Sun Splash Tours

What Sun Splash Tours does

Sun Splash Tours, Inc. is a privately held, direct-to-consumer spring break travel agency incorporated in New Jersey and headquartered at 921 Bergen Ave, Suite 4012, Jersey City. Founded in 1987, the company specializes in assembling and reselling all-inclusive spring break vacation packages to US college students, operating under the self-described positioning of "The Reliable Spring Break Company." It is a small operation with 11-50 employees and generates revenue on a one-time-payment basis per booking, with no subscription or recurring component.

The company's product is a portfolio of 11 partner hotels across three destination clusters: Cancun (Mexico), Punta Cana (Dominican Republic), and Negril (Jamaica). Packages bundle flights, 4-7 night hotel stays, all-inclusive meals and drinks, and the proprietary "All Access Party Pass" for nightclub and event entry. Pricing ranges from $69 per person per night at Jamaican budget properties to $175 per night at premium Cancun resorts, with additional fees for under-25 guests, security deposits, and optional add-ons. Underlying technology consists of an online booking platform (sunsplashtours.com) plus a dedicated reservations portal (reservations.sunsplashtours.com) for account login and flight details; the system is described as "state of the art" but no proprietary AI, API, or mobile app capabilities are disclosed.

Go-to-market is direct-to-consumer with two primary channels: self-service website booking and inside sales via phone (1-212-366-4922) staffed by travel specialists who handle group bookings and custom inquiries. Marketing relies on the website, an email newsletter, and school-focused messaging targeted at the college student persona. Group bookings from college organizations are a stated focus, supported by group-rate discounts and early sign-up bonuses. The company has no disclosed institutional investors, no parent company, no subsidiaries, and no acquisitions or funding rounds in the available record; ownership and capital structure are opaque.

Name

Sun Splash Tours

Legal name

Sun Splash Tours, Inc.

Website

https://sunsplashtours.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Splash Tours is a privately held Jersey City-based travel agency founded in 1987 that sells all-inclusive spring break vacation packages to US college students across Cancun, Punta Cana, and Jamaica, bundled with flights, hotels, and nightclub event access.

Ownership category

akta.pro rank

Product category

Spring Break Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Beach & Island All-Inclusive Resorts (THAGAKAG)

akta.pro secondary industries

Adults-Only All-Inclusive Resorts (THAGAKAB), Luxury All-Inclusive Resorts (THAGACAI)

Keywords

• Spring break travel
• Vacation packages
• All-inclusive resorts
• Group travel booking
• College student tours

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Spring Break Vacation Packages: The company sells complete spring break vacation packages including flights, hotel accommodations, and access to All Access Party Pass events. Packages range from 4, 5, 6, or 7 night stays at all-inclusive resorts in Cancun, Punta Cana, and Jamaica.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sun Splash Tours sells all-inclusive spring break vacation packages to college students, offering 4, 5, 6, and 7 night stays at partner hotels in Cancun (Mexico), Punta Cana (Dominican Republic), and Negril (Jamaica). Packages include flights, hotel accommodations, meals and drinks, All Access Party Pass access to clubs and events, and 24/7 on-site Sun Splash Tours representation. The company serves both individual spring breakers and college group bookings, with packages starting at $69 per person per night in Jamaica and ranging up to $175+ per night in Cancun.

Product overview

Sun Splash Tours operates as a specialized spring break travel agency offering all-inclusive vacation packages primarily to college students. The company's core product is a portfolio of hotel/accommodation partnerships across three Caribbean destinations: Cancun (Mexico), Punta Cana (Dominican Republic), and Negril (Jamaica). The product portfolio consists of 11 partner hotels ranging from budget options like Fun Holiday ($69/night) to premium properties like Grand Oasis Cancun ($175/night). Key product differentiators include All Access Party Passes (nightclub/event access), guaranteed accommodations at partner properties, flight+hotel packages, and on-site Sun Splash Tours representation. The company offers packages of 4, 5, 6, and 7 nights with payment plans and early sign-up bonuses. Notable hotels include Grand Oasis Cancun (1000 rooms, largest oceanfront pool in Cancun), Krystal properties (student favorites), and Natura Park Punta Cana (party-central pool). The reservation system is described as "State of the Art" and guests can access their accounts online to view flight times.

