What Bounce does

Bounce is a UAE-based for-profit operator of indoor freestyle entertainment venues founded in 2014 and headquartered in Dubai. The company runs two complementary brands: BOUNCE, a full-service trampoline and adventure park positioned for ages 7+ and adults, and miniBOUNCE, a dedicated indoor play concept for children under 6 (up to 140cm). The underlying physical product consists of wall-to-wall trampolines combined with bespoke activity zones — X Run, The Summit, The Wall, Cliff Jump, Big Bag, Slam Dunk, Speed Slides, Dodgeball, and Performance — engineered for scale and built-in safety via airbag landings and foam pits. At the time of the source data the company operates 10 venues across the UAE (5 full-service in Dubai, Abu Dhabi, and Sharjah; 5 miniBOUNCE sites including one announced opening) plus an on-site cafe at each location.

The revenue model is direct-to-consumer retail entertainment sold through owned physical venues. Streams include time-based general admission (AED 150 for 2 hours under current summer promotion), tiered birthday party packages (AED 155, 165, or 240 per child for Fun, Awesome, and Epic respectively), full-day and weekly summer/holiday camps (AED 210-300 daily, AED 840-1,100 weekly), multi-week Freestyle Academy coaching subscriptions across four age-tiered squads, on-site F&B, corporate team-building, school field trips, and recurring community events such as Ladies Night and Trick Night. Pricing is usage-based for admissions and per-head for parties, with subscription/multi-week contracts for camps and academy programs.

Customer segments span families with young children and school-age kids (primary), schools (GEMS, Kings, Repton, JESS, Emirates International School and others; 30+ school accounts, 100,000+ students served via field trips), corporate clients (Emaar, Nestle, Samsung, PepsiCo, Unilever, Huawei, DEWA, FAB), and adult recreational visitors via Ladies Night and adult programming. Marketing runs through organic social channels (Instagram, Facebook, TikTok, YouTube), the bounce.ae website with online booking, and word-of-mouth. The company is private, headquartered in Dubai, and has not disclosed funding, revenue, ownership, or management-team information.

Name

Bounce

Website

https://bounce.ae

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bounce is a UAE-based indoor entertainment operator running 10 freestyle trampoline and adventure parks across Dubai, Abu Dhabi, and Sharjah under BOUNCE and miniBOUNCE brands, serving families, schools (30+ accounts), and corporate clients through admissions, birthday parties, camps, coaching programs, and team-building events.

Ownership category

akta.pro rank

Product category

Recreation & Entertainment

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor trampoline parks
• Freestyle entertainment venues
• Indoor play centers
• Recreational facilities
• Adventure activity centers

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. General Admission / Jump Sessions: Time-based entry fees for trampoline park access, with current promotional pricing at AED 150 for 2 hours including add-ons like ice cream or kids meals
2. Birthday Parties: Hosted party packages with food, activities, and party rooms. Three tiers: Fun (AED 155/kid), Awesome (AED 165/kid), Epic (AED 240/kid)
3. Summer and Holiday Camps: Full-day and half-day camp programs for children during school breaks, with weekly and daily pricing options
4. Freestyle Academy Programs: Weekly skill-development programs teaching trampoline tricks, parkour, and freerunning to children across multiple skill levels with 10-week terms
5. Cafe and F&B: On-site cafe serving pizza, coffee, ice cream, slushies, chicken tenders, salads, and other snacks and beverages
6. Ladies Night Events: Monthly women-only evening events at BOUNCE X and Sharjah venues
7. Trick Night Events: Weekly Friday evening freestyle events with music and lighting for the freestyle community
8. School Field Trips: Educational and recreational visits for schools with curriculum-aligned programs and教育活动
9. Corporate Team Building: Private team building sessions for corporate clients including private rooms, hosts, and lunch options

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

BOUNCE operates wall-to-wall trampoline parks and dedicated indoor play venues across the UAE, offering freestyle activities (X Run, Cliff Jump, Big Bag, Slam Dunk, The Wall, The Summit, Speed Slides, Dodgeball), coached skill-development programs (Freestyle Academy, Tiny Tumblers), hosted birthday parties, corporate team building sessions, school field trips, and holiday camps. The company sells time-based jump admissions, multi-visit passes, after-school club access, and on-site cafe food and beverages to families, schools, and corporate clients.

