Rohrer Real Estate

What Rohrer Real Estate does

Rohrer Real Estate (legal entity Rohrer Immobilien GmbH, operating as ROHRER Firmengruppe) is a Munich-headquartered, family-owned real estate services group founded in 1919 by Wendelin Rohrer and now in its fifth generation of family ownership through shareholder Andrea Rohrer-Keussen. The firm is structured in three operating entities: Rohrer Immobilien GmbH handles brokerage, valuation, and transaction mediation for residential and commercial properties and land; W. Rohrer & Sohn Treuhandgesellschaft für Grundbesitzverwaltung mbH administers approximately 5,000 residential and commercial units (WEG, rental, and commercial); and RC RealConsult GmbH provides strategic consulting for portfolio optimization, estate administration, and asset management. Historic transaction volumes range from €50M to €350M annually and the firm oversees €1B–€4B in client real estate assets, with the oldest management relationship dating to 1966 and 15% of client relationships exceeding 30 years.

The company operates a sales-led, regional go-to-market supported by 28 Munich neighborhood expert pages and a direct sales force specializing in residential, commercial, and investment mandates. Customer segments span private individuals, family offices, institutional investors and foundations, business owners, and executors/trustees. Distribution is augmented by the DAVE (Deutscher Anlage-Immobilien Verbund) partnership with Arcadis, providing 40+ cross-regional locations in Germany and Austria; listings on ImmobilienScout24 and Immowelt; and digital platforms EverReal, iDWELL, Casavi, onOffice, HubSpot, and Lexware for the full property lifecycle. The firm holds a §34c GewO brokerage license issued by IHK München und Oberbayern.

Revenue is generated through three streams: commission-based brokerage on transactions, recurring fees from property management of ~5,000 units, and project-based professional fees for strategic consulting. Pricing is not publicly disclosed; management fees are negotiated per portfolio scope, and brokerage commissions are subject to German regulation including the Bestellerprinzip. Recent strategic emphasis is a repositioning of the management subsidiary from traditional Hausverwaltung toward an Immobilienvermögensverwalter model integrating ESG, digital workflows, and wealth-management advisory.

Name

Rohrer Real Estate

Legal name

Rohrer Immobilien GmbH

Website

https://rohrer-firmengruppe.de

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Rohrer Real Estate is a family-owned Munich real estate services firm, founded in 1919, providing brokerage, property management (~5,000 units), and strategic consulting for private individuals, family offices, institutional investors, and business owners across Bavaria and the wider German-Austrian DAVE network.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF), Luxury & High-End Residential Brokerage (BPAJAAAC), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Office Real Estate Asset Management (BPAJAMAG)

Keywords

• Property brokerage services
• Real estate management
• Residential property sales
• Commercial real estate
• Investment property consulting

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Property Sales/Transactions: Commission-based real estate sales and mediation services for residential and commercial properties, including land. Transaction volumes historically range between 50-350 million euros per year.
2. Property Management: Administration and management of residential property associations (WEG), rental properties and commercial real estate. Portfolio of approximately 5,000 units under management.
3. Consulting Services: Individual consulting services including consulting, concepts, and strategic advisory for property owners, investors, and family offices on portfolio optimization and wealth management.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rohrer Real Estate is a full-service real estate firm providing brokerage, property management, and consulting services across residential and commercial segments. It operates through three subsidiaries covering property sales (Rohrer Immobilien GmbH), traditional brokerage (W. Rohrer & Sohn), and transaction/asset management consulting (RC RealConsult GmbH). The firm also offers specialised services such as discreet off-market "Secret Sale" transactions and an Online Property Valuation tool.

Product overview

Rohrer Firmengruppe operates as a diversified real estate services group with three core divisions: Rohrer Immobilien GmbH handles property sales and brokerage for residential, commercial properties, and land; W. Rohrer & Sohn manages approximately 5,000 residential and commercial units as a property administrator transitioning toward wealth management; and RC RealConsult provides strategic consulting services. The group also offers specialized services including Secret Sale (discreet transactions for high-value properties) and online property valuation tools. The company manages transaction volumes of 50–350 million euros annually and administers 1–4 billion euros in assets under management.

