What Lantern Publishing & Media does

Lantern Publishing & Media is a Woodstock, New York-based nonprofit book publisher founded in 2000, focused on animal rights, veganism, humane education, social justice, and spirituality. The company operates with approximately 21 employees and produces a catalog of roughly 20 known titles authored by established figures in the animal rights movement, including Gene Baur, Melanie Joy, Karen Davis, and Ingrid Newkirk. Lantern generates revenue primarily through one-time sales of physical books (paperbacks priced $8.99-$20.00 and hardcovers $29.95-$45.00), eBooks ($5.99-$16.99), and select audiobooks, distributed across six channels: its own e-commerce storefront, Amazon, Barnes & Noble, Bookshop.org, Audible, and Red Wheel Weiser Publishing's wholesale network.

The publisher's core products are books across formats, supplemented by the Lantern Voices bi-weekly podcast that interviews published authors and an active email newsletter and Instagram presence. Marketing is entirely content-driven, relying on author interviews, news and events coverage, and organic social engagement rather than paid acquisition. A 'Donate' page and a referenced Impact Report indicate the organization also operates a nonprofit fundraising layer on top of commercial sales. Lantern has no proprietary technology platform, no API or SDK infrastructure, no disclosed AI/ML capabilities, and no app presence; the business is fundamentally a content and editorial operation rather than a technology business.

The company serves individual consumers aligned with vegan and compassionate living, animal rights activists, social justice readers, educators seeking humane education materials, and spiritual seekers. Recent catalog activity shows deliberate expansion into adjacent verticals including children's literature (Free Bird won a 2025 Children's Book International Award), sustainable fiber arts, Montessori education, and mind-body-spirit vegan lifestyle content. Distribution claims global reach through digital channels, and ownership remains independent and founder/editor-led without disclosed external capital or institutional investment.

Name

Lantern Publishing & Media

Legal name

Lantern Publishing & Media

Website

https://lanternpm.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Lantern Publishing & Media is a Woodstock, NY-based nonprofit book publisher founded in 2000 that produces books, audiobooks, and a podcast focused on animal rights, veganism, humane education, social justice, and spirituality, serving individual consumers, activists, educators, and spiritual seekers.

Ownership category

akta.pro rank

Product category

Independent Book Publishing

NAICS

Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)

akta.pro secondary industries

Health, Wellness & Fitness Trade Publishing (MPAJAAAL), Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)

Keywords

• Independent book publishing
• Vegan lifestyle books
• Animal rights literature
• Humane education content
• Social justice publishing

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Book Sales: Primary revenue is generated through one-time sales of physical books (paperback and hardcover) and digital formats (eBooks). Books are sold through the company's own website storefront, major retailers (Amazon, Barnes & Noble), independent bookstores (Bookshop.org), and audiobook platforms (Audible).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Lantern Publishing & Media is an independent non-profit book publisher that produces and sells print books, eBooks, and audiobooks focused on animal rights, veganism, humane education, social justice, and spirituality. Books are sold through the company's own eBook storefront, major retailers (Amazon, Barnes & Noble), independent bookstores via Bookshop.org, and audiobook platforms including Audible, with print distribution handled by Red Wheel Weiser Publishing.

Product overview

Lantern Publishing & Media is a book publishing company that produces books and media content focused on animal rights, veganism, humane education, social justice, and spirituality. The company's core offerings include published books (both print and eBook formats), an eBook Store for digital purchases, and the Lantern Voices Podcast featuring interviews with published authors. The portfolio includes titles on vegan lifestyle and transformation, animal advocacy and activism, health and fitness, social justice and politics, and spirituality. The publishing house serves readers interested in compassionate living, environmental stewardship, and animal welfare advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Lantern Voices Podcast: A bi-weekly podcast that interviews authors published by Lantern Publishing & Media, covering veganism, animal rights activism, and books that help make the world a better place.

