ForGood Global
ForGood Global is a UK-based investment and consultancy firm that backs early-stage planet-friendly and plant-based businesses. It connects founders with mission-aligned investors, global Changemakers, and brand growth experts through its pitch platform and tailored advisory services.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ForGood Global does
ForGood Global is a privately held UK investment and consultancy firm headquartered in Brighton with a registered office in London, founded in 2020 by Chris Smalling. The company targets early-stage planet-friendly and plant-based businesses, operating a hybrid model that combines (1) investment and funding services connecting founders to a curated network of mission-aligned investors and global "Changemakers," and (2) tailored consultancy services delivered by a team of experienced founders and entrepreneurs who embed into client teams to address specific growth challenges. Founders engage the firm primarily through an online pitch submission form on the ForGood website, with consultancy and investment terms negotiated on a per-deal, bespoke basis.
The firm's value proposition rests heavily on its "founding family," which provides embedded access to the plant-based capital ecosystem and to brand growth expertise: Chris Smalling (a plant-based athlete and investor), Rebecca Wheeler (founder of certified B-Corp creative agency Library), and Sebastiano Cossia Castiglioni (founder of Vegan Capital and partner at Blue Horizon Group, one of the largest plant-based investors globally with exposure to 80+ companies in the sector). Through these affiliations, ForGood bundles capital, strategic advisory, and brand-building support into a single platform — a differentiation play against generic sustainability venture firms. Go-to-market is community- and event-driven, relying on direct website pitch submissions and email outreach rather than paid acquisition or outbound sales infrastructure.
ForGood Global is not a software or technology product company. Its technology footprint is limited to a pitch submission web form, a corporate website, and standard analytics infrastructure (Google Analytics, UK-based hosting via fasthosts). There is no disclosed proprietary platform architecture, no software integrations, no AI/ML product capability, and no patents or certifications recorded. The firm operates with a lean 1-10 person team, has no recorded institutional funding rounds, no M&A activity, no regulatory actions, and no disclosed revenue figures in the source data — consistent with a founder-capitalized, operationally small but network-rich early-stage firm.
ForGood Global firmographics
Firmographics- Name
- ForGood Global
- Legal name
- ForGood Global Limited
- Website
- https://forgoodglobal.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ForGood Global is a UK-based investment and consultancy firm that backs early-stage planet-friendly and plant-based businesses. It connects founders with mission-aligned investors, global Changemakers, and brand growth experts through its pitch platform and tailored advisory services.
- Ownership category
- akta.pro rank
ForGood Global industry classification
Industry- Product category
- Sustainability Investment & Consultancy
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- International Grantmaking & Development Foundations (BPAGAKAH)
- akta.pro secondary industry
- Economic Growth, Trade & Private Sector Development Programs (BPADABAF)
Keywords
Where ForGood Global is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ForGood Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Investment Returns: ForGood invests in early-stage planet-friendly businesses and generates returns through equity ownership in portfolio companies.
- Consultancy Services: Tailored consultancy services provided to businesses, delivered by a team of founders and entrepreneurs who plug into clients' teams to address specific challenges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consultancy engagements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
ForGood Global product offering
Product offeringCore offering
ForGood Global operates as a purpose-driven investment and consultancy firm that backs early-stage planet-friendly and plant-based businesses. It connects founders with a global network of changemakers, mission-aligned investors, and brand growth experts, while providing tailored consultancy services delivered by an in-house team of founders and entrepreneurs who plug into client teams. Founders can apply for investment through an online pitch submission form on the company website.
Product overview
ForGood Global is a purpose-driven investment and consultancy firm, not a software technology product company. It operates as a unified platform offering investment funding, mentorship, and consultancy services to early-stage planet-friendly and plant-based businesses. The core offering comprises three interconnected services: (1) an investment/funding arm that connects founders with changemakers and mission-aligned investors in the sustainability sector, (2) a consultancy practice providing tailored business support through a team of founders and entrepreneurs, and (3) a pitch submission platform enabling founders to present their business plans for consideration.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment & Funding Services
Companies that use ForGood Global
Customer profileSegments2 records
Ideal customer profiles2 records
ForGood Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ForGood Global partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Library AgencycoreCertified B-Corp creative agency run by Rebecca Wheeler that helps food, health and wellness clients grow. Rebecca Wheeler is part of the ForGood founding family, and Library provides brand growth expertise to ForGood portfolio companies.
- Football Beyond BordersminorUK-based nonprofit that uses the power of football to change the lives of young people. Chris Smalling serves as a Patron of this organization.
- Animal OutlookminorGlobal nonprofit working to end the exploitation of animals. Sebastiano Cossia Castiglioni serves on the board.