Differentiator

Problem solved

Functional benefit

Products and services

• Grand Oasis Cancun Spring Break Package

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Grand Oasis CancuncoreOthers1000-room all-inclusive resort in Cancun featuring the largest oceanfront pool with 3 swim-up bars, quarter-mile beach, access to 17 restaurants and 20 bars. Hosts 'Oasis U' entertainment featuring world-renowned musicians and DJs included free for guests.
• Krystal Grand Punta CancuncoreOthers295-room beachfront resort at the tip of the Cancun Peninsula with stunning views, 2-level pool divided by waterfall, spa, and multiple dining options. Features 24-hour Sun Splash Tours representation on-site.
• Natura Park Punta CanacoreOthers524 All Inclusive resort with 6 bars and 3 Specialty Restaurants plus buffet. Features lush tropical gardens, lagoons, Bar Remojon swim-up bar, built-in Jacuzzis, and daily party schedule with music and contests.
• Fun Holiday (Negril)coreOthers42-room property on Negril's 7-mile beach in the middle of the action. Located near The Jungle nightclub and Margaritaville. Features pool with swim-up bar and jacuzzi.
• Merrils Beach ResortcoreOthersBeachfront resort on Negril's 7-mile strip, walking distance to The Jungle, Margaritaville, and Bourbon Beach. Allows guests to use all 3 Merrils properties. Features sunset cruises to Rick's Café.
• Occidental TucancuncoreOthers336-room recently renovated resort in Cancun's Hotel Zone, 10 minutes from nightlife. Features 200 meters of white sand beach, 3 outdoor pools with swim-up bars, 5 restaurants and 5 bars.
• Occidental CaribecoreOthers798-room resort (formerly Barcelo Punta Cana) with breathtaking views, tropical gardens, lagoon-style pool, and white sand beach. Features 7 restaurants and 9 bars. 10-minute walk to Hard Rock Hotels. 24-hour all-inclusive.
• Park Royal CancuncoreOthers288-room intimate resort in Cancun with entertainment staff, beautiful beaches, and convenient location. Features 3 outdoor pools, watersports including catamarans and kayaks, and daily pool DJ.
• Catalonia Bavaro ResortcoreOthersBeachfront resort in Punta Cana with white sand beaches, crystal clear Caribbean waters, coral reef access for marine life activities. Features daily entertainment, fitness center, and all meals included.
• Oasis Lite CancuncoreOthers1000-room resort with Cancun's largest oceanfront pool featuring 3 swim-up bars and VIP cabanas. Quarter-mile of white sand beach. Hosts 'Oasis U' entertainment with world-renowned musicians and DJs included free.
• Krystal CancuncoreOthers500-room 'Student Favorite' resort with panoramic pool and beach views, daily parties and events, walking distance to best clubs. Known for its location and consistently popular among returning spring breakers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Booking.com: Largest global online travel agency with deep inventory in all-inclusive Cancun, Punta Cana, and Jamaica resorts. Represents the dominant disintermediation threat: students can increasingly book the same underlying hotel inventory without a tour-operator intermediary.
• Expedia: Major OTA with extensive all-inclusive resort inventory in Mexico and the Caribbean, plus vacation-package bundles. Broad incumbent whose marketing scale dwarfs Sun Splash's direct sales channel.
• Flight Centre Travel Group: Global travel agency conglomerate owning StudentUniverse and other leisure travel brands. Provides well-capitalized competitive context and exemplifies the broader industry shift toward scaled, multi-brand youth-travel distribution.

Direct peers

• EF Ultimate Break: EF Education First's youth-focused tour operator selling package trips to 18-29 year olds to destinations including Cancun, Punta Cana, and Jamaica. Most direct analog to Sun Splash by target demographic, packaged-tour model, and destination overlap.
• Spring Break Trips: Dedicated spring break package operator competing directly for the same Cancun, Punta Cana, and Jamaica (Negril/Montego Bay) college spring break market. Closest head-to-head competitor in the niche.
• Topdeck Travel: Tour operator focused on 18-39 year old group travelers, offering organized trips including beach resort experiences. Comparable package tour model targeting a youth demographic.
• StudentUniverse: Student-only online travel agency (part of Flight Centre Travel Group) offering discounted flights, hotels, and packages to college students. Highly comparable D2C model targeting the same 18-22 demographic with package-based offerings to beach destinations.
• Contiki: Youth (18-35) tour operator owned by The Travel Corporation, offering organized group trips including beach and resort destinations. Comparable package tour model and youth demographic, with similar reliance on hotel partner networks.
• Funjet Vacations: Vacation package operator (also part of Apple Leisure Group) selling all-inclusive Mexico and Caribbean resort packages with comparable pricing tiers and family/youth positioning.
• Cheap Caribbean: Vacation package brand (now part of Apple Leisure Group / Hyatt) selling all-inclusive resort packages to Mexico and the Caribbean, including Cancun and Punta Cana. Overlapping destination focus and all-inclusive product type, broader demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/sunsplashtours
• Facebookfacebook.com/sunsplashtours
• LinkedInlinkedin.com/company/sun-splash-tours-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Splash Tours