Banstur Hotéis Lazer e Turismo

What Banstur Hotéis Lazer e Turismo does

Banstur Hotéis Lazer e Turismo is a Brazilian subscription-based hotel access club founded in 1988 and headquartered in São Paulo, operating as a consumer-facing brand under Grupo Coobrastur, the self-described largest tourism business group in Southern Brazil. The company sells monthly hotel subscriptions that entitle member families to reservations at a network of more than 2,000 affiliated hotels, resorts, and pousadas across Brazil; the company states it serves more than 75,000 traveling families annually. Customer acquisition is driven primarily through a referral program (Indique e ganhe) offering R$200 cashback for successful referrals, supported by organic social channels (Instagram, Facebook), WhatsApp as the primary booking and support channel at (11) 3123.8002, and an in-house travel agency exclusively available to subscribers.

The product stack is built around a subscription backbone augmented by a virtual wallet (combining plan day credits with referral cashback and enabling Pix or credit card top-ups), an exclusive travel agency at (54) 2024-0212, and Clara, a 24/7 AI customer-support agent deployed on WhatsApp for reservations and usage inquiries. Pricing tiers are not publicly disclosed; billing cadence is monthly, and prospects download a PDF hotel directory from the company website to evaluate the network. Revenue streams comprise recurring subscription fees, travel-agency services for subscribers, and affiliate referral cashback economics; no external funding, public listing, or segment-level financials are disclosed, and headcount sits in the 51-100 range across São Paulo and Rio Grande do Sul operations.

Name

Banstur Hotéis Lazer e Turismo

Legal name

Grupo Coobrastur

Website

https://banstur.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Banstur Hotéis Lazer e Turismo is a Brazilian subscription hotel club, operating since 1988 under Grupo Coobrastur, serving 75,000+ families with access to 2,000+ affiliated hotels across Brazil via monthly subscriptions, a virtual wallet, referral cashback, and an exclusive travel agency.

Ownership category

akta.pro rank

Product category

Hotel Club Subscription Services

NAICS

Accommodation (721), Traveler Accommodation (7211), All Other Travel Arrangement and Reservation Services (561599)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Hotel subscription
• Travel club
• Tourism membership
• Hospitality services
• Vacation club

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Subscription (Assinatura de Hotéis): Monthly/annual subscription fees providing access to a network of 2,000+ affiliated hotels, resorts, and pousadas (inns) throughout Brazil. Subscribers receive a set number of hotel night credits plus access to cashback programs, virtual wallet features, and an exclusive travel agency.
2. Travel Agency Services: Exclusive travel agency services for subscribers providing booking assistance, additional reservations, and tourism services. Phone: (54) 2024-0212.
3. Referral Program (Programa de Indicação): Cashback earned when subscribers successfully refer new customers to Banstur subscription plans. Referrers can earn R$200 and other promotional rewards that can be used for hotel reservations or applied to monthly plan fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Banstur operates a subscription-based hotel club (Assinatura de Hotéis) providing members with access to a network of more than 2,000 affiliated hotels, resorts, and inns across Brazil. The subscription is enhanced with a cashback referral program (Programa de Indicação), a virtual wallet that combines plan night credits with earned cashback for purchasing extra nights or upgrades, and an exclusive in-house travel agency for additional tourism services.

Product overview

Banstur is a subscription-based hotel club operated by Grupo Coobrastur, offering hotel membership plans with access to over 2,000 affiliated hotels, resorts, and inns across Brazil. The core product is the Assinatura de Hotéis (Hotel Subscription) program, which is enhanced by a cashback referral program, a virtual wallet for managing plan nights and rewards, the Clara AI agent for 24/7 WhatsApp support, and an exclusive travel agency for additional tourism services. The platform is designed for families and travelers seeking affordable hotel access throughout Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Clara: AI-powered 24-hour WhatsApp customer service agent for handling reservations and inquiries.

