Media Solutions

What Media Solutions does

Media Solutions de Monterrey, S.A. de C.V. (operating as Media Solutions) is a privately held, full-service media agency headquartered in San Pedro Garza García, Nuevo León, Mexico, founded in 2001. The firm provides traditional and digital media planning, implementation, and measurement services to enterprise advertisers across Mexico, coordinating campaigns in 70+ cities through five channels: television, outdoor, digital, radio, and newspapers. Its service portfolio is structured around three integrated pillars — Planeación (Planning), Implementación (Implementation), and Medición (Measurement) — covering competitor analysis, consumer habit analysis, media evaluation, 360-degree strategy development, quotation and negotiation, monitoring, reporting, optimization, and reconciliation.

The agency's underlying technology centers on omnichannel media measurement and consumer behavior analytics tools, supplemented by geolocated campaign execution capabilities. It holds certifications and alliances with Nielsen IBOPE for media measurement and with the IAB for digital advertising standards, which the firm cites as anchoring its industry knowledge. A 45-person in-house team spans analysts, planners, negotiators, strategists, and digital experts, enabling end-to-end execution without core function outsourcing.

Media Solutions operates a direct sales motion by phone, email, and in-person visits from its Torre Quimmco headquarters, targeting enterprise clients such as Home Depot, Carl's JR, AutoZone, Elite, and Atun Dolores. Its commercial model is professional services (retainer/quote-based media agency), with pricing not publicly disclosed. The firm is private, has no disclosed parent company, no funding rounds, and no M&A history in the available data, operating as a Mexican S.A. de C.V. serving a national client base from Monterrey.

Name

Media Solutions

Legal name

Media Solutions de Monterrey, S.A. de C.V.

Website

https://mediasolutionsmty.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Solutions is a private, full-service Mexican media agency based in Monterrey that provides omnichannel planning, implementation, and measurement across TV, outdoor, digital, radio, and print, serving enterprise advertisers such as Home Depot, Carl's JR, and AutoZone with national coverage across 70+ cities.

Ownership category

akta.pro rank

Product category

Advertising / Media Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

Keywords

• Media planning services
• Media buying agency
• Advertising campaign management
• Omnichannel media measurement
• Traditional and digital media

Headquarters

HQ city

Garza García

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Agency Services: Full-service media agency providing planning, implementation, and measurement services for traditional and digital media campaigns across TV, outdoor, radio, print, and digital channels

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Media Solutions is a traditional and digital media agency that provides end-to-end media campaign services: media planning (competitor analysis, consumer behavior research, media evaluation, 360 strategy), media implementation (quotation, negotiation, administration, monitoring, billing), and media measurement (monitoring, reporting, optimization, reconciliation). The agency places advertising across TV, outdoor, digital, radio, and newspaper channels for enterprise clients in Mexico.

Product overview

Media Solutions is a traditional and digital media agency based in Monterrey, Mexico, operating as Media Solutions de Monterrey, S.A. de C.V. The company offers a unified service portfolio consisting of three core capabilities: Planning (Planeación), Implementation (Implementación), and Measurement (Medición), which work together to provide end-to-end media campaign services. The agency manages campaigns across multiple media channels including TV, Outdoor/Exterior advertising, Digital Media, Radio, and Newspapers. The company serves major retail clients including Home Depot, Carl's JR, AutoZone, Elite, and Atun Dolores, coordinating national campaigns across over 70 cities in Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Planeación (Planning) Strategic media planning service including competitor analysis, consumer habit analysis, media evaluation, and 360-degree strategy development for enterprise brand clients in Mexico.
• Implementación (Implementation) Media implementation service covering quotation, negotiation, administration, monitoring, and billing of advertising media placements across TV, outdoor, digital, radio, and print channels.
• Medición (Measurement) Media measurement and analytics service including monitoring, reporting, optimization, and reconciliation of campaign performance across all media channels, supported by Nielsen IBOPE certifications.
• TV Advertising Television advertising placement and campaign management across broadcast networks in Mexico as part of the agency's omnichannel media services.
• Outdoor (Exteriores) Advertising Outdoor and out-of-home advertising placement including billboards, transit advertising, and exterior media, with geolocated campaign capabilities across multiple Mexican locations.
• Digital Media (Medios Digitales) Digital advertising campaigns including geolocated campaigns and online media placement, aligned with business objectives for each digital platform and supported by IAB digital advertising standards.
• Radio Advertising Radio advertising placement and campaign coordination across radio networks in Mexico.
• Newspaper (Periódicos) Advertising Print newspaper advertising placement and campaign management across Mexican print publications.

Quantifiable outcome

• Coordinated national media campaigns across 70+ cities in Mexico
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Nielsen IBOPEcoreTechnology or IntegrationCertifications and alliances with Nielsen IBOPE for media measurement and insights, providing high-level industry knowledge and placing the company at a high level of expertise.
• IAB (Interactive Advertising Bureau)coreTechnology or IntegrationPartnership with IAB for digital advertising standards and industry best practices, supporting the company's digital media capabilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PHD Media: Omnicom media network with presence in Mexico, providing strategic media planning and omnichannel buying services. Competes for the same enterprise marketing budgets and uses similar data partnerships.
• Zenith: Publicis-owned media agency with significant operations in Mexico, offering media planning, buying, and analytics across traditional and digital channels — directly comparable to Media Solutions' service portfolio.
• Carat: Dentsu-owned global media agency operating in Mexico, providing media planning, buying, and measurement services. Competes for the same enterprise client roster and uses similar Nielsen/IAB-aligned measurement frameworks.
• Hearts & Science: Omnicom media agency focused on data-driven media planning and buying. Operates in Mexico and competes for enterprise clients seeking audience-measurement-led omnichannel campaigns.
• Havas Media: Havas-owned global media agency with operations in Mexico, providing integrated media planning and buying services. Competes head-to-head for enterprise brand accounts requiring omnichannel coordination.
• Wavemaker: WPP/GroupM media agency operating in Mexico, focused on growth and media planning across traditional and digital channels. Directly comparable in service mix and target client base.
• MediaCom: WPP/GroupM-owned media agency with established Mexican operations. Offers full-service media planning, buying, and measurement for enterprise clients across omnichannel environments.
• Initiative: IPG Mediabrands global media agency with operations in Mexico, offering media planning, buying, and measurement services. Targets similar enterprise client segments with omnichannel campaign execution.
• OMD Worldwide: Global media planning and buying agency within Omnicom. Operates in Mexico serving enterprise clients with the same omnichannel planning, buying, and measurement services that Media Solutions provides.

Broad incumbents

• GroupM Mexico: WPP-owned media investment group encompassing MediaCom, Wavemaker, and Mindshare in Mexico. Represents the scaled incumbent competitor with significantly greater resources, but operates across the same media planning and buying value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mediasolmty
• Facebookfacebook.com/mediasolutionsmty
• LinkedInlinkedin.com/company/mediasolutions-de-monterrey-s-a-de-c-v

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Solutions