Kokoro & Moi
Kokoro & Moi is a Helsinki-based creative agency, founded in 2001, that designs brand identities and multi-disciplinary design systems for international multinationals, startups, and Finnish public-sector and cultural institutions. The firm is led by founder and Creative Director Antti Hinkula.
- Company typePrivate
- Founded2001
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kokoro & Moi does
Kokoro & Moi is a Helsinki-based creative agency founded in 2001 by Creative Director Antti Hinkula, specializing in brand strategy, visual identity systems, and multi-disciplinary design services for an international mix of multinationals, startups, and public-sector clients. The firm delivers end-to-end brand work spanning strategy (brand architecture, customer experience, concept development, naming, tone of voice) and execution (visual identities, identity systems, guidelines, custom typefaces, UI/UX, service design, retail and environmental design, packaging, signage, and wayfinding). Notable commissions include the visual identity for the Office of the President of Finland, the complete brand system for HSL (Helsinki Region Transport) including the custom 'HSL Display' typeface, identities for Slush, Artek, Hartwall, Fazer, and the World Design Capital Helsinki 2012 program.
The firm operates a professional services revenue model with quote-based, project-based engagements and select retainer relationships; pricing is not publicly disclosed. Distribution is direct, with new business handled personally by the Creative Director via email, phone, and inbound inquiries, supplemented by an organic marketing presence (website portfolio, Instagram, LinkedIn, Behance) and a network of complementary partners (WXY Architecture, Superson, Wonder, Koko3, Miltton Creative, Great Apes) used to scale delivery capacity on larger projects. The firm has a wholly-owned experimental design sub-brand, Kite And Trampoline (launched 2010, debuted at Tokyo Designers Week), focused on print and pattern design for fashion, interiors, and products. Operating geographies are primarily Finland with documented project work in the USA and Japan; no external funding, parent company, or institutional investors are reported.
Kokoro & Moi firmographics
Firmographics- Name
- Kokoro & Moi
- Legal name
- Kokoro & Moi
- Website
- https://kokoromoi.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kokoro & Moi is a Helsinki-based creative agency, founded in 2001, that designs brand identities and multi-disciplinary design systems for international multinationals, startups, and Finnish public-sector and cultural institutions. The firm is led by founder and Creative Director Antti Hinkula.
- Ownership category
- akta.pro rank
Kokoro & Moi industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Graphic Design Services (54143), Industrial Design Services (541420)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
- akta.pro secondary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Kokoro & Moi is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Kokoro & Moi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Creative Services: Kokoro & Moi generates revenue through professional creative services engagements. As a creative agency, they provide brand strategy, visual identity design, and comprehensive design solutions to clients ranging from multinationals to start-ups and cultural institutions. Revenue is generated through project-based engagements and retainer relationships with clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Kokoro & Moi product offering
Product offeringCore offering
Kokoro & Moi is a Helsinki-based creative agency providing comprehensive brand design services that span strategy and execution. Their core work covers brand strategy, brand architecture, customer experience design, naming, tone of voice, storytelling, visual identities, brand identity systems, and guidelines. They execute designs across print, digital, UI/UX, service, retail, environments, events, products, packaging, publications, signage, and wayfinding for multinationals, startups, and cultural/public institutions.
Product overview
Kokoro & Moi is a creative agency offering comprehensive brand design services rather than a traditional software product company. Their core offerings span strategy (Brand Strategy, Brand Architecture, Customer Experience, Brand Development, Concept Development) and execution (Naming, Visual Identities, Brand Identity Systems, Tone of Voice & Storytelling, Guidelines) across multiple channels including Print, Digital, UI/UX, Service, Retail, Environments, Events, Products, Packaging, Publications, Signage, and Wayfinding. They work with a broad and international range of clients from multinationals to start-ups and various cultural and public institutions. Their subsidiary experimental design label, Kite And Trampoline, focuses on print and pattern design for fashion, interiors and products.
Differentiator
Problem solved
Functional benefit
Brands
- Kite And Trampoline: An experimental design label founded by Kokoro & Moi, focuses on print and pattern design for fashion, interiors and products. World premiere was at Tokyo Designers Week 2010.
Products and services
- Brand Strategy and Architecture Comprehensive brand strategy development, brand architecture, and customer experience design services that transform brands with bold ideas and progressive design. Offered to clients ranging from multinationals to startups and cultural institutions.
- Visual Identity Systems Creation of distinctive visual identities and brand identity systems including naming, tone of voice, storytelling, and comprehensive guidelines for consistent brand application across all touchpoints. Includes custom typeface design.
- Multi-Disciplinary Design Execution Design execution expertise across print, digital, UI/UX, service design, retail environments, events, products, packaging, publications, signage, and wayfinding, enabling end-to-end brand delivery.
- Kite And Trampoline Experimental design label founded by Kokoro & Moi, focusing on print and pattern design for fashion, interiors, and products, with world premiere at Tokyo Designers Week 2010.
Quantifiable outcome
- 1 million visitors reached through World Design Capital Helsinki 2012 initiative
- +3 more outcomes
Companies that use Kokoro & Moi
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles4 records
Kokoro & Moi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kokoro & Moi partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered notable and supporting.
- WXY Architecture + Urban DesignnotablePartnered with Kokoro & Moi for The Next 100 design challenge envisioning the future of public realm around Grand Central Terminal. WXY worked on zoning, infrastructure and architecture while Kokoro & Moi created identity, way-finding systems, programme and place-making.