- Culture & Animals FoundationminorFoundation supporting culture and animal welfare initiatives. Sebastiano Cossia Castiglioni serves on the board.
- Animal EqualityminorGlobal nonprofit. Sebastiano Cossia Castiglioni serves on the advisory board.
- International Anti-Poaching FoundationminorOrganization dedicated to anti-poaching efforts. Sebastiano Cossia Castiglioni serves on the advisory board.
- Project CoyoteminorAnimal welfare nonprofit. Sebastiano Cossia Castiglioni serves on the advisory board.
- Sea Shepherd Conservation SocietyminorMarine conservation organization. Sebastiano Cossia Castiglioni serves on the advisory board.
Expansion highlights4 records
ForGood Global competitors and assessment
Company assessmentDirect peers
- Big Idea Ventures: Global venture firm running alternative protein and food tech funds, with dedicated accelerators and syndicate platforms. Comparable as a specialist plant-based/food-tech investor targeting similar founder profile at similar stages.
- CPT Capital: UK-based venture capital firm investing in alternative protein and plant-based food companies globally. Direct peer: similar early-to-growth stage investment focus on the same plant-based category, comparable cheque sizes and UK/EU geography.
- Vegan Capital (Veg Capital): Early-stage investment fund focused on vegan and plant-based businesses, founded by Sebastiano Cossia Castiglioni - the same individual who is a founding family member of ForGood. Most directly comparable peer given identical founder, investment thesis, and target founder profile.
- Stray Dog Capital: US-based venture fund investing in plant-based and cell-cultivated protein companies. Comparable as a small, mission-driven plant-focused investor serving early-stage founders with similar thesis and target geographies.
- Ahimsa Partners: Specialist advisor and investor for plant-based and alternative protein companies, providing both capital and strategic support. Highly comparable as a small specialist offering capital-plus-consulting to the same founder segment ForGood targets.
Emerging players
- PeakBridge: FoodTech and AgriTech venture capital firm backing startups across the food value chain, with growing plant-based exposure. Comparable thematic overlap and stage focus; less plant-pure than ForGood.
- Synthesis Capital: Food tech venture firm focused on alternative protein and sustainable food innovations. Comparable in targeting founders building planet-friendly food businesses; differs in being more growth-stage oriented.
- New Tree Capital: Early-stage investor backing food tech and plant-based companies. Comparable niche focus and stage but smaller scale and different geography, with partial thematic overlap rather than direct competition.
- Beyond Impact: European impact fund focused on plant-based and sustainability ventures. Comparable as a small, mission-aligned investor in the same planet-friendly founder category with overlapping EU/UK deal geography.
Broad incumbents
- Blue Horizon Group: One of the world's largest impact investors focused on plant-based and sustainable food, with 80+ portfolio companies. Direct peer in the plant-based investment thesis; Sebastiano Cossia Castiglioni is a partner at Blue Horizon and a founding family member of ForGood, making them deeply linked.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ForGood Global social profiles
Digital presenceForGood Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
ForGood Global leadership team
Management profileNumber of profiles
Profiles3 records
ForGood Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ForGood Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ForGood Global
What does ForGood Global do?
ForGood Global operates as a purpose-driven investment and consultancy firm that backs early-stage planet-friendly and plant-based businesses. It connects founders with a global network of changemakers, mission-aligned investors, and brand growth experts, while providing tailored consultancy services delivered by an in-house team of founders and entrepreneurs who plug into client teams. Founders can apply for investment through an online pitch submission form on the company website.
Is ForGood Global a public or private company?
ForGood Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ForGood Global founded?
ForGood Global was founded in 2020. It employs 1 to 10 people.
Where is ForGood Global based?
ForGood Global is headquartered in London, United Kingdom, in the Europe region.
How does ForGood Global make money?
Two revenue lines are on record. Investment Returns are the primary driver. The others are consultancy Services.
Who are ForGood Global's main competitors?
Direct peers on record are Big Idea Ventures, CPT Capital, Vegan Capital (Veg Capital), Stray Dog Capital and Ahimsa Partners. Emerging players are PeakBridge, Synthesis Capital, New Tree Capital and Beyond Impact. Blue Horizon Group is listed as a broad incumbent.
Does ForGood Global have an API?
No public API is recorded for ForGood Global.
What industry is ForGood Global in?
ForGood Global's product category is Sustainability Investment & Consultancy. Its primary akta.pro industry code is BPAGAKAH, International Grantmaking & Development Foundations, with a secondary code of BPADABAF, Economic Growth, Trade & Private Sector Development Programs. Its NAICS code is 54161 and its SIC code is 8742.