Agritalia

What Agritalia does

Agritalia Srl is a family-owned Italian agricultural supply retailer headquartered in Pontedera, Pisa province, Tuscany. Founded in 2000, the company sells fertilizers (generic, citrus, lawn, bonsai, hydrosoluble), soils and substrates, professional plant protection products (fungicides, insecticides, herbicides), pruning and irrigation equipment, electric fencing components, and a biological/sustainable product line under its own WooCommerce-based e-commerce storefront at agritaliasrl.it, supplemented by a brick-and-mortar retail store in Pontedera. In addition to core agricultural supplies, Agritalia distributes garden hardware (robotic lawnmowers, sprayers, micromizers, gloves), seed and bulb ranges, ornamental and perennial plants, swimming pool chemicals, and a small pet supplies catalog covering dog and cat food, antiparasitics, and training and GPS collars.

The company has progressively broadened its customer base beyond the original professional farmer core to include hobbyist gardeners, residential property owners, and pet owners, while expanding geographically from a local Pontedera retail footprint to nationwide Italian e-commerce delivery since 2018. Ancillary revenue streams include direct pest control and rodent extermination services (disinfestazioni e derattizzazioni) for residential and commercial customers in Pisa province and surrounding areas, plus online agronomic consultation. A subscription mechanism with monthly auto-renewal has been layered on top of the primarily transactional product sales. The business remains tightly family-run — Renato, David, Alessio, and Sara Ribechini occupy consulting, sales/warehouse, purchasing/sales, and administrative functions respectively — with a share capital of only €20,500 and no external venture or strategic investors, having received only a one-time co-financing under the POR FESR Toscana 2014-2020 program.

Commercial mechanics rely on SEO-optimized category and blog content, an email newsletter driving a 10% first-order discount, and a Google Business Profile with 135 reviews. Community engagement is built through Club Lo Zuccone, a niche association for giant-pumpkin growers organized by the company with an annual Festa dello Zuccone event. Agritalia distributes products from third-party brands including Flortis, Biozeta, Herbatech, Stocker, and LÖWE, with no proprietary manufacturing or owned brands beyond the Lo Zuccone community brand.

Name

Agritalia

Legal name

Agritalia Srl

Website

https://agritaliasrl.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Agritalia Srl is a family-owned agricultural supply retailer based in Pontedera, Italy, selling fertilizers, plant protection products, gardening tools, and pet supplies through a physical store, a national WooCommerce e-commerce site, and local pest control services.

Ownership category

akta.pro rank

Product category

Agricultural Supplies Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Exterminating and Pest Control Services (561710)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)

akta.pro industry

PRIMARYAFABAJAM

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

SECONDARYCRAIAIAL

Pest Control & Animal Deterrents Retail (Garden/Outdoor Use)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYHSAMAAAL

Commercial General Pest Control (Non-Specialty)

Home & Personal Services/Pest Control & Extermination/General Pest Control (Recurring & One-Time)

Keywords

• Agricultural supplies
• Gardening products
• Pest control services
• Plant protection products
• Pet supplies retail

Headquarters

HQ city

Pontedera

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Agritalia generates revenue primarily through the sale of agricultural products, gardening equipment, fertilizers, pest control products, and pet supplies via its e-commerce platform www.agritaliasrl.it. Products are sold as one-time purchases with pricing ranging from €5-165 depending on the product category.
2. Pest Control Services: Disinfestazioni e derattizzazioni (pest control and rodent control services) for residential and commercial customers in the Pisa province area.
3. Online Agronomic Consultation: Consulenza agronomica online - online agronomist consultation service to help customers with plant care and agricultural advice.
4. Subscription Products: The company terms indicate that some products are available via subscription with automatic monthly renewal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Agritalia sells agricultural inputs (fertilizers, plant protection products, professional farming equipment), gardening tools and supplies, pest control chemicals, and pet food and accessories through a physical store in Pontedera and a national e-commerce website. The company additionally delivers on-site pest control (disinfestazione e derattizzazione) services for residential and commercial customers in the Pisa province area and offers online agronomic consultation.

