Red Wheel / Weiser
Red Wheel/Weiser is a privately held US independent publisher operating roughly twenty imprints (including Weiser Books, founded 1968) that publishes and sells occult, esoteric, metaphysical, and spiritual titles direct-to-consumer online and via wholesale to bookstores and specialty retailers across North America, the UK, and Australia.
- Company typePrivate
- Founded2001
- HeadquartersNewburyport, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Red Wheel / Weiser does
Red Wheel/Weiser is an independent, privately held American book publishing company specializing in occult, esoteric, metaphysical, and spiritual literature. The company operates a portfolio of approximately 20 imprints and distributed publisher relationships, anchored by the long-established Weiser Books imprint (founded 1968) and including Hampton Roads Publishing, New Page Books, Career Press, Hierophant Publishing, Moon Dust Press, Wooden Books, Watkins Publishing, and MUFON Books, among others. Collectively these cover a diverse subject range from witchcraft, tarot, astrology, and magick studies to career development, UFOs, and personal growth, sold alongside curated products such as the Weiser Classics Series, the Plain & Simple Series, oracle/tarot decks, and Pocket Zodiac Cards.
The business model combines direct-to-consumer e-commerce through redwheelweiser.com with B2B wholesale distribution to bookstores and gift/specialty retailers globally. Unit pricing spans $8.95 to $140.00 across standard titles, card decks, and premium collector editions. Demand generation is concentrated in email newsletter marketing (offering a 25% off coupon for new subscribers), seasonal print catalogs, an author blog, and a Twitter/X presence (@WeiserBooks). The technology stack is a standard WordPress e-commerce platform with no proprietary software architecture, APIs, AI capabilities, or SDKs evident in the source data. The company serves individual spiritual seekers as well as trade buyers (bookstores, gift shops) primarily in the USA, with additional reach into the UK, Canada, and Australia.
No revenue figures, headcount, funding rounds, or ownership structure details are publicly disclosed. The company maintains an active publishing cadence as of 2026, with Spring and Fall catalogs in publication and ongoing new releases across multiple imprints. The operating posture is that of a stable, niche specialty publisher leveraging catalog depth, brand heritage, and a multi-imprint distribution ecosystem rather than rapid scale expansion.
Red Wheel / Weiser firmographics
Firmographics- Name
- Red Wheel / Weiser
- Legal name
- Red Wheel / Weiser
- Website
- https://redwheelweiser.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Wheel/Weiser is a privately held US independent publisher operating roughly twenty imprints (including Weiser Books, founded 1968) that publishes and sells occult, esoteric, metaphysical, and spiritual titles direct-to-consumer online and via wholesale to bookstores and specialty retailers across North America, the UK, and Australia.
- Ownership category
- akta.pro rank
Red Wheel / Weiser industry classification
Industry- Product category
- Specialty Book Publishing
- NAICS
- Book Publishers (513130), Book Retailers and News Dealers (45921)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)
- akta.pro secondary industries
- Religious & Spiritual Books Retail (CRALAAAE), Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)
Keywords
Where Red Wheel / Weiser is headquartered
LocationHeadquarters
- HQ city
- Newburyport
- HQ country
- United States
- HQ region
- North America
Markets served
Red Wheel / Weiser business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Book Sales: One-time purchase revenue from physical and digital books, oracle/tarot decks, and related products. Individual book prices range from $8.95 to $140.00 for standard titles, with higher-priced collector editions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Book Titles |
| Unit Pricing | Pay-as-you-go | Newsletter Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Red Wheel / Weiser product offering
Product offeringCore offering
Red Wheel / Weiser is an independent specialty book publishing house and online bookstore that publishes and sells titles on occultism, esoteric philosophy, witchcraft, tarot, astrology, metaphysics, meditation, and spiritual self-help. It sells physical and digital books, oracle and tarot decks, and annual publications through a multi-imprint catalog (Weiser Books, Red Wheel, Hampton Roads Publishing, New Page Books, Career Press, Hierophant, Moon Dust, Wooden Books, etc.) via its DTC e-commerce site and through wholesale accounts to retail bookstores and gift/specialty stores.
