C2G Advisors
C2G Advisors is a privately held, operator-led M&A advisory firm that represents vacation rental, long-term property management, HOA, and accounting practice owners on sell-side, buy-side, and valuation mandates across the U.S., Canada, and Mexico.
- Company typePrivate
- Founded2014
- HeadquartersFranklin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What C2G Advisors does
C2G Advisors, LLC is a privately held, founder-owned M&A advisory firm headquartered in Franklin, United States, that specializes exclusively in four closely related verticals: vacation rental management, long-term property management, HOA/association management, and accounting/CPA practices. The firm was built by operators — CEO and Founder Jim Olin previously ran up to 20,000 units as CEO of Abbott Resorts, ResortQuest, and Sterling Resorts — and offers sell-side advisory, buy-side advisory, and standalone business valuations, with an explicit senior-led model in which partners handle every engagement from first conversation to close. Since founding (circa 2014), C2G has reported over $1B in aggregate transaction value, 100+ closed transactions, and 30+ business valuations completed annually.
The firm has no proprietary technology platform; its core assets are its operator-led talent, its vetted buyer network of strategic acquirers, private equity sponsors, and roll-up platforms across the four verticals, and a proprietary transaction dataset used to ground valuations in real comps rather than textbook multiples. C2G monetizes primarily through transaction-based advisory fees on sell-side and buy-side mandates, supplemented by professional-services fees on standalone valuations; pricing is quote-based and negotiated per engagement. Distribution is relationship-driven: senior partners run confidential one-on-one conversations with business owners considering exits or acquisitions, supported by referrals, industry conference presence (e.g., VRMA Annual Conference), thought-leadership content, and partner webinars.
Growth has been organic and bootstrapped. C2G reported 100% YoY revenue growth in 2024 and 125% YoY in 2025, closing 25+ transactions in 2025 across 20 U.S. states plus Canada and Mexico, with $400M+ in closed deal value, 16,000+ properties sold, an average purchase price of $14M, and an average multiple of 7.5x. The team stands at nine members as of 2024–2025 and has been deliberately expanded with new M&A advisors and an analyst to absorb demand across the now four-vertical platform.
C2G Advisors firmographics
Firmographics- Name
- C2G Advisors
- Legal name
- C2G Advisors, LLC
- Website
- https://c2gadvisors.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- C2G Advisors is a privately held, operator-led M&A advisory firm that represents vacation rental, long-term property management, HOA, and accounting practice owners on sell-side, buy-side, and valuation mandates across the U.S., Canada, and Mexico.
- Ownership category
- akta.pro rank
C2G Advisors industry classification
Industry- Product category
- Mergers and Acquisitions Advisory
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)
- akta.pro secondary industries
- Sell-Side M&A Advisory (FSAEAGAA), Buy-Side M&A Advisory (FSAEAGAB), Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)
Keywords
Where C2G Advisors is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
C2G Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- M&A Advisory Fees: Transaction-based advisory fees for sell-side and buy-side M&A mandates across vacation rental management, long-term property management, HOA management, and accounting practice verticals. Fees are custom/negotiated based on transaction size and complexity.
- Business Valuation Services: Standalone business valuation engagements delivering defensible market value assessments grounded in real transaction data. Includes strategic roadmap and one-on-one advisor review. 30+ valuations completed annually.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
C2G Advisors product offering
Product offeringCore offering
C2G Advisors provides senior-led mergers and acquisitions advisory services to business owners and strategic buyers in four verticals: vacation rental management, long-term property management, HOA/association management, and CPA/accounting practices. The firm offers Sell-Side Advisory (guiding owners through full M&A transactions from valuation through closing), Buy-Side Advisory (helping strategic acquirers and PE sponsors build acquisition strategies with off-market deal flow), and Business Valuations (defensible, transaction-data-grounded market value assessments, with 30+ completed annually).
Product overview
C2G Advisors operates as a niche M&A advisory firm offering a unified platform of sell-side and buy-side advisory services, business valuations, and four specialized industry verticals. The core service offerings include Sell-Side Advisory Services (exit guidance from valuation to closing), Buy-Side Advisory Services (acquisition strategy and execution), and Business Valuations (data-driven market assessments). These services are delivered across four distinct industry verticals: Vacation Rental Management M&A (the firm's original and leading vertical), Long-Term Property Management M&A, HOA Management M&A, and Accounting & CPA Practices M&A. The company does not offer a software product; rather, it provides senior-led advisory services delivered by a team of M&A professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Sell-Side Advisory Services Senior-led exit advisory guiding business owners through the complete M&A transaction process from valuation through closing, with emphasis on confidentiality, maximum valuation, and matching sellers with the right strategic or financial buyer.
- Buy-Side Advisory Services Acquisition advisory for strategic buyers, PE sponsors, and roll-up platforms building winning acquisition strategies, from sourcing targets through closing on favorable terms, including off-market deal flow through industry network relationships.
- Business Valuations Data-driven business valuation engagements delivering defensible market value assessments grounded in real transaction data, including strategic roadmap, benchmarking, SWOT analysis, actionable recommendations, and one-on-one advisor review.
- Vacation Rental Management M&A Specialized M&A advisory for vacation rental management companies — the firm's original vertical — covering sell-side, buy-side, and valuation services tailored to short-term rental operators.
