Name

Custom Rollform Products

Legal name

Custom Rollform Products, Inc.

Website

https://customrollformproducts.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Industrial Sheet Metal Fabrication Equipment

NAICS

Rolling Mill and Other Metalworking Machinery Manufacturing (333519), Special Die and Tool, Die Set, Jig, and Fixture Manufacturing (333514)

SIC

Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Rollforming equipment
• Sheet metal fabrication
• Metal forming machinery
• Automation systems manufacturing
• Custom rollform machines

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Rollforming Equipment Sales: CRP manufactures and sells custom rollforming machines, tangent formers, coil processing equipment, and complete automation systems to manufacturers. Equipment ranges from basic rollformers to turnkey production systems with pricing based on specifications and customization requirements.
2. Rebuild and Refurbish Services: Company offers rebuild services for existing equipment including bow bender press rebuild, light gauge shelf rollformer refurbish, rollformer and cutoff machine refurbish, stiffener rollform line refurbish, and U-channel machine rebuild.
3. Used Equipment Sales: Company periodically sells used machinery, as evidenced by a listed 2005 HAAS TM2 Vertical Machining Center for $20,000 or best offer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Custom Rollform Products manufactures custom rollforming machines and integrated sheet metal fabrication systems for industrial manufacturers. The product portfolio includes rollformers, tangent formers, coil processing and cut-to-length lines, decoilers and material handling equipment, hydraulic power units, stud and track systems, and complete turnkey automation systems for products such as air conditioning cabinets, blower housings, furnace wrappers, gun safes, personal safes, oven cavities, box fans, fire dampers, electrical enclosures, and light diffusers. All equipment is engineered and manufactured in-house in St. Louis, Missouri.

