-serve enrollment, supplemented by a content ecosystem comprising the RINO Luistert podcast, bi-annual BIG Magazine, and a book club partnership with Uitgeverij Boom. Customer segments span clinical health psychologists, child and youth psychologists, psychotherapists, nurses/POH-GGZ, arts therapists, experts by experience, and organizational buyers (mental health institutions).

The company employs 251-500 people, operates a single-country Dutch market with no geographic expansion signaled, and is currently undergoing a temporary relocation of its Amsterdam training venue from Leidseplein 5 to Symphony Offices at Gustav Mahlerplein 117 due to construction work effective 4 May 2026. RINO Amsterdam holds Cedeo certification with participant satisfaction ratings of 9.4-9.8/10 on specific programs. There is no indication of external investment, parent company ownership, or M&A activity; the organization appears to operate as an independent private educational institution.

Name

RINO amsterdam

Legal name

RINO Amsterdam

Website

https://rino.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

RINO Amsterdam is a Dutch post-academic educational institution offering 232 accredited courses and BIG-registered specializations for mental health, youth care, and healthcare professionals in the Netherlands, generating revenue through per-course fees, multi-year training pathways, and customized incompany training.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Professional education and training courses: RINO Amsterdam generates revenue primarily through course fees paid by individual professionals and organizations. Courses range from single-day workshops to multi-day programs and full post-academic opleidingen (BIG-opleidingen). Pricing varies by course duration and type, with individual course fees ranging from approximately €320 to €1,575.
2. Incompany and customized training: RINO Amsterdam offers bespoke training programs delivered at client organizations, providing a separate revenue stream beyond open enrollment courses. These are tailored to organizational needs.
3. Venue rental: RINO Amsterdam generates supplementary revenue through renting out its physical training facilities at Leidseplein 5, Amsterdam.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

RINO Amsterdam is a Dutch educational institution that delivers post-academic training, courses, and continuing professional development for mental health (ggz), youth care (jeugd), and healthcare professionals in the Netherlands. Its portfolio includes BIG-registered specialization programs (GZ-psycholoog, Klinisch Psycholoog, Psychotherapeut, Orthopedagoog-Generalist) and a catalog of 232 accredited courses covering treatment modalities such as CBT, EMDR, schema therapy, EMDR, ACT, and systemic therapy. The organization also provides customized incompany training for healthcare institutions.

Product overview

RINO Amsterdam is an educational institution offering a comprehensive portfolio of training programs and courses for mental health professionals (ggz), youth care workers, and healthcare practitioners. The core offering consists of BIG-Opleidingen (post-academic professional training for BIG-registered professionals) and over 232 general courses and training programs covering various treatment methods (Cognitieve Gedragstherapie, EMDR, Schematherapie, Systemisch Werken, etc.), thematic topics (trauma, autism, eating disorders), and target groups. Supplementary offerings include RINO Luistert podcasts, BIG Magazine, and a book club partnership with Uitgeverij Boom. The institution also provides customized incompany training programs for organizations.

Differentiator

Problem solved

Functional benefit

Brands

• RINO LUISTERT: Podcast series featuring conversations with mental health experts from the ggz sector.
• BIG Magazine
• Boom

