Horizon Convention Center

What Horizon Convention Center does

Horizon Convention Center is a mid-sized regional convention and event venue located in Muncie, Indiana, operating 47,000 square feet of meeting space across multiple configurable rooms anchored by the 23,400 sq ft Delaware Hall and Interurban Hall (7,744 sq ft), with capacity to host events from 10 to 1,200 attendees. The facility is housed in the renovated historic Muncie Federal Building and accommodates weddings, corporate/association events, trade shows, and community/special events.

The business operates as a non-profit under the Delaware Advancement Corporation (DAC), a 501(c)(3) entity funded through Food & Beverage Tax revenues. Revenue is generated through five streams: venue rental, exclusive in-house catering (no outside F&B permitted except wedding cakes), equipment and décor rentals, exclusive on-site AV services provided by AMS Entertainment (embedded partner since 2006), and a referral arrangement with the attached 150-room Courtyard by Marriott. Go-to-market is sales-led through a Request-for-Proposal process supported by digital channels (website, Facebook, LinkedIn) and wedding-industry listings (The Knot, WeddingWire), with deeper regional coordination through Visit Muncie. The April 2025 appointment of LaShanta Vaughn as President/CEO, who previously led Visit Muncie, signals an intensified integration with regional destination-marketing efforts.

Name

Horizon Convention Center

Legal name

Horizon Convention Center

Website

https://horizonconvention.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Horizon Convention Center is a non-profit regional event venue in Muncie, Indiana offering 47,000 sq ft of meeting space, exclusive in-house catering, on-site AV, and attached hotel accommodations for weddings, corporate, trade show, and community events.

Ownership category

akta.pro rank

Product category

Convention Center Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Convention Center–Adjacent/Connected Hotels (THAGALAD), Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Event venue rental
• Convention center services
• Wedding venue hosting
• Corporate event spaces
• Catering and banquets

Headquarters

HQ city

Muncie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Venue Rental: Room rental fees for event spaces ranging from small breakout rooms to the 23,400 sq ft Delaware Hall. Rental includes tables, chairs, set up/tear down, and cleaning service.
2. Food & Beverage Catering: Exclusive in-house catering services. The center is the sole caterer for all events; no outside food or beverages permitted except wedding cakes. The facility operates its own self-operating Food & Beverage department with executive chef and experienced kitchen and serving staff.
3. Equipment & Decor Rentals: Rental of equipment (tables, chairs, staging, pipe and drape) and décor items (centerpieces, table-top décor, chair covers, floor-length linens). Items available in packages or à la carte.
4. Audio Visual & Entertainment Services: Exclusive on-site AV provider AMS Entertainment provides microphones, screens, projectors, specialty lighting, photo booths, DJs, racing and casino games, and other entertainment options.
5. Hotel Partnership: Referral relationship with attached 150-room Courtyard by Marriott. Commission or referral arrangement for hotel accommodations adjacent to the convention center.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Horizon Convention Center rents physical event space and provides bundled event services out of a 47,000-square-foot facility in downtown Muncie, Indiana. Bookable inventory includes the 23,400 sq ft Delaware Hall, Interurban Hall, and multiple breakout rooms accommodating 10 to 1,200 attendees. The center operates exclusive in-house catering and an on-site audio/visual partnership (AMS Entertainment), and supplies equipment rental and décor for conventions, corporate meetings, trade shows, weddings, and social events.

Product overview

Horizon Convention Center is a convention and event venue located in Muncie, Indiana, offering a comprehensive suite of event hosting services. The core offering is venue rental across multiple versatile spaces including Delaware Hall (23,400 sq ft), Interurban Hall (7,744 sq ft), Prairie Creek, White River, Cardinal Creek, Mississinewa, Hackley Reserve, and Shafer Hall. Additional services include exclusive in-house catering, AMS Audio Visual services, equipment rental, décor services, and complimentary wireless internet. The facility accommodates events from 10 to 1,200 attendees and specializes in conventions, weddings, corporate meetings, and social events.

Differentiator

Problem solved

Functional benefit

Products and services

• Horizon Convention Center Venue Rental Event venue rental service offering flexible indoor spaces for conventions, weddings, corporate meetings, trade shows, and social events. The facility features over 47,000 square feet of meeting space including Delaware Hall, Interurban Hall, Prairie Creek, White River, Cardinal Creek, Mississinewa, Hackley Reserve, and Shafer Hall, accommodating events from 10 to 1,200 attendees.
• Catering Services