Product overview

Custom Rollform Products (CRP) is a manufacturer of industrial rollforming machines and automated sheet metal fabrication equipment based in St. Louis, Missouri, with over 40 years of experience. The company offers a comprehensive portfolio of products organized into core equipment categories including: Rollformers (basic, dual head, independent stand, and variable width types), Automation Systems (turnkey fabrication lines for specific products like box fans, blower housings, safes, electrical enclosures, furnace wrappers, oven cavities, and more), Coil Cut to Length Lines (compact, slack loop, arbor slitter, and programmable slit and shear systems), Coil and Sheet Handling Equipment (decoilers, coil cars, upenders, and sheet stack towers), Hydraulic Power Units, Stud and Track Systems (heavy duty and economical E-Stud lines), and Tangent Formers, Wingformers, and Endformers. The company also provides rebuild services for existing equipment and occasionally offers used machinery. All systems are engineered and manufactured in-house in the USA, featuring programmable controls, quick-change tooling concepts, and just-in-time production capabilities. The product portfolio integrates multiple operations including decoiling, feeding, rollforming, inline punching, notching, slitting, louvering, embossing, welding, and assembling into unified production systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Automation Systems Comprehensive automation systems for sheet metal fabrication including rollforming, punching, notching, welding, and assembly operations. Includes specialized systems for air conditioning cabinets, blower housings, box fans, electrical enclosures, fire dampers, furnace wrappers, gun safes, personal safes, light diffusers, oven cavities, stainless steel kennels, and programmable slit and shear lines. Sold to industrial manufacturers.
• Coil Cut to Length Lines Equipment that processes metal coils into sheared blanks of various lengths with minimal scrap and handling. Includes compact cut-to-length lines, double slack loop lines, arbor slitters, programmable slit and shear lines, and CNC notch/punch systems for material gauge ranges from 10 GA to 30 GA and widths up to 72 inches. Sold to metal fabricating manufacturers.
• Coil and Sheet Handling Equipment Material handling equipment including decoilers (drag brake, motorized, powered loop control, dual mandrel, and expanding mandrel types), coil lift cars, upenders, sheet stack towers, and destack/feed systems. Capacities range from 2,500 lbs to 30,000 lbs with various mandrel expansion ranges. Sold to industrial manufacturers.
• Hydraulic Power Units Custom hydraulic power units designed and manufactured in St. Louis, Missouri to maintain hydraulic systems running for years. Each unit is designed to each application requirements. Sold to industrial customers requiring hydraulic power for rollforming and fabrication equipment.
• Rollformers Rollforming machines for shaping sheet metal into desired profiles. Includes basic rollformers, dual head (duplex) rollformers for forming two edges simultaneously, independent stand rollformers for wide panel applications, and variable width rollformers with quick-change tooling setup in under one minute. Sold to metal forming manufacturers.
• Stud and Track Systems Economy and heavy commercial stud, track, and joist rollformers. The H.D. Stud Line is a heavy-duty industrial system with programmable coil feed, pre-punch, cutoff, and variable head rollformer. The E-Stud Line is a compact, economical system designed for light commercial applications with quick changeover capabilities. Sold to construction component manufacturers.
• Tangent Formers, Wingformers and Endformers Forming units for sheet metal flanges and housings. Tangent formers bend sheet metal while holding parts in horizontal position, used for creating two-sided, three-sided, or four-sided full-wrapper cabinet sections. Applications include air conditioning cabinets, electrical enclosures, wireways, furnace wrappers, radius corners on stainless steel oven cavities, and safes. Sold to metal fabricators.
• Rebuild Services Equipment refurbishment and rebuild services including bow bender press rebuild, light gauge shelf rollformer refurbish, rollformer and cutoff machine refurbish, stiffener rollform line refurbish, and U-channel machine rebuild. Sold to existing equipment owners in the metal fabricating industry.
• Used Equipment Occasionally available pre-owned machinery from CRP's inventory for customers seeking equipment at reduced pricing. Sold to manufacturers seeking lower-cost equipment options.
• Blower Housing Wrapper Line Complete coil feed system with dual mandrel decoiler, notch, punch, rollform, and endformer with part stacker for manufacturing blower housings. Features patent-pending slit lance lock seam design and programmable assembly unit producing assembled and seamed blower housings in various diameters, widths, and styles with quick change tooling. Sold to HVAC and blower manufacturers.
• Gun Safe Automation System Automated coil feed system for manufacturing gun safes from 10, 11, and 12 gauge steel. Features twenty-station variable head rollformer with part width changeover in under one minute, and programmable tangent former that eliminates setup and changeovers to vary height, width, and depth of full wrapper cabinet ranging from 24 x 24 to 36 x 72 inches in three depths. Sold to safe manufacturers.
• Personal Safe Production Line Complete coil feed rollformer and tangent wingformer system for producing 18-gauge personal safes in 12 different sizes and styles using full wrapper design with inline welding. Features pre-tooled programmable notching, quick change profile system, and pre-tooled emboss cutoff and endform presses. Sold to safe manufacturers.
• Air Make-Up Unit System Manufacturing system for air make-up unit frame rails and intermediate supports from 16-gauge pre-painted or galvanized mild steel. Features dual mandrel decoiler, powered feeder straightener with sonic loop control, twenty-four station rollformer, and automatic two-minute changeover between tubular frame rails and hat channel intermediate supports. Sold to HVAC manufacturers.
• Air Conditioning Cabinet System Tangent forming system for air conditioning cabinet manufacturing. Features combination form press, tangent former, and clinch lock unit that bends 90-degree flanges and clinch locks corners with three locks per corner for strong joints without welding, protecting pre-painted surface finish. Sold to HVAC manufacturers.
• Electrical Wireway System Programmable coil-fed system for manufacturing electrical wireway from 14 to 16 gauge galvanized or pre-painted steel. Produces wireways in 1 to 10 foot lengths in sizes from 2.5 x 2.5 to 12 x 12 inches, with programmable knockout patterns and heavy-duty 10-foot form press that can produce multiple parts per cycle. Sold to electrical enclosure manufacturers.
• Stainless Steel Kennel System Complete coil-fed system for manufacturing 20-gauge stainless steel full wrapper housings for dog kennels. Features programmable tangent wingformer that can produce housings from 48 x 72 to 18 x 18 inches without any setup or changeover, with daily production downloaded from office computer. Sold to kennel manufacturers.
• Oven Cavity System Integrated rollform, tangent form, and welding system for manufacturing 18-gauge stainless steel oven cavities with 1.5-inch radius corners. System automatically detects blank dimensions and adjusts rollformer and tangent former settings, producing three-sided U-shaped housings or four-sided full wrapper housings with inline spot welding. Sold to appliance manufacturers.
• Shelf Fabrication System Combination coil cut-to-length and automatic shelf production line for 18-gauge galvanized mild steel shelves. Features variable head rollformer for five width variables (8 to 30 inches) and lengths from 13 to 52 inches, with inline corner toggle lock system that eliminates costly setup time. Can also function as a blanking line by shuttling rollformer in or out. Sold to shelving and storage product manufacturers.
• Programmable Coil Feed Slit and Shear Lines Model SSL 6014 automatic programmable slit and shear line, 60 inches wide, 14 GA capacity with programmable servos. Features individual slitter heads with automatic positioning based on quantities and width/length variables, eliminating slitter setups and changeovers. Can handle up to four programmable slitters with roll feed compensating for slitter kerf to eliminate scrap loss. Sold to metal service centers and fabricators.
• Variable Width Rollforming Variable width rollforming tooling concept for wide variety of rollform configurations. Enables width changes in under one minute using simple handwheel lead screw adjustment, with micrometer readouts and servo positioning available for precision applications. Sold to manufacturers requiring rapid product width changeover.
• Furnace Wrapper Automation System Automated system for rollforming and tangent bending pre-painted furnace wrappers into three-sided configurations. Features precision feeding, integrated notching, and advanced forming for clean consistent edges meeting industry standards. Sold to HVAC/furnace manufacturers.
• Light Diffuser System System for producing linear and lateral diffuser blades and outer frame sections for 1.5-inch and 3-inch deep diffusers. Features high-precision servo feed and hydraulic presses for pre-notching with interlocking notches and tabs, with changeovers from 1.5 to 3 inch diffusers in 15 to 20 minutes. Sold to lighting/HVAC diffuser manufacturers.
• Fire Damper Frames and Blades System Dual line system for manufacturing fire damper frames and blades with zero changeover feature allowing size changes via computer screen. Compact indexing system fits tight spaces, providing precise cuts and bends with minimal scrap metal. Sold to fire protection/HVAC damper manufacturers.
• Box Fan Fabrication and Assembly System Complete turnkey fabrication system that manufactures and assembles box fans from pre-painted mild steel using two coil feed systems. Two rollform systems work simultaneously to manufacture fan housing and motor mount struts, with toggle-lock assembly and five-second production cycle producing 12 complete fans per minute. Sold to commercial fan manufacturers.
• Electrical Enclosure Box System Tangent forming system for electrical enclosure boxes from 16-gauge pre-painted steel. Blank fed, rollformed with edge flanges and tangent formed sides producing lengths from 18 to 48 inches at 14 parts per minute production rate. Includes optional automatic clinch lock unit for fastening ends in single pass-through operation. Sold to electrical enclosure manufacturers.
• Pre-Painted Furnace Cabinet System Blank feed system with 8-position stack tower, pre-notch and punch, rollformer, and programmable tangent wing form end former for three-sided furnace wrapper cabinets from 22-gauge pre-painted mild steel. Double stack tower retrieves pre-cut blanks from eight different skidded stacks with automatic width sensing and programming. Sold to furnace manufacturers.

