Grupo Coobrastur

What Grupo Coobrastur does

Grupo Coobrastur is a Brazilian privately-held travel subscription group formed approximately 35 years ago (around 1989) through the unification of four travel clubs — Banstur, Coob+, Meridien, and Viajar Faz Bem — under a single corporate umbrella. The company sells monthly hotel subscription memberships that grant subscribers access to a curated network of 2,000+ affiliated hotels, resorts, and inns across Brazil, tiered into Silver, Gold, and Diamond categories, with breakfast guaranteed for two people and a minimum of seven annual room nights. Subscriptions are billed monthly in twelve interest-free installments via a cloud-based subscription management platform with a self-service booking portal and account login by CPF/CNPJ. Subscribers number 75,000+ today, with over 3 million room nights cumulatively utilized and 180,000+ individuals having used the network since inception.

The company's technology stack centers on a cloud-based subscription management platform that centralizes accounts across the four sub-brands, alongside an AI-driven WhatsApp virtual assistant called Clara, available 24/7 for booking assistance, travel planning, and post-booking support. A digital wallet delivers cashback and referral incentives, and a partner onboarding portal (registro.grupocoobrastur.com.br) recruits new hotels into the network.

Commercially, Grupo Coobrastur operates a direct-to-consumer, subscription-led model with three identified revenue streams: recurring monthly subscription fees paid in twelve installments, ancillary travel-agency commissions on airfare, packages, car rentals, tours, transfers, and travel insurance, and cashback/referral economics. Distribution combines self-service digital channels (website and WhatsApp/Clara) with phone-based regional support across six Brazilian offices (São Paulo, Brasília, Belo Horizonte, Recife, Porto Alegre, and Caxias do Sul). Hotel partners include international brands (Accor, Hilton, IHG, Wyndham, Pestana) and domestic chains, supporting a multi-tier pricing structure that targets Brazilian individual travelers seeking predictable, recurring travel costs versus volatile open-market booking prices.

Name

Grupo Coobrastur

Legal name

Grupo Coobrastur

Website

https://grupocoobrastur.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Grupo Coobrastur is a privately-held Brazilian travel subscription group unifying four clubs (Banstur, Coob+, Meridien, Viajar Faz Bem) that sells monthly hotel memberships granting 75,000+ Brazilian consumers access to 2,000+ partner hotels with breakfast included, billable in twelve installments.

Ownership category

akta.pro rank

Product category

Hotel subscription and travel club services

NAICS

Travel Agencies (56151), Tour Operators (561520)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industries

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Hotel subscription services
• Travel club memberships
• Hospitality booking platform
• Travel agency services
• Hotel reservation network

Headquarters

HQ city

Canela

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Subscription Membership: Monthly recurring subscription fees paid in 12 installments. Subscribers pay a monthly fee to access discounted hotel stays across 2,000+ affiliated hotels in Brazil. The subscription model provides guaranteed revenue through recurring monthly payments while enabling subscribers to book hotel nights throughout the year.
2. Travel Agency Services: Supplementary revenue from travel agency services including airfare, vacation packages, car rentals, tours, transfers, and travel insurance sold to subscribers. Services complement the hotel subscription offering and provide additional revenue streams.
3. Cashback and Referrals: Digital wallet system where subscribers earn cashback credits that can be used for hotel reservations or travel agency services, plus referral bonuses. Creates network effects and drives customer retention while generating ancillary revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Grupo Coobrastur sells a hotel subscription membership that grants Brazilian consumers a minimum of 7 annual hotel nights at 2,000+ partner hotels, resorts, and inns across Brazil, with breakfast guaranteed for two people and payment spread across 12 monthly installments. Subscribers access reservations through an online portal and receive complementary travel agency services (airfare, packages, car rentals, tours, transfers, insurance), supported by an AI WhatsApp assistant called Clara and a cashback digital wallet.

Product overview

Grupo Coobrastur operates as a unified hotel subscription platform combining four travel clubs (Banstur, COOB+, Meridien, and Viajar Faz Bem) into a single service. The core product is the Assinatura de Hotéis (Hotel Subscription) providing 7+ annual nights at over 2,000 partner hotels with guaranteed breakfast for two people. The platform includes a Traveler Portal for booking management, a dedicated Travel Agency for airfare, packages, car rentals, tours and travel insurance, an AI-powered WhatsApp virtual assistant (Clara) for 24/7 support, and a digital wallet with cashback rewards for subscribers.

Differentiator

Problem solved

Functional benefit

Brands

• Coob+: Hotel subscription brand offering access to over 2,000 hotels across Brazil with breakfast included for two people.
• Viajar Faz Bem
• Meridien
• Basntur

Products and services

• Hotel Subscription (Assinatura de Hotéis) Subscription product for individual Brazilian travelers providing a minimum of 7 annual hotel nights at over 2,000 partner hotels, resorts, and inns across Brazil, with breakfast guaranteed for two people and payment in 12 interest-free monthly installments.
• Travel Agency (Agência de Viagens) Exclusive travel agency service for subscribers offering airfare, vacation packages, car rentals, tours, transfers, and travel insurance, supported by dedicated travel agents.

Quantifiable outcome

• More than 75,000 subscribers currently using the service
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

26 partnerships are on record, tiered core, major and minor.

