Lansing Center
The Lansing Center is a publicly-owned convention and event venue in downtown Lansing, Michigan, operated by LEPFA under Legends Global, serving event organizers, trade associations, government agencies, and social event hosts with flexible exhibit, meeting, and ballroom space plus integrated catering, ticketing, and equipment services.
- Company typePrivate
- Founded1990
- HeadquartersLansing, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Lansing Center does
The Lansing Center is a publicly-owned convention and event venue located at 333 E. Michigan Avenue in downtown Lansing, Michigan, two blocks from the State Capitol. The facility comprises 71,760 sq. ft. of column-free exhibit space with 30' and 40' ceilings, 12,038 sq. ft. of meeting space across 12 break-out rooms, and 13,320 sq. ft. of ballroom space, supplemented by the Riverfront Plaza outdoor area. The venue is owned by the City of Lansing, governed by the Lansing Entertainment & Public Facilities Authority (LEPFA), and operated under a management contract with Legends Global.
The proposition spans a multi-revenue-stream model: venue rental for conventions, trade shows, conferences, public shows, and social events; exclusive on-site foodservice and catering (including the North Point Cafe overlooking the Grand River); equipment rental (staging, furniture, material handling); box office and ticketing services delivered through etix with facility fees, processing fees, and labor charges; concession services; and ancillary services including AV, internet, security, labor, and signage. The customer base is diversified across event organizers and planners, public event promoters, trade and fraternal associations, social event hosts, and state government agencies hosting meetings and conferences.
The venue reaches 90% of Michigan's population within a 90-minute drive and has hosted over 10 million guests across more than 30 years of operation. Named recurring customers span government (Michigan EGLE, Michigan State Housing Development Authority), trade shows (Mid-America Coins, Capital City Comic Con, Tattoo City), fraternal organizations (Michigan Masons, Michigan FOE), labor unions (IBEW Local 665), and education (MSU College of Osteopathic Medicine). Distribution is anchored on direct enterprise sales, supplemented by the etix ticketing platform and Choose Lansing destination marketing. No public funding rounds, M&A activity, or in-house AI/ML capabilities are disclosed.
Lansing Center firmographics
Firmographics- Name
- Lansing Center
- Legal name
- Lansing Center
- Website
- https://lansingcenter.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Lansing Center is a publicly-owned convention and event venue in downtown Lansing, Michigan, operated by LEPFA under Legends Global, serving event organizers, trade associations, government agencies, and social event hosts with flexible exhibit, meeting, and ballroom space plus integrated catering, ticketing, and equipment services.
- Ownership category
- akta.pro rank
Lansing Center industry classification
Industry- Product category
- Convention and Event Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
- akta.pro secondary industries
- Conference Centers & Dedicated Meeting Venues (THAHAAAB), Multi-Purpose Event Halls & Community Centers (THAHAAAI), Venue Infrastructure & Managed Services (Network, PCs, Maintenance, A/V, IT Ops) (MPAFALAK)
Keywords
Where Lansing Center is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lansing Center business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Venue Space Rental: Rental of exhibit halls, meeting rooms, ballrooms, and outdoor spaces for various event types including conventions, trade shows, conferences, and social events.
- Foodservice and Catering: Exclusive provider of all food and beverages at the venue. Services include breakfast, lunch, dinner, meeting breaks, beverage and bar service, wedding packages, and exhibitor options. The North Point Cafe provides concession options.
- Equipment Rental: Rental of staging, furniture, linens, drapery, communication devices, dance floors, and material handling equipment. Complimentary skirted staging provided for standard room sets.
- Box Office and Ticketing Services: Ticketing services through etix with facility fees, service fees, and processing fees. Provides secure web-based and box office ticketing for public events.
- Concession Services: Flexible concession options including the North Point Cafe overlooking the Grand River with 125-person capacity, and portable concession stands for various food and beverage options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Box Office Service Fee - 500 tickets or less |
| Transaction based/ take rate | Pay-as-you-go | Box Office Service Fee - 500+ tickets |
| Other | Pay-as-you-go | Exceptional Ticket Service Set-Up Fee |
| Transaction based/ take rate | Pay-as-you-go | Etix Processing Fees |
| Other | Pay-as-you-go | Event Staffing Rates |
| Unit Pricing | Pay-as-you-go | Equipment Rental - Staging |
| Unit Pricing | Pay-as-you-go | Equipment Rental - Furniture |
| Unit Pricing | Pay-as-you-go | Equipment Rental - Material Handling |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Lansing Center product offering
Product offeringCore offering
The Lansing Center is a public convention and event venue in downtown Lansing, Michigan, offering 71,760 sq. ft. of column-free exhibit space, 12,038 sq. ft. of meeting space across 12 break-out rooms, and 13,320 sq. ft. of ballroom space. It rents venue space and provides comprehensive on-site event services including foodservice and catering, audio/visual, equipment rental, box office ticketing (via etix), internet, security, labor, and signage services for conventions, trade shows, conferences, public shows, weddings, and social events.
