Nielsen Ibope

What Nielsen Ibope does

Nielsen IBOPE (legally Nielsen IBOPE México, S.A. de C.V.) is a joint venture between Nielsen and IBOPE Media Group that measures audience behavior and advertising activity across TV, radio, internet, and digital platforms in Mexico's main cities. The company sells subscription-based audience ratings, media planning intelligence, marketing optimization analytics, and content metadata services to television and streaming networks, radio broadcasters, digital platforms, advertisers, and advertising agencies. Its flagship offering, Nielsen ONE, provides unified cross-media measurement spanning TV and streaming, supported by a modular portfolio including Digital Content Ratings, TV Audience Measurement, Audio Measurement, Gracenote ID for content identity resolution, and a hybrid Big Data + Panel methodology that combines large-scale passive behavioral data with targeted panel-based calibration.

The platform architecture layers proprietary panel-based measurement on top of passive big-data feeds, with Gracenote ID providing cross-platform content recognition and identity linkage. Distribution is primarily direct enterprise field sales, with customer access delivered through dedicated portals (customers.ibopeagb.com.mx, Nielsen TAM) and Nielsen's global Marketplace storefront. The company operates under international quality standards and global security protocols intended to guarantee data confidentiality, transparency, and impartiality for industry use.

The go-to-market targets four horizontal customer segments — TV and Streaming Networks, Radio Broadcasters, Digital Media and Internet Companies, and Advertisers/Ad Agencies — with revenue derived from recurring subscription contracts rather than transactional pricing. Marketing channels include content marketing through Nielsen Insights and Top 10 rankings, organic social across Nielsen's global profiles, and participation in industry events and conferences. While the Mexican entity is the named JV, IBOPE Media Group's stated leadership across 13 Latin American countries provides regional scale and methodology backing under the joint parent structure.

Name

Nielsen Ibope

Legal name

Nielsen IBOPE México, S.A. de C.V.

Website

https://nielsenibope.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nielsen IBOPE is a Nielsen x IBOPE Media Group joint venture that provides subscription-based audience measurement, media planning, marketing optimization, and content metadata services across TV, streaming, radio, and digital platforms for Mexican media companies, advertisers, and agencies.

Ownership category

akta.pro rank

Product category

Audience Measurement Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Audience measurement services
• Media planning analytics
• Marketing effectiveness measurement
• Content metadata services
• Cross-media measurement

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Audience Measurement Services: Provides TV, radio, streaming, and digital audience measurement data to media companies, advertisers, and agencies on subscription basis
2. Media Planning and Intelligence: Market intelligence, audience segmentation, and scenario planning tools for media buying and planning
3. Marketing Optimization: Marketing outcomes measurement and sports/gaming marketing analytics services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nielsen Ibope is a joint venture between Nielsen and IBOPE Media Group that delivers audience measurement, media planning, marketing optimization, and content metadata services to broadcasters, digital platforms, advertisers, and agencies. Its portfolio spans TV, radio, streaming and digital audience measurement underpinned by the Nielsen ONE cross-media platform and a Big Data + Panel hybrid methodology.

Product overview

Nielsen IBOPE is a joint venture between Nielsen and IBOPE Media, operating as a platform-plus-modules portfolio that offers audience measurement, media planning, marketing optimization, and content metadata solutions. The core offering centers on Nielsen ONE for cross-media measurement, supported by specialized modules including Digital Content Ratings, TV Audience Measurement, Audio Measurement, Gracenote ID for content identity, and Big Data + Panel methodology. The company provides integrated solutions for measuring TV, streaming, radio, and digital audiences across Mexico's main cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Audience Measurement

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IBOPE Media GroupcoreStrategic or Co-development PartnerNielsen IBOPE is a joint venture between Nielsen and IBOPE Media Group. IBOPE Media Group is described as a leader in audience and consumer measurement in 13 Latin American countries. The joint venture combines Nielsen's global measurement expertise with IBOPE's regional presence to provide comprehensive audience measurement services in Mexico covering TV, radio, internet, and advertising activity.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ipsos: Ipsos is a global market research firm with a strong media and audience research practice serving advertisers, agencies, and media owners. It overlaps directly with Nielsen IBOPE in syndicated media research, audience segmentation, and ad-effectiveness measurement across Latin America.
• Similarweb: Similarweb provides digital audience and web/app measurement intelligence used by media buyers and planners. It competes with Nielsen IBOPE's digital audience measurement and media-planning offerings, particularly for digital-first advertisers evaluating online platforms and publishers.
• Kantar: Kantar Media is the most direct global competitor in audience measurement (especially TV ratings) and media intelligence. Its Worldpanel and media divisions overlap almost entirely with Nielsen IBOPE's audience-measurement, media-planning, and marketing-optimization offerings, and it competes head-to-head for the same broadcasters and advertiser budgets.
• Comscore: Comscore is a digital and cross-platform audience measurement company offering syndicated digital ratings and media planning data. It is directly comparable to Nielsen IBOPE's digital content ratings and cross-media measurement modules, particularly for online video and streaming measurement.

Broad incumbents

• GfK (now part of NIQ): GfK is a long-established consumer and market research firm now operating under the NIQ umbrella. Its consumer-insight panels and media-related research directly compete with Nielsen IBOPE's audience measurement and media intelligence products for similar enterprise customers in Latin America.
• NielsenIQ (NIQ): NIQ is the consumer-panel measurement business carved out of Nielsen and now houses the broader market-research capabilities of the Nielsen franchise. It is comparable as a sister offering serving CPG and retail buyers, with overlapping consumer-insight methodologies that compete for similar enterprise marketing budgets.

Emerging players

• iSpot.tv: iSpot.tv provides TV and video advertising measurement and attribution in near real time. It competes with Nielsen IBOPE's marketing-optimization and TV audience measurement modules, particularly for advertisers demanding outcome-based TV metrics.
• VideoAmp: VideoAmp offers cross-media measurement and currency solutions powered by set-top-box and smart-TV data. It is an emerging alternative to Nielsen IBOPE's panel-based audience measurement, especially in advanced TV and CTV ad-buying workflows.
• Samba TV: Samba TV is an emerging TV and cross-screen measurement company using smart-TV ACR data. It competes with Nielsen IBOPE's TV audience measurement and Nielsen ONE cross-media currency, particularly as Mexican broadcasters explore alternative currencies.
• Numerator: Numerator combines panel-based and first-party purchase data to deliver consumer insights and media-measurement solutions. It is comparable to Nielsen IBOPE's marketing-optimization and audience-segmentation capabilities, particularly for advertisers seeking outcome-based attribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nielsen
• YouTubeyoutube.com/user/TheNielsenCompany
• Facebookfacebook.com/Nielsen
• LinkedInlinkedin.com/company/nielsen
• Instagraminstagram.com/nielsenmedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nielsen Ibope