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Courtyard by Marriott at Horizon Convention CentercoreStrategic or Co-development Partner · 1 December 2015The 150-room Courtyard by Marriott opened in December 2015 as an attached hotel connected by an enclosed walkway. This unique property features the Erskine Green Training Institute—a post-secondary hospitality training school for people with disabilities operated by The Arc of Indiana. The partnership provides seamless accommodation access for convention center guests, with the hotel's 400-space parking garage available for overnight guests.
• AMS Entertainment (American Mobile Sound)coreTechnology or Integration · 1 January 2006AMS Audio Visual and its subsidiary AMS Entertainment have been serving Indiana for over 30 years and have been the exclusive, on-site AV providers at the Horizon Convention Center since 2006. They provide microphones, screens, projectors, specialty lighting, photo booths, DJs, racing and casino games, and other entertainment. Their office is conveniently located inside the convention center.
• Delaware Advancement Corporation (DAC)coreOthersThe Delaware Advancement Corporation is a 501(c)(3) not-for-profit organization that oversees the Horizon Convention Center and is funded through Food & Beverage Tax revenues. The DAC Board conducted the nationwide search that resulted in hiring current President/CEO LaShanta Vaughn.
• Destination: Muncie (Visit Muncie, Inc.)majorGTM or Marketing PartnerVisit Muncie, Inc. is a 501(c)(3) not-for-profit organization funded by the Innkeepers Tax paid by overnight guests. The organizations have regular communication and collaboration, particularly given CEO LaShanta Vaughn's recent transition from Executive Director of Visit Muncie to lead the convention center. Quarterly Leadership Roundtables convene over 30 Muncie and Delaware County tourism partners to coordinate calendars, share marketing assets, and promote Muncie collectively.
• Erskine Green Training InstituteminorOthersLocated within the Courtyard by Marriott hotel, this post-secondary hospitality training school was developed by The Arc of Indiana to address the 82% unemployment rate among people with disabilities. The institute creates approximately 30 permanent jobs for individuals with disabilities and provides training opportunities in hotel operations. Original artwork created by individuals with disabilities is featured throughout the hotel.
• Muncie Children's MuseumminorOthersThe Horizon Convention Center boasts the second largest children's museum in the state. Shafer Hall breakout space is located near the Muncie Children's Museum entrance, creating a synergistic relationship between the two facilities for family-oriented events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grand Wayne Convention Center: A public convention center in Fort Wayne, Indiana serving Northeast Indiana with a comparable mix of conventions, banquets, and trade shows. Closest geographic peer with similar facility size and Midwest convention center operating model.
• Mayo Civic Center: Convention and event facility in Rochester, Minnesota hosting conventions, trade shows, concerts, and community events. Comparable public-venue operating model in a similarly-sized Midwest regional market.
• Indiana Convention Center & Lucas Oil Stadium: The largest convention and events complex in Indiana, located in Indianapolis about 60 miles from Horizon. Directly comparable in core service offering (convention/exhibition venue, F&B, AV) but at a much larger scale, making it the primary competitive threat for regional and national event bookings.
• Monona Terrace Community & Convention Center: Frank Lloyd Wright-designed public convention center on Lake Madison in Madison, Wisconsin. Comparable Midwest convention center with similar function space, in-house F&B, and attached hotel dynamics.
• Allen County War Memorial Coliseum: Multi-purpose convention, sports, and events venue in Fort Wayne, Indiana. Comparable in event mix (conventions, trade shows, social events) and Midwest market positioning, with similar tier of attached hotel partnerships.
• Lansing Center: Convention and event venue in Lansing, Michigan offering meeting space, ballroom, and in-house services for conventions, trade shows, and banquets. Comparable Midwestern mid-tier public convention center with similar scale and customer base.

Regional players

• White River State Park / Indiana State Museum: Indianapolis-based public event venues and cultural campus that, like Horizon, blend historic-modern architecture and host conventions, weddings, and social events in a Midwest market. Comparable in event type and customer profile but operates at a much larger scale.

Others

• Courtyard by Marriott at Horizon Convention Center: Attached 150-room hotel connected to HCC by enclosed walkway, with referral commission arrangement. Compares as a strategic partner and partial substitute (limited meeting space), and is a model of convention-center-adjacent hotel integration.
• Visit Muncie (Destination: Muncie, Inc.): The destination marketing organization that is Horizon's primary tourism marketing partner and the prior employer of HCC's new CEO. Comparable mission (promoting Muncie for events and tourism) and tightly operationally linked via the F&B and Innkeepers tax funding mechanisms.
• AMS Entertainment (American Mobile Sound): Exclusive on-site AV and entertainment provider at Horizon since 2006, with offices inside the facility. Compares as a tightly integrated supplier whose business model (exclusive venue AV) is similar to operators at peer convention centers such as PSAV/Encore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Horizon-Convention-Center/119523281759
• LinkedInlinkedin.com/company/horizon-convention-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Convention Center