Product overview
Red Wheel/Weiser is an online bookstore and publishing company with a multi-imprint portfolio that includes Red Wheel, Weiser Books, Hampton Roads Publishing, New Page Books, MUFON, Career Press, Hierophant Publishing, Moon Dust Press, and Wooden Books. The company sells books across diverse categories including occultism, mysticism, witchcraft, tarot, astrology, philosophy, self-help, business, and more. Their product lineup includes physical books, oracle and tarot card decks, and specialized book series like the Weiser Classics Series and Plain & Simple Series. The platform operates as a standard e-commerce bookstore without a unified software platform architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Weiser Classics Series: Classic series featuring foundational texts in occult and esoteric literature
- Plain & Simple Series
- The Witches' Almanac
Products and services
- Oracle & Tarot Decks Collection of oracle and tarot card decks for divination and spiritual practice, sold directly to consumers and wholesale to gift/specialty stores. Priced between $14.95 and $32.99 per deck.
- Weiser Classics Series Curated series of classic titles in occultism, mysticism, and esoteric traditions, preserving foundational texts in the spiritual/esoteric space. Marketed as a distinct branded book series to consumers and wholesale buyers.
- Plain & Simple Series Series of concise, accessible guides on spiritual and metaphysical topics, aimed at beginners and casual readers exploring the occult and spiritual genres.
- Pocket Zodiac Cards Portable astrological reference card set providing quick zodiac sign information; sold as a self-standing product at redwheelweiser.com.
- The Witches' Almanac Annual publication covering witchcraft and pagan traditions, sold year-over-year as a recurring standalone title through redwheelweiser.com and wholesale channels.
Companies that use Red Wheel / Weiser
Customer profileSegments3 records
Ideal customer profiles3 records
Red Wheel / Weiser technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Wheel / Weiser partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- Watkins PublishingminorUK-based publisher distributed through the Red Wheel/Weiser platform, listed among imprints and partners on the website.
- For BeginnersminorImprint/publisher partner distributed through Red Wheel/Weiser distribution network.
- Hierophant PublishingminorImprint/publisher partner distributed through Red Wheel/Weiser distribution network.
- Ibis PressminorImprint/publisher partner distributed through Red Wheel/Weiser distribution network.
- Lantern Publishing & MediaminorImprint/publisher partner distributed through Red Wheel/Weiser distribution network.
- Nicolas-HaysminorImprint/publisher partner distributed through Red Wheel/Weiser distribution network.
- Origin PressminorImprint/publisher partner distributed through Red Wheel/Weiser distribution network.
- Ozark Mountain PublishingminorImprint/publisher partner distributed through Red Wheel/Weiser distribution network.
- Quest BooksminorImprint/publisher partner distributed through Red Wheel/Weiser distribution network.
- The Witches' AlmanacminorImprint/publisher partner distributed through Red Wheel/Weiser distribution network.
- MUFONminorMUFON Books imprint specializing in UFO and extraterrestrial topics, published under the Red Wheel/Weiser umbrella.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Red Wheel / Weiser competitors and assessment
Company assessmentBroad incumbents
- TarcherPerigee (Penguin Random House): TarcherPerigee is Penguin Random House's mind-body-spirit and personal growth imprint. Operates at significantly greater scale and broader distribution than Red Wheel/Weiser with overlap on self-help and personal growth titles.
- Watkins Publishing: Watkins is a UK-based publisher of mind-body-spirit, occult, esoteric, and personal development titles, now distributed through Red Wheel/Weiser. Functions as both a partner and a category peer competing for the same spiritual reader in the UK market.
- Chronicle Books: Chronicle Books publishes gift-format, illustrated, and specialty trade titles including spirituality-adjacent content. Comparable in gift-shop distribution channels and premium visual product positioning to Wooden Books and Red Wheel's collector editions.