Products and services

• A Race for Life Diet and exercise program book for super-fitness and reversing the aging process by Dr. Ruth Heidrich, marketed to readers seeking rigorous fitness and nutrition guidance.
• Growl Memoir and animal advocacy guide by Kim Stallwood offering life lessons and strategies for animal rights activists.
• From Harm to Healing Sanctuary stories documenting rescue, resilience, and recovery of monkeys at Born Free USA Primate Sanctuary.
• Local Politics Matters Citizen's guide by Richard J. Meagher explaining how to make a difference in local and state politics.
• The Lifelong Activist Guide by Hillary Rettig on changing the world without losing one's way, written for sustained activist engagement.
• The Ethical Fiber Artist Guide by Sienna Martz to becoming an eco-conscious fiber artist through sustainable and ethical material practices.
• Nonviolence Now! Reflection by Alycee J. Lane on living the promise of the 1963 Birmingham Campaign through contemporary nonviolence.
• Intelligence of Love Book by Martha Readyoff exploring connections between Montessori education and veganism as tools for social change.
• Farm Sanctuary 40th anniversary retrospective by Gene Baur documenting the history of Farm Sanctuary and the animal rescue movement.
• The Vegan Transformation Research-based guide by Dr. Angela Crawford on the emotional and spiritual benefits of a vegan lifestyle.
• Stories Rabbits Tell Natural and cultural history of rabbits by Susan E. Davis and Margo DeMello, framing rabbits as commonly misunderstood creatures.
• Strategic Action for Animals Handbook by Melanie Joy on strategic movement building and activism for animal liberation.
• The Great Compassion Study by Norm Phelps examining Buddhism and animal rights through the lens of compassion toward all living beings.
• Entangled Empathy Ethical framework by Lori Gruen proposing entangled empathy as an alternative model for human relationships with animals.
• Claude & Medea Juvenile fiction adventure by Zoe Weil introducing young readers to activism and humane themes.
• Letters to a New Vegan Collection of inspirational letters offering support and guidance to readers on a new vegan journey.
• Vegan Made Easy Practical guide to plant-based living by Camila Perussello and Joanne Kong covering everyday vegan cooking and lifestyle.
• Afield Poetry and image collection by Linnea Ryshke exploring human-animal relations through creative ethnography.
• Lantern Voices Podcast Bi-weekly podcast featuring interviews with Lantern Publishing & Media authors on veganism, animal rights activism, and books that support compassionate living.
• Lantern eBook Store Digital storefront at lanternpm.org selling eBook editions of Lantern Publishing & Media titles, with my-account, cart, and checkout functionality.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parallax Press: Mission-driven independent publisher focused on mindful living, social justice, and Buddhist-inspired thought—directly comparable thematic overlap with Lantern's animal-rights, social-justice, and compassionate-living catalog.
• Wisdom Publications: Nonprofit publisher dedicated to Buddhist and contemplative works, including 'The Great Compassion'—a Lantern title on Buddhism and animal rights. Directly comparable mission-driven publishing model and audience.
• Akashic Books: Independent publisher of mission-driven literary and social-justice content; comparable independent-press scale and values-driven editorial positioning.
• Inner Traditions / Bear & Company: Independent publisher of wellness, spirituality, and holistic-living books; operates in the same alternative-lifestyle and contemplative-wellness category that Lantern targets.
• Chelsea Green Publishing: Independent publisher specializing in sustainability, food politics, and regenerative living—closely aligned with Lantern's veganism, environmental stewardship, and compassionate-living themes.
• Shambhala Publications: Independent publisher of books on Buddhism, mindfulness, and contemplative living; comparable niche-depth publishing model with a similar intersection of spirituality and social engagement.
• North Atlantic Books: Independent publisher of books on alternative health, sustainability, and social justice; thematic overlap with Lantern's animal-rights, humane education, and social-change focus.

Broad incumbents

• Hay House: Established publisher of wellness, spirituality, and personal-growth books with broader mainstream reach; operates in an overlapping subject area but at significantly larger scale than Lantern.

Others

• Lantern Books (historical imprint): Earlier independent press sharing the 'Lantern' name and publishing Buddhism/spirituality titles; represents the broader Lantern publishing lineage that informs Lantern Publishing & Media's spiritual content tradition.

Regional players

• New Harbinger Publications: Independent publisher of self-help, psychology, and personal-transformation books; comparable to Lantern's personal-transformation and lifestyle-change titles though with a psychological rather than rights-oriented lens.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lanternpm
• YouTubeyoutube.com/channel/UCzEnWa0JJ9c6D3RGp-9H7L-A
• Instagraminstagram.com/lanternpm
• LinkedInlinkedin.com/company/lantern

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lantern Publishing & Media