Sunrise Cash & Carry

What Sunrise Cash & Carry does

Sunrise Cash & Carry is a private wholesale distributor based in Garner, North Carolina (Morrisville, NC per firmographic record), serving convenience stores throughout Central North Carolina. The company distributes a catalog of more than 8,000 SKUs spanning energy drinks (Red Bull, Monster), premium cigars (over 1,000 varieties including Gurkha, Acid, and Undercrown), automotive products (Havoline, Pennzoil, CAM-2 Magnum, Supreme), Hemper premium glass pieces, Zippo lighters, candy, and health and beauty items. It is an authorized distributor for several branded suppliers and claims to be the only wholesale distributor in its region offering free delivery with no minimum order requirement, supported by a single warehouse showroom and next-day delivery routes.

The business operates a hybrid cash-and-carry and direct-delivery model. Convenience-store buyers can visit the 600 N Greenfield Parkway warehouse in person during business hours, place orders through a phone app / customer portal, or work directly with one of four named sales representatives (Victoria Taplin, Brian Ross, Tom Bowen, Kelly Mycroft). Pricing is quote-based and not publicly disclosed; revenue is generated through wholesale product resale on a transactional basis. Technology infrastructure is limited to a basic ordering portal and Squarespace-hosted website — no proprietary technology, integrations, or API surfaces are disclosed.

The company is independently owned, with no parent, no disclosed investors, and no funding rounds on record. It employs 11-50 people, was founded in 2013, and shows no public-market presence. The stated strategic posture emphasizes low-friction service (no minimums, free delivery, next-day fulfillment) and assortment breadth in a tightly defined geographic market rather than scale, technology differentiation, or multi-region expansion.

Name

Sunrise Cash & Carry

Legal name

Sunrise Cash & Carry

Website

https://rdusunrise.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Cash & Carry is a wholesale distributor serving convenience stores across Central North Carolina, offering 8,000+ SKUs including energy drinks, premium cigars, automotive supplies, Zippo lighters, and Hemper glass pieces via warehouse cash-and-carry and free next-day delivery with no minimums.

Ownership category

akta.pro rank

Product category

Wholesale Convenience Store Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Cash-and-Carry Wholesale Stores (Business-Focused) (CRAHAMAC)

akta.pro secondary industry

Traditional Cash & Carry Wholesalers (No/Low Membership) (CRAEAEAA)

Keywords

• Wholesale distribution
• Convenience store supplies
• Cash and carry
• Tobacco wholesale
• Premium cigars

Headquarters

HQ city

Garner

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale product distribution: Revenue generated through wholesale distribution of convenience store products including energy drinks, cigars, automotive supplies, glass pieces, lighters, candy, and health/beauty products. No minimum order requirement with free delivery.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Sunrise Cash & Carry is a wholesale distributor of convenience-store merchandise serving retailers in Central North Carolina. The company supplies an 8,000+ SKU catalog that includes energy drinks (Red Bull, Monster), premium cigars (1,000+ varieties), automotive oils (Havoline, Pennzoil), Zippo lighters, Hemper glass pieces, candy, and health & beauty products, delivered with no minimum order and free next-day delivery, or picked up in person at the Garner, NC warehouse.

