Hire King Ltd

What Hire King Ltd does

Hire King Ltd (operating as HireKING) is a privately held, family-owned equipment rental company based in the South Island of New Zealand, founded in 2011 during the Christchurch earthquake recovery era. The company rents a broad fleet of general hire equipment across seven categories — access equipment (scissor lifts, cherry pickers, forklifts, mobile scaffolds), earthmoving (1.7T-2.0T excavators, skid steers, trenchers), temporary fencing, general hire tools (compaction, concrete, generators, pumps), lawn and garden equipment, portable toilets (standard portaloos, luxury flushable trailers, sanitary bins), and trailers and trucks — from two branches in Christchurch (30 Fitzgerald Ave) and Cromwell (6 McNulty Road). The business serves construction contractors, event organizers (festivals, weddings, corporate functions), horticulture operators, and individual homeowners across Canterbury, Central Otago, and Otago.

The underlying operating model is asset-based rental with delivery logistics rather than a software or platform business. Customer engagement is split across walk-in, phone (0800 30 30 20), and a recently added online quote request system; the technology stack is a standard WordPress e-commerce site with no proprietary platform, API, or AI capabilities. Pricing follows transparent unit rates: half-day at 80% of full day, full day (24 hours, max 8 hours use), weekend tiers, and quote-based long-term contracts (1 month+ for scissor lifts carry a published 10% price-beat guarantee). Bonds range from $50 for small trailers to $250 for vehicles, with a 2% credit card surcharge. Additional revenue streams include delivery/pickup fees and recurring portable toilet servicing on flexible schedules (daily through fortnightly).

Revenue mechanics are entirely transactional pay-as-you-go unit rentals plus ancillary managed services (toilet servicing, sanitary bin collection). The customer base is a horizontal mix — construction accounts (GJ Gardner Homes, Barrett Homes, Latitude Homes, Progressive Earthworks), events (Highland Events, Great Kiwi Beer Festival, City To Surf), and a long tail of individual consumers — with no disclosed anchor contracts, no recurring SaaS-style revenue, and no institutional investors or parent company. The company is led by owner Carla Bacon alongside Mark Bacon and a small operations team of approximately 15 staff.

Name

Hire King Ltd

Legal name

Hire King Ltd

Website

https://hireking.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Hire King Ltd (HireKING) is a family-owned equipment rental company operating two branches in Christchurch and Cromwell, New Zealand, renting general hire equipment, portable toilets, fencing, and trailers to construction firms, event organizers, and individual customers across the South Island.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Equipment rental services
• Construction equipment hire
• Portable toilet hire
• Temporary fencing hire
• Lawn and garden hire

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Equipment Rental: Core revenue from short-term and long-term rental of equipment including access equipment, earthmoving, fencing, general hire tools, lawn/garden equipment, toilets, and trailers. Pricing follows half-day (4 hours, 80% of full day), full-day (24 hours, max 8 hours use), and weekend rate structures.
2. Delivery and Pickup Services: Additional fees charged for delivery and removal of hire equipment to customer sites.
3. Servicing and Maintenance: Regular servicing of portable toilets with flexible scheduling (daily, 3x/week, 2x/week, weekly, fortnightly, on-demand). Sanitary bin service adds $10 on top of toilet servicing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hire King Ltd (HireKING) rents construction, event, and household equipment to builders, contractors, event organizers, horticultural operators, and homeowners across the South Island of New Zealand. The fleet spans access equipment, earthmoving, fencing, general tools, lawn and garden machinery, portable toilets, and trailers/trucks, supported by delivery, installation, and scheduled servicing. Operations run from two physical branches in Christchurch and Cromwell with delivery across Canterbury, Central Otago, and Otago.

Product overview

HireKING is a South Island-owned and operated equipment hire company offering a comprehensive portfolio of hire equipment across Christchurch and Central Otago regions. The offering consists of eight core product categories: Access Equipment (scissor lifts, mobile scaffolds, cherry pickers, forklifts), Earthmoving Equipment (excavators, skid steers, trenchers), Fence Hire, General Hire (cleaning, compaction, concrete tools, generators), Lawn & Garden (mowers, dethatchers, chainsaws, chippers, post borers), Toilet Hire (portaloos, luxury trailers, sanitary bins), and Trailers & Trucks. The company operates as a unified hire service with both Christchurch (30 Fitzgerald Ave) and Cromwell (6 McNulty Road) branches, providing delivery throughout Canterbury and Central Otago including Queenstown, Wanaka, and Alexandra. Equipment ranges from small handheld tools to heavy machinery, with services including installation, delivery, and regular servicing for toilets and fencing.