• AH (Rede Nacional de Hotéis)coreChannel Partner/ Reseller/ DistributorHotel chain partner providing accommodation inventory for subscription service across Brazil.
• AccorcoreChannel Partner/ Reseller/ DistributorGlobal hotel group partner offering international brand accommodations within the Brazilian subscription network.
• HiltoncoreChannel Partner/ Reseller/ DistributorInternational hotel brand partner providing premium accommodations such as Hilton São Paulo Morumbi.
• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorInternational hotel group partner contributing to the global brand portfolio available to subscribers.
• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorHotel partner providing properties like Wyndham Gramado Termas Resort & Spa within the network.
• Pestana Hotel GroupcoreChannel Partner/ Reseller/ DistributorPortuguese-origin hotel group operating across Brazil as part of the partner network.
• Costão do Santinho ResortcoreChannel Partner/ Reseller/ DistributorPremium beachfront resort partner in Santa Catarina, featured as Diamond-tier property.
• Ipioca Beach ResortcoreChannel Partner/ Reseller/ DistributorAll-inclusive beach resort partner in Maceió, Alagoas, included in premium hotel offerings.
• LaghettomajorChannel Partner/ Reseller/ DistributorBrazilian hotel chain partner specializing in business and leisure hotels in southern Brazil.
• IntercitymajorChannel Partner/ Reseller/ DistributorBrazilian hotel chain partner with properties across multiple cities in Brazil.
• Windsor HotelsmajorChannel Partner/ Reseller/ DistributorBrazilian hotel group partner primarily serving Rio de Janeiro with upscale accommodations.
• Slaviero HotéismajorChannel Partner/ Reseller/ DistributorBrazilian hotel chain partner operating in Santa Catarina and other southern regions.
• Bristol HotéismajorChannel Partner/ Reseller/ DistributorBrazilian hotel chain partner integrated into the subscription hotel network.
• HplusmajorChannel Partner/ Reseller/ DistributorBrazilian hotel network partner contributing to domestic accommodation inventory.
• Atrio HotéismajorChannel Partner/ Reseller/ DistributorBrazilian hotel chain partner included in the subscription service network.
• Wish HotelsminorChannel Partner/ Reseller/ DistributorBrazilian boutique hotel brand partner offering distinctive accommodation experiences.
• Vilagale HotelsminorChannel Partner/ Reseller/ DistributorHotel partner contributing to the diversity of accommodation options in the network.
• Pires HotelsminorChannel Partner/ Reseller/ DistributorRegional hotel partner in the subscription network.
• SummervibesminorChannel Partner/ Reseller/ DistributorSeasonal/vacation-oriented hotel partner in the network.
• TrihoteisminorChannel Partner/ Reseller/ DistributorBrazilian hotel management company partner in the network.
• NacionalinnminorChannel Partner/ Reseller/ DistributorNational hotel chain partner integrated into the subscription program.
• Sky Hotel GroupminorChannel Partner/ Reseller/ DistributorHotel group partner contributing to network coverage.
• Bluetree HotelsminorChannel Partner/ Reseller/ DistributorBrazilian hotel chain partner in the network.
• Dallonder HotelsminorChannel Partner/ Reseller/ DistributorHotel partner in the subscription network.
• Divisa HotelsminorChannel Partner/ Reseller/ DistributorHotel partner in the network.
• Allia HotelsminorChannel Partner/ Reseller/ DistributorBrazilian hotel partner contributing to network diversity.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Expedia: Expedia is a global OTA with significant Brazilian traffic via partner sites; competes with Coobrastur's travel-agency service and shapes consumer price expectations.
• Trip.com Group (TripAdvisor): Trip.com Group's brands (including Tripadvisor) operate meta-search and OTA services that overlap with Coobrastur's travel-discovery and booking flows for Brazilian tourists.
• Booking.com: Booking.com is the dominant global OTA with deep penetration in Brazil; competes with Coobrastur on hotel price and inventory breadth though without a subscription model.
• Accor (Accor Live Limitless): Accor operates both the hotel chain partner listings on Coobrastur AND its own subscription/loyalty program (Accor Live Limitless); it is a partner and a potential competitor.
• Marriott Bonvoy: Marriott's Bonvoy program is a large hotel-loyalty subscription/membership scheme competing for the same travel-frequency Brazilian consumers Coobrastur targets.

Direct peers

• Hurb (Hotel Urbano): Hurb is a Brazilian online travel club founded in 2011 that pioneered the travel-deal/subscription model in Brazil and is the closest direct competitor to Coobrastur's hotel-membership concept.
• Inspirato: Inspirato is a US-based subscription/club vacation-rental business charging annual dues for access to curated stays — analogous subscription model, though targeting premium US travelers.
• Decolar.com: Decolar is the leading LATAM-focused OTA and competes with Coobrastur's travel-agency and hotel-booking services for Brazilian leisure travelers.
• CVC Brasil: CVC is Brazil's largest travel agency operator, combining tour-operator and OTA-style offerings to Brazilian consumers — directly comparable to Coobrastur's travel-agency add-on business.

Emerging players

• Selina: Selina is a brand-driven hostel/community-travel subscription operator with a partially overlapping budget-traveler demographic, though it operates its own properties rather than a partner network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@grupocoobrastur
• Facebookfacebook.com/grupocoobrastur
• LinkedInlinkedin.com/company/grupocoobrastur
• Instagraminstagram.com/grupocoobrastur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Coobrastur