What Computerworld does

Computerworld A/S is a Danish-language B2B media company founded in 1981 and headquartered in Herlev, Denmark, owned by Jobindex Media A/S. It publishes daily IT news, analysis, and opinion through the computerworld.dk portal, a print magazine issued 11 times per year, email newsletters, an RSS feed, and sponsored podcasts, serving IT professionals and business decision-makers in the Danish market. Its product portfolio has expanded beyond editorial into a Premium subscription tier (DKK 395/month or DKK 2,950/year, with a 14-day free trial), the Computerworld Events division hosting 60+ annual conferences with 6,000+ participants, the Brancheguiden directory of 1,100+ Danish IT suppliers with tiered paid visibility packages (DKK 9,900–27,500/year), whitepaper lead generation, an integrated IT job board, the Navnenyt career news section, and annual editorial franchises such as the Top 100 IT accounts analysis and Magt-analyse power ranking of 100 most influential Danish IT figures.

The company operates a hybrid B2B revenue model combining subscription recurring revenue (Premium subscriptions, Brancheguiden listings, event registration), advertising (banner ads on computerworld.dk, whitepaper sponsorships), and lead generation. Distribution is entirely domestic Denmark with no international footprint. Its technology stack is a conventional digital publishing platform delivered across web, mobile, and print, with no disclosed proprietary AI/ML products, APIs, or integrations. The organization is small (11–50 employees) and structured around a newsroom led by Editor-in-Chief Lars Jacobsen (chefredaktør) and a commercial function led by Sales Director Maibritt Møller Bryding. Computerworld is registered with Pressenævnet (the Danish Press Council) and is a member of Danske Medier, reflecting its positioning as an independent editorial entity operating under Danish press standards.

Name

Computerworld

Legal name

Computerworld A/S

Website

https://computerworld.dk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Computerworld A/S is a Danish B2B IT media company (founded 1981, owned by Jobindex Media A/S) publishing daily technology news, a print magazine, a Premium subscription service, 60+ annual conferences, a directory of 1,100+ IT suppliers, and podcasts targeting Danish IT professionals and business leaders.

Ownership category

akta.pro rank

Product category

Trade Media / IT News & Analysis

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Convention and Trade Show Organizers (56192)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

Keywords

• IT news media
• Technology journalism
• Trade publications
• B2B media services
• IT conference events

Headquarters

HQ city

Herlev

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital and Print Subscriptions: Premium digital subscriptions providing unlimited access to articles, annual analyses of IT salaries, power rankings, and Top 100 analysis of IT industry accounts. Print version published 11 times annually with themed issues.
2. Advertising: Banner advertising on computerworld.dk and digital properties, with membership in Danske Medier following industry guidelines
3. Events and Conferences: Over 60 conferences annually covering IT topics with expert insight, networking, and practical knowledge. Events attract over 6,000 participants across more than 70 events
4. Brancheguiden Directory: Directory of IT suppliers with premium visibility options including category highlighting, company profiles, and magazine advertisements
5. Whitepaper Lead Generation: Sponsored whitepaper downloads with lead data sharing with partners such as Keepit

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Computerworld is Denmark's leading IT trade media outlet, publishing daily digital news and a print magazine (11 issues per year) covering technology, cybersecurity, software, hardware, IT management, and the societal impact of technology. The company also operates a premium subscription service, an annual conference and events portfolio of 60+ events, an IT supplier directory (Brancheguiden) with 1,100+ vendors, sponsored whitepapers, podcasts, and career news (Navnenyt).

Product overview

Computerworld is Denmark's leading IT news media outlet, publishing digital news daily and in print 11 times yearly since 1981. Owned by Jobindex Media A/S, the company offers a comprehensive portfolio of editorial and media services including the Computerworld.dk news website with premium subscription access, the Computerworld Brancheguiden directory with over 1,100 IT suppliers, Computerworld Events hosting 60+ annual conferences, Computerworld Navnenyt covering IT career moves, podcasts, and whitepapers. The core offering is editorial content delivery rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Brands

• Computerworld Events: Events and conferences division organizing over 60 conferences annually for IT professionals
• Computerworld Premium
• Computerworld Brancheguiden
• Computerworld Navnenyt
• Computerworld Magt-analyse

Products and services

• Computerworld.dk News Platform
• Computerworld Premium
• Computerworld Events
• Computerworld Brancheguiden
• Computerworld Navnenyt
• Computerworld Podcasts
• Computerworld Whitepapers
• Magt-analyse (Power Analysis)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Danske MedierminorOthersIndustry association membership - Computerworld is a member of Danske Medier and follows their general guidelines for media operations
• PressenævnetminorOthersRegulatory oversight - Computerworld is registered with the Danish Press Council (Pressenævnet), committing to ethical journalism standards and editorial independence

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ZDNet: Global B2B IT news, analysis and review site targeting IT professionals and business leaders. Directly comparable in audience (IT decision-makers), content mix (news + reviews + analysis) and subscription/advertising revenue model to Computerworld Denmark.
• Version2: Danish IT and software development news site targeting IT professionals. Directly competes with Computerworld in Denmark for the same professional audience, with overlapping coverage of cloud, AI, cybersecurity and software development topics.
• The Register: Independent B2B IT news site with a strong voice covering enterprise IT, security and software. Directly comparable as a daily IT news destination monetized through advertising and events; competes for the same Danish IT professional attention as Computerworld.
• CIO.com: IDG-owned media brand covering CIO leadership, digital transformation and enterprise IT strategy. Directly comparable target audience (CIOs and IT leaders) and editorial focus (IT leadership + technology) with Computerworld's 'It-Ledelse' and 'Erhverv' sections.
• TechTarget: B2B technology media company operating vertical IT media sites (e.g., SearchEnterpriseAI, SearchSecurity) with content, lead-gen, events and vendor directories. Comparable business model to Computerworld's mix of editorial, whitepaper lead-gen, directory and events targeting IT buyers.

Emerging players

• Ars Technica: Technology news and analysis site with deep technical coverage of IT, security and policy. Comparable as a destination for technically engaged IT professionals and a substitute for Computerworld's premium IT analysis content.
• TechCrunch: Global technology and startup news site covering enterprise IT, AI and emerging tech. Comparable in editorial mix (news, analysis, events) and audience (tech-savvy professionals); represents the international ceiling on Computerworld's competitive set.

Regional players

• Digi.no: Leading Norwegian IT news and professional media brand, covering enterprise IT, technology and digital transformation. Comparable as a Nordic B2B IT media outlet with news, analysis, events and a directory — a regional peer to Computerworld's Danish market focus.
• Heise Online: Germany's leading IT news and technology media brand covering IT, science and business. Comparable as a DACH-region IT media company with subscriptions, advertising, events (Heise events) and a jobs/classifieds business — a strong European analog to Computerworld's Danish focus.

Broad incumbents

• IDG Communications (Foundry): Global B2B technology media group publishing brands like CIO.com, CSO, PCWorld and historically Computerworld in other markets. Directly comparable as a multi-brand IT media incumbent; Computerworld Denmark sits in a similar category but is owned by Jobindex Media, not IDG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/computerworlddk
• Facebookfacebook.com/Computerworlddanmark
• LinkedInlinkedin.com/company/computerworld-danmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Computerworld