Product overview

Sunrise Cash & Carry is a variety wholesale distributor serving Central North Carolina convenience stores, offering over 8,000 products including candy, drinks, health & beauty products, premium cigars (over 1000 varieties), automotive products (Havoline, Pennzoil, CAM-2 Magnum, Supreme), energy drinks (Red Bull, Monster), Hemper Premium Glass pieces (bongs, XL pieces, Quick Hitter, Keeper, Cache), and Zippo Premium Windproof Lighters. The company positions itself as the ONLY wholesale distributor in the area with free delivery and no minimum order requirement.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Cigars (over 1,000 varieties) Over 1,000 varieties of premium cigars distributed wholesale to convenience stores in Central North Carolina, sourced from brands such as Gurkha, Larutan, Undercrown, Tabak Especial, Isla Del Sol, Deadwood, Factory Smokes, Acid, Belmore, The Upsetters, and New World.
• Energy Drinks (Red Bull, Monster) Wholesale energy drink offering for convenience stores, including Red Bull (Summer Editions and original varieties) and Monster Energy drinks in multiple flavors and limited editions, distributed as an authorized brand wholesaler.
• Zippo Premium Windproof Lighters Authorized wholesale distribution of Zippo premium windproof lighters, including a large assortment of designs, customization options, Zippo pouches, and 250th Anniversary limited edition knives, with free display fixtures offered when displays are filled.
• Hemper Premium Glass Pieces Wholesale distribution of American-made Hemper premium glass pieces to convenience stores, including bongs, rigs, XL pieces, Quick Hitters, and Keeper/Cache storage and display solutions, carefully wrapped with UPC-coded packaging for retail counter sale.
• Automotive Products (Havoline, Pennzoil, CAM-2 Magnum, Supreme) Wholesale automotive motor oils offered to convenience stores, including Havoline (Conventional, Synthetic, Extras), Pennzoil, CAM-2 Magnum, and Supreme brands.
• Candy and Health & Beauty Products Wholesale distribution of a full convenience-store assortment of candy products and health & beauty products to retailers in Central North Carolina.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ZippocoreChannel Partner/ Reseller/ DistributorSunrise Cash & Carry is an authorized distributor of Zippo premium windproof lighters, offering a large selection including various displays. The company highlights that filling a display results in the display being provided for free.
• HempercoreChannel Partner/ Reseller/ DistributorDistributor of Hemper premium glass pieces including bongs, rigs, and accessories. Products are American made and delivered carefully wrapped in unique boxes with UPC codes for ease of sale at the counter.
• Red BullcoreChannel Partner/ Reseller/ DistributorDistributor of Red Bull energy drinks including summer editions and various varieties.
• Monster EnergycoreChannel Partner/ Reseller/ DistributorDistributor of Monster Energy products including Original Red, White & Blue, and Bad Apple varieties.
• HavolineminorChannel Partner/ Reseller/ DistributorDistributor of Havoline automotive oils including conventional and synthetic varieties.
• PennzoilminorChannel Partner/ Reseller/ DistributorDistributor of Pennzoil automotive motor oils.
• GurkhaminorChannel Partner/ Reseller/ DistributorDistributor of Gurkha premium cigars including Volition American Conn Toro.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Eby-Brown Company: Long-established wholesale distributor serving convenience retailers across multiple U.S. regions with snacks, beverages, tobacco, and HBA. Closest mid-tier comp to Sunrise's full-service c-store distribution model with both warehouse and delivery operations.
• Imperial Dade: Large broad-line distributor serving foodservice, retail, and convenience channels across North America. Overlaps with Sunrise on multi-category wholesale distribution to SMB retail accounts, though anchored in foodservice packaging and away-from-home segments.
• McLane Company: Berkshire Hathaway-owned national wholesale distributor serving convenience stores, restaurants, and retailers. Operates the largest c-store wholesale network in the U.S. with overlapping product categories (candy, beverages, tobacco, HBA, automotive) and the same B2B distribution model, though at vastly greater scale and breadth.
• Core-Mark International: One of the largest wholesale distributors to convenience stores in North America, now part of Performance Food Group. Offers candy, beverages, tobacco, food service, and HBA categories that overlap almost one-for-one with Sunrise's assortment, serving the same small-format retail customer base.

Others

• Bunzl North America: Publicly traded global distribution company whose North America segment serves convenience, retail, and foodservice customers with non-food consumables (packaging, cleaning, lighters, etc.). Similar wholesale distribution model and customer base, but vastly broader portfolio of categories and geographies.

Direct peers

• Republic National Distribution: Tobacco-focused wholesale distributor supplying cigarettes, cigars, and related accessories to retail accounts. Directly comparable to a meaningful portion of Sunrise's product mix (premium cigars, lighters, glass pieces) and shares the same convenience-store channel focus.

Regional players

• S. Abraham & Sons: Regional convenience store wholesale distributor primarily serving the Midwest. Comparable B2B distribution model and product mix but geographically distinct from Sunrise, making it a useful reference for evaluating how a regional c-store wholesaler scales its assortment and service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rdusunrise
• LinkedInlinkedin.com/company/rdusunrise

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Cash & Carry