The Cheshire County Sports Club

What The Cheshire County Sports Club does

The Cheshire County Sports Club is a non-profit community sports, fitness, and social venue operating across two sites in Chester, UK. Founded in its current legal form in 2002 as a company limited by guarantee to replace the former County Officers Club (which had operated the site since 1976), the organisation has delivered sports and leisure services to the local community for over 50 years at its Plas Newton Lane headquarters. The club serves individual community members, grassroots sports clubs, schools, corporate clients, and families within the Cheshire and North West England region.

The venue's physical infrastructure includes a fully equipped fitness suite with cardiovascular and resistance equipment, four group fitness studios plus a spin studio with virtual cycling capability, two full-size 3G pitches, synthetic pitches, nine grass pitches ranging from 11-a-side to mini-soccer (including a county-standard West Cheshire pitch with stand), an indoor multi-sport hall, a clubhouse bar with Sky Sports and BT Sport coverage, a main building café, and a function room with capacity for 80 guests alongside a 50–70-seat meeting room with AV. The club runs over 35 weekly group fitness classes and hosts its own youth football tournaments via the Tournify platform, alongside services such as corporate event coordination, A-Star Sports half-term children's clubs, and Inflata Bounce parties.

Commercially, the club operates a hybrid revenue model. Recurring monthly fitness memberships range from £22 (student/corporate) to £35 (concession over-60 and month-to-month single), with a £250 prepaid annual option offered from April 2025 after a £2 monthly price increase. Usage-based streams include £9.50 pay-as-you-go fitness sessions and personal training from £30 per session. Facility hire to grassroots clubs, one-time function room and corporate event bookings, and Inflata Bounce party slots contribute transactional revenue. Distribution is entirely on-site at the two Chester locations; bookings are taken via phone, email, and enquiry forms, with no e-commerce or app-based booking layer. Leadership comprises Managing Director Andrew Chandler and Operations Manager Caroline Ratcliffe.

Name

The Cheshire County Sports Club

Legal name

The Cheshire County Sports Club

Website

https://cheshirecountysports.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

The Cheshire County Sports Club is a non-profit community sports, fitness, and social venue in Chester, UK, operating two sites that provide fitness memberships, sports pitch hire, group classes, and event hosting to local residents, grassroots clubs, schools, and corporate clients.

Ownership category

akta.pro rank

Product category

Sports and Fitness Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Neighborhood & Sports Bars (THAFAEAA), Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Community sports club
• Fitness memberships
• Sports facility hire
• Corporate event venue
• Grassroots football pitches

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fitness Memberships: Monthly direct debit memberships providing unlimited access to fitness suite and group fitness classes. Primary recurring revenue stream.
2. Pay-as-you-go Fitness Sessions: One-time session payments for fitness suite access or group fitness classes without requiring membership commitment.
3. Personal Training: One-to-one training sessions with certified instructors at £30 per session.
4. Facility Hire: Rental of 3G pitches, synthetic pitches, grass pitches, and indoor sports hall to sports teams, clubs, and organisations for training and matches.
5. Function Room and Clubhouse Hire: Private hire of function rooms, meeting rooms, and clubhouse for corporate events, parties, and celebrations. Catering services available.
6. Corporate Event Services: Bespoke corporate event coordination including team-building activities, conferences, and sporting competitions with designated coordinator.
7. Party Bookings: Inflata Bounce Parties on Saturdays with multiple time slots, including party room hire.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Cheshire County Sports Club operates a community sports, social and fitness venue offering access to a fully equipped fitness suite, four group fitness studios including a spin studio with virtual capability, two full-size 3G pitches, synthetic and grass pitches, and a multi-use indoor sports hall. Memberships provide unlimited access to the fitness suite and 35+ weekly group classes, while the venue also sells personal training, function room hire (The Balcony, capacity 80), meeting room hire, an inflatable bounce party product, half-term children's clubs, and bespoke corporate event packages including catering.

