Carolina Green

What Carolina Green does

Carolina Green Corp. is a full-service athletic field construction company founded in 1989 and headquartered in Indian Trail, North Carolina. The firm specializes in turn-key design, construction, and renovation of natural and synthetic turf sports fields for professional sports franchises (NFL, MLB, MLS), NCAA Division I universities, municipalities, K-12 schools, equestrian facilities, and federal clients including the US Marine Corps. Its technical stack centers on 14+ laser-equipped grading units capable of 1/4-inch tolerance over 50 feet, specialty Cambridge drainage systems, a custom-built sprigging machine, and three proprietary Bermuda grass cultivars grown across farm locations in North Carolina, South Carolina, and Texas.

The company's signature product, GameOnGrass™, is a trademarked sand-based sod grown on plastic with a root-bound vertical drainage profile that enables same-day playability after installation. Priced at roughly 2-3x conventional sod with freight running approximately 3x traditional rates (Texas A&M paid $300,000 alone for shipping from North Carolina), GameOnGrass™ is the firm's principal differentiator for in-season NFL/MLB/MLS field replacements and overlays. The product line was originated in 2009 after a UVA post-concert field replacement problem, expanded into synthetic turf installations in 2004, and is supported by GMax testing, deep cleaning, and ASTM F355-10 compliance services.

Revenue is generated through three channels: project-based construction contracts (large one-time engagements such as Williams-Brice Stadium ~$995K and the Richmond Flying Squirrels Ballpark build for the 2026 MLB season), GameOnGrass™ sod sales and installation, and recurring maintenance contracts with over 300 institutional clients. Carolina Green operates as a licensed general contractor with unlimited licensure, holds Certified Field Builder (CFB) and Certified Sports Field Manager (CSFM) credentials across multiple staff, is a certified Women and Minority Owned Business Enterprise (WBE), and is privately held by co-owners Chad Price (President) and Kerry Price (CEO/Financial Management), with no disclosed external capital. The firm maintains roughly 11-50 employees and a project footprint spanning the Southeast, Mid-Atlantic, Midwest, Northeast, Southwest, and Mid-South regions of the United States.

Name

Carolina Green

Legal name

Carolina Green Corp.

Website

https://cgcfields.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Carolina Green Corp. is a full-service athletic field construction firm that designs, builds, and renovates natural and synthetic turf sports fields for NFL/MLB/MLS teams, NCAA universities, municipalities, and military clients, anchored by its proprietary GameOnGrass™ sod-on-plastic product.

Ownership category

akta.pro rank

Product category

Athletic Field Construction

NAICS

Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

akta.pro secondary industries

Groundskeeping, Landscaping & Athletic Field Maintenance (EDAEAAAC), Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG), Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

Keywords

• Athletic field construction
• Sports turf installation
• Natural grass sod
• Synthetic turf systems
• Field maintenance services

Headquarters

HQ city

Indian Trail

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Athletic Field Construction Services: Full-service turn-key design, construction, and renovation of natural and synthetic turf sports fields. Revenue generated through project-based construction contracts for professional stadiums, university fields, municipal facilities, and school athletic fields.
2. GameOnGrass™ Sod Products: Custom grow and installation services of proprietary GameOnGrass sod grown on plastic. Sand-based sod product designed for in-season turf replacement. Revenue from sod sales and installation services. More expensive than regular cut sod (2-3 times cost) with freight costs 3 times traditional sod due to weight.
3. Field Maintenance Services: Ongoing maintenance programs and services for over 300 existing clients. Services include planning, consulting, fertilization, weed control, irrigation, infield reconstruction, drainage repairs, topdressing, laser grading, soil aerification, sprigging and sodding, lip and mound reconstruction, and mowing.
4. Synthetic Turf Maintenance and Testing: Deep cleaning and GMax testing services for synthetic turf fields. Includes certified testing per ASTM F355-10, field inspection, deep cleaning, seam repairs, base repairs, and written reporting.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Carolina Green Corp. is a full-service athletic field construction company providing turn-key design, construction, and renovation of natural and synthetic turf sports fields. The company also produces and installs proprietary GameOnGrass™ sod grown on plastic for immediate-play situations, and delivers ongoing maintenance programs for over 300 existing clients across professional sports teams, universities, municipalities, and schools.

Product overview

Carolina Green Corp. is a full-service athletic field construction company offering a unified portfolio of construction, renovation, and maintenance services for natural and synthetic turf fields. The core offering encompasses turn-key design and construction of sports fields, supported by proprietary sod products including GameOnGrass™ (sand-based sod grown on plastic for immediate play), and certified Bermuda grass varieties (Latitude 36™, Tifway 419, Northbridge™, Tahoma 31®). Specialized technical services include laser grading, field drainage solutions, irrigation systems, and both natural and synthetic turf maintenance. The company also provides equestrian arena construction, infield installations, warning track installation, sprigging/topdressing/aerification, and batting cage/facility construction. Services are delivered as a licensed general contractor with in-house degreed professionals in agronomy and turf management.

Differentiator

Problem solved

Functional benefit

Brands

• GameOnGrass™: Proprietary sand-based sod grown on plastic designed for immediate play situations, offering excellent strength, durability, and stability for in-season turf replacement needs.

