Credit Repair Australia

What Credit Repair Australia does

Credit Repair Australia Pty Ltd is a privately held, founder-led (Richard Symes) credit restoration and debt solutions provider headquartered in Liverpool, NSW, operating across Australia. Formally established in 2003 (building on a methodology developed by the founder in 1999 under new Australian insolvency laws), the firm describes itself as Australia's oldest and largest provider in its category, claiming to have assisted over 1 million Australians cumulatively and 150,000+ on the debt solutions side. Customers are primarily individual consumers aged 18-65 who are Australian residents with regular income but who face declined loan applications, defaults on credit files, or debt they cannot service, plus finance and mortgage brokers referring such clients.

The product set is organized along two axes: credit repair (Credit Report Review across Equifax, Experian and illion; Credit Restoration via a proprietary six-step methodology: Information Collection, Case Development, Negotiations, Initial Response/Outcomes, Escalation, Final Outcome; and supporting services such as Financial Hardship Arrangements and Credit Score Maintenance) and debt solutions (formal options Debt Agreement, Personal Insolvency Agreement, Bankruptcy administered via affiliated DR Administration Pty Ltd; informal Debt Consolidation and Debt Settlement). Client-facing technology includes the CRA Online portal (craonline.com.au) for work-item progress tracking and a 2024-launched personalized video-assisted onboarding journey. The firm holds Australian Credit Licence 392319, sits under DR Administration's AFSA registration 1146 for debt agreements, and is a member of AFCA for external dispute resolution.

Commercially, the firm runs an inside-sales model with multiple dedicated 1300/1800 phone lines by department, a direct-to-consumer website and call-back funnel, and a channel-partner layer accepting referrals from hundreds of brokers including Aussie, AFG, Mortgage Choice and major bank broker divisions, supported by a dedicated broker line. Revenue is generated from fee-based credit repair subscriptions ("Fix It Fast" multi-issue engagements and weekly "Pay As You Go") alongside professional fees for debt solutions work, with the firm advertising a 26-week money-back guarantee and interest-free payment plans; explicit pricing is not publicly disclosed.

Name

Credit Repair Australia

Legal name

Credit Repair Australia Pty Ltd

Website

https://creditrepair.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Credit Repair Australia is a privately held, founder-led credit restoration and debt solutions provider serving Australian consumers. Founded in 2003, it offers multi-bureau credit report reviews, proprietary credit repair services, and formal and informal debt solutions via phone sales and broker referrals.

Ownership category

akta.pro rank

Product category

Credit Repair and Debt Solutions

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Personal Credit Institutions (6141), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Credit Repair & Credit Score Advisory (FSAEAFAD)

akta.pro secondary industry

Credit File Dispute Management & Consumer Data Remediation (FSAKAKAI)

Keywords

• Credit repair services
• Debt solutions
• Credit restoration
• Credit report review
• Debt consolidation

Headquarters

HQ city

Liverpool

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Credit Restoration Services: Fee-based credit repair services to remove inaccurate listings from credit reports. Options include 'Fix It Fast' (multiple issues at once) and 'Pay As You Go' (two issues at a time for weekly cost). Interest free payment plans available.
2. Debt Solutions: Services including Debt Agreements, Personal Insolvency Agreements, Bankruptcy assistance, Debt Consolidation, and Debt Settlement. Revenue from professional service fees.
3. Credit Report Provision: Access to credit reports from Equifax, Experian and illion. Free consultation credit report review service with assessment of financial situation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Credit Repair Australia provides credit restoration services that identify and remove inaccurate, unfair, or contestable listings (defaults, late payments, judgments, clear-outs) from consumer credit reports filed with Equifax, Experian, and illion. The company also delivers a full suite of debt solutions for individuals struggling with debt, including formal arrangements (Debt Agreements, Personal Insolvency Agreements, Bankruptcy) and informal arrangements (Debt Consolidation, Debt Settlement, Financial Hardship Arrangements), all delivered through licensed credit and AFSA-registered administrators.

Product overview

Credit Repair Australia operates as a financial services company offering a unified platform of credit repair and debt solutions. The core offering combines Credit Report Review services (providing assessments from Equifax, Experian, and Illion) with Credit Restoration (removing inaccurate black marks from credit reports). The company also provides a comprehensive Debt Solutions suite including formal options (Debt Agreement, Personal Insolvency Agreement, Bankruptcy) and informal options (Debt Consolidation, Debt Settlement). Supporting services include Financial Hardship Arrangements and Credit Score Maintenance. A Client Portal provides clients with online access to track their case progress. The company was established in 1999/2003 and holds Australian Credit Licence 392319.

