Cursa.me

What Cursa.me does

Cursa.me is a Mexico City-based online education company operating an asynchronous learning platform that delivers digital marketing and agile methodology training to individuals and small businesses in Spanish-speaking markets. The core product is the Community Manager course, which covers campaign execution across Facebook Ads, Google Ads, and WhatsApp Business, supplemented by the Scrum Master Professional Certificate (SMPC) program — a 40-question online certification exam with an 80% pass threshold and two included attempts. Course content is delivered via recorded Zoom sessions hosted on the in-house Palestra platform, which also functions as a community Q&A environment, and graduates receive a bundled 1-year Digital Marketing Network membership alongside digital credential badges and exam simulators.

The technology stack is deliberately lightweight: a content delivery platform, a multiple-choice online examination system, and a membership community portal (Digital Marketing Network). There is no AI-driven personalization, no proprietary adaptive testing, and no integration marketplace — the differentiation rests on practitioner-led curriculum from a founder with 12 years of digital marketing agency experience rather than on technical depth.

The business model is predominantly direct-to-consumer one-time course enrollment fees, with pricing undisclosed publicly and lead capture handled via contact form, phone, WhatsApp, and email. An enterprise and university channel is referenced for customized corporate training, but no named B2B clients appear in the source material. The company is privately held, founded between 2011 and 2014 depending on the source, with a lean team of fewer than 10 employees, and has raised approximately $783,808 across three early-stage rounds from Wayra (Telefónica's accelerator) between 2011 and 2014 with no subsequent institutional capital documented.

Name

Cursa.me

Legal name

Cursame

Website

https://cursa.me

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Cursa.me is a Mexico City-based online education company that delivers asynchronous Community Manager and Scrum Master certification training to Spanish-speaking individuals and small businesses via its in-house Palestra learning platform.

Ownership category

akta.pro rank

Product category

Online Professional Education & Certification

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Marketing & Digital Marketing Certifications (EDAAANAF)

akta.pro secondary industries

Certification & Credentialed Creator Programs (MPACALAI), Consultative Selling & Discovery (EDABABAC)

Keywords

• Online education
• Digital marketing training
• Scrum certification
• Agile methodology training
• Professional certification courses

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Course Enrollment: Revenue generated from individual enrollment in paid online courses such as Community Manager and Scrum Master Professional Certificate. Courses include digital certification, study materials, exam simulators, and 1-year access to Palestra and Digital Marketing Network. The company also offers B2B enterprise and university training programs.
2. Professional Certification: The Scrum Master Professional Certificate (SMPC) exam generates revenue through certification fees. Students receive 2 exam attempts included with the course. A passing score of 80% (32/40) within 60 minutes is required for certification.
3. Enterprise & Institutional Training: B2B digital marketing and agility training programs sold to companies and universities, with customized content delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Cursa.me sells online professional training courses and certifications, primarily a Community Manager course covering Facebook Ads, Google Ads, and WhatsApp Business, and a Scrum Master Professional Certificate (SMPC) program for agile practitioners. Courses are delivered asynchronously through recorded Zoom sessions on the company's Palestra learning platform, with exam simulators, digital badges, and a one-year Digital Marketing Network membership. The company also offers customized B2B digital marketing and agility training programs for companies and universities.

Product overview

Cursa.me is an online education and certification company offering a unified platform for digital marketing and agile methodology training. The core product is the Community Manager course, which teaches campaign management across Facebook and Google Ads platforms. Complementing this is the Scrum Master Professional Certificate (SMPC) program for agile professionals. Access to all courses is provided through the Palestra platform, which offers 24/7 learning materials, exam simulators, and community access. The company also provides Digital Marketing Network membership and web design services for businesses. The product architecture combines self-paced online courses with live recorded sessions via Zoom, digital credentials, and exam preparation tools.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Marketing Network: Membership platform offering 1-year access to digital marketing resources and community
• Palestra
• Certjoin

Products and services

• Community Manager Course Online certification course designed for individuals seeking to start or advance a career as a Community Manager; covers social media campaign management, Facebook and Google Ads, WhatsApp Business, and brand building for digital sales growth. Includes digital badges, exam simulators, and one-year Digital Marketing Network membership.
• Scrum Master Professional Certificate (SMPC) Professional Scrum Master certification training and exam program for individuals pursuing agile methodology credentials. Includes dynamic training sessions, presentations with slides, facilitator experience examples, study materials, and two online exam attempts.
• Digital Marketing Network Membership One-year membership program offering digital marketing resources, networking opportunities, and continued learning access for graduates of the Community Manager course.
• Enterprise & University Training Programs Customized B2B digital marketing and agile methodology training programs delivered to companies and universities for team or student upskilling.
• Web Design Services Web design services for businesses and SMEs that create an attractive and effective online presence reflecting the identity and values of the business.

Quantifiable outcome

• 80% exam pass rate required for Scrum Master Professional Certificate (32/40 correct answers in 60 minutes)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Platzi: Latin America's leading online professional education platform offering courses in digital marketing, agile methodologies, and technology careers across Spanish-speaking markets. Direct competitor targeting the same LATAM upskilling learner with a much larger course catalog and subscription model.
• Domestika: Originally founded in Mexico, Domestika is a global online learning marketplace focused on creative and digital skills including marketing, design, and content creation. Overlaps with Cursame's Community Manager curriculum but with substantially broader catalog and global reach.
• Crehana: LATAM-focused online learning platform specializing in creative, digital marketing, and technology skills, founded in Peru. Competes head-to-head with Cursame on digital marketing and social media curriculum for Spanish-speaking learners.

Broad incumbents

• Coursera: Global MOOC platform offering university- and company-backed digital marketing specializations and Agile/Scrum certifications from institutions like Google and Scrum Alliance. Represents a higher-credentialed alternative for the same learner persona in digital marketing and agile training.
• Udemy: Global online course marketplace with extensive digital marketing and Scrum/agile course offerings across many instructors. Competes on discovery, transparent pricing, and breadth while Cursame competes on localized curriculum and bundled community access.
• Digital Marketing Institute: Globally recognized certification body for digital marketing professionals, offering CDM (Certified Digital Marketing Professional) programs through accredited training partners. Competes with Cursame's Community Manager course for certification-driven enterprise buyers.
• Scrum Alliance: The principal global certifying body for Scrum, offering the Certified ScrumMaster (CSM) credential recognized worldwide. Represents the brand-authority competitor whose certifications command higher enterprise signaling value than Cursame's proprietary SMPC.
• LinkedIn Learning: Professional development video course library from LinkedIn covering digital marketing, social media, and project management/agile topics, often bundled with LinkedIn Premium subscriptions. Broad incumbent with enterprise distribution advantages.

Regional players

• Next U: Mexico-based online education platform offering digital marketing, technology, and business courses in Spanish with an emphasis on Mexican job-market outcomes. Most direct regional competitor to Cursame in the Mexican learner market.

Others

• HubSpot Academy: Free certification program from HubSpot covering inbound marketing, social media, and content marketing with globally recognized credentials. Functions as a free substitute that constrains pricing power for paid digital marketing certifications like Cursame's Community Manager course.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cursame
• LinkedInlinkedin.com/company/cursame

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cursa.me