Differentiator

Problem solved

Functional benefit

Products and services

• Rohrer Immobilien GmbH Core residential property brokerage division focused on sales and acquisitions of private homes and apartments for individual buyers and sellers.
• W. Rohrer & Sohn

Quantifiable outcome

• Transaction volumes historically 50-350 million euros annually
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DAVE (Deutscher Anlage-Immobilien Verbund)coreStrategic or Co-development PartnerDAVE is a nationwide network of 13 real estate service companies with approximately 600 experts at 40 locations covering Germany and Austria. Rohrer participates as a DAVE partner, enabling cross-regional transactions and shared market intelligence. The network achieved approximately 670 million euros in property sales volume in 2025.
• ArcadiscoreStrategic or Co-development PartnerStrategic partnership in property transaction and lifecycle planning. Arcadis provides technical analysis of portfolios and market insights supporting DAVE network operations.
• KSK-ImmobilienminorStrategic or Co-development PartnerCooperation between KSK-Immobilien from Cologne and Rohrer Immobilien from Munich for cross-regional deal facilitation. Successfully co-mediated a mixed-use quarter property in Munich's historic city center.
• EverReal GmbHcoreTechnology or IntegrationTechnology platform used for property marketing, sales, rental and administration. EverReal provides comprehensive digital solution for the entire property lifecycle including listings on property portals, viewing appointments, applicant management, and contract processing.
• iDWELL (Idwell GmbH)coreTechnology or IntegrationCRM solution for property management including chat function and email integration. Platform connects property managers, owners, tenants and service providers for streamlined communication and service processes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Patrizia SE: Augsburg-headquartered European real estate investment manager operating across acquisitions, asset management, and portfolio advisory for institutional investors. Comparable on the institutional/investor client segment and the portfolio-advisory/asset-management pivot Rohrer is pursuing via W. Rohrer & Sohn and RC RealConsult.
• CBRE Germany: Global commercial real estate services firm with a German platform covering investment properties, advisory, and property management. Comparable on commercial/investment brokerage and institutional advisory, though at substantially larger scale and broader geographic scope than Rohrer.
• Engel & Völkers: Hamburg-headquartered global luxury and commercial real estate brokerage with a franchise model. Operates a similar sales-plus-advisory model targeting high-net-worth and institutional clients across Germany, making it the most direct broad incumbent to Rohrer's premium Munich book and DAVE network positioning.

Direct peers

• Grossmann & Berger: Hamburg-headquartered real estate services firm with residential and commercial brokerage plus property management across major German cities. Comparable mid-sized regional player with similar service-line diversification (sales, management, advisory) and family/private ownership heritage.
• Aigner Immobilien: Munich-based luxury and commercial real estate firm specializing in high-value residential and investment properties in the Munich metro. Directly comparable on geography, customer segment (HNW/family offices), and transaction-fee business model.
• KSK-Immobilien: Cologne-based real estate firm explicitly cited as a cooperation partner for cross-regional deal facilitation. Comparable regional brokerage with similar family-office and institutional client focus, and directly tested in a co-mediated Munich mixed-use transaction.
• von Poll Immobilien: Frankfurt-based premium residential and commercial brokerage with a strong presence across major German cities including Munich. Competes head-to-head with Rohrer in the luxury and high-end residential segment where Rohrer's 'Secret Sale' service is positioned.
• Schultze & Braun / Hausverwaltung Schultze: German mid-sized property management and advisory firm with WEG, rental, and commercial administration portfolios. Closely comparable on the W. Rohrer & Sohn Hausverwaltung side of the business — recurring-fee property management, transitioning toward digital and ESG-enabled service models.
• Black Label Immobilien: Boutique Munich-focused brokerage serving HNW and family-office buyers in premium Munich districts. Closely comparable to Rohrer in geographic scope, target clientele, and reliance on local expert knowledge in neighborhoods like Schwabing and Maxvorstadt.

Emerging players

• McMakler: Berlin-based digital-first brokerage operating across German metros including Munich. Represents the technology-led disruption vector relevant to Rohrer's transaction-fee revenue, with a hybrid online-plus-local-agent model that compresses traditional intermediation economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rohrer-immobilien
• Facebookfacebook.com/rohrerimmobilienmuc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rohrer Real Estate