What Crow Shooting Supply does

Crow Shooting Supply, operating commercially as Crow Wholesale (legal name: Crow Wholesale), is a U.S.-based wholesale and retail distributor of firearms, ammunition, gun parts, reloading supplies, optics, and tactical/sporting gear. The company sells through a self-serve e-commerce platform at crowwholesale.com that supports both a verified-FFL wholesale mode and a retail mode, supplemented by phone-based inside sales (800-264-2493). Its primary customer segment is Federal Firearms License holders — independent gun shops, sporting goods retailers, and dealers — with secondary segments including shooting clubs and ranges, academic shooting teams (via a dedicated Clays Team Program), and individual shooters and enthusiasts.

The product catalog is broad: complete firearms spanning rifles, handguns, shotguns, suppressors, and blackpowder; replacement parts for rifles, handguns, and shotguns including barrels, receivers, triggers, stocks, magazines, and accessories; bulk ammunition across handgun, rifle, rimfire, and shotgun calibers; reloading dies, presses, components, and tools; optics including scopes, red dots, night vision, thermal, rangefinders, and binoculars; and gear spanning apparel, cases, safes, tactical equipment, range gear, targets, and safety equipment. The Crow Customs & Exclusives sub-brand layers proprietary custom firearm builds onto the wholesale platform, providing modest product differentiation. Dealer-facing tooling includes a wholesale pricing tier gated by FFL verification, invoice management, order history, favorites, wish lists, and a Dealer Toolbox portal; loyalty programs (Gun Club Loyalty, Range Loyalty, Clays Team) and a manufacturer Rebate Center round out the customer-retention infrastructure.

The business model is one-time wholesale/retail transactions across six product revenue streams (firearms, ammunition, parts, reloading, optics, gear), with account-based pay-as-you-go billing. Pricing is not publicly disclosed and requires account login to view wholesale rates; a $4.50 fuel surcharge is noted on cart. The company is privately held with no disclosed ownership, parent, investors, or funding history. Founded date, headcount, and revenue are not disclosed in the available material, and the company has not announced M&A, leadership changes, or regulatory actions within the input. Operating geography is domestic (USA) with no global footprint claim.

Name

Crow Shooting Supply

Legal name

Crow Wholesale

Website

https://crowshootingsupply.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Crow Shooting Supply, operating as Crow Wholesale, is a U.S. wholesale and retail distributor of firearms, ammunition, parts, reloading supplies, optics, and gear. It primarily serves FFL dealers and gun shops via an e-commerce platform with account-based wholesale pricing, and also supports shooting clubs, academic teams, and individual shooters.

Ownership category

akta.pro rank

Product category

Firearms Wholesale Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Firearms wholesale distribution
• Ammunition wholesale supply
• Gun parts retail
• Reloading supplies
• Tactical optics accessories

Headquarters

HQ city

Montezuma

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Firearms Sales: Sale of complete firearms including rifles, handguns, shotguns, and suppressors. Products sourced from major manufacturers and sold through wholesale/dealer channels.
2. Ammunition Sales: Bulk and wholesale ammunition sales across multiple calibers for handgun, rifle, rimfire, and shotgun. Core wholesale business offering bulk pricing.
3. Gun Parts & Components: Sales of replacement parts for rifles, handguns, and shotguns including barrels, receivers, triggers, stocks, magazines, and accessories.
4. Reloading Supplies: Sale of reloading dies, presses, tools, components (brass, bullets, powder, primers), and equipment for hand-loaders.
5. Optics & Accessories: Sales of scopes, red dot sights, night vision, thermal optics, rangefinders, binoculars, and mounting accessories.
6. Gear & Equipment: Sale of apparel, tactical gear, gun cases, safes, range gear, targets, safety equipment, and survival gear.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Crow Shooting Supply (Crow Wholesale) distributes firearms, ammunition, gun parts, reloading supplies, optics, and tactical gear primarily through its e-commerce platform crowwholesale.com. The business operates both a wholesale dealer program for FFL-licensed resellers and a retail mode for individual consumers, offering Crow Customs exclusive firearms and dedicated loyalty programs for clubs, ranges, and academic shooting teams.

