Bjerringbro-Silkeborg Elitehåndbold

What Bjerringbro-Silkeborg Elitehåndbold does

Bjerringbro-Silkeborg Håndbold A/S is a private Danish professional handball club, founded in 2005 through a merger of clubs serving Bjerringbro and Silkeborg, competing in the Herreligaen (top-tier Danish men's handball league) and in EHF European competitions. The club plays home matches at JYSK arena in Silkeborg and has won the Danish Championship in 2016, with consistent silver and bronze Herreligaen and Santander Cup finishes since, alongside multiple EHF Champions League, EHF Cup, Cup Winners' Cup, and EHF European League appearances.

The commercial offering centers on live sports entertainment rather than technology. Revenue streams comprise: (1) season ticket subscriptions across six tiers priced 720–3,295 DKK annually with monthly installment options; (2) single-match ticket sales via shop.bjerringbro-silkeborg.dk (powered by Venue Manager A/S) and the JYSK arena box office; (3) corporate sponsorship across main, top, platinum, gold, and silver tiers anchored by Grundfos, JYSK, and Jyske Bank, with 40+ partner companies; (4) merchandise sales through Sport24 retail and webshop; and (5) BSH Business Netværk membership providing corporate networking. Adjacent product lines include the BSH Support fan club (300 DKK individual, 850 DKK family), Sektion8 youth fan section, BSH Ungdom U17/U19 youth development programs (including a Silkeborg Efterskole pipeline), and CSR partnerships with BROEN Silkeborg, Selvhjælp Silkeborg, Kræftens Bekæmpelse, and Kirkernes Sociale Arbejde.

The operating model is event-driven and seasonally cyclical, with no material AI or proprietary technology stack beyond standard e-commerce and ticketing infrastructure. The club is governed by a board chaired by Frank Borch-Olsen (with executives from Borch-Olsen Invest A/S, Grundfos A/S, Birch Ejendomme, HumanTrust A/S, Elkær Gruppen, Kasus Advokater, and Ormstrup Gods) and led operationally by CEO Jesper Schou and Sportschef Peter K. Bertelsen. Customer segments span corporate sponsors, individual fans, and youth players; the club is headquartered in Bjerringbro with administrative offices in Silkeborg.

Name

Bjerringbro-Silkeborg Elitehåndbold

Legal name

Bjerringbro-Silkeborg Håndbold A/S

Website

https://bjerringbro-silkeborg.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Bjerringbro-Silkeborg Håndbold is a private Danish professional handball club competing in the Herreligaen and European EHF competitions, serving Bjerringbro and Silkeborg fans at JYSK arena through ticketing, corporate sponsorships, merchandise, business networking, and youth development programs.

Ownership category

akta.pro rank

Product category

Professional Sports Club / Live Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Handball Leagues (MPAKAAAM), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Team Sports Matches (Club & National) (MPAGAMAB), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Professional handball club
• Match-day ticket sales
• Corporate sponsorship packages
• Club merchandise sales
• Fan club membership

Headquarters

HQ city

Bjerringbro

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket and Season Ticket Sales: Revenue generated from individual match tickets and season ticket subscriptions. Season tickets are available in various categories (long side, short side, corner, fan section, standing) with both annual and monthly payment options.
2. Sponsorship and Partnership: Revenue from corporate sponsors at various tiers (main partners, top partners, platinum, gold, silver) and specialized partner categories (topspillersponsor, erhvervspartner, netværkspartner). Includes visibility in JYSK arena, logo placement, and networking opportunities.
3. Merchandise Sales: Sales of club merchandise through partner Sport24, including webshop access.
4. Business Networking Membership: BSH Business Netværk membership providing networking opportunities for sponsors and local businesses, with regular meetings and events.
5. E-commerce Platform: Online ticket and merchandise sales through shop.bjerringbro-silkeborg.dk platform. CVR: 25298233

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bjerringbro-Silkeborg Elitehåndbold is a professional men's handball club competing in Denmark's top-tier Herreligaen and European EHF competitions. The club sells live match experiences through season tickets and individual game tickets at JYSK arena, supplemented by corporate sponsorship packages, fan club memberships, club merchandise via Sport24, and a youth development program. Revenue is generated primarily through ticket sales, sponsorship, and partner networking rather than technology products.

Product overview

Bjerringbro-Silkeborg Håndbold operates as a professional Danish handball club competing in the Herreligaen and European EHF competitions. The club's product portfolio centers on match-day experiences through season tickets and individual game tickets, complemented by sponsorship and partnership packages at various tiers (Toppartner, Gold, Silver, Bronze), merchandise sales through Sport24, and community programs including youth teams (U19/U17), the BSH Support fan club, Sektion8 youth section, BSH Business Netværk networking program, and a volunteer program. The primary venue is JYSK arena in Silkeborg.