Products and services

• Natural Turf Field Construction and Renovation Full-service design, construction, and renovation of natural turf sports fields including sand-based and modified soil systems, with laser grading and Cambridge drainage, targeting professional sports teams, universities, municipalities, and schools.
• Synthetic Turf Systems Installation of synthetic turf field systems including FieldTurf, Shaw Sports Turf, and Astroturf products, plus specialized baseball collar installations for new and existing fields.
• GameOnGrass™ Sod Product Proprietary sand-based sod grown on plastic designed for immediate play in-season turf replacement situations. Offers 1.5 inch thickness with approximately 17 pounds per square foot total weight, featuring vertical drainage and durability for high-use natural grass fields.
• Laser Grading Dual slope and cone configuration laser grading using 14+ laser-equipped units including dozers, tractors/blades, and trenching equipment. Achieves tight tolerance specifications of 1/4 inch over 50 feet for professional field designs.
• Field Drainage Solutions Design and installation of state-of-the-art drainage systems including Cambridge drainage, flat panel drain, sand injection, and subsurface drainage for athletic fields at professional to little-league levels.
• Irrigation Systems Professional irrigation design, installation, and maintenance services including PVC, HDPE, and reclaimed water systems, with automated systems, booster pumps, rain sensors, and holding tanks.
• Natural Turf Maintenance Comprehensive maintenance programs including fertilization, weed control, irrigation management, infield reconstruction, drainage repairs, topdressing, laser grading, soil aerification, sprigging, sodding, and mowing for over 300 clients.
• Synthetic Turf Maintenance Deep cleaning, GMax testing per ASTM F355-10, infill depth inspection, seam repairs, base repairs, and written reporting for synthetic turf fields to ensure performance, longevity, and safety.
• Equestrian Arena Construction Full arena construction including sub-base, base, footing, and footing additives, plus partial construction, enhancement, repair, and fencing/drainage systems for both outdoor and indoor equestrian facilities.
• Sprigging, Topdressing, Aerification Custom sprigging using broadcast and row plant capabilities, traditional topdressing with Dakota 440 high-volume topdressers, laser-guided USGA sand leveling, and deep/shallow tine/core aerification services.
• Infield Installations Custom soil mix ratios for baseball/softball infields working with clay product manufacturers to match budget and maintenance capabilities with proper infield materials.
• Athletic Field Design & Consulting Design, build, and maintenance specifications with CAD capabilities, matching field design with performance expectations and maintenance capabilities while incorporating aesthetics, safety, and durability.

Quantifiable outcome

• Field ready for play same day with GameOnGrass installation
• +5 more outcomes

Named customers35 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Beynon Sports SurfacescoreStrategic or Co-development PartnerPartnership with Beynon Sports Surfaces for VCU Athletic Village construction. Collaborated on multiple NCAA-level fields and an 8-lane track construction.
• Shaw Sports TurfcoreStrategic or Co-development PartnerPartnership with Shaw Sports Turf for VCU Athletic Village construction. Combined expertise for natural and synthetic field construction.
• Gilbane Building CompanymajorImplementation/ SI/ Consulting PartnerPartnered with Gilbane Building Company to construct professional natural grass playing field for Richmond Flying Squirrels Ballpark. Carolina Green delivered top-quality surface built to MLB/MiLB standards.
• Sod Farms (Various)minorOthersPartnership with sod farms to produce GameOnGrass. Initial partnership with a sod farm in 2009 for UVA stadium field replacement following U2 concert led to development of GameOnGrass product.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FieldTurf: Leading synthetic turf manufacturer and installer serving professional sports, universities, and schools. Direct competitor in synthetic turf installation where Carolina Green partners with them on some projects and competes on others; both target the same NFL, MLB, and NCAA Division I market.
• AstroTurf: Synthetic turf manufacturer with installations across professional sports, colleges, and municipalities. Competes directly with Carolina Green in synthetic turf field construction and installation for the same target markets.
• Shaw Sports Turf: Synthetic turf manufacturer and field builder with strong university presence. Carolina Green partners with Shaw on projects like VCU Athletic Village but also competes for the same institutional and professional sports field construction contracts.
• Scheu Sports Construction: Athletic field construction and renovation contractor serving Southern California with similar full-service natural and synthetic turf offerings. Direct competitor with overlapping service portfolio in athletic facility construction.
• Sports Field Solutions (SFS): Athletic field design, construction, and renovation firm serving schools, municipalities, and sports organizations. Comparable full-service offering including natural and synthetic turf installation, drainage, and laser grading.
• Sportfield Holdings: Athletic facility construction and synthetic turf installation company serving schools, universities, municipalities, and sports organizations across the Northeast and Mid-Atlantic regions.
• The Motz Group: Athletic field construction and natural/synthetic turf installation company headquartered in the Midwest. Direct competitor serving professional sports teams, universities, and municipalities with similar turn-key field construction services.

Emerging players

• Sod Solutions: Turfgrass breeding and licensing company developing and marketing Bermuda grass varieties including Latitude 36 and Northbridge that Carolina Green grows as part of its sod product line. Adjacent rather than direct competitor—upstream supplier ecosystem participant.

Broad incumbents

• Beacon Athletics: Established athletic facility products and services company offering field maintenance, equipment, and surface solutions to schools, municipalities, and sports organizations. Broader portfolio player competing with Carolina Green in field maintenance services.

Regional players

• Mid-Atlantic Sports Construction: Athletic field construction company serving the Mid-Atlantic region. Comparable services in natural and synthetic turf installation, drainage, and field renovation but primarily competing in different geography than Carolina Green's Southeast focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CarolinaGreenCo
• Facebookfacebook.com/carolina.green.18

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Green