Differentiator

Problem solved

Functional benefit

Brands

• Club Lo Zuccone: Association dedicated to cultivating giant vegetables, particularly pumpkins, and organizing the annual 'Festa dello Zuccone' event at Parco Fluviale de La Rotta in Pontedera

Products and services

• Agricultural and Gardening Supplies Retails fertilizers, plant care products (fungicides, insecticides, herbicides), biological line products, soils and substrates, pruning tools, electric pruners, irrigation equipment, sprayers, micronizers, electric fencing, anti-bird netting, robotic lawn mowers, and ornamental pots. Serves professional farmers, agricultural businesses, and hobbyist gardeners in Italy via the Pontedera store and the agritaliasrl.it e-commerce site.
• Seeds and Bulbs Retails lawn seeds, vegetable seeds (in standard and large 13x20 cm bags), canned legumes, and flower bulbs for hobbyist and professional growers across Italy.
• Flowers and Plants Retails perennial herbaceous plants and ornamental flowers for gardens and landscaping, sold through both the physical store and e-commerce platform.
• Pest Control Products (Disinfestazione) Retails domestic and civil insecticides, ant control, crawling insect control, cockroach control, rodenticides, wasp and hornet control, mosquito and fly control, anti-mosquito devices, and pheromone traps for residential and commercial pest management.
• Pet Supplies (Dogs, Cats, Birds) Retails dog and cat food (adult, puppy, sterilized formulas under the Dado brand), nutritional supplements, satellite and training collars (anti-bark, D-Control, Mini, Professional, Vibration, Edge series), antiparasitics, bird products, pet hygiene items, and accessories for pet owners across Italy.
• Pool Products Retails chemical and maintenance products for swimming pools, addressing water treatment and pool upkeep needs for residential customers.
• Disinfestazione e Derattizzazione (Pest Control Services) Delivers on-site professional disinfestation and rodent control services to residential and commercial property owners in the Pisa province and surrounding areas.
• Online Agronomic Consultation Provides online agronomic consultation services to help customers with plant care, pest management, and agricultural advice, available via the company's website.

Quantifiable outcome

• 135 positive Google reviews demonstrating customer satisfaction
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OBI Italia: DIY and garden retail chain operating across Italy. Competes with Agritalia on outdoor tools, garden supplies, irrigation, and seasonal categories, complemented by a wide DIY portfolio.
• Leroy Merlin Italia: Major Italian home improvement and garden retailer with a broad DIY, construction, and outdoor portfolio. Competes with Agritalia across gardening supplies, tools, fertilizers, and pest control categories, but at much larger scale and assortment depth.
• Rentokil Italia: Italian arm of global pest control services provider Rentokil Initial. Competes with Agritalia's disinfestazioni e derattizzazioni offering as an established, multi-regional incumbent in professional pest management.
• Brico io: Italian hardware and garden retail chain operating stores nationwide. Overlaps directly with Agritalia's garden, tool, fertilizer, and pest control product offering but with a broader non-garden assortment.
• Bricoman Italia: Italian DIY and garden retailer targeting both consumers and trade professionals. Overlaps with Agritalia's professional farmer and hobbyist segments on tools, fertilizers, and garden hardware.
• Anticimex Italia: Italian operations of international pest control services group Anticimex. Directly comparable as a professional pest control service provider serving residential and commercial customers, but at national scale and broader service scope.

Direct peers

• Viridea: Italian garden center chain with multiple physical stores selling plants, gardening tools, fertilizers, and pet products — the closest scaled analogue to Agritalia's hybrid garden retail and e-commerce model in Italy.
• Consorzi Agrari d'Italia: Italian agricultural supply cooperative network serving farmers and growers with fertilizers, crop protection, seeds, and farm supplies — a directly comparable B2B/B2C agricultural retail model, though organized as a federation.
• Verdemax: Italian company manufacturing and selling gardening products including tools, irrigation, and outdoor supplies. Comparable as a focused garden supply specialist competing in many of the same product categories Agritalia distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agritaliasrl
• LinkedInlinkedin.com/company/agritalia-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agritalia