Products and services

• Assinatura de Hotéis (Hotel Subscription) A subscription-based hotel membership program that grants members access to more than 2,000 affiliated hotels, resorts, and inns throughout Brazil. It targets Brazilian families and individual travelers seeking affordable domestic accommodations and is paid as a recurring monthly fee with Pix or credit card options.
• Programa de Indicação (Referral Cashback Program) A referral program that pays cashback rewards (up to R$200 and additional promotional bonuses) to existing subscribers who refer new customers to Banstur plans. Rewards can be applied to hotel reservations, monthly plan discounts, or used through the exclusive travel agency.
• Carteira Virtual (Virtual Wallet) A digital wallet that combines hotel day credits from the subscription plan with cashback earned through the referral program. Subscribers can use the balance to purchase additional nights or add-ons such as extra beds and room upgrades before finalizing reservations, and can pay via Pix or credit card.
• Clara - AI Customer Service Agent An intelligent AI agent deployed on WhatsApp that provides 24/7 automated text-based customer support for subscribers. It answers questions about daily credit usage, reservation status, and general inquiries, with escalation to human agents for complex cases.
• Agência de Viagens (Travel Agency) An exclusive in-house travel agency for subscribers that provides additional booking assistance, tourism services, and access to broader tourism products and services beyond the hotel subscription. Reachable by phone at (54) 2024-0212.

Quantifiable outcome

• 75,000+ families served annually
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• Grupo CoobrasturflagshipOthersBanstur is now part of Grupo Coobrastur, described as the largest tourism business group in Southern Brazil. The group was formed from the union of subscription travel clubs and a travel agency with the mission of facilitating travel and promoting domestic tourism. Grupo Coobrastur is the parent company/umbrella organization for Banstur operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trip.com Group: Global OTA group operating Trip.com, Ctrip, Skyscanner, and Qunar. Comparable as a broad incumbent in online travel booking, with similar platform aggregation approach to hotel networks across multiple markets.
• Marriott Bonvoy: World's largest hotel loyalty program with subscription-style engagement. Comparable as a network-based travel membership program that creates recurring customer relationships through accumulated benefits, similar to Banstur's virtual wallet concept.
• Wyndham Hotels & Resorts: Global hotel chain with one of the world's largest loyalty/membership programs (Wyndham Rewards). Comparable as an established hotel network operating a membership-style engagement model, similar in concept to Banstur's network subscription approach.
• Expedia Group: Major global OTA with significant presence in Brazil through Expedia, Hotels.com, and Vrbo. Comparable as a broad incumbent competing in the same hotel booking category, with overlapping customer base for Brazilian domestic travel.
• Booking Holdings: Global OTA conglomerate operating Booking.com, Priceline, Agoda, and KAYAK. Comparable as the dominant broad-based hotel booking platform in Brazil, competing with Banstur's network for the same traveler wallets.
• Travel + Leisure Co. Global timeshare and membership travel company with subscription-based vacation clubs. Directly comparable in business model (subscription travel club) though operating in a higher income segment and different geographies.

Regional players

• Despegar (Decolar.com): Leading Latin American OTA with strong presence in Brazil. Comparable as a regional travel booking platform serving similar middle-income consumers across multiple Latin American countries, though operating a transactional rather than subscription model.

Direct peers

• Hurb (formerly Hotel Urbano): Brazilian subscription-based travel club that historically offered discounted hotel packages via a membership/deal model. Closest direct comparable to Banstur in the Brazilian market, operating the same subscription travel club category.
• CVC Brasil: Largest Brazilian travel agency operator, serving middle-income Brazilian consumers with packaged travel. Directly comparable to Banstur's travel agency arm and subscriber base in the Brazilian domestic tourism market.

Emerging players

• Smiles (Gol Linhas Aéreas): Brazilian airline loyalty program with subscription tiers and partner network. Comparable as a Brazilian membership-based travel program that bundles benefits across multiple service providers, though anchored in air travel rather than hotels.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BansturOficial
• Instagraminstagram.com/bansturoficial
• Xx.com/mktbanstur
• LinkedInlinkedin.com/company/banstur-oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banstur Hotéis Lazer e Turismo