Nutribs

What Nutribs does

Nutribs is an India-based direct-to-consumer Ayurvedic personal care brand headquartered in Hyderabad at 4th Floor, Abinandhan Towers, Banjara Hills. The company sells a tight three-SKU product line — NutriBS Herbal Face Wash (Rs. 380 per 100ml), NutriBS Herbal Shampoo (Rs. 497 per 200ml), and NutriBS Butter Skin Lotion (Rs. 298 per 100ml) — through a Shopify-powered online storefront, with additional branch offices in Bangalore, Kolkata, Patna, and Chennai. Products are positioned around authentic Ayurvedic formulation heritage, 100% botanical extracts, paraben-free composition, cruelty-free manufacturing, and suitability for Asian skin and hair types.

The product formulations rely on traditional Ayurvedic botanicals: the face wash uses Tulsi, Green Tea, Ashwagandha, and Haldi; the shampoo uses Amla, Brahmi, Aloe Vera, Shikakai, Kalonji, and Bhringraj; and the lotion uses Cocoa Butter and Coconut Milk. Manufacturing is positioned against ISO and GMP quality certifications displayed on the storefront. There is no proprietary technology platform beyond standard Shopify e-commerce infrastructure, and no API, SDK, or AI/ML capability is disclosed.

Nutribs operates a pure direct-to-consumer business model with one-time unit purchases (no subscription tier visible), INR pricing, free-shipping promotions on first orders and orders above Rs. 499/800, and Cash on Delivery available for select Indian locations. Customer support is offered via WhatsApp and phone on a 24/7 basis, and shipping is configured globally with product-specific restrictions. The company is privately held, appears bootstrapped with no disclosed external funding, and targets health-conscious individual consumers seeking natural alternatives to chemical-laden personal care.

Name

Nutribs

Legal name

NutriBs

Website

https://nutribs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutribs is an India-based direct-to-consumer Ayurvedic personal care brand selling a three-SKU botanical-extract line (face wash, shampoo, body lotion) via a Shopify storefront, targeting health-conscious individual consumers seeking natural alternatives.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Nutribs generates revenue through direct-to-consumer sales of their Ayurvedic personal care product line including face wash, shampoo, and body lotion. Products are sold as one-time purchases through their e-commerce platform with prices ranging from Rs. 298 to Rs. 497 per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nutribs manufactures and sells a small line of Ayurvedic personal care products — a herbal face wash, a herbal shampoo, and a butter skin body lotion — formulated with 100% botanical extracts and traditional Indian herbs. The products are sold directly to consumers through a Shopify-powered online store, with Cash on Delivery available in select locations within India and global shipping where restrictions allow. The brand positions itself as a natural, paraben-free, cruelty-free alternative to conventional personal care products.

Product overview

Nutribs is an Ayurvedic personal care brand selling three core products: NutriBS Herbal Face Wash (100ml), NutriBS Herbal Shampoo (200ml), and NutriBS Butter Skin Lotion (100ml). All products are marketed as being made with 100% botanical extracts and Ayurvedic herbal ingredients. The company operates a Shopify-powered direct-to-consumer e-commerce store, with physical branch presence in Indian cities (Banglore, Hyderabad, Kolkata, Patna, Chennai).

Differentiator

Problem solved

Functional benefit

Products and services

• NutriBS Herbal Face Wash A gentle botanical facial cleanser formulated to deeply cleanse, refresh, and nourish skin naturally. Made with 100% botanical extracts including Tulsi, Green Tea, Ashwagandha, and Haldi. Suitable for all skin types and positioned for daily use; sold in a 100ml size at Rs. 380 per bottle.
• NutriBS Herbal Shampoo An Ayurvedic hair care formula crafted to strengthen hair roots, support healthy hair growth, and restore natural shine. Made with 100% botanical extracts including Amla, Brahmi, Aloe Vera, Shikakai, Kalonji, and Bhringraj. Suitable for all hair types; sold in a 200ml bottle at Rs. 497.
• NutriBS Butter Skin Lotion A rich yet lightweight moisturizing body lotion formulated to deeply nourish, hydrate, and soften the skin. Enriched with botanical extracts, Cocoa Butter, and Coconut Milk. Fast-absorbing and non-greasy; sold in a 100ml bottle at Rs. 298.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• mCaffeine: India's largest caffeine-infused personal care D2C brand with hair and body care products. Comparable as a young, India-based D2C personal care brand competing for similar online customers.
• Mamaearth (Honasa Consumer): One of India's largest D2C natural personal care brands, offering face wash, shampoo, body lotion, and a much broader portfolio. Comparable on natural/chemical-free positioning and online-first distribution, but with significantly larger scale and funding.
• Plum (Plum Goods): India-focused vegan and natural personal care D2C brand selling face washes, shampoos, and body care. Comparable on natural-ingredient positioning, e-commerce-led distribution, and target consumer.
• Juicy Chemistry: Organic and natural personal care brand selling face care, hair care, and body care in India. Comparable on certified-organic/Ayurvedic-adjacent positioning and DTC e-commerce model.
• WOW Skin Science: D2C brand offering natural and plant-based skin, hair, and body care products including face washes, shampoos, and body lotions. Direct competitor across Nutribs' exact product categories and target audience.
• Biotique: Established Ayurvedic personal care brand with face wash, shampoo, and body lotion lines sold across India via DTC and retail. Comparable on botanical/Ayurvedic positioning and product categories.
• Kama Ayurveda: Ayurvedic beauty and wellness brand offering face, hair, and body products with natural ingredients. Direct competitor on Ayurvedic positioning, product mix, and DTC plus retail distribution in India.
• Forest Essentials: Premium Ayurvedic personal care brand selling face care, hair care, and body care products through DTC and select offline retail. Highly comparable to Nutribs on positioning (botanical/Ayurvedic), product categories, and India-centric customer base.

Others

• Nykaa (FSN E-Commerce): India's leading beauty and personal care marketplace and brand retailer. Relevant as the dominant distribution channel where competing Ayurvedic personal care brands are listed and discovered by the same target consumer.

Broad incumbents

• Shahnaz Husain: Long-standing Indian Ayurvedic beauty brand with a broad herbal personal care portfolio across face, hair, and body. Comparable on Ayurvedic positioning but operates as a much larger, established incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Nutribs
• LinkedInlinkedin.com/company/nutribs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutribs