Bowery & Vine

What Bowery & Vine does

Bowery & Vine is a single-location wine and spirits retailer operating from 269 Bowery in Manhattan's Lower East Side/Bowery neighborhood. Founded and owned by Frank Giresi, the store sells wine and spirits through an omnichannel model that combines a physical storefront (operating approximately 60+ hours per week) with an e-commerce website, native iOS and Android mobile apps, and a local NYC delivery service. The catalog spans red, white, rosé, sparkling, and dessert wines organized by varietal, country, and region (France, Italy, Spain, Bordeaux, Tuscany, Burgundy, Napa Valley, among others), alongside spirits across vodka, whiskey, tequila, rum, gin, brandy, sake, and liqueur categories. Pricing ranges from under $10 budget bottles to over $100 premium SKUs (e.g., G4 Premium Tequila Reposado at $67.99), with tiered bulk discounts (BV10 first-order, BULK10 for 6–11 bottles, BULK15 for 12+) and a 5% cash-back loyalty program with free delivery on every order.

The business operates with a small team of 1–10 employees and runs no disclosed external funding. Its digital infrastructure — website, mobile apps, loyalty, SMS, and inventory — is powered by City Hive, a third-party e-commerce platform rather than proprietary in-house technology. Marketing is concentrated in owned channels (Instagram at @boweryandvine, email newsletter, SMS opt-ins, and the mobile app), with no evidence of paid acquisition at scale or enterprise/B2B customers. Revenue is generated entirely through direct-to-consumer retail — one-time unit purchases of bottles for personal consumption, gifting, and events — supplemented by in-store tasting events and special occasions held at the flagship location.

The customer base is defined as individual wine and spirits enthusiasts in the New York City area; the company does not disclose customer counts, repeat-purchase rates, or revenue figures. The operating footprint is a single Manhattan neighborhood address with delivery limited to the surrounding NYC metro area, and there is no indication of multi-location expansion, franchise activity, or wholesale distribution.

Name

Bowery & Vine

Legal name

Bowery & Vine

Website

https://boweryandvine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bowery & Vine is a single-location wine and spirits retailer at 269 Bowery in Manhattan, serving NYC-area individual consumers through a physical storefront, e-commerce site, iOS/Android mobile apps, and local delivery with loyalty rewards and bulk discounts.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

akta.pro secondary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Wine retail
• Spirits retail
• Beverage store
• Wine shop
• Alcoholic beverages

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Wine Sales: Brick-and-mortar retail sales of wine, spirits, and related products at 269 Bowery, New York. Offers online ordering with delivery and in-store pickup.
2. Online/Delivery Sales: E-commerce sales through website and mobile app with delivery services. 5% cash back rewards and free delivery on orders.
3. Events and Tastings: Hosting tasting events and special occasions at the store location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bowery & Vine operates a physical wine and spirits retail store at 269 Bowery in Manhattan, complemented by an e-commerce website, iOS/Android mobile apps, and free local NYC delivery. It sells a curated selection of wines (by style, varietal, country, and region including France, Italy, Spain, Bordeaux, Tuscany, Burgundy, and Napa Valley) and spirits (vodka, whiskey, tequila, rum, gin, brandy, liqueur, and sake), supported by a staff-picks curation, bulk discount tiers, and a 5% cash-back loyalty program.

Product overview

Bowery & Vine is a wine and spirits retail store based in New York City. The company offers a comprehensive portfolio of wines (organized by style including red, white, rosé, sparkling, dessert; by varietal including Cabernet Sauvignon, Chardonnay, Pinot Noir; by country including France, Italy, Spain, Argentina; and by region including Bordeaux, Tuscany, Rioja, Burgundy, Napa Valley) and spirits (including vodka, whiskey, tequila, rum, gin, brandy, liqueur, and sake). The store features a curated Staff Picks collection, a mobile app for iOS and Android, and an SMS marketing program for exclusive discounts. The store is powered by City Hive e-commerce platform and offers various bulk discount codes (BV10, BULK10, BULK15) and a loyalty program with 5% cash back.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Retail offering of wines including red, white, rosé, champagne & sparkling, and dessert & port, organized by style, varietal (Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Pinot Noir, Pinot Grigio, Red Blends), country (France, Italy, Spain, Germany, Argentina, United States, New Zealand), and region (Bordeaux, Tuscany, Rioja, Burgundy, Napa Valley). Sold to individual consumers via the Manhattan store, website, mobile apps, and local delivery.
• Spirits Retail offering of spirits including vodka, whiskey, sake, tequila, rum, gin, brandy, and liqueur, organized by type and country (United States, France, Ireland, Japan, Italy, Mexico). Sold to individual consumers via the Manhattan store, website, mobile apps, and local delivery.
• Tasting Events In-store tasting events and special-occasion experiences hosted at the 269 Bowery location, providing customers with guided sampling of wines and spirits.
• Local Delivery Service Free local delivery service in the New York City area (delivered 9:45AM–7:00PM) for wine and spirits orders placed online, via mobile app, or in store, supporting the omnichannel retail experience.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• City HivecoreTechnology or IntegrationCity Hive provides the e-commerce platform powering Bowery & Vine's online store, mobile app, and digital infrastructure. The platform enables product catalog management, inventory, ordering, loyalty programs, and customer accounts.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Astor Wines & Spirits: Long-established independent wine and spirits retailer in NYC with physical storefront and e-commerce; competes head-on with Bowery & Vine for Manhattan consumers across overlapping wine and spirits assortments.
• Flatiron Wines & Spirits: NYC neighborhood wine shop with strong curation story; directly comparable operating model — single boutique storefront plus e-commerce targeted at enthusiast consumers in the same metro.
• Sherry-Lehmann: Iconic NYC wine and spirits retailer with a Park Avenue flagship and online store; comparable curated assortment, premium positioning, and similar reliance on staff expertise and in-store experience.
• Bottlerocket Wine & Spirits: Multi-location independent wine and spirits retailer combining physical stores with e-commerce; closest analogue for a small-footprint neighborhood retailer scaling an omnichannel, curated assortment.

Broad incumbents

• ReserveBar: Premium online spirits and wine platform with strong gifting focus; overlaps the spirits and gifting portion of Bowery & Vine's assortment at a national scale.
• Wine.com: Largest US online wine retailer with broad assortment, nationwide shipping, and deep customer-acquisition budgets; competes for the same online basket while operating at a fundamentally larger scale.
• Drizly: Alcohol delivery marketplace (now part of Uber) serving the NYC market; competes directly with Bowery & Vine's local delivery offering on convenience and selection.
• Total Wine & More: National off-premise beer, wine, and spirits superstore chain with massive assortment and pricing power; sets the competitive benchmark on price, breadth, and omnichannel reach for any specialty retailer.

Regional players

• Spec's Wines, Spirits & Finer Foods: Large multi-state off-premise wine and spirits chain with strong physical and online presence; relevant comparable for assortment breadth and omnichannel operations outside the NYC footprint.

Others

• Park Street Imports / Skurnik Wines (representative boutique importer-distributor): Boutique wine importers and distributors supplying the same curated, region-focused SKUs (Burgundy, Loire, Tuscany, etc.) that drive Bowery & Vine's differentiated assortment; counterparties rather than direct retail competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/boweryandvine
• Xx.com/boweryandvine
• Facebookfacebook.com/boweryandvine
• LinkedInlinkedin.com/company/bowery-and-vine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowery & Vine