Product overview

Crow Shooting Supply (Crow Wholesale) is a wholesale B2B e-commerce platform and firearms industry distributor offering a comprehensive portfolio of firearms, parts, ammunition, reloading supplies, tools, optics, and tactical gear. The company operates primarily as a dealer-to-dealer (wholesale) platform, providing bulk ammunition, gun parts, and related accessories to licensed firearms dealers. The core offering spans guns (rifles, handguns, shotguns, suppressors, blackpowder), gun parts (rifle, handgun, shotgun components, magazines), ammunition (handgun, rifle, rimfire, shotgun), reloading equipment, tools and cleaning supplies, optics (scopes, red dots, night vision, thermal), and general gear (apparel, cases, tactical equipment, range gear, targets). Additional services include Crow Customs (custom firearms), dealer programs, gun club loyalty, range loyalty, rebates, and academic shooting team programs.

Differentiator

Problem solved

Functional benefit

Brands

• Crow Customs & Exclusives: Custom firearms and exclusive firearm offerings
• Crow Custom Firearms

Products and services

• Guns Firearms including rifles (semi-auto, bolt-action, lever-action, single-shot, pump-action), handguns (semi-auto, revolvers, lever-action), shotguns (semi-auto, pump-action, over/under, single-shot, lever-action, bolt-action, side-by-side), suppressors (rifle, handgun, rimfire, shotgun), and blackpowder firearms, sold to dealers and retail customers.
• Gun Parts
• Ammunition
• Reloading
• Tools & Cleaning
• Optics
• Gear
• Crow Customs & Exclusives
• Dealer Programs

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Others

• NSSF (National Shooting Sports Foundation): NSSF is the trade association for the firearms and ammunition industry, not a commercial peer. It is included as an ecosystem/industry-context participant that shapes regulatory and market dynamics relevant to Crow's wholesale operations.

Direct peers

• Midway USA: Midway USA is a direct competitor — a long-established US-based mail-order and online retailer/wholesaler of firearms, ammunition, reloading components, and shooting accessories with comparable catalog breadth and a strong dealer/consumer base.
• Palmetto State Armory: Palmetto State Armory operates as both manufacturer and online retailer of firearms, parts, and ammunition with a strong e-commerce focus. It competes directly with Crow on firearms, parts, and bulk ammunition pricing.
• Cheaper Than Dirt: Cheaper Than Dirt is an online retailer of firearms, ammunition, and shooting accessories targeting individual shooters. It competes with Crow's retail mode and shares a similar e-commerce-led GTM approach.
• Lipsey's: Lipsey's is one of the largest US wholesale firearms distributors, supplying FFL dealers exclusively. It is a direct B2B wholesale peer to Crow's dealer program, focused on firearms inventory distribution to retailers.
• Davidson's: Davidson's is a wholesale distributor of firearms, optics, and shooting accessories supplying independent dealers. It is directly comparable to Crow's dealer program model and product mix.
• Brownells: Brownells is a direct competitor specializing in firearms parts, reloading supplies, gunsmithing tools, and accessories, serving both individual shooters and professional gunsmiths/dealers — overlapping heavily with Crow's parts, tools, and reloading categories.
• Ammunition Depot: Ammunition Depot is an online-focused retailer/wholesaler of bulk ammunition across handgun, rifle, rimfire, and shotgun calibers. It directly competes with Crow's ammunition category and bulk pricing proposition.

Broad incumbents

• Bass Pro Shops / Cabela's: Bass Pro Shops/Cabela's is a much larger broad-line outdoor retailer and wholesaler carrying firearms, ammunition, optics, and gear. It competes with Crow across most categories but operates at vastly greater scale with both physical retail and e-commerce.
• Sportsman's Warehouse: Sportsman's Warehouse is a multi-category outdoor retailer offering firearms, ammunition, and shooting sports equipment. It overlaps with Crow's catalog but is anchored by physical stores rather than a wholesale-led e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crow Shooting Supply