digi.no
digi.no is Norway's dedicated IT industry news portal, covering technology, cybersecurity, AI, and digital policy for Norwegian IT professionals and decision-makers. Operated by Teknisk Ukeblad Media AS since 1995, it monetizes via subscriptions, advertising, and recruitment listings.
- Company typePrivate
- Founded1995
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What digi.no does
digi.no is a Norwegian-language online news portal dedicated to the IT industry, operating since 1995 under Teknisk Ukeblad Media AS and headquartered in Oslo. The site covers technology, cybersecurity, telecommunications, EU regulation, and digital policy, serving IT professionals, technology decision-makers, software developers, and business leaders in Norwegian companies as its primary audience. Editorial output includes real-time news, opinion pieces, investigative journalism, and a technology-focused podcast (Teknisk Sett), distributed across the digi.no website, email newsletter, RSS feed, Facebook, LinkedIn, and Bluesky.
The platform is structured around a freemium model: core news content is freely accessible, while selected articles marked 'Ekstra' are gated behind a paid subscription managed through abonnement.tumedia.no, with both monthly and annual billing options. Revenue is generated through three primary streams: digital advertising (display, sponsored placements, and native content such as branded content from HP Norge and Telenor Cyberdefence), recurring digital subscriptions, and recruitment advertising integrated with the sibling tekjobb.no job board. Cross-promotion with Teknisk Ukeblad Media AS's engineering publication TU.no extends the audience reach.
Operationally, digi.no employs 51-100 staff and maintains an active publishing cadence through July 2026, with no public revenue disclosure and no disclosed funding history. The company's strategic positioning relies on Norwegian-language domain authority, a long-tenured editorial brand, and a tightly integrated media-services ecosystem under the Teknisk Ukeblad Media AS corporate umbrella.
digi.no firmographics
Firmographics- Name
- digi.no
- Legal name
- Teknisk Ukeblad Media AS
- Website
- https://digi.no
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- digi.no is Norway's dedicated IT industry news portal, covering technology, cybersecurity, AI, and digital policy for Norwegian IT professionals and decision-makers. Operated by Teknisk Ukeblad Media AS since 1995, it monetizes via subscriptions, advertising, and recruitment listings.
- Ownership category
- akta.pro rank
Where digi.no is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
digi.no business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital advertising: Display and sponsored advertising placements on digi.no and related digital surfaces, including native advertising formats and banner placements.
- Digital subscriptions: Digital subscription offerings providing full access to content, premium features, and exclusive newsletters. Subscription options include annual and monthly billing plans.
- Job listings and career services: Integration with tekjobb.no for IT job listings, driving recruitment advertising revenue through the digi.no platform audience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access with selective premium content |
Distribution channels3 records
Marketing channels6 records
digi.no product offering
Product offeringCore offering
digi.no is an online news portal (nettavis) for the Norwegian IT industry, publishing real-time news, opinion pieces, and analysis on technology, AI, cybersecurity, telecommunications, and digital policy. The platform combines a free news offering with premium subscription-gated content, supported by advertising and recruitment listings, and produces the 'Teknisk Sett' technology podcast.
Product overview
Digi.no is an IT industry news website (nettavis) operated by Teknisk Ukeblad Media AS. It provides news coverage, opinions, and studio content focused on technology, IT, cybersecurity, telecommunications, and digital policy. The site features a news studio (Nyhetsstudio), podcast content (Podkast), and various topic categories including IT, telecommunications, operating systems and software, network and infrastructure, digitalization and public IT, EU, and SaaS. The company primarily generates revenue through subscriptions and advertising, rather than selling software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Digi.no Nyhetsstudio The main news aggregation and publishing platform featuring real-time IT industry news, breaking stories, and topic-based article organization for Norwegian IT professionals and decision-makers.
- Digi.no Podkast (Teknisk Sett) Technology-focused podcast series covering IT industry discussions, interviews, and expert analysis, distributed via the digi.no platform and podcast channels.