Product overview
The Lansing Center is a convention and event venue facility in downtown Lansing, Michigan managed by LEPFA (Lansing Entertainment & Public Facilities Authority) through Legends Global. The venue offers a unified event hosting platform centered on its physical facility with 71,760 sq. ft. of column-free exhibit space, 12,038 sq. ft. of meeting space across 12 break-out rooms, and 13,320 sq. ft. of ballroom space. The product portfolio includes venue rental (the core product), comprehensive event planning services covering competitive events, conferences, public shows, social events, trade shows, and weddings, supported by integrated service modules including Audio Visual Services, Box Office Services (via etix partnership), Foodservice and Catering, Concession Services (including North Point Cafe), Equipment Rental, Internet Services, Security, Labor Services, and Signs & Displays.
Differentiator
Problem solved
Functional benefit
Products and services
- Lansing Center Event Venue Rental
- Event Planning Services
- Audio Visual Services
- Box Office Services
- Foodservice and Catering
- Concession Services
- Equipment Rental
- Internet Services
- Security Services
- Labor Services
- Signs and Displays
Quantifiable outcome
- Over 10 million guests connected with events, causes and influencers
- +2 more outcomes
Companies that use Lansing Center
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Lansing Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lansing Center partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- etixcoreetix is the largest independent ticketing company in North America and provides secure web-based and box office ticketing solutions for the Lansing Center. This partnership enables the venue to offer comprehensive ticketing services for public events including online sales, call center support, and on-site box office operations with bar-coded ticket scanning for controlled access.
- Legends GlobalcoreThe Lansing Center is proudly managed by Legends Global. LEPFA contracts the management services of the Lansing Center, Jackson Field, and Groesbeck Golf Course through Legends Global, providing professional venue management, operations, and marketing services.
- Choose LansingminorThe Lansing Center is a member and partner of Choose Lansing, a regional destination marketing organization that promotes Lansing as a destination for events, tourism, and economic development.
Scale indicators6 records
Recent moves5 records
Expansion highlights3 records
Lansing Center competitors and assessment
Company assessmentOthers
- Choose Lansing: Regional destination marketing organization that promotes Lansing for events and tourism; an ecosystem partner rather than competitor, but central to the venue's regional demand-generation strategy.
- etix: Ticketing technology partner powering Lansing Center's box office; comparable as the technology/enabler layer for live event venues rather than a direct competitor, but relevant to understanding the venue's distribution and ticketing economics.
Direct peers
- DeVos Place: Grand Rapids' convention and event venue operated by ASM Global; comparable in scope (convention, trade show, banquet space) and serves the same West/Central Michigan event market, directly competing for regional association and trade show bookings.
- Huntington Place: Detroit's large convention center, also managed by ASM Global; directly competes for major Michigan and Midwest conventions, trade shows, and association events, but at a larger scale and metro footprint.
- Suburban Collection Showplace: Novi, Michigan event venue hosting consumer shows, trade shows, and specialty events; comparable event mix and same-state competitor with overlapping organizer relationships.
Regional players
- Kalamazoo County Expo Center: Regional expo and event venue in Kalamazoo, Michigan; competes for West Michigan events and live entertainment bookings but at smaller scale and different geographic catchment.
- Toledo SeaGate Convention Centre: Ohio-based convention venue comparable in scale and event programming; competes for cross-border Midwest regional events though primarily serves a different geographic market.
- Grand Wayne Convention Center: Fort Wayne, Indiana convention center with similar footprint and event mix (conventions, trade shows, banquets); comparable operator model but serves a different Midwest catchment.
Broad incumbents
- Legends Global (formerly ASM Global): The venue management firm that operates Lansing Center; broader portfolio of hundreds of arenas, stadiums, and convention centers globally, providing scale, booking networks, and operational leverage that Lansing Center accesses as a managed property.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lansing Center social profiles
Digital presenceLansing Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lansing Center leadership team
Management profileNumber of profiles
Profiles2 records
Lansing Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lansing Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lansing Center
What does Lansing Center do?
The Lansing Center is a public convention and event venue in downtown Lansing, Michigan, offering 71,760 sq. ft. of column-free exhibit space, 12,038 sq. ft. of meeting space across 12 break-out rooms, and 13,320 sq. ft. of ballroom space. It rents venue space and provides comprehensive on-site event services including foodservice and catering, audio/visual, equipment rental, box office ticketing (via etix), internet, security, labor, and signage services for conventions, trade shows, conferences, public shows, weddings, and social events.
Is Lansing Center a public or private company?
Lansing Center is a private company. It is classified as state government owned and is currently operating.
When was Lansing Center founded?
Lansing Center was founded in 1990. It employs 101 to 250 people.
Where is Lansing Center based?
Lansing Center is headquartered in Lansing, United States, in the North America region.
How does Lansing Center make money?
Five revenue lines are on record. Venue Space Rental is the primary driver. The others are foodservice and Catering, equipment Rental, box Office and Ticketing Services and concession Services.
Who are Lansing Center's main competitors?
Others on record are Choose Lansing and etix. Direct peers are DeVos Place, Huntington Place and Suburban Collection Showplace. Regional players are Kalamazoo County Expo Center, Toledo SeaGate Convention Centre and Grand Wayne Convention Center. Legends Global (formerly ASM Global) is listed as a broad incumbent.
Does Lansing Center have an API?
No public API is recorded for Lansing Center.
What industry is Lansing Center in?
Lansing Center's product category is Convention and Event Venue Services. Its primary akta.pro industry code is THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers), with a secondary code of THAHAAAB, Conference Centers & Dedicated Meeting Venues. Its NAICS code is 71131 and its SIC code is 7900.