Product overview

The Cheshire County Sports Club is a community sports, social, and fitness venue offering a unified portfolio of facilities and services. The core offering centers on extensive sports pitches (2 full-size 3G pitches, synthetic pitches, and 9 grass pitches) and an indoor sports hall for various sports including football, cricket, archery, and netball. Supporting this are fitness facilities including a fully equipped fitness suite and over 35 group fitness classes available through monthly membership. Social and hospitality services include the Clubhouse bar with sports viewing (Sky Sports/BT Sport), a Main building cafe, and The Balcony function room for events up to 80 guests. The venue also offers corporate event hire, meeting rooms, half-term sports clubs for children, and inflatable bounce parties. All facilities are located across Plas Newton Lane and Mannings Lane sites in Chester.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Suite State-of-the-art ground floor fitness facility equipped with cardiovascular and resistance equipment including treadmills, cross trainers, rowing machines, leg machines and free weights, accessible to members and pay-as-you-go users during extended opening hours.
• Group Fitness Classes More than 35 weekly group fitness classes across four studios covering Body Pump, Zumba, Yoga, Pilates, HIIT, Spin, Circuits and other formats, available to members and pay-as-you-go participants at all fitness levels.
• Personal Training One-to-one training sessions delivered by certified instructors at the club's fitness suite, priced from £30 per session and available to bookable individual users seeking tailored exercise programming.
• Fitness Membership Subscription-based membership providing unlimited access to the fitness suite and group fitness classes, available in Single, Student, Concession, Corporate and single 12-month prepay tiers via monthly direct debit or annual payment.
• 3G Pitches Two full-size state-of-the-art 3G artificial grass pitches accommodating football, mini soccer, 9v9 and 11v11 formats with posts, available for hire by grassroots clubs and teams.
• Synthetic Pitches Fully maintained synthetic pitch suitable for football, hockey, handball, tennis and bubble football, offering three 6-a-side pitches and a main pitch with spectator seating for hire.
• Grass Pitches Nine grass football pitches ranging from 11-a-side and 9v9 down to mini-soccer sizes, including a county standard West Cheshire pitch with stand, used for football, American football, cricket and archery.
• Indoor Sports Hall Multi-use indoor facility hosting badminton, basketball, netball, volleyball, archery, table tennis and cricket lane nets, also used for tournaments and events by clubs and leagues.
• Football Tournaments Annual grassroots football tournaments for boys and girls hosted on the club's 3G and grass pitches, with entries managed through the Tournify tournament platform.
• Clubhouse Bar and Cafe Social hospitality facilities available to all visitors on-site, with a Clubhouse sports bar on Mannings Lane showing Sky Sports and BT Sport, and a Main building cafe at Plas Newton Lane serving hot drinks, food and snacks.
• Function Room (The Balcony) Private hire event venue accommodating up to 80 people with its own bar, small kitchen, toilets and disabled access, suitable for celebrations and private parties.
• Meeting Room Hireable meeting space seating up to 50 people for training or 70 for seminars, equipped with large screen, TV, whiteboard and flip chart, available for corporate and community bookings.
• Corporate Events and Business Hire Bespoke corporate event coordination including sporting competitions, team-building activities, meetings and conferences, delivered with a designated coordinator and supported by on-site catering options.
• Half Term Clubs Holiday sports club for children delivered in partnership with A-Star Sports, providing multi-sport activities during school breaks at the club's facilities.
• Inflata Bounce Parties Saturdays-only inflatable bounce birthday party product with four time slots per day, each combining 75 minutes of bouncing with 45 minutes in the party eats room.

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Everyone Active: Major UK community leisure operator offering gym, swim, group exercise, and sports facilities across council-run sites. Comparable as a community-focused leisure operator with subscription membership, group classes, and family programming.
• Places Leisure: Community leisure trust operating gyms, sports halls, pitches, and group exercise on behalf of local councils across the UK. Comparable as a multi-vertical community leisure operator with similar member-based fitness and sports hire revenue.
• Nuffield Health: UK not-for-profit health and fitness operator with fitness clubs, group classes, personal training, and family programming. Comparable as a multi-site community fitness/club operator with social facilities, overlapping CCSC's fitness membership and personal training offerings.
• David Lloyd Leisure: UK's largest premium family fitness and racquets club operator. Comparable because it combines gym, group classes, sports facilities (tennis/squash), family/kids programming, and clubhouse social spaces under one membership model — a scaled version of CCSC's value proposition.
• Bannatyne Health Club: UK health club chain combining fitness suites, group exercise, spa, and hotel/leisure hospitality. Comparable because it pairs fitness membership with broader leisure/hospitality revenue streams — the same multi-vertical model CCSC operates.
• GLL (operating as 'Better'): UK's largest public leisure operator running community leisure centres with gyms, group fitness, pitches, halls, and family activities on behalf of local authorities. Comparable as a non-profit/community-style operator with similar facility mix and local-catchment GTM.

Emerging players

• The Gym Group: UK low-cost 24/7 gym operator with sites across the North West. Comparable as a competitor for the same individual fitness-member segment CCSC targets, particularly on price-sensitive consumers.
• PureGym: UK's largest low-cost gym chain operating across Chester and the North West. Comparable as a direct competitor in the fitness membership segment where CCSC's £27-£35/mo tier competes head-to-head with budget pricing.

Regional players

• Aspire Sports & Fitness (Cranleigh / regional clubs): UK regional multi-sport and fitness community club operator. Comparable as a community-rooted sports and fitness venue with gym, classes, pitches, and social facilities — a like-for-like operating model to CCSC.
• Total Fitness: North West-based health club chain with gyms, pools, group exercise, and family facilities. Comparable as a regional fitness club operator in CCSC's North West catchment, with similar multi-facility community positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CheshireThe
• Facebookfacebook.com/cheshirecountysportsclub
• Instagraminstagram.com/thecheshirecountysportsclub1
• LinkedInlinkedin.com/company/cheshire-county-sports-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cheshire County Sports Club