Quantifiable outcome

• Blower Housing production changeover time reduced to 2 minutes (wrapper to vent side)
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bonicast (Profiltec): Italian manufacturer of roll forming lines and automated sheet metal fabrication systems focused on construction studs, tracks, and HVAC components. Comparable emerging player in the same custom rollforming niche with significant overlap in stud/track and HVAC automation.
• Roll-Kraft: Roll-Kraft supplies roll tooling, tube mill tooling, and roll forming equipment refurbishment services. Adjacent peer serving similar fabricators with complementary tooling and refurbishment services rather than direct equipment competition.

Direct peers

• Dallan: Dallan S.p.A. is an Italian manufacturer of roll forming systems, press lines, and sheet metal fabrication equipment for lighting, HVAC, and automotive applications. Closest international direct peer with overlapping product lines in profile rollforming and tangent/wing forming.
• Gasparini Industries: Gasparini manufactures roll forming machines, slitting and cut-to-length lines, and automated production systems for steel processing. Highly comparable as a rollforming equipment vendor with custom turnkey line capabilities serving similar industrial end markets.
• ASC Machine Tools: ASC Machine Tools designs and builds roll forming equipment, tube mills, and coil processing systems for the construction, automotive, and HVAC industries. Comparable custom rollformer manufacturer with overlapping automated line product offerings.
• Samco Machinery: Samco Machinery manufactures roll forming equipment, coil processing lines, and tube mills serving HVAC, automotive, and construction markets. Direct peer in custom rollformer design with comparable product scope and engineering-led custom build approach.
• Tishken (Formtek): Tishken manufactures roll forming machinery, cut-to-length lines, and automated metal stamping/fabrication systems. Closely comparable as a U.S.-based roll former and automated stamping equipment maker with similar customer profiles.
• Formtek (Mestek): Formtek is a group of metal processing and roll forming equipment brands (including Lockformer, Tishken, then) offering custom rollformers, coil processing, and fabrication systems. Closest direct competitor by product overlap and customer base in HVAC, construction, and appliance OEMs.
• The Bradbury Company: Mitts & Merrill / Bradbury Group designs and manufactures roll forming equipment, coil processing lines, and automated metal forming systems serving HVAC, construction, and appliance OEMs. Highly comparable as a direct U.S.-based custom rollforming machinery competitor with similar end-market orientation.

Broad incumbents

• Danieli Group: Danieli is a global industrial machinery incumbent producing metalworking equipment, rolling mills, and processing lines for steel and metals. Broad incumbent overlapping in rolling mill and metal forming machinery even though its core focus is larger-scale primary metals rather than discrete rollformers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/432454633508429

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Rollform Products