Products and services

• RINO Amsterdam Opleidingen en Cursussen A catalog of 232 accredited courses and short training programs for mental health, youth care, and healthcare professionals. Courses span treatment methods (CBT, EMDR, schema therapy, ACT, systemic, psychodynamic, body-oriented), thematic areas (trauma, eating disorders, personality disorders, anxiety, child abuse), and target audiences, delivered in blended, classroom, and online formats.
• BIG-Opleidingen Multi-year post-academic specialization programs for BIG-register qualifications: GZ-psycholoog (Adults, Children & Youth, Elderly), Klinisch Psycholoog, Psychotherapeut, and Orthopedagoog-Generalist. Delivered with practical training institutions (praktijkinstellingen) and offering ECTS points for LOGO statements.
• Incompany en Maatwerk
• Verhuur (Venue Rental) Rental of RINO Amsterdam's physical training facilities at the Leidseplein 5, Amsterdam location (currently under renovation) to external parties for meetings, training, and events.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Uitgeverij BoomminorStrategic or Co-development PartnerRINO Amsterdam partners with Uitgeverij Boom (Boom uitgeverij) on a book club initiative. Boom, a psychology and psychiatry publisher, curates professional literature in collaboration with RINO Amsterdam, offering RINO customers discounted access to selected books. This partnership extends RINO's educational ecosystem by connecting course learning with recommended professional literature.
• Professional associations for accreditation (FGzPt, NIP, NVO, NVvP, VGCT, VSt, NVRG, VEN, and 20+ others)coreStrategic or Co-development PartnerRINO Amsterdam maintains accreditation relationships with over 20 Dutch professional associations in mental health and healthcare. These bodies officially recognize RINO courses for continuing professional development points required for BIG register maintenance and professional certification. This is a foundational partnership structure that enables RINO's core business model.
• Symphony Offices AmsterdamminorOthersRINO Amsterdam has temporarily relocated its training activities to Symphony Offices at Gustav Mahlerplein 117, Amsterdam, due to renovation of its Leidseplein 5 building. Symphony Offices serves as the venue for classroom-based courses and provides facilities including reception, WiFi, and meeting rooms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RINO Groep: Umbrella organization coordinating the regional Dutch RINOs (including RINO Amsterdam). Directly comparable as a federation of post-academic mental health training institutions operating with similar BIG-accredited curricula across the Netherlands.
• Centrum '45 / ARQ: Dutch specialist center for trauma treatment and related professional training, including post-academic courses for mental health professionals. Comparable as a specialized training provider serving the Dutch ggz continuing-education market.
• NPI (Nederlands Psychoanalytisch Instituut): Dutch psychoanalytic institute providing post-academic training and professional development for mental health professionals. Comparable in delivering accredited, modality-specific training within the Dutch ggz ecosystem.
• Cogis: Dutch organization dedicated to cognitive behavioral therapy training and quality, offering courses and accreditations for mental health professionals. Comparable as a modality-specialist competing for the same CBT-related CPD spend.
• PPO (Instituut voor Psychologische en Pedagogische Opleidingen): Dutch institute offering post-academic training and continuing education for psychologists, psychotherapists, and pedagogical professionals. Comparable because it targets the same professional segments as RINO Amsterdam with accredited specialization tracks.
• Radboud Centrum Sociale Wetenschappen: Academic continuing education arm of Radboud University providing post-academic training for behavioral and mental health professionals in the Netherlands. Comparable in offering accredited professional training and specializations to the same Dutch ggz audience.
• Boerhaave Nascholing (LUMC): Postgraduate medical education provider affiliated with Leiden University Medical Center, offering accredited continuing education for medical and allied health professionals in the Netherlands. Comparable in operating an accredited CPD catalog for Dutch healthcare professionals.

Regional players

• Tavistock and Portman NHS Foundation Trust: UK-based NHS foundation trust offering post-qualification training, clinical training, and continuing professional development for mental health professionals. Comparable as a publicly-affiliated mental-health training institution, though operating under a different national framework.
• Ackerman Institute for the Family: US-based institute offering accredited post-graduate training in family therapy and mental health practice. Comparable in delivering post-academic accredited training programs and continuing education for mental health professionals in a regulated framework.

Broad incumbents

• Schouten & Nelissen: Large Dutch training provider with a broad portfolio across leadership, coaching, and professional skills. Comparable as a broader incumbent in the Dutch corporate training market that occasionally competes for incompany mental health training budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNtm90pOPL7Yq7iK0nbUvOQ
• Xx.com/rinoamsterdam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RINO amsterdam