Capital Hotel
Capital Hotel is a 150-year-old independent luxury boutique hotel in downtown Little Rock, Arkansas, offering 94 guest rooms, two restaurants, and six event venues, serving business travelers, leisure guests, wedding parties, and corporate groups under Concord Hotels management.
- Company typePrivate
- Founded1876
- HeadquartersLittle Rock, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Capital Hotel does
Capital Hotel is a 150-year-old independent luxury boutique hotel located at 111 West Markham Street in downtown Little Rock, Arkansas, operating under Concord Hotels management. The property offers 94 keys across seven room categories (Superior, Deluxe King, Capital King, Capital Great Junior Suite, Capital Grand Suite, and two accessible configurations), two on-site restaurants (Capital Bar & Grill and One Eleven), six event venues totaling over 5,000 square feet, and ancillary services including valet parking, black-car airport transfers, and an off-site fitness partnership. The hotel's product is built on its 1872 cast-iron facade, original architectural elements, and a "Gilded Age meets Southern hospitality" positioning that has been featured in People, Southern Living, Garden & Gun, and Travel + Leisure.
The business operates four primary revenue streams: room accommodations, on-site F&B, group events and weddings, and ancillary fees (parking, gym access, merchandise, and the iPrefer loyalty program). Distribution is direct-to-consumer through the hotel's website, phone reservations, the Synxis booking engine, and on-property booking, supplemented by an active experiential and event marketing calendar (wine tastings, historical walking tours, anniversary packages). Customer segments are diversified across business travelers, leisure guests, wedding couples, corporate meeting groups, and families visiting Little Rock's cultural and political attractions, with no single enterprise customer disclosed as material.
Operationally, Capital Hotel employs 101–250 staff and has invested in a modern digital marketing stack (Google Analytics, Google DoubleClick, Sojern) while achieving WCAG 2.2 AA accessibility compliance on its website. The 2025–2026 period is being used to monetize the hotel's 150th anniversary through national media, new experience products, and promotional packages, indicating a deliberate demand-generation push rather than a capacity-expansion strategy. The company is privately held with no disclosed parent, PE/VC ownership, or M&A activity.
Capital Hotel firmographics
Firmographics- Name
- Capital Hotel
- Legal name
- Capital Hotel
- Website
- https://capitalhotel.com
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Capital Hotel is a 150-year-old independent luxury boutique hotel in downtown Little Rock, Arkansas, offering 94 guest rooms, two restaurants, and six event venues, serving business travelers, leisure guests, wedding parties, and corporate groups under Concord Hotels management.
- Ownership category
- akta.pro rank
Capital Hotel industry classification
Industry- Product category
- Luxury Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Corporate Conference Center Hotels (THAGALAF)
Keywords
Where Capital Hotel is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Capital Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Guest Room Accommodations: Revenue from 94 guest rooms and suites ranging from Superior Rooms (350 sq. ft.) to Grand Capital Suites (1,100 sq. ft.), including accessible accommodations. Rooms feature amenities such as LCD Smart TVs, Nespresso machines, Frette linens, and Molton Brown bath products.
- Dining Venues: Revenue from two on-site restaurants: Capital Bar & Grill serving lunch, dinner, and bar service with Southern comfort cuisine; and One Eleven offering breakfast and brunch with upscale American fare. In-room dining and private dining in the Wine Cellar (up to 20 guests) also generate revenue.
- Events and Weddings: Revenue from hosting corporate meetings, weddings, social events, and private celebrations across six event spaces including Ballroom (1,800 sq. ft., up to 150 guests), Brooks & Baxter Parlors (1,500 sq. ft., up to 100 guests), Cherokee & Quapaw Parlors (1,052 sq. ft., up to 75 guests), and Wine Cellar (330 sq. ft.).
- Ancillary Services: Valet parking at $35/night, black car service to airport, gym access partnerships, and iPrefer loyalty program enrollment fees. The hotel also sells merchandise and books mentioned in guest rooms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Capital Hotel Birthday Sale Package |
| Subscription | Annual | Summer Sizzler Discount |
| Subscription | Pay-as-you-go | Sip & Stay Package |
| Unit Pricing | Pay-as-you-go | Valet Parking |
| Unit Pricing | Pay-as-you-go | Capital Bar & Grill Menu Items |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Capital Hotel product offering
Product offeringCore offering
Capital Hotel is a historic luxury boutique hotel in downtown Little Rock, Arkansas, operating 94 guest rooms and suites across seven categories, two on-site restaurants (Capital Bar & Grill and One Eleven), and six event venues for weddings, corporate meetings, and social gatherings. It also offers ancillary guest services including concierge, valet parking, black car airport transportation, and participation in the iPrefer loyalty rewards program.
Product overview
Capital Hotel is a historic luxury boutique hotel in Little Rock, Arkansas, offering 94 elegantly appointed guest rooms and suites across seven room categories (Superior, Deluxe King, Capital King, Capital Great Junior Suites, Capital Grand Suites, Accessible King, and Accessible Double Rooms), two signature dining destinations (Capital Bar & Grill and One Eleven at the Capital), and six distinctive event venues (Ballroom, Brooks & Baxter Parlors, Cherokee & Quapaw Parlors, and Wine Cellar). The hotel operates an iPrefer Hotel Rewards Program for guest loyalty and offers seasonal promotional packages including birthday anniversary, summer, and Sip & Stay packages. Additional services include concierge, valet parking, black car airport transportation, and complimentary gym access.
