Orientique
Orientique Pty Ltd is an Australian wholesale women's fashion supplier selling cotton, rayon, and linen apparel across five sub-brands to approved boutique retailers, with same-day dispatch and seasonal collections.
- Company typePrivate
- Founded1976
- HeadquartersEdge Hill, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Orientique does
Orientique Pty Ltd is an Australian wholesale women's fashion supplier founded in 1976 and headquartered at 35 Southgate Ave, Cannon Hill, Queensland. The company operates five distinct labels — Orientique, OQ Slips, Escape by OQ, One Summer, and Café Latte — covering cotton-rich apparel, slips, and resort-inspired rayon and linen separates. The core product assortment emphasizes natural fibers (cotton, rayon, linen) with travel- and resort-inspired prints, marketed under the narrative 'A Textile Journey Around the World.'
The business runs an exclusively B2B wholesale model: prospective customers must apply for an account and receive approval (typically within 24 hours) before viewing pricing or ordering. The website is powered by Shopaccino and supports same-day dispatch for orders placed by 11am. Product categories span dresses, tops, bottoms, coats/jackets/jumpers, and slips, with continuous seasonal drops (Winter 26, Summer 26, One Summer 26, pre-order July) and a clearance pipeline. Sub-brands serve different style aesthetics: Escape by OQ is a 174-product resort wear line, One Summer is positioned as 'Australia's No.1 Cotton Label,' and OQ Slips specializes in layering pieces.
The company employs 11-50 people, operates only within Australia, and has no disclosed funding, ownership, or M&A history. Marketing is conducted through a branded Instagram presence (@one_summerbyoq), look books, testimonials, and a blog. No technology platform beyond the standard Shopaccino storefront is disclosed, and no AI/ML capabilities are referenced in the available data.
Orientique firmographics
Firmographics- Name
- Orientique
- Legal name
- Orientique Pty Ltd
- Website
- https://orientique.com.au
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orientique Pty Ltd is an Australian wholesale women's fashion supplier selling cotton, rayon, and linen apparel across five sub-brands to approved boutique retailers, with same-day dispatch and seasonal collections.
- Ownership category
- akta.pro rank
Orientique industry classification
Industry- Product category
- Wholesale Women's Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG)
- akta.pro secondary industry
- Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)
Keywords
Where Orientique is headquartered
LocationHeadquarters
- HQ city
- Edge Hill
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Orientique business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Fashion Sales: Orientique generates revenue through wholesale sales of women's fashion clothing to approved retailers and boutique owners in Australia. The company operates multiple fashion labels including Orientique, OQ Slips, Escape by OQ, One Summer, and Café Latte, selling products such as dresses, tops, bottoms, coats, jackets, and jumpers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Orientique product offering
Product offeringCore offering
Orientique designs, sources, and wholesales women's fashion apparel across five branded labels — Orientique, OQ Slips, Escape by OQ, One Summer, and Café Latte — covering cotton-rich dresses, tops, bottoms, outerwear, layering slips, and rayon/linen resort wear. Products are sold exclusively on a wholesale basis to approved Australian boutique retailers through an application-gated trade website, with same-day dispatch for orders placed by 11am. Seasonal collections such as Winter 26 and Summer 26 are released on a recurring basis under a "Textile Journey Around the World" design narrative.
Product overview
Orientique is an Australian wholesale women's fashion company operating multiple branded collections. The portfolio includes five distinct labels: the core Orientique label (cotton-rich dresses, tops, bottoms, and outerwear), OQ Slips (dedicated layering slips), Escape by OQ (resort-inspired rayon and linen separates with prints), One Summer (Australia's No.1 Cotton Label featuring 100% cotton essentials and prints), and Café Latte (slip-focused collection). The company sells exclusively wholesale to registered business customers, offering same-day dispatch for orders placed by 11am, and positions itself as 'A Textile Journey Around the World' with travel-inspired designs.
Differentiator
Problem solved
Functional benefit
Brands
- OQ Slips: Sub-brand specializing in slips and layering pieces
- Escape by OQ
- One Summer
- Café Latte
Products and services
- Orientique (Main Label) Primary women's fashion wholesale label offering cotton-rich apparel including dresses, tops, bottoms, and outerwear focused on comfort and travel-inspired design; sold exclusively to approved Australian boutique retailers.
- OQ Slips Dedicated slips collection including long slips and cami & skirt slips, designed as layering pieces or standalone summer garments; wholesale offering for approved retailers.
- Escape by OQ Resort-inspired women's fashion collection featuring dresses, kaftans, shirts, pants, and separates in lightweight rayon and linen with prints and embellishments; wholesale resort wear for Australian retailers.
- One Summer "Australia's No.1 Cotton Label" wholesale collection featuring 100% cotton dresses, tops, and essentials with vibrant prints, marketed as sustainable fashion for retail resale.
- Café Latte Women's fashion wholesale collection featuring slips and related apparel with availability for immediate purchase or pre-order.
Companies that use Orientique
Customer profileSegments1 record
Ideal customer profiles1 record
Orientique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Orientique partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Orientique competitors and assessment
Company assessmentDirect peers
- Bec + Bridge: Bec + Bridge is an Australian women's fashion brand (event, resort, and everyday dresses) that distributes through boutiques and department stores in Australia, overlapping directly with Orientique's dress-led assortment and wholesale channel.
- C/MEO Collective: C/MEO Collective is an Australian contemporary women's fashion label that sells to boutiques and department stores via wholesale, serving a similar customer profile to Orientique with dresses and statement pieces.
- JAGGAD: JAGGAD is an Australian women's fashion and activewear label with a wholesale arm supplying specialty retailers, comparable to Orientique as an Australian-designed women's apparel brand serving boutiques.
- Thurley: Thurley is an Australian designer fashion label that, like Orientique, wholesales women's apparel (dresses and occasionwear) to boutiques across Australia and operates a multi-decade heritage brand. Same channel, customer base, and product category.
- Mela Purdie: Mela Purdie is a long-established Australian designer label wholesaling contemporary women's apparel (dresses, tops, separates) to specialty boutiques, sharing Orientique's wholesale-to-boutique model and focus on premium natural-fiber women's fashion.
Broad incumbents
- Sass & Bide: Sass & Bide is an established Australian womenswear brand with both wholesale and DTC distribution, operating at a larger scale and broader price point than Orientique but competing for the same boutique shelf space and dress-buying customer.
- Kookai: Kookai is a larger Australian-headquartered women's fashion brand with wholesale distribution to boutiques and department stores, competing with Orientique in the women's dress and separates category across a broader price range.
Emerging players
- Alemais: Alemais is an emerging Australian contemporary womenswear brand that wholesales dresses and resortwear to boutiques, overlapping with Orientique's One Summer and Escape by OQ collections while targeting a slightly younger customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Orientique social profiles
Digital presenceOrientique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orientique leadership team
Management profileNumber of profiles
Orientique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orientique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orientique
What does Orientique do?
Orientique designs, sources, and wholesales women's fashion apparel across five branded labels — Orientique, OQ Slips, Escape by OQ, One Summer, and Café Latte — covering cotton-rich dresses, tops, bottoms, outerwear, layering slips, and rayon/linen resort wear. Products are sold exclusively on a wholesale basis to approved Australian boutique retailers through an application-gated trade website, with same-day dispatch for orders placed by 11am. Seasonal collections such as Winter 26 and Summer 26 are released on a recurring basis under a "Textile Journey Around the World" design narrative.
Is Orientique a public or private company?
Orientique is a private company. It is classified as unknown and is currently operating.
When was Orientique founded?
Orientique was founded in 1976. It employs 11 to 50 people.
Where is Orientique based?
Orientique is headquartered in Edge Hill, Australia, in the Oceania region.
How does Orientique make money?
One revenue line is on record: wholesale Fashion Sales.
Who are Orientique's main competitors?
Direct peers on record are Bec + Bridge, C/MEO Collective, JAGGAD, Thurley and Mela Purdie. Broad incumbents are Sass & Bide and Kookai. Alemais is listed as an emerging player.
Does Orientique have an API?
No public API is recorded for Orientique.
What industry is Orientique in?
Orientique's product category is Wholesale Women's Fashion Apparel. Its primary akta.pro industry code is CRAOADAG, Intimates, Hosiery & Sleepwear Wholesale, with a secondary code of HSACAJAL, Sustainable/Ethical Shopping & Capsule Wardrobe Building. Its NAICS code is 424350 and its SIC code is 5130.