Differentiator

Problem solved

Functional benefit

Brands

• BSH Support: Fan club of Bjerringbro-Silkeborg Håndbold
• BSH Ungdom
• BSH Business Netværk
• Sektion8

Quantifiable outcome

• Consistent top-tier performance in Danish handball with championship wins and European competition participation

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Dansk Miljørådgivning A/S (DMR)minorStrategic or Co-development Partner · 30 June 2026Gold partner upgraded to extended four-year partnership. Environmental consultancy with more than 10 years of collaboration with BSH. Headquartered in Silkeborg, they describe BSH as a local sports and cultural institution.
• GrundfoscoreStrategic or Co-development PartnerMain partner (hovedpartner) of Bjerringbro-Silkeborg Håndbold. Grundfos is a major Danish pump manufacturer headquartered in Bjerringbro. The partnership provides significant sponsorship and visibility at the arena.
• JYSKcoreStrategic or Co-development PartnerCo-main partner (co-hovedpartner) of BSH. JYSK is a major international retail chain specializing in home furnishings. Home games are played at JYSK arena.
• Jyske BankcoreStrategic or Co-development PartnerMain partner (hovedpartner) of BSH. Jyske Bank is a Danish regional bank supporting local sports and business.
• Silkeborg ForsyningminorGTM or Marketing PartnerSponsor partnership including collaboration on player recognition (Player of the Week). Environmental and utility services company supporting local community initiatives.
• Sport24minorChannel Partner/ Reseller/ DistributorOfficial merchandise partner. Sells club merchandise through physical stores and webshop.
• BROEN SilkeborgminorOthersCSR partnership supporting children and youth in extracurricular activities. Club supports with ambassador (Alexander Lynggaard) and visibility.
• Selvhjælp SilkeborgminorOthersCSR partnership. Self-help organization helping people in difficult life situations through support groups.
• Flere i FællesskaberminorOthersCSR partnership addressing loneliness and community building in Silkeborg Municipality. Ambassador: Mads Kjeldgaard Andersen.
• Kirkernes Sociale Arbejde (Maddeling)minorOthersCSR partnership where leftover food from home games is collected and distributed to vulnerable citizens through church network.
• Kræftens BekæmpelseminorOthersCSR partnership including Pink Saturday match where player jerseys were auctioned for cancer research.
• AdidasminorStrategic or Co-development PartnerTop partner providing training and match clothing for team and individuals.
• Silkeborg KommuneminorOthersMunicipal partnership with the local government in Region Midtjylland.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aalborg Håndbold: Aalborg Håndbold is the dominant Danish men's handball club, currently the strongest team in the Herreligaen and defending EHF Champions League participant. It is the most direct competitor to BSH — competing in the same league, drawing from similar sponsorship pools, and now directly signing away BSH's star player Mads Svane.
• Skjern Håndbold: Skjern Håndbold is another top-tier Danish men's handball club historically competing for Herreligaen titles and in European EHF competitions. Direct competitor to BSH for league points, Danish Cup silverware, European qualification slots, and Danish men's handball sponsorship market share.
• Mors-Thy Håndbold: Mors-Thy Håndbold is a Danish men's handball club from the Thy region that has recently been a top-tier Herreligaen side and a regular European participant. Comparable to BSH in size, regional identity, talent-development model, and as the source club for BSH's incoming head coach.
• GOG (Team Gudme-Oure-Gislev): GOG is a leading Danish men's handball club that recently won the Danish championship and competes regularly in EHF European competitions. Direct Herreligaen rival of BSH, competing for the same trophies and recruiting from the same talent pool.
• TTH Holstebro: TTH Holstebro is a Danish men's handball club that has competed in the Herreligaen, won Danish Cup titles, and participated in European EHF competitions. Direct competitor in the Danish elite men's handball pyramid with comparable size and ambitions to BSH.
• Skanderborg-Aarhus Håndbold: Skanderborg-Aarhus Håndbold is a Danish men's handball club operating in the Jutland/Central Denmark region, overlapping BSH's catchment area. Comparable in size and stage, competing for regional sponsorship and fan attention in the same handball market.
• KIF Kolding (Kolding IF): KIF Kolding is a historic Danish men's handball club that has won multiple Danish championships and competed in EHF Champions League. Direct competitor to BSH in the same Danish handball ecosystem and historical source of similar sponsor profiles.

Broad incumbents

• THW Kiel: THW Kiel is one of Europe's largest and most successful men's handball clubs, with a long Bundesliga (HBL) history and multiple EHF Champions League titles. Comparable to BSH as a top-tier men's handball operator with subscription-based ticketing, sponsorship hierarchy, and youth-development pipeline — but at significantly larger scale.
• FC Barcelona Handball (Barça): Barça Handball is one of Europe's most decorated men's handball clubs competing in Liga ASOBAL and EHF Champions League. Comparable to BSH as a professional handball club with tiered ticketing, premium sponsorship, and high European-competition profile — but at global top-tier scale.

Regional players

• SønderjyskE Herrehåndbold: SønderjyskE operates a men's handball team in the Danish league pyramid, comparable to BSH as a privately held Danish men's handball organization with a community-rooted identity, regional sponsor base, and youth development program — though typically operating at a smaller competitive scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bjerringbrosilkeborg
• Instagraminstagram.com/bjerringbrosilkeborg
• LinkedInlinkedin.com/company/bjerringbro-silkeborg-eliteh-ndbold

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bjerringbro-Silkeborg Elitehåndbold