Firm Solutions

What Firm Solutions does

Firm Solutions, Inc. (FSI) is a private engineering services and product company founded in 2002 and headquartered in Las Vegas, Nevada. The company delivers custom software, embedded systems, firmware, IoT solutions, and data engineering services to enterprise clients, with a technology stack centered on the Microsoft ecosystem (Azure, .NET, BizTalk, SSIS, Dynamics) supplemented by Java, Python, and multi-cloud capabilities. Its product portfolio includes seven specialized solutions: Flying Movie Cameras (IoT-stabilized aerial cinematography), Space Welding (automated robotic welding), Semantic Web Searches (ontology-based scientific tool discovery), Extended Software Tools (data masking suite developed with Stanford University), Self Tuning Gaming Fraud Detection (RFID and anomaly detection), Smart Shopping Cart Management (IoT configuration software), and Chat DNA (NLP-driven customer service prioritization).

FSI operates a hybrid revenue model combining professional services (custom development, COTS integration, consulting) with a smaller recurring product revenue stream distributed via the Microsoft Azure Marketplace since 2017. The company sells primarily through direct enterprise field sales with quote-based pricing, supported by a satellite sales office. Named customers include HotGears, Arc Machines, G6G, and Gatekeeper Systems, spanning aerospace cinematography, industrial manufacturing, life sciences, and retail IoT verticals. FSI maintains core partnerships with Microsoft and Stanford University, with a smaller relationship with Telesens. The company appears to be bootstrapped with no disclosed external funding.

Name

Firm Solutions

Legal name

Firm Solutions, Inc.

Website

https://firmsolutionsinc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Firm Solutions is a Las Vegas-based engineering services and product firm delivering custom software, embedded systems, IoT, and data solutions to enterprise clients across aerospace, manufacturing, life sciences, and retail verticals, with proprietary products in NLP, data masking, and fraud detection.

Ownership category

akta.pro rank

Product category

Custom Software and Engineering Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL), Enterprise Integration Engines & Interface Management (HL7 v2/X12/API) (HLACABAC), Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD)

Keywords

• Custom software development
• Embedded systems engineering
• IoT solutions
• Data masking security
• Enterprise integration services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Engineering Services: Custom software development, firmware, embedded systems, and engineering consulting services delivered to enterprise clients. Services span web/mobile/desktop development, data solutions, IoT, enterprise integration, and R&D.
2. Software Products/Marketplace Offerings: Proprietary software components and tools distributed via Microsoft Azure Marketplace (launched 2017). Includes data masking components, SSIS components, SQL CLR components, HL7/X12 BizTalk components.
3. COTS Integration Services: Configuration and integration services for Commercial Off-The-Shelf software including SSIS, BizTalk, Azure BizTalk Services, Service Bus, API management, and SQL Server Stretch Database.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Firm Solutions provides custom embedded, firmware, software, and engineering services to enterprise clients across web, mobile, desktop, data, IoT, and enterprise integration domains. The company builds proprietary products such as Chat DNA (NLP-driven customer service prioritization), Extended Software Tools (automated data masking suite), and specialized IoT/automation solutions for aerial cinematography, robotic welding, smart shopping cart management, and gaming fraud detection. They also distribute software components via the Microsoft Azure Marketplace (since 2017) and deliver COTS integration services around SSIS, BizTalk, and Azure platforms.

Product overview

Firm Solutions provides embedded, firmware, software, and engineering services. The company operates as a services firm with multiple specialized offerings including IoT solutions (Flying Movie Cameras, Space Welding, Smart Shopping Cart Management, Gaming Fraud Detection), data solutions and security tools (Extended Software Tools for data masking, Semantic Web Searches), and enterprise automation (Chat DNA for NLP-driven customer service). Core services span web/mobile/desktop development, data solutions, COTS integration, IoT, enterprise integration, and R&D/innovations. The portfolio includes both proprietary products like Chat DNA and Mask-Me.net, as well as engineering services delivered through partnerships including Microsoft Azure Marketplace offerings launched in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Chat DNA - Customer Service Priority System
• Extended Software Tools (Data Masking Suite)
• Self Tuning Gaming Fraud Detection System
• Flying Movie Cameras
• Space Welding Automation
• Smart Shopping Cart Management
• Semantic Web Search Tool
• Web, Mobile, and Desktop Development Services
• Data Solutions Services
• COTS Integration and Configuration Services
• Internet of Things Services
• Enterprise Integration Services
• Innovations and R&D Services

Quantifiable outcome

• Chat DNA processes indefinite number of messages per minute, limited only by human perception speed
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft is shown as a partner with their logo displayed in the partners section. FSI has developed Azure Marketplace offerings and maintains expertise across Microsoft technology stack including Azure, .NET, BizTalk, SSIS, and related platforms.
• Stanford UniversitycoreStrategic or Co-development PartnerCollaboration with Stanford University on text discovery and masking technologies. Stanford's technologies are referenced in the context of the Extended Software Tools data masking suite.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hitachi Solutions: Microsoft Gold Partner providing implementation, integration, and IoT/data services on Azure, Dynamics, and BizTalk-style integration platforms, comparable to FSI's COTS integration and IoT service offerings.
• Slalom: Consulting firm heavily focused on Microsoft technologies (Azure, Power Platform, Dynamics) delivering data, analytics, and digital transformation services to mid-market and enterprise clients, closely aligned with FSI's Microsoft stack and AI/data solutions focus.
• Avanade: Joint Accenture/Microsoft joint venture and the largest pure-play Microsoft ecosystem consultancy, providing Azure, Dynamics, and .NET implementation services that directly overlap with FSI's Microsoft-centric custom development and integration offerings.
• West Monroe Partners: Mid-market technology and management consultancy with practices in custom software, data, and Microsoft/cloud implementations, comparable in scale and customer profile to FSI.
• Perficient: Digital consultancy with deep Microsoft, data/analytics, and IoT practices delivering custom application development and enterprise integration, comparable to FSI's broad web/mobile/data/IoT service mix.

Emerging players

• Infinite Computer Solutions: Mid-size IT services firm with Microsoft, data, and healthcare interoperability practices (HL7/X12-style integration), comparable to FSI's regulated-vertical integration work.
• SNP Crystalbridge / Data Migration Specialists: Specialist in data transformation, masking, and enterprise data management, comparable to FSI's Extended Software Tools data masking and SSIS/BizTalk data security offerings.

Broad incumbents

• Cognizant: Global IT services giant offering custom development, data, IoT, and AI consulting across Microsoft and other stacks, representing a scaled-up competitor for the same enterprise digital transformation RFPs.
• Capgemini: Global IT and engineering services firm with Microsoft, data, and IoT capabilities; a much larger incumbent competing for the same custom software and integration budgets that FSI targets.
• Insight Enterprises: Large IT solutions provider with strong Microsoft partnership delivering hardware, software, and services including Azure cloud and data solutions; broader portfolio but overlapping Microsoft-centric enterprise services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firm Solutions