- Digi.no Digital Subscription Paid digital subscription providing full access to digi.no's premium articles marked 'Ekstra', with monthly and annual billing options managed through Teknisk Ukeblad Media's subscription system.
- IT Job Listings (via tekjobb.no) Recruitment advertising and IT job listings integrated with tekjobb.no, allowing employers to reach digi.no's Norwegian IT professional audience for hiring.
- Teknisk Ukeblad / Digi.no Newsletter Curated email newsletter delivering the latest technology news and analysis directly to subscribers, functioning as both a retention tool for subscribers and a subscription acquisition channel.
Companies that use digi.no
Customer profileSegments1 record
Ideal customer profiles2 records
digi.no technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
digi.no partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
digi.no competitors and assessment
Company assessmentRegional players
- Heise Online: Major German-language technology news network covering IT, cybersecurity, and digital policy for a professional German audience. Closest European analogue to digi.no's local-language vertical-IT news model.
- E24: Norwegian business and tech news outlet covering technology as part of a broader business/finance mandate. Comparable as a Norwegian news monetisation model, but its IT coverage is broader and shallower than digi.no's vertical focus.
- Tek.no: Norwegian consumer-technology reviews and news site owned by Tek Media. Adjacent rather than directly overlapping with digi.no's IT-professional focus, but competes for the same advertisers' tech audience share in Norway.
- Dagens Næringsliv: Norway's main business newspaper with substantial technology and digital-economy coverage. Overlaps with digi.no for senior business decision-makers reading about IT strategy, regulation, and M&A.
Direct peers
- ITavisen: Norwegian-language online IT news outlet targeting tech professionals and enthusiasts in Norway. Competes head-to-head with digi.no for the same IT-decision-maker audience and advertising budgets.
- Computerworld Norge: Norwegian edition of the global IDG Computerworld brand, providing IT industry news for Norwegian business and technology professionals. Closest international-framework direct competitor to digi.no.
- Teknisk Ukeblad (tu.no): Sister publication operated by the same parent (Teknisk Ukeblad Media AS), covering technology and engineering news in Norwegian for a professional audience. Directly comparable in language, geography, business model, and editorial focus.
Broad incumbents
- Ars Technica: International technology news publication offering deep coverage of IT, cybersecurity, and policy. Comparable in vertical-tech audience monetisation, though it operates in English at global scale rather than one national market.
- TechCrunch: Leading global technology news site covering startups, enterprise IT, and digital policy. Comparable in its vertical-tech audience and ad/subscription model, though oriented to English-speaking global readers and the startup ecosystem.
- ZDNet: Global IT-industry news publication serving enterprise technology decision-makers, an equivalent professional audience to digi.no. Comparable in editorial model and ad-supported subscription mix, though operating across many geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights5 records
Customer concentration
digi.no social profiles
Digital presencedigi.no financial estimates
Financial estimateRevenue estimate
Valuation estimate
digi.no leadership team
Management profileNumber of profiles
Profiles2 records
digi.no funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
digi.no M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about digi.no
What does digi.no do?
digi.no is an online news portal (nettavis) for the Norwegian IT industry, publishing real-time news, opinion pieces, and analysis on technology, AI, cybersecurity, telecommunications, and digital policy. The platform combines a free news offering with premium subscription-gated content, supported by advertising and recruitment listings, and produces the 'Teknisk Sett' technology podcast.
Is digi.no a public or private company?
digi.no is a private company. It is classified as unknown and is currently operating.
When was digi.no founded?
digi.no was founded in 1995. It employs 51 to 100 people.
Where is digi.no based?
digi.no is headquartered in Oslo, Norway, in the Europe region.
How does digi.no make money?
Three revenue lines are on record. Digital advertising is the primary driver. The others are digital subscriptions and job listings and career services.
Who are digi.no's main competitors?
Regional players on record are Heise Online, E24, Tek.no and Dagens Næringsliv. Direct peers are ITavisen, Computerworld Norge and Teknisk Ukeblad (tu.no). Broad incumbents are Ars Technica, TechCrunch and ZDNet.
Does digi.no have an API?
No public API is recorded for digi.no.