Differentiator

Problem solved

Functional benefit

Products and services

• Access Equipment Hire Rental of access equipment including electric scissor lifts (3.8m, 6m, 8m), mobile scaffold towers (Layher, 1.5m–4.5m platform heights), forklifts (2.5T all terrain), cherry pickers (12m on trailer), push-pop lifts, Acrow props and tilt props for residential, maintenance, and light commercial use by construction contractors and homeowners.
• Earthmoving Equipment Hire Rental of compact excavators (1.7T, 2.0T), skid steer loaders, compact trenchers, mini dumpers (4WD powered wheelbarrow), and attachments for digging, trenching, landscaping, and building-site earthwork. Hire includes trailer transport and standard bucket sets.
• Fence Hire Temporary fencing solutions including crowd control barriers for building sites and events, with delivery and installation services available across Canterbury and Central Otago.
• General Hire Equipment Rental of general hire tools and equipment spanning cleaning (water blasters, vacuums), compaction (plate compactors, rollers), concrete tools (breakers, saws), generators (e.g., 5.5kVA, 7kVA), pumps, heaters, shipping containers, tarpaulins, and hand tools.
• Lawn & Garden Equipment Hire Rental of lawn and garden machinery including chainsaws, brushcutters, chippers, log splitters, lawn mowers (push and ride-on), dethatchers, scarifiers, aerators, lawn rollers (48kg, 63kg), post hole borers, rotary hoes, stump grinders (12HP, 25HP), and weed eaters for homeowners and landscapers.
• Toilet Hire Rental of portable toilets including standard portaloos for construction sites, luxury flushable trailer units (2 and 6 toilets) for events and weddings, wheelchair-accessible units, urinals, and sanitary bins supporting women in trade, with scheduled servicing (daily, 3x/week, 2x/week, weekly, fortnightly, on-demand).
• Trailers & Trucks Hire Rental of trailers (furniture, salvage, flat deck, caged/uncaged, 8x4 tandem axle braked) and trucks (3-tonne tipper truck, transporter truck) for construction haulage, salvage work, and household moves.
• HireKING Online Quote System Online quote request and booking system allowing customers to submit equipment hire enquiries, specify delivery requirements, and receive formal quotes within one business day. Includes booking form and credit account application.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hirepool: New Zealand's largest general equipment hire chain offering earthmoving, access, tools, and portable toilets. Directly comparable as a multi-category equipment rental competitor serving similar trade and event customers across the country.
• Access Hire NZ: NZ-focused access equipment specialist (scissor lifts, boom lifts, cherry pickers) overlapping with HireKING's access equipment category and serving the same construction/maintenance customer base.
• Porter Hire: NZ-based equipment rental company serving construction and DIY customers with a broad fleet. Comparable to HireKING in product mix (earthmoving, access, tools) and customer base (builders, contractors, homeowners).

Broad incumbents

• Ashtead Group (Sunbelt Rentals): UK-listed equipment rental group operating Sunbelt Rentals in the US and Canada, with a comparable focus on construction, industrial, and infrastructure equipment. Relevant as a public-market comparable for the rental model HireKING operates.
• Herc Rentals: North American equipment rental company offering aerial, earthmoving, and industrial equipment. Comparable as a large-scale general equipment hire operator with similar fleet composition to HireKING.
• United Rentals: Largest equipment rental company globally, offering construction and industrial equipment including earthmoving and aerial platforms. Operates at vastly greater scale than HireKING but represents the same underlying business model and customer use cases.
• Kennards Hire: Australia-anchored hire chain with NZ presence offering a wide range of construction, access, and general hire equipment. A larger incumbent with broader geographic coverage, comparable in product breadth to HireKING's multi-category fleet.
• Coates Hire: Large Australian/NZ equipment rental company serving construction, infrastructure, and industrial customers. Overlaps with HireKING in earthmoving and access equipment but operates at significantly greater scale and national footprint.

Regional players

• Portable Restroom Trailers NZ: NZ-based portable toilet and luxury restroom trailer provider for events and construction. Overlaps with HireKING's toilet hire category, particularly the higher-margin luxury loos and event restroom offering.

Emerging players

• Edge Hire: New Zealand-based equipment hire specialist with comparable product categories (earthmoving, access, tools) and similar customer profile to HireKING, operating at broadly comparable scale to the anchor business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hireking-central-otago

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hire King Ltd