- Long-Term Property Management M&A M&A advisory for long-term residential property management companies exploring a sale, strategic partnership, or succession — applying the same process and buyer network used in vacation rental management.
- HOA Management M&A M&A advisory for HOA and condominium association management companies, addressing unique considerations around recurring revenue, board relationships, and contract structures during sale or consolidation.
- Accounting & CPA Practices M&A M&A advisory for CPA firms and accounting practices addressing partner dynamics, client retention, staff transitions, and succession planning triggered by a wave of partner retirements.
Quantifiable outcome
- $1B+ aggregate transaction value across all verticals
- +4 more outcomes
Companies that use C2G Advisors
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles5 records
C2G Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C2G Advisors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Barker Williams Attorneys at LawminorLegal counsel to Manzanita Beach Getaway during the sale to Trek Leisure Vacations. C2G Advisors represented the seller throughout the transaction.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
C2G Advisors competitors and assessment
Company assessmentDirect peers
- Accounting Practice Sales: M&A advisor and broker specifically focused on the sale and acquisition of CPA firms and accounting practices. Directly comparable to C2G's Accounting Practices vertical, serving the same end market of retiring CPA firm owners with succession-focused advisory.
- Cascadia Capital: Independent middle-market M&A advisory firm. Comparable to C2G in that it serves as a specialist sell-side and buy-side advisor to founder-led and family-owned businesses in targeted industry verticals, relying on senior-led engagements and industry-specific expertise rather than scale.
- Generational Group: M&A advisory, business brokerage, and valuation firm focused on lower middle-market and founder-led companies. Comparable to C2G in providing sell-side advisory, business valuations, and buyer network access, with similar relationship-driven, senior-led engagement model.
- Transworld Business Advisors: Franchised business brokerage and M&A advisory firm serving the lower middle market. Comparable to C2G in providing sell-side advisory, business valuations, and buyer matchmaking for small and mid-sized businesses, though across a much broader and less verticalized set of industries.
- DPK & Company (DPK Group): M&A advisory firm serving accounting and professional services firms. Directly comparable to C2G's Accounting Practices vertical, providing succession, merger, and acquisition advisory to CPA firm owners navigating partner transitions and exits.
- Marsh Berry: Consulting and M&A advisory firm specializing in insurance agencies, brokerages, and financial services firms. Highly comparable to C2G in being a vertical-specialist advisor using deep industry expertise to serve as intermediary in middle-market transactions within fragmented industries.
Broad incumbents
- Oaklins: Global M&A advisor with deep mid-market presence and sector-specialized teams. Comparable to C2G's vertical specialization model and senior-led sell-side/buy-side process, but with materially broader geographic reach and larger bench of advisors.
- D.A. Davidson: Employee-owned middle-market investment bank and wealth management firm. Comparable to C2G in providing M&A advisory services to mid-sized, often founder-led companies, but operating across many sectors and with significantly greater resources.
- Houlihan Lokey: Large global investment bank with a strong middle-market M&A practice. Comparable in providing sell-side and buy-side advisory services, but with broader sector coverage and a far larger team than C2G's boutique specialist model.
- Lincoln International: Global middle-market M&A advisor. Comparable to C2G in delivering sell-side and buy-side advisory services to mid-sized companies, but operates at significantly greater scale and across many more sectors than C2G's four-vertical niche.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
C2G Advisors social profiles
Digital presenceC2G Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
C2G Advisors leadership team
Management profileNumber of profiles
Profiles12 records
C2G Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C2G Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C2G Advisors
What does C2G Advisors do?
C2G Advisors provides senior-led mergers and acquisitions advisory services to business owners and strategic buyers in four verticals: vacation rental management, long-term property management, HOA/association management, and CPA/accounting practices. The firm offers Sell-Side Advisory (guiding owners through full M&A transactions from valuation through closing), Buy-Side Advisory (helping strategic acquirers and PE sponsors build acquisition strategies with off-market deal flow), and Business Valuations (defensible, transaction-data-grounded market value assessments, with 30+ completed annually).
Is C2G Advisors a public or private company?
C2G Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was C2G Advisors founded?
C2G Advisors was founded in 2014. It employs 1 to 10 people.
Where is C2G Advisors based?
C2G Advisors is headquartered in Franklin, United States, in the North America region.
How does C2G Advisors make money?
Two revenue lines are on record. M&A Advisory Fees are the primary driver. The others are business Valuation Services.
Who are C2G Advisors's main competitors?
Direct peers on record are Accounting Practice Sales, Cascadia Capital, Generational Group, Transworld Business Advisors, DPK & Company (DPK Group) and Marsh Berry. Broad incumbents are Oaklins, D.A. Davidson, Houlihan Lokey and Lincoln International.
Does C2G Advisors have an API?
No public API is recorded for C2G Advisors.
What industry is C2G Advisors in?
C2G Advisors's product category is Mergers and Acquisitions Advisory. Its primary akta.pro industry code is BPAHAOAA, M&A Advisory (Buy-Side & Sell-Side), with a secondary code of FSAEAGAA, Sell-Side M&A Advisory. Its NAICS code is 54161 and its SIC code is 8742.