Differentiator

Problem solved

Functional benefit

Products and services

• Credit Report Review Free assessment of credit reports from Equifax, Experian, and illion with detailed explanation of all listings and a personalized action plan; intended for Australian residents seeking to understand and improve their credit profile.
• Credit Restoration Service that identifies unfair, disputable, and contestable information (overdue accounts, defaults, court listings, judgments, clear-outs, multiple identities, crossed/linked files) and negotiates removal from credit reports; delivered through a six-step structured process with Fix It Fast and Pay As You Go engagement options; intended for consumers seeking loan approval or improved credit standing.
• Debt Agreement Formal debt solution allowing clients to make regular, affordable payments to creditors at an amount they can afford, with creditors voting on the proposal; may allow paying back less than what is owed without taking out additional loans; intended for individuals unable to meet existing debt obligations.
• Bankruptcy Formal debt solution where control of financial affairs is handed to a Trustee for a period of time; presented as a last resort when other options are not viable; intended for individuals with unmanageable financial obligations.
• Personal Insolvency Agreement Flexible formal debt solution overseen by a Trustee rather than an Administrator, allowing clients to propose affordable payments, transfer assets to settle debt, or make regular repayments to unsecured creditors; intended for individuals seeking structured resolution with creditors.
• Debt Consolidation Informal debt solution involving taking out a single loan to pay out multiple debts, consolidating them into one payment with potentially lower interest rates and lower repayments; intended for individuals seeking to simplify and reduce the cost of multiple debts.
• Debt Settlement Informal debt solution where an offer is made to creditors for less than the full amount owed to wipe out the debt completely; typically suitable when 40-100% of what is owed can be offered as a single payment; intended for individuals with lump-sum capacity seeking to resolve debts below face value.
• Financial Hardship Arrangements Assistance arranging financial hardship variations between borrower and lender to adjust loan repayments; includes guidance on post-July 2022 regulatory changes affecting repayment history information; intended for individuals experiencing temporary financial difficulty.
• Credit Score Maintenance Guidance on maintaining and improving credit scores, including tips on checking credit files, ensuring accuracy, building bank relationships, managing credit cards, paying bills on time, and using various credit types; intended for Australian consumers seeking to sustain improved credit standing.
• CRA Online Client Portal Online portal providing existing clients access to credit reports, work-item progress tracking, video walkthroughs, and tools to stay updated on their case; intended for active Credit Repair Australia customers managing credit restoration and debt solution engagements.

Quantifiable outcome

• Credit scores improved from 654 to 1084 (Equifax), 673 to 929 (Illion), 645 to 885 (Experian) in 30 days for Malcolm
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Taylor InsolvencyminorStrategic or Co-development PartnerTaylor Insolvency sponsors Credit Repair Australia and together they assist Australians to become debt free. Partnership provides insolvency expertise alongside CRA's credit repair services.
• PIPAL (Personal Insolvency and Property Advisory League)minorOthersPIPAL logo appears on About Us page indicating partnership or professional association.
• Aussie (Mortgage Broker Network)coreChannel Partner/ Reseller/ DistributorAussie mortgage brokers refer clients to Credit Repair Australia for credit repair and debt solutions services. Part of hundreds of broker referrals received.
• AFG (Australian Finance Group)coreChannel Partner/ Reseller/ DistributorAFG mortgage brokers refer clients to Credit Repair Australia for credit repair and debt solutions services. Part of hundreds of broker referrals received.
• Mortgage ChoicecoreChannel Partner/ Reseller/ DistributorMortgage Choice brokers refer clients to Credit Repair Australia for credit repair and debt solutions services. Part of hundreds of broker referrals received.
• Major Banks (Mortgage/Broker Divisions)minorChannel Partner/ Reseller/ DistributorMajor bank mortgage/broker divisions refer clients to Credit Repair Australia. Referrals received from hundreds of finance and mortgage brokers across Australia including major bank channels.
• Muney Pty LtdminorStrategic or Co-development PartnerThird party entity with authority to access consumer credit information on behalf of clients per Terms & Conditions. Related service provider.
• DR Administration Pty LtdcoreStrategic or Co-development PartnerDR Administration Pty Ltd handles Active Debt Agreements and is authorized under the terms to access client credit information. Registered Debt Agreement Administrator with AFSA (Registration 1146).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• National Debt Helpline: Australian government-funded free financial counselling service that handles debt and credit issues. Represents the free DIY alternative to CRA's paid services within the same Australian consumer market.
• Money Mentor: Australian consumer financial counselling and debt advice service. Competes indirectly by offering free alternatives to CRA's debt solutions offerings in the same geography.

Direct peers

• Clean Credit: Australian credit repair specialist focused on removing defaults, judgments, and other adverse credit listings. Operates with similar ASIC licensing and consumer-facing credit restoration model.
• Credit Fix Solutions: Australian credit repair provider offering credit file cleanup and debt negotiation services. Comparable in target market, services, and regulatory positioning within Australia.
• MyCRA Lawyers: Australian credit repair law firm offering similar credit file dispute and removal services to consumers. Most direct competitor in the Australian credit restoration niche with comparable ASIC-licensed operations.
• Remove Your Default: Australian credit repair specialist focused on default and credit listing removal. Directly competes in the same niche consumer segment with similar fee-based service model.
• Australian Credit Solutions: Australian credit repair company providing credit file dispute, default removal, and credit score improvement services. Directly comparable offering targeting the same Australian consumer base.

Broad incumbents

• Lexington Law (US): Largest US credit repair firm with comparable fee-based credit file dispute model. Useful international benchmark for scale, though operates under different US regulatory framework and consumer market.
• Credit Karma (Intuit): Free consumer credit monitoring platform operating in Australia, owned by Intuit. Represents the free freemium alternative to CRA's paid restoration services and competes for the same consumer attention.

Others

• Equifax Australia: One of Australia's three major credit reporting bodies that CRA accesses for client credit reports. Functions as a data infrastructure provider in CRA's workflow, and increasingly offers consumer-facing credit monitoring services that compete at the edges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCD05wlr8ja81ezPPAacfjRg
• Facebookfacebook.com/176685905678887

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credit Repair Australia