- Adams Media (Simon & Schuster): Adams Media is Simon & Schuster's specialty imprint covering self-help, personal development, pop culture, and occult-adjacent content (including tarot references). Operates at publisher-of-record scale competing for the same retail shelf space.
Direct peers
- Lo Scarabeo: Lo Scarabeo is an Italian publisher and global leader in tarot and oracle card decks — directly comparable to Red Wheel/Weiser's Oracle & Tarot Decks product category and competitive on the same specialty retail shelves.
- Llewellyn Publications: Llewellyn is a direct competitor specializing in occult, witchcraft, tarot, astrology, and New Age publishing with a similarly long-established catalog and direct-to-consumer e-commerce presence. They are the closest category peer to Weiser Books.
- Hay House: Hay House is a leading publisher of self-help, spirituality, mind-body-spirit, and new thought titles with a strong author-driven DTC platform. Overlaps significantly with Hampton Roads, Hierophant, and the Plain & Simple Series positioning.
- Quest Books (Theosophical Publishing House): Quest Books publishes works on theosophy, esoteric philosophy, mysticism, and comparative religion. Now distributed through Red Wheel/Weiser but historically operated as a standalone competitor in the same esoteric niche.
- Inner Traditions / Bear & Company: Inner Traditions is a Vermont-based publisher focused on esoteric, occult, mystical, and alternative spiritual traditions — directly overlapping with Red Wheel/Weiser's Weiser Classics and Hierophant imprint territory.
- Sounds True: Sounds True publishes books, audio programs, and online courses on mindfulness, meditation, spirituality, and personal growth. Comparable to Red Wheel/Weiser's self-help and metaphysical segments with a more multimedia distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Wheel / Weiser social profiles
Digital presenceRed Wheel / Weiser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Wheel / Weiser leadership team
Management profileNumber of profiles
Red Wheel / Weiser subsidiaries and ownership
Company hierarchySubsidiaries21 records
Red Wheel / Weiser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Wheel / Weiser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Wheel / Weiser
What does Red Wheel / Weiser do?
Red Wheel / Weiser is an independent specialty book publishing house and online bookstore that publishes and sells titles on occultism, esoteric philosophy, witchcraft, tarot, astrology, metaphysics, meditation, and spiritual self-help. It sells physical and digital books, oracle and tarot decks, and annual publications through a multi-imprint catalog (Weiser Books, Red Wheel, Hampton Roads Publishing, New Page Books, Career Press, Hierophant, Moon Dust, Wooden Books, etc.) via its DTC e-commerce site and through wholesale accounts to retail bookstores and gift/specialty stores.
Is Red Wheel / Weiser a public or private company?
Red Wheel / Weiser is a private company. It is classified as unknown and is currently operating.
When was Red Wheel / Weiser founded?
Red Wheel / Weiser was founded in 2001. It employs 11 to 50 people.
Where is Red Wheel / Weiser based?
Red Wheel / Weiser is headquartered in Newburyport, United States, in the North America region.
How does Red Wheel / Weiser make money?
One revenue line is on record: book Sales.
Who are Red Wheel / Weiser's main competitors?
Broad incumbents on record are TarcherPerigee (Penguin Random House), Watkins Publishing, Chronicle Books and Adams Media (Simon & Schuster). Direct peers are Lo Scarabeo, Llewellyn Publications, Hay House, Quest Books (Theosophical Publishing House), Inner Traditions / Bear & Company and Sounds True.
Does Red Wheel / Weiser have an API?
No public API is recorded for Red Wheel / Weiser.
What industry is Red Wheel / Weiser in?
Red Wheel / Weiser's product category is Specialty Book Publishing. Its primary akta.pro industry code is MPAJAHAH, Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age), with a secondary code of CRALAAAE, Religious & Spiritual Books Retail. Its NAICS code is 513130 and its SIC code is 2731.