Product overview

BOUNCE is a UAE-based freestyle entertainment company operating a portfolio of trampoline parks and indoor play venues. The core offering consists of BOUNCE (full-size trampoline parks for ages 7+) and miniBOUNCE (indoor play areas for kids under 6). The portfolio includes supervised activity zones (X Run, Slam Dunk, The Wall, Dodgeball, Cliff Jump, Big Bag, Speed Slides, Summit, Performance), food and beverage service (BOUNCE Cafe), and structured programs (Freestyle Academy with Flight Squad, Freestyle Squad, BOUNCE Squad, miniBOUNCE Squad; Tiny Tumblers). Event offerings encompass Birthday Parties (BOUNCE and miniBOUNCE variants), Team Building, Ladies Night, and Trick Night. Seasonal programs include Summer/Winter Camps and School Field Trips. The company also offers Multi Visit Passes and After School Club packages.

Differentiator

Problem solved

Functional benefit

Brands

• miniBOUNCE: Indoor play area for kids under 6 years (up to 140 cm) featuring trampolines, soft play zones, and age-appropriate activities.

Products and services

• BOUNCE Trampoline Park Wall-to-wall trampoline freestyle playground offering activities including X Run, Summit, Cliff Jump, Big Bag, Slam Dunk, The Wall, Speed Slides, Dodgeball, and Performance zones for kids, teens, and adults. Operates as the flagship full-service BOUNCE venue experience across five UAE locations.
• miniBOUNCE Indoor Play Area Dedicated indoor play area for children under 6 years old (up to 140cm) featuring soft play zones, trampolines, and age-appropriate activities in a safe, supervised environment. Operates across five dedicated UAE mall locations including Springs Souk, Motor City, Arabian Center, Dalma Mall, and Reem Mall.
• BOUNCE Birthday Parties Hosted birthday party packages (Epic AED 240/kid, Awesome AED 165/kid, Fun AED 155/kid) with jumping, games, food, and party room celebrations for children aged 7+. Includes options like Margherita Pizza, Chicken Tenders, Mozzarella Sticks, goody bags, and complimentary parent coffees.
• miniBOUNCE Birthday Parties Birthday party packages designed for toddlers and young children (walking age to 6 years, up to 140cm) with soft play zones, age-appropriate activities, and a minimum spend of AED 1,550 per standard party.
• BOUNCE Team Building Corporate team building sessions featuring trampoline challenges, freestyle activities, private rooms, dedicated hosts, and team-building games for businesses. Includes lunch options and has served enterprise clients including Emaar, Nestle, Samsung, PepsiCo, Unilever, Huawei, DEWA, and FAB.
• Ladies Night Monthly women-only events held at BOUNCE X and Sharjah venues on the first Wednesday of every month with full venue access for adult freestyle entertainment and socializing.
• Trick Night Weekly Friday evening freestyle event featuring music, lights, and freestyle activities including flips, wall running, freerun, and dance for the freestyle community.
• BOUNCE Summer/Winter/Holiday Camp Holiday camps for kids aged 3+ running Monday to Friday with half-day (8AM-1:30PM at AED 210 or 1:30PM-5PM) and full-day (8AM-5PM at AED 300) options including trampoline activities, games, snacks, and lunch from BOUNCE Cafe. Weekly rates available (half-day AED 840, full-day AED 1,100) with 10% early bird discount available.
• BOUNCE Freestyle Academy Weekly skills coaching programs for children teaching trampoline and parkour skills with certified coaches across multiple skill levels over 10-week terms. Includes age-tiered programs: Flight Squad (ages 7+, trampoline flips and twists), Freestyle Squad (ages 7+, parkour and freerunning), BOUNCE Squad (ages 4-6, trampoline basics with 6 students per coach), and miniBOUNCE Squad (ages 2-4, balance and coordination). Each program includes 1 free hour of General Access per week (Mon-Thu).
• BOUNCE Field Trips (BOUNCE ED) School field trip programs combining trampoline activities, games, and educational content aligned with curriculum goals for students. Served 100,000+ students across 30+ school partnerships including GEMS American Academy, GEMS Founders, GEMS Wellington, GEMS World Academy, Repton School Dubai, Kings School, JESS Dubai, Emirates International School, Al Ittihad Private School, and Al Wafaa Kindergarten.
• Tiny Tumblers Skills development program for ages 2-6 with 3 levels teaching fundamental movement skills, balance, and social skills through structured play in a 10-week program. Includes welcome pack with bag, water bottle, activity book, and 10 free coffees for parents.
• Multi Visit Pass Multi-visit pass offering discounted access for multiple visits to BOUNCE venues, providing savings for recurring customers and families who visit regularly.
• BOUNCE Cafe On-site cafe offering pizza, coffee, ice cream, slushies, chicken tenders, salads, matcha beverages, and other snacks and beverages for parents, visitors, and party attendees across all BOUNCE and miniBOUNCE locations.

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jumpstreet: US indoor trampoline and active play park operator. Highly comparable offering (trampolines, dodgeball, foam pits, parties) and target audience, with a venue-network model similar to BOUNCE's.
• Flip Out: Multi-country trampoline and adventure park operator. Closely comparable business model to BOUNCE: wall-to-wall trampolines, party packages, sessions-based admission, and similar family/youth targeting across multiple international sites.
• Sky Zone: Global trampoline park franchise and the original category-defining operator. Direct competitor in the same core product (wall-to-wall trampolines, foam pits, freestyle zones), with the most directly comparable venue model, customer mix (families, parties, groups), and revenue streams.
• Gravity Active Entertainment: UK-based trampoline and active entertainment park chain. Directly comparable in product mix (trampolines, ninja courses, soft play), venue scale, and GTM (sessions, parties, school/corporate groups) to BOUNCE's full-service parks.

Regional players

• Hub Zero: UAE-based indoor family entertainment center combining gaming, VR, and active attractions. Competes for the same family/group leisure wallet in the same UAE malls as BOUNCE, even though the activity mix is more tech-oriented.
• Magic Planet: Majid Al Futtaim's family entertainment center brand with strong UAE mall presence. Directly comparable as a mall-based FEC targeting families, children, birthday parties, and groups — a core substitute for BOUNCE's leisure spend.
• KidZania UAE: UAE-based edutainment/role-play center for children. Comparable in customer segment (families, school field trips, birthday parties) and venue-based leisure model, though the product is role-play rather than active freestyle.
• Mattel Play! Town: UAE-based family entertainment venue leveraging Mattel IP. Comparable in mall-based, family/children leisure positioning, party hosting, and school-trip use cases, even though the activity mix is character-driven play rather than trampolines.
• Trampo Extreme: UAE-based trampoline and active play park operator. Most direct in-market competitor to BOUNCE, offering a similar wall-to-wall trampoline and adventure zone product to UAE families.

Broad incumbents

• IMG Worlds of Adventure: UAE-based large-scale theme park and indoor entertainment destination. Broader incumbent competing for the same family/tourist leisure spend in Dubai, but at a different scale and category (theme park vs. freestyle park).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bounceme
• Facebookfacebook.com/bouncemideast
• Instagraminstagram.com/bouncemideast
• TikToktiktok.com/@bouncemideast
• Xx.com/bouncemideast

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bounce