Differentiator
Problem solved
Functional benefit
Brands
- Capital Bar & Grill: Little Rock's legendary watering hole open daily for lunch and dinner, featuring top-shelf spirits, finely curated wine list, and creative takes on classic dishes including their signature spicy pecans.
- One Eleven
Products and services
- Capital Grand Suites
Companies that use Capital Hotel
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Capital Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Capital Hotel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- iPrefercoreHotel loyalty rewards program partnership through I Prefer Hotel Rewards. iPrefer members can earn and redeem points for exclusive rates, special upgrades, amenities, and free nights during their stay. The partnership enhances direct booking incentives and customer retention through a structured rewards program.
- Downtown Fitness CenterminorComplimentary gym access partnership for hotel guests at the Downtown Fitness Center on Louisiana Street, located across from the hotel. Enhances the guest experience with fitness amenities without requiring on-site gym facilities.
- Ben E. Keith Foods Mid-SouthminorFoodservice supplier partnership featuring Chef Brad Izzard of the Capital Hotel in promotional materials. Supplier relationship for quality food and beverage products.
- Concord HotelscoreManagement/ownership relationship through careers portal. Concord Hotels operates the Capital Hotel and provides centralized reservations, brand standards, and operational support.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Capital Hotel competitors and assessment
Company assessmentDirect peers
- Hotel Monteleone New Orleans: Family-owned historic full-service luxury hotel in the French Quarter with comparable rooms, F&B, and meeting/wedding venues serving leisure and corporate guests.
- The Brown Palace Hotel Denver: 1892 triangular historic downtown luxury hotel in a state-capital market; comparable historic asset, premium room mix, and meetings/F&B revenue streams.
- The Hermitage Hotel Nashville: Historic AAA Five Diamond downtown boutique landmark (1910) offering luxury rooms, signature dining, and corporate/wedding event venues — directly comparable product and customer mix.
- Hotel Emma San Antonio: Adaptive-reuse luxury boutique hotel in a Southern market with comparable rooms, acclaimed F&B, event space, and a destination-style positioning similar to Capital Hotel.
- The Peabody Hotel Memphis: Iconic 1925 historic luxury full-service hotel in a Southern downtown with comparable rooms, F&B, and event space mix. Closest analog in size, era, and premium positioning to Capital Hotel.
- The Driskill Hotel Austin: Historic 1886 full-service luxury hotel in a state-capital downtown operating rooms, multiple dining outlets, and event venues — analogous heritage positioning and structure.
- Hotel Ella Austin: Boutique historic luxury property in a Southern downtown offering comparable room mix, F&B, and event spaces targeting similar lifestyle and corporate guests.
Broad incumbents
- 21c Museum Hotels: Multi-property boutique luxury hotel collection focused on historic and adaptive-reuse buildings, combining rooms, F&B, and arts-driven programming — comparable boutique luxury model at broader scale.
- The Kessler Collection: Upper-upscale boutique hotel collection operating in adaptive-reuse and historic properties with on-site dining and event venues, targeting similar experiential leisure and corporate guest mix.
Regional players
- The Arlington Resort Hotel & Spa (Hot Springs, AR): Largest historic full-service hotel in Arkansas (1924), serving leisure and meeting demand in a secondary Arkansas market — same-state historic luxury competitor for regional group bookings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Capital Hotel social profiles
Digital presenceCapital Hotel compliance and trust
Trust signalCompliance1 record
Capital Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capital Hotel leadership team
Management profileNumber of profiles
Profiles2 records
Capital Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capital Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capital Hotel
What does Capital Hotel do?
Capital Hotel is a historic luxury boutique hotel in downtown Little Rock, Arkansas, operating 94 guest rooms and suites across seven categories, two on-site restaurants (Capital Bar & Grill and One Eleven), and six event venues for weddings, corporate meetings, and social gatherings. It also offers ancillary guest services including concierge, valet parking, black car airport transportation, and participation in the iPrefer loyalty rewards program.
Is Capital Hotel a public or private company?
Capital Hotel is a private company. It is classified as unknown and is currently operating.
When was Capital Hotel founded?
Capital Hotel was founded in 1876. It employs 101 to 250 people.
Where is Capital Hotel based?
Capital Hotel is headquartered in Little Rock, United States, in the North America region.
How does Capital Hotel make money?
Four revenue lines are on record. Guest Room Accommodations are the primary driver. The others are dining Venues, events and Weddings and ancillary Services.
Who are Capital Hotel's main competitors?
Direct peers on record are Hotel Monteleone New Orleans, The Brown Palace Hotel Denver, The Hermitage Hotel Nashville, Hotel Emma San Antonio, The Peabody Hotel Memphis, The Driskill Hotel Austin and Hotel Ella Austin. Broad incumbents are 21c Museum Hotels and The Kessler Collection. The Arlington Resort Hotel & Spa (Hot Springs, AR) is listed as a regional player.
Does Capital Hotel have an API?
No public API is recorded for Capital Hotel.
What industry is Capital Hotel in?
Capital Hotel's product category is Luxury Boutique Hotels. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGAAAE, Business & Corporate Full-Service Hotels. Its NAICS code is 721110 and its SIC code is 7011.