- Koko3notableInterior architecture office collaborated with Kokoro & Moi on spatial design for Fazer Café locations. Koko3 developed the physical café spaces while Kokoro & Moi handled visual identity and brand design.
- Miltton CreativesupportingMarketing communications agency teamed up with Kokoro & Moi for Finland's centenary celebration project (Finland 100). Kokoro & Moi developed visual identity while Miltton handled marketing communications.
- Great ApessupportingDigital development agency partnered with Kokoro & Moi for Finland 100 project, building the Finland's Faces digital application allowing citizens to create customized illustrated portraits.
- Aalto University Wood ProgrammesupportingCollaborated on Paviljonki (Pavilion) showcase for World Design Capital Helsinki 2012, a wooden architecture showcase between Museum of Finnish Architecture and Design Museum.
- Osma SarvilahtisupportingPhotographer collaborated on Helsinki Design Week 10th anniversary campaign with athletic and graphic photography.
- WondernotableStrategic agency led Hartwall brand refresh, working extensively from brand strategy to visual identity. Kokoro & Moi was responsible for visual identity execution.
- SupersonnotableHelsinki-based branding agency led Hannes Snellman and Sarc + Sigge branding projects, inviting Kokoro & Moi to design visual identities for both clients.
- Anttinen Oiva and VerstassupportingArchitecture firms responsible for Arabia135 block development collaborated with Kokoro & Moi on graphic identity and wayfinding system creation.
- Various City of Helsinki divisionssupportingJoint project with multiple City of Helsinki divisions for Kasarmitori Summer, creating summer events identity and managing approximately 310,000 visitors.
- Various Helsinki-based restaurantssupportingKasarmitori Summer partnered with 13 Helsinki-based quality restaurants for the summer terrace concept.
- Tehokkaasti OysupportingDigital tool developer partnered with Kokoro & Moi for Artek Compact Home Office campaign, implementing the interactive home office planning tool on Artek's website.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Kokoro & Moi competitors and assessment
Company assessmentBroad incumbents
- Landor: Established global brand consulting firm offering strategy, identity, and environmental design with a worldwide delivery footprint overlapping Kokoro & Moi's larger institutional engagements.
- Wolff Olins: Global brand consultancy delivering brand strategy and identity systems to major enterprise and government clients; comparable in serving government/cultural institutions but at significantly larger scale.
Direct peers
- Pentagram: Partner-led, multi-disciplinary design consultancy producing brand identities, environmental graphics, and wayfinding — the closest large-scale analog to Kokoro & Moi's integrated identity systems model.
- Koto Studio: Boutique brand identity studio specializing in naming, strategy, and visual identity for ambitious brands — closely comparable in studio size, output, and integrated brand offering.
- Manual: Small, partner-led brand design studio producing visual identity systems and digital/environmental design for ambitious clients — similar boutique operating model and craft-led positioning.
- Werklig: Nordic brand design agency offering naming, identity, and digital services to enterprise clients — direct geographic and offering overlap with Kokoro & Moi's Helsinki-based identity work.
- Bond: Independent brand and design consultancy producing visual identity, naming, and digital design for enterprise and culture clients — comparable in service breadth and project scale.
Regional players
- Hasan & Partners: Helsinki-headquartered creative and marketing agency serving major Finnish enterprises — directly comparable geography and overlapping clients (e.g., Marttaliito and similar institutional accounts).
- Snask: Nordic creative agency producing brand identities, packaging, and experiential design with strong cultural-sector credentials — comparable in aesthetic positioning and regional client base.
- Bob the Agency: Helsinki-based creative agency offering branding, communications, and digital design to Nordic enterprise clients — directly comparable geography and client types to Kokoro & Moi.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Kokoro & Moi social profiles
Digital presenceKokoro & Moi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kokoro & Moi leadership team
Management profileNumber of profiles
Profiles1 record
Kokoro & Moi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kokoro & Moi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kokoro & Moi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kokoro & Moi
What does Kokoro & Moi do?
Kokoro & Moi is a Helsinki-based creative agency providing comprehensive brand design services that span strategy and execution. Their core work covers brand strategy, brand architecture, customer experience design, naming, tone of voice, storytelling, visual identities, brand identity systems, and guidelines. They execute designs across print, digital, UI/UX, service, retail, environments, events, products, packaging, publications, signage, and wayfinding for multinationals, startups, and cultural/public institutions.
Is Kokoro & Moi a public or private company?
Kokoro & Moi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kokoro & Moi founded?
Kokoro & Moi was founded in 2001. It employs 1 to 10 people.
Where is Kokoro & Moi based?
Kokoro & Moi is headquartered in Helsinki, Finland, in the Europe region.
How does Kokoro & Moi make money?
One revenue line is on record: professional Creative Services.
Who are Kokoro & Moi's main competitors?
Broad incumbents on record are Landor and Wolff Olins. Direct peers are Pentagram, Koto Studio, Manual, Werklig and Bond. Regional players are Hasan & Partners, Snask and Bob the Agency.
Does Kokoro & Moi have an API?
No public API is recorded for Kokoro & Moi.
What industry is Kokoro & Moi in?
Kokoro & Moi